The six employees Suning hired in the early stage were all very capable. They quickly investigated and compiled the information Suning needed, which also gave Suning a clear understanding of their respective abilities.
"Guo Yaodong, you did a great job."
"Boss, this is what we should do."
"Well, next I will send you to lead a team to Shenzhen, the mainland, and then contact us about building a production base in Shenzhen."
"Ah? Boss, there is a lot of industrial land here in Hong Kong. There is no need to go to the mainland, right?
Aren’t you worried about force majeure risks?”
"Yuodong, I believe in domestic policies, and a pack of instant noodles in the Hong Kong market now costs one Hong Kong dollar. If we want to make a breakthrough in instant noodles, we must work hard on price and taste." Regarding Guo Yaodong, a Hong Kong boy,
Suning smiled nonchalantly, "You don't need to worry about taste and technology. You just need to contact us to build a production base."
"Yes! Boss! I know what to do."
"Well, this time all six of you are going to Shenzhen, and you are the leader of this six-person team.
We require you to build the production base as quickly as possible and obtain land in Shenzhen as much as possible to prepare for the company's other subsequent projects."
"Yes! Boss!" Guo Yaodong understood what Suning meant and accepted the task seriously, "Boss, what is the name of our instant noodles?"
"Master Su!" Suning showed a funny expression, and then explained to Guo Yaodong, "I have asked the boss Lawrence Peter to register a Master Su food and beverage company, mainly engaged in food and various beverage products."
"Okay! Boss! Our team will complete the task successfully."
"Well, you should also pay attention to the work status of the other five employees. If there are any who perform well, we will reuse them after our company gets on the right track."
"Yes! Boss! I understand."
Because there are schools in the mainland, Guo Yaodong and his team's trip to Shenzhen went smoothly. Before Guo Yaodong left Hong Kong Island, Suning asked him to rent several container warehouses at Pier 6 in Kwai Chung. When Guo Yaodong arrived in Shenzhen
When it began to build its production base, Suning had already placed a complete set of instant noodles and beverage production lines at the dock waiting for shipment.
Not only the production lines for instant noodles and various beverages, but also the full set of Master Kong instant noodles technology and formulas from Space World. As long as the first phase of the production base in Shenzhen is completed, the production lines can be installed and production can begin.
The company is in the start-up stage, and many things need to be done by oneself. Even advertising matters need to be handled by oneself. After all, there is really no one under me, and real talents really look down on "skin companies" like Longya Company.
...
For this kind of advertising, Suning's first choice is TVB. After all, TVB is the undisputed gathering place of public opinion in Hong Kong. The advertisement will definitely be seen and accepted by Hong Kong residents at the first time.
Suning drove directly to the wireless building and handed her business card to the front desk lady, "Beautiful girl, this is my business card. I want to advertise with your TVB."
"Okay! Mr. Su!
I will help you contact our TVB advertising manager now."
"Thanks!"
The front desk lady made a call, smiled at Suning and said, "Mr. Su, our manager is waiting for you in the office, please come with me."
"Thank you, pretty girl!"
Suning knew that it was good for him to meet the advertising manager of TVB now. You must know that the current Longya company is not famous at all, and it is impossible for Shao Laoliu and Fang Yihua to greet them in person. In fact, they don't have this at all.
Necessary.
"Hello, Mr. Su! I am Liu Tianrong, manager of TVB's advertising department."
"Hello, Manager Liu!"
"Amy, get me and Mr. Su a cup of coffee." Manager Liu looked at his secretary and ordered.
"Yes! Manager!"
"Mr. Su, I don't know what products your company produces?"
"Instant noodles and various drinks, the brand name is Master Su."
"Oh? It seems to be a brand new product."
"Yes!"
"Mr. Su, our TVB advertising is divided into three methods. The first is a short-term advertisement for one month, which only costs 50,000 Hong Kong dollars; the second is a mid-term advertisement for one quarter, which costs 138,000 Hong Kong dollars per quarter; the third is
For one year's long-term advertising, half a million Hong Kong dollars are needed every year."
"Well, it seems that your TVB has great discounts for long-term advertisers?"
"Haha, that's right!"
"Just make a long-term advertisement. I also want to invite your TVB artist Ms. Zhong Chuhong to be the spokesperson of our Master Su."
"Okay! No problem!
Ms. Zhong Chuhong is only a third-tier artist of our TVB, so she only needs HK$350,000 in endorsement fees every year."
"Well, the endorsement fee is easy to talk about, but we, Master Su, have one requirement, which is to ensure that Ms. Zhong Chuhong cannot shoot any nude scenes in the future. She must drink Master Su brand drinks in any public place, and she cannot talk about the same type of products from other brands in public.
.”
"this......"
"Manager Liu, when we sign the contract, we will also indicate the terms. If your company and Ms. Zhong Chuhong violate the agreement and affect our brand effect, your company will be fined ten times."
"Ten times?" Manager Liu's eyes widened in surprise. He had never met a boss with such a request. "Mr. Su, your request is too special. I can only go and ask our boss for instructions."
"Haha, no problem! Manager Liu, please!"
"Mr. Su, please wait a moment!"
Soon Manager Liu returned again and took Suning to Shao Laoliu's office, and Suning also saw his confidante Fang Yihua in Shao Laoliu's office.
"Hello, Mr. Su! I am Shao Laoliu, chairman of the board of directors of TVB." Shao Laoliu stood up and stretched out his right hand to shake Suning's hand.
"Hello, Mr. Shao!" Suning introduced himself while shaking hands with Shao Laoliu, "I am Suning, the owner of Longya Company, and this is my business card."
"Mr. Su, this is Fang Yihua, general manager of TVB." Shao Laoliu introduced Suning while pointing to Fang Yihua next to him while taking Suning's business card.
"Hello, Mr. Su!"
"Hello, Ms. Fang!"
"Mr. Su, I just heard from our manager Liu that you want to invite Miss Zhong Chuhong to be the spokesperson of your company?"
"That's right! I like Miss Zhong Chuhong very much. I feel that her temperament is very suitable for our company's products."
"Mr. Su, our TVB theoretically accepts your request, but the endorsement fee needs to be slightly higher."
"Haha, there is no problem with the endorsement fee. Mr. Shao will just tell you the amount."
"Fifty thousand Hong Kong dollars!"
"Okay! Then just sign a six-year contract!"
"Mr. Su, please forgive me for being frank. Miss Zhong Chuhong is only a third-tier actress at our TVB. We suggest that Mr. Su replace her with another actress." Seeing Suning's boldness, Shao Laoliu and Fang Yihua couldn't help being pleasantly surprised.
Fang Yihua said with a smile.
"Oh? Ms. Fang, do you have any good suggestions?" Later generations have always heard that Fang Yihua was stingy and harsh. Suning suddenly looked at Fang Yihua with interest.
"Ms. Zhong Chuhong debuted late. She was famous for last year's "The Story of Hu Yue", but she is actually not very famous in Hong Kong." Seeing Suning's interest, Fang Yihua thought that Suning valued his opinion, "We are another TVB
The female artist Zhao Yazhi is more suitable for your company's product positioning. I believe that Ms. Zhao Yazhi will be more beneficial to your company's product sales."
"Haha, Ms. Fang doesn't think I don't know Miss Zhao Yazhi's reputation, right?" Suning almost laughed out loud at Fang Yihua. She had long heard that Zhao Yazhi was a pillar of TVB, but she didn't expect that Fang Yihua would promote it so hard, "What kind of marriage?"
Cheating? Have scandals with other actors?
Does Ms. Fang really think that she is consistent with our company’s products?”
"ah?"
"Haha, Mr. Fang also thought that Zhao Yazhi was more famous, so there was a misunderstanding. I hope Mr. Su won't blame him." Seeing Fang Yihua's flattery on the horse's hooves, Shao Laoliu quickly smiled and smoothed things over.
"It's not my fault. The main reason is that our products are mainly suitable for all ages, so we are particularly sensitive to negative news. I hope your company can supervise Miss Zhong Chuhong more in the future."
"Haha, I will!" Shao Laoliu and Fang Yihua both looked at each other and smiled, and then Fang Yihua thought that Suning had some thoughts about Zhong Chuhong, "Mr. Su, would you like to invite Miss Zhong Chuhong out for a sit-down tonight?"
"Haha, no need!" Realizing that Shao Laoliu and Fang Yihua regarded themselves as "old perverts," Suning almost couldn't help laughing, "Tomorrow I will arrange for the company's legal affairs to come over to sign the contract, and will send a special
personnel are responsible for overseeing advertising matters.”
"no problem!"
After leaving the Wireless Building, Suning went to Ming Pao, Oriental Daily and Sing Tao Daily. He also spent a lot of money to advertise in the three newspapers. It was bound to create an overwhelming advertising effect and make Hong Kong residents remember it immediately.
The brand Master Su.
Suning is not short of money now, nor is it short of any technology, so Suning is very aggressive in doing things, and it can be said that it has no scruples.
...
Suning has made great moves in Hong Kong and Shenzhen, and the support from Shenzhen is also very strong. Almost all procedures have been given the green light, and they have also been very considerate in recruiting a lot of construction workers for Longya Company.
.
The overwhelming advertising on Hong Kong Island, coupled with the blessing of the new star Zhong Chuhong and the super favorable price for the people, soon made "Master Su" a best-selling product in the streets.
The principal of Changsha did not expect that Suning would be so quick, and the noise was very loud. Not only were many big bosses on Hong Kong Island paying attention to Longya Company, but even many leaders in the mainland regarded Longya Company as an "experiment" in Shenzhen.
Taste".
"Old Su, it seems you have to rush to Hong Kong as soon as possible. This Suning is really tough." The principal looked at Su Lie with a wry smile.
"Well, yes! The retirement procedures have been completed, and I can leave at any time."
"Lao Su, do your family members have any objections?"
"Haha, we are an old husband and wife, there is nothing we can't bear to part with. Besides, the children have grown up, so they don't really need me as the father."
"Haha, that's true!
This time, you should take a company of veterans with you first. More than a hundred people should be enough for Long Ya Company to use for the time being."
"That's good! This kind of retired soldiers from all organizations can unite together better and work harder."
"Well, maybe this guy Suning took a fancy to this, so he greeted us in advance, which is much more convenient than hiring veterans one by one."
"Haha, this guy Suning is very naughty. He does whatever he wants and he insists on doing it to the best of his ability!
I don’t know where he got such obsession!”
"Haha, the world of young people is not something that we old people can understand." The principal suddenly became filled with emotion.
For the Shenzhen production base, Guo Yaodong can be said to have tried his best. Every day, he and his team members take turns to monitor the construction progress of the production base and do not allow any defects to appear.
After the first phase of the production base was built, the production line was quickly installed, and the instant noodles and beverages produced were sent to Hong Kong for sale, Guo Yaodong was able to breathe a sigh of relief.
"Yaodong, you had a hard time on your trip to Shenzhen."
"Boss, it's not hard at all.
With the help of Shenzhen officials, our team has become much more relaxed."
"Well, everything is difficult at the beginning.
From now on, we can increase production step by step, and you can take turns returning to Hong Kong to rest."
"Hehe, yes!"
"Yaodong, go home and reunite with your wife! I'll give you three days' holiday."
"Thank you, boss!" The unshaven Guo Yaodong was also pleasantly surprised.
...
After finishing the most troublesome things, Suning is also the most relaxed one. In the future, Longya Company will slowly get on the right track. Now, the workers who are mainly responsible for the Shenzhen production base are almost all soldiers who have just transferred from the army, and the management is unified.
Military-style management, sanitation and management are all very relaxed and trouble-free.
After relaxing, Suning felt a little bored and called Linda, "Linda, do you have time to come to my house for coffee in the evening?"
"Okay! Come and pick me up when you get off work."
"Well, see you there or see you!"
Although Suning said he was inviting Linda to drink coffee, in fact we are all adults and all know the language of adults. Suning picked up Linda in front of her unit, then went to a high-end Western restaurant to eat together, and finally went home to continue drinking red wine.
.
Then it quickly entered a scene that was not suitable for children. The scene was quite "brutal" and "intense". In the end, Suning and Linda were both defeated, and the two of them were evenly matched.
"Suning, your "Master Su" instant noodles and drinks are selling really well. Many employees in our company like to buy "Master Su"."
"Haha, I have put so much effort into it. The overwhelming advertising is very expensive. It is only natural that I can achieve such good results."
"Well, but if "Master Su" is sold so cheaply, will it mean that you have no room for profit?"
"Haha, no way!
The production base of "Master Su" is in Shenzhen, and the cost of labor and land is very low, which is the fundamental reason why I can start a price war."
The price of "Master Su" instant noodles is 20 cents cheaper than the same type of instant noodles on the market. Coupled with its excellent taste and quality, it has quickly occupied the entire Hong Kong instant noodle market.
The beverage products of "Master Su" were immediately accepted and liked by Hong Kong residents because of their unique taste and affordable prices, which also allowed "Master Su" under Longya Company to gain a firm foothold in Hong Kong.