Watching the antiques purchased during this European treasure hunt being packed and sent back to Hong Kong Island, Suning suddenly felt a sense of pride even though it cost more than 200 million US dollars.
Five antique experts were left in Germany by Suning, and several of them were equipped with mainland college students trained in Germany sent from Hong Kong to form an acquisition team with them to maintain the normalization of European antique acquisitions.
"Boss, do you mean we often go to some auctions in Europe?"
"No! The prices of antiques at auction are too high, there is no point in buying them at all!
I am relatively rich, but I can’t waste my money!
What I mean is that you try to buy from these down-and-out nobles as I did a few days ago, and also go to some European antique shops to pick up missing items."
"You are all experts in antiques. As for how to pick out leaks, you don't need me to teach you."
"Haha, don't worry, boss!
We will never let you down!”
Five antique experts were arranged, and after they all left, Suning picked up the phone and called Shao Laoliu directly on Hong Kong Island.
"Hello! Shao Laoliu, I'm Suning!"
"Mr. Su, do you have any orders?"
"I heard that TVB has started broadcasting! The response in Hong Kong Island is very good?"
"Yes! Mr. Su, I also expected that the response from TVB would be so good right after it started airing!"
"Lao Shao, I want to give you a program shooting plan.
I'll ask my secretary Lucky to deliver it to you!
Remember, take good photos!
This program is very important to Su Group!"
"Eh? Don't worry, Mr. Su!
I will personally supervise it and I will definitely satisfy you!"
After hanging up the phone, Suning thought of this program again. Suning named it "Chinese Treasures", which highly imitated the "National Treasures" of CCTV in the original time and space.
It is to tell the residents of Hong Kong about the past and present life of the collection, and lead the audience to immerse themselves in the inheritance of ancient and modern culture.
Suning had high hopes for this new program and had personally made a plan for the program early. In addition, during this treasure hunting trip to Europe, he obtained many valuable Chinese treasures, which made him the perfect star for the program.
...
Suning told Hans that he wanted to acquire a car brand, and he also knew that German car brands were trump cards in the hands of car companies and would not be easily acquired. It could only be regarded as an attempt by Suning.
William, the head of Germany's Daimler Group, had already received the news from Hans, and he had been struggling with it.
You must know that German car brands are well-known brands all over the world. No matter which car brand it is, it has good consumer support around the world.
So William really doesn't want to sell any car brands, but Suning and Su Group have great influence in the world now, and it can't be solved by simply refusing.
Bauer, the vice president of the Daimler Group, saw the confusion on the boss William's face and understood William's difficulties very well. If he, Bauer, was asked to decide this matter, he, Bauer, would also be in a difficult position.
"William, I have a suggestion. How about I tell it to everyone and think about it?"
"Oh? Bauer, you have always been the smartest star in our group!
Do you have any suggestions?"
Other Daimler Group decision-makers, after hearing the conversation between William and Bauer, also looked at Vice President Bauer with interest.
"Haha, I don't know if you still remember that our Daimler Group had a short-lived car brand called Maybach."
Hearing Bauer's reminder, the Daimler Group executives present brightened up. Then they remembered Maybach, a car brand that had existed for less than twenty years, and they all understood what Bauer meant.
"Haha, Ball, you really didn't disappoint us!
Your idea is great!
Suning is a layman when it comes to cars.
Since he wants to try running a car brand, we will give him one that has no consumer base."
"But! Will this offend Suning for nothing?" One executive looked hesitant.
"No way!
This Suning has always been friendly with Germany, and he himself is a German national.
Besides, the car brand Maybach also existed before.
I think Suning will be very satisfied." Hearing the executive's hesitation, William said disapprovingly.
After the Daimler Group decided to sell the car brand to Maybach, a decision was quickly reached, and then William made an appointment with Suning.
Suning received the notice from Daimler Group and came to Daimler Group with great expectations. It was really an unexpected surprise.
Originally, the purchase of a car brand was just an attempt by myself, and I knew it would be difficult to achieve my wish. Unexpectedly, Daimler Group actually agreed.
At this time, Suning began to fantasize in her heart. She didn't know whether the car brand Daimler agreed to sell was Mercedes-Benz, Audi, or "Don't Touch Me"?
"Mr. Su, do you want tea or coffee?"
“Coffee bar!
I also want to try the famous Daimler Group coffee!"
"Haha, Mr. Su is so funny!
Then let’s drink coffee today!”
Soon William's secretary went down to pour coffee. It was William, the head of the Daimler Group, who got straight to the point and said, "As for Mr. Su's idea of buying a car brand.
After discussion, our Daimler Group decided to sell the Maybach car brand to Mr. Su."
Hearing the name "Maybach", it seemed that it was the later luxury car brand "Maybach". Suning tried his best to restrain his inner surprise and tried to make himself appear mysterious. But in the eyes of William and Bauer, this was
Suning's unsatisfactory performance.
On the side, Daimler Group Vice President Bauer quickly explained with a smile, "Mr. Su, you may not know much about the car brand "Maybach", so let me introduce it!"
Suning nodded noncommittally. In fact, he had already laughed in his heart. How could Suning, who came from a later generation, not know "maybach"?
Seeing Suning nodding in agreement to listen to the introduction, Ball and William looked at each other in surprise. As long as Suning is willing to listen to the introduction, it means that Suning's consent may be obtained.
"Mr. Su, "Maybach" is a luxury car brand founded by Daimler Group from 1921 to 1940. It has a certain reputation and reputation in Europe and the world."
"Eh? What Mr. Bauer means is that "Maybach" will be started from scratch?"
"Yes! That's pretty much what it means!
But with the help of our Daimler Group, "Maybach" will be rolled off the assembly line soon."
"Well! I have no doubts about the capabilities of your Daimler Group!
It's just that the "Maybach" brand has been discontinued in the 1940s, which means it is a failed brand.
I’m still very worried!”
"Eh? Our group understands what Mr. Su means!
Therefore, our group only retains 20% of the shares of the "Maybach" brand.
Our group will do its best to ensure that the Maybach is produced within one year in all subsequent matters."
"Well! In this case, I agree to buy your Daimler Group's "Maybach"!"
"Haha, great! Mr. Su, I wish us a happy cooperation."
"William, Bauer, I have a small request, that is, the Maybach company should be established on Hong Kong Island."
"This...Hong Kong Island is British territory!
We are very embarrassed by Mr. Su’s request!
After all, this will inevitably make it more difficult to bid for the "Maybach." William and Bauer looked at each other in surprise, both showing embarrassed expressions.
"Haha, in fact, it is more accurate to say that Hong Kong Island belongs to us Hong Kong Islanders, not the British!
Of course William, I can understand your and Ball’s concerns!
However, two factories can be built together, one in Germany and the other on Hong Kong Island. At the same time, the R&D center of "Maybach" will be located on Hong Kong Island in the future."
After hearing Suning's proposal, William and Bauer were once again in a dilemma. The idea was good, but the investment was too high. After all, they still held 20% of the shares of Daimler Group.
"Mr. Su, would it be too radical to build two factories directly like this?"
“It’s okay!
Of course! If you, the Daimler Group, hesitate, you can reduce your stake in "Maybach" and keep it at 10%!
In this way, your Daimler Group’s investment will not be so large!”
"Huh?" William and Bauer looked at each other in surprise, both seeing the shock in each other's eyes.
"Haha, our Daimler Group can just hold 15% of the shares!"
In the end, William agreed to reduce his stake in "Maybach" so that no matter how large Suning's investment was, Daimler Group could still bear it.
"Haha, then I wish us a happy cooperation!"
“A pleasure to work with!”
...
The Su Group purchased a car brand called "Maybach" from the German Daimler Group. When the news came out, it completely shocked the European automobile manufacturing industry. Everyone was surprised that the people in the Su Group were so stupid and rich.
The car brand "Maybach" is no stranger to Europeans. They also know that this is a car brand that has only existed for less than twenty years and is bound to face redevelopment.
Suning's "people are stupid and have a lot of money" shocked many European automobile manufacturing companies, and each of them had their own ideas. Among them, the British company EF Motors was the most excited.
Sales of the ndrover car brand have been very bleak, and they wanted to sell it to Ford Motor Company in the United States, but Ford Motor Company was not willing to take over this "bad brand" at all.
The previous Governor of Hong Kong Island, Robert Brickey, has retired and is living in the UK. This time, he was also invited by EF Motors to come to Germany to discuss business with Suning.
"Mr. Su, this is Charlie, the president of EF Motors."
"Hello, Mr. Charlie! Nice to meet you!"
After some pleasantries, Suning invited Bai Liji and Charlie to sit down, and then drank coffee while admiring the scenery of Germany.
"Mr. Su, since I left Hong Kong in 1964, we haven't seen each other for more than a year, right?"
"Yeah! Time flies so fast!"
"Mr. Su, I heard that you recently purchased a car brand from the German Daimler Group?"
"Yes! It is a brand new car brand. With the support of Daimler Group, I believe the future will be very good!"
Hearing the conversation between Bai Liji and Suning, Charlie saw that today's theme was finally revealed, and quickly reminded him with a smile, "Mr. Su, you may not know very well! The car brand "Maybach" is in the fourth generation
It has been discontinued since year zero!”
"Yeah! I know! Because "Maybach" is a luxury car brand and its sales were not good at the time.
However, I am very confident in "Maybach"."
"Mr. Su, having confidence is a good thing! But you have to face reality!"
"Oh? Mr. Charlie, what suggestions do you have?"
"Mr. Su, ndrover is much better than Maybach!"
I wonder if Mr. Su is interested?"
"Oh? ndrover?
I have heard something!
But the sales situation is worse, right?
I heard that your company has been negotiating with Ford in the United States recently?"
"Huh?" Charlie was really surprised. He didn't expect Suning to be so clear about the situation of their EF car.
"Mr. Su, ndrover, ndrover moved to the New Territories of Hong Kong Island and contacted the British Hong Kong government to grant a large amount of cheap industrial land."
“Haha, Mr. Charlie’s conditions are quite favorable!
I wonder how much your EF car costs?”
"Haha, Mr. Su only needs 200 million US dollars for the ndrover car brand."
"What? Mr. Charlie is such a big talker!"
"Huh? Two hundred million dollars is nothing in Mr. Su's eyes, right?
After all, I heard that Mr. Su just spent more than 200 million US dollars to buy many antiques!"
"Haha, spending money to buy antiques is my personal hobby!
ndrover is completely different!
"Maybach" can start from scratch, but ndrover is completely a bad brand.
So it’s impossible for me to pay a high price!”
"This...Mr. Su, please stop thinking about it!"
"Let's do this! For the sake of our long-term friendship with Bai Liji.
As long as you, EF Motors, help relocate the factory to Hong Kong Island and lobby the British Hong Kong government to grant industrial land, I can offer 1.ndrover."
"What? This price is too low!"
"Mr. Charlie, you know best whether my quotation is too low!
Of course! If an American Ford car is willing to pay more than me.
I am also very happy to see that your cooperation can be successful!"
"Mr. Su..."
"Mr. Charlie, $130 million is my bottom line. You can go back and think about it!"
Watching Charlie and Bai Liji leave, Suning shook his head helplessly. US$130 million was indeed his bottom line.
In my impression, India's Tata Corporation spent US$2.3 billion from Ford Motor Company in 2008 to develop the company.
But it's still 1965, and his $130 million is already a sky-high price. As for whether Ford Motor Company in the United States will bid higher than itself, Suning doesn't care at all, ndrover, there will still be opportunities in the future.
After all, I already own the car brand "Maybach", and ndrover costs too much.
As long as you manage the "Maybach" brand with your heart, you will have a lot of experience and there will be more possibilities in the future.