Since Chang Yu came back from Yunnan years ago, he has had a leisurely time in the capital. He ignores military and government affairs and is either immersed in scientific research in the military industry or playing football with the prince. However, he spends most of his time helping Princess Kunxing build her
Royal brand, design, research and development, marketing...he is present in almost every aspect.
Hard work pays off, and the Princess Pavilion and Women's Pavilion have become famous in Beijing. They have dominated the headlines for more than a month. After all, the royal family itself has a hotly searched physique. Everything they do will attract everyone's attention, not to mention the limited edition products in the Princess Pavilion that were designed or even made by Princess Kunxing.
Edition items have reached the point where they are hard to find. Even a piece of shit with a royal brand is still a hot commodity. What luxury goods sell is a brand and a brand story.
At every ladies party, the daughter of the noble family in Beijing would be invited and presented with items designed by herself. Subtly, the brand of Princess Kunxing had been deeply rooted in the hearts of the people and was hyped to a boiling point. At this time, she took the opportunity to put some items on the shelves in the Princess Pavilion, such as and
The bags, jewelry boxes, scarves, etc., and gold and silver jewelry that Chang Yu designs together are not many each time, only about ten pieces are put in. Although the price is high, they are often sold out as soon as they are put on the shelves. Kunxing can
The princess was so happy that she heard that Emperor Chongzhen and Queen Zhou were also happy from ear to ear. This business is very profitable.
But within a few days, Princess Kunxing's troubles came. The palace maid who was watching business outside the palace sent her a hairpin. The workmanship was quite exquisite and the design was pretty, but it made Princess Kunxing angry.
Her chest hurt because the hairpin was engraved with the word "kun" in the shape of a phoenix, which was Kunxing's brand logo. However, she could tell at a glance that this hairpin was not made by the palace at all!
To put it simply, Princess Kunxing has something from Putian!
"So that's what happened." Chang Yu couldn't help but laugh after hearing Princess Kunxing's complaint.
"You are still laughing, aren't they destroying our sign by doing this? It's okay to sell yourself, why should you pretend to be..." Kun Xing is only a sixteen-year-old girl after all, and his aggrieved eyes are red.
Seeing that he was about to cry, Chang Yu quickly comforted him: "It's not a big deal. I'll ask people to check it later and warn them. After all, we have trademark rights and design patents, and we must respect originality."
…”
"What is trademark right... If Dongchang is used to investigate this matter, will it make a fuss? Will it cause criticism and affect the reputation of the royal family..." Kun Xing was still a little worried.
"This matter of their infringement of our rights is justified to the heavens. As His Highness said, even if they do it their own way, they can even make it according to the same pattern, but they can't use that symbol. How can we use the royal symbol casually?"
, and besides, it is just a warning to them, killing a chicken to scare the monkeys will not cause much controversy," Chang Yu reassured.
"Why do you think they are so bold and dare to pretend to be something from the royal family?" Kun Xing couldn't figure it out.
"It's definitely profitable!" Chang Yu said with a smile, and Kun Xing asked again: "But the person who bought it should also know that it is a fake, why would he still buy it?" "Vanity" Chang Yu said with a smile: "Maybe.
Because I like it but can’t buy it, or maybe I like it but don’t have the money to buy it. The key is that people who buy it know it’s fake, but people who watch it don’t necessarily know it’s fake.”
"Then...then we will make more and lower the price a little bit?" Kun Xing's simplicity made Chang Yu almost fall over: "Your Highness, what we do is luxury goods, a royal brand! Rare things are valuable, and hunger marketing understands
I do not know……"
Another lecture, Princess Kunxing was confused but also very happy. She just liked the way Chang Yu taught her Chun Chun. Many times she couldn't understand it at all, but these were not important. She wanted to
This is the feeling: "Okay, okay, you just know it anyway, because it is inconvenient to go out in the palace for a long time, you can just do whatever you want."
Well, Chang Yu was caught off guard by the shopkeeper but had no way to refute, so he had no choice but to nod in agreement: "Within three days, we will ensure that these counterfeit goods in Beijing will disappear and will not appear again in the future."
"Copycat? Is there a copycat in Beijing?" Kun Xing was startled, and Chang Yu quickly waved his hand: "Okay, if nothing happens, your highness, please go back to the palace first. I will handle this matter for you later."
"Are you going to chase me away?" Kun Xing glared, and Chang Yu smiled and said, "I don't dare, I don't dare, it's just that I have official duties."
"Is it very important business?" Kun Xing asked.
"Meet someone, Zheng Zhilong's son. Zheng Zhilong is going to Beijing..." Chang Yu said truthfully: "It's not very important, but he should be arriving soon."
"Since it's not important, then you can send me back to the palace." Kun Xing said coquettishly. In fact, Dongchang Yamen is very close to the imperial city. Chang Yu also agreed and helped her out. Kun Xing suddenly remembered something: "
Someone on Qianmen Street is also opening a women's pavilion, do you know?"
Chang Yu was startled: "I really don't know. Kun Xing frowned. You are the admiral of Dongchang. You have many eyes and ears but you don't know about this? You are not as well-informed as I am in the palace."
Chang Yu couldn't help but laugh and said: "If Admiral Dongchang only asks where a store has been opened every day, then our country will have to..." Kun Xing coughed slightly embarrassedly: "You said these people are really,
Why did you go there earlier? If we don’t open it, they won’t open it. Our store has only been open for a few days, and they immediately learned how to grab business..."
Princess Kunxing couldn't understand this kind of excusable situation. She grew up in the imperial city and never knew about this kind of thing. But to Chang Yu, it was nothing strange. No matter all the merchants in this life and the next are like this, as long as there is one
The shop became so popular that it quickly blossomed everywhere. Look at the hot pot restaurants, milk tea shops, and coffee shops in later generations...
"Your Highness doesn't need to be bothered by this. Anyone can open a store if they open the door for business. They can open theirs and we can open ours. Even if it's our business, they can't take it away because our positioning and theirs are different from the beginning." Chang Yu
After comforting her, Princess Kunxing tilted her head and asked, "How is it different?"
"Although they are all women's teahouses, even if the tea they use is the same variety as ours, even if it is picked from the same tree, it won't work, because ours is a tribute, and it doesn't matter who opens it, because we are a royal brand.
To put it bluntly, it is the Royal Teahouse. It is unique and unmatched by anyone, so even if the price is a little more expensive, the number of customers is far more than them." Chang Yu said that Kun Xing was heartbroken, and a smile appeared on his face: "I was quite depressed at first.
Yes, it doesn’t matter what you say.”
"It's not nothing." Chang Yu raised his eyebrows: "The brand of the women's store is important, and the location is also important. The other party chose Dashilan, the most prosperous place, and we... want to open a branch."
"Open a branch?" Kun Xing was startled.
"In such a big capital and such a big market, it is not enough for us to open just one. If we don't eat this piece of meat, others will rush to grab it." He raised his eyebrows and said, "The Imperial College, the Imperial College is a good place!"
The Imperial College was Peking University in the Ming Dynasty. It was located on Chengxian Road near Andingmen in the northeast of the imperial city (now it should be called Imperial College Street). When Princess Kunxing heard Chang Yu's proposal to open a women's hall there, her eyes almost popped out: "You didn't
Just kidding."
Of course Chang Yu is not joking. The Imperial College is full of scholars, who will be the pillars of the country in the future. However, celebrities love to be romantic, and women admire talented people. Open a women's pavilion next to the Imperial College. You can make up the picture yourself.
Furthermore, the Royal brand is all about style. Both the Huitong Pavilion and the Imperial College are undoubtedly very classy places. Although Qianmen Dashilan is bustling and lively, the mix of dragons and snakes is too commercial and secular, which is inconsistent with the brand concept.
A few words made Princess Kunxing's heart flutter. She had already reached the door and was about to turn back. She wanted to have a good chat about this matter, but at this moment a carriage came to the door. Zheng Chenggong came, and she saw him hurriedly get out of the car and walked quickly to greet her.
Chang Yu's greeting: "I have successfully completed my studies and come to see the Governor."
The name Chenggong was originally given by Emperor Longwu of the Southern Ming Dynasty, but now it has been overtaken by Chang Yu. Moreover, Zheng Chenggong particularly likes this name. Zheng Sen, who was named by Qian Qianyi, has been discarded and he calls everyone his new name.
Cheng Chenggong didn't forget to tell him that he was the governor of Dongchang. Over time, the entire Imperial College knew that there was a guy named Zheng Chenggong who had a close relationship with the governor of Dongchang. Even the descendants of the nobles in the Imperial College did not dare to mess with him.
In addition to his relationship with Chang Yu, the students of the Imperial College also discovered that this guy was a super rich second generation. After all, most of the scholars in the Imperial College were from diaosi, but this guy lived with an entourage and a carriage, so he was the honor of the capital.
Noble descendants rarely receive this kind of treatment.