In the domestic film and television drama market, overseas copyrights have always been exclusive to blockbusters, and ordinary film and television dramas do not include this income at all.
Mainland TV dramas that can sell foreign copyrights are basically domestic super hits, such as "The Wild Princess Finds Her Father", "Jingxin", "The Legend of Zhen Huan", "A Thousand Bones of Flowers", "The Legend of Chu Qiao", etc.
However, the prices of most exported works are actually not very high. Take "The Legend of Bruce Lee", which currently has the highest overseas copyright sales, as an example.
Thanks to Bruce Lee's influence, it has been exported to more than ten countries in the United States, Canada, South Korea, and Japan. The total price is only US$100,000 per episode, which is about 35 million yuan.
Although "My Love from the Star" was popular, it was not qualified to compete with Bruce Lee in terms of overseas influence.
The fact that the rights to this drama were sold so quickly was all thanks to Fan Xiaopang.
"The Wild Princess Finds Her Father" became a hit across Asia at the time, and the show is still rerun from time to time. Zhao, Lin and Fan are still somewhat influential in Japan and South Korea.
According to relevant sources who specialize in the Japanese and Korean markets, there is currently a "famous list" of Chinese TV drama actors in Japan and South Korea, and the number ranges from about 15 people.
Zhao, Lin, and Fan are among them. Taiwanese idol drama actors such as F4 and Fahrenheit in "Meteor Garden" and Zheng Yuanchang are also quite popular. The only mainland actor who can compete is Huang Xiaoming.
Rumor has it that the initial target of this batch of Japanese and Korean TV stations was Lin Xinru's "Beautiful Heart".
However, I was a little worried that this kind of purely female drama would not be popular in the Korean market, so I hesitated. As a result, "My Love from the Star" came out.
Since Fan Xiaopang is a relatively popular idol drama with high ratings, these people quickly gave up on "Beauty's Scheming" and chose to work with "My Love from the Star".
I guess the damn girl is very angry...
Wei Yang really wanted to kill these people, but with the market fluctuations, he couldn't sell them at a high price, so he could only sell them at normal prices.
The Japanese TV station purchased the episode for US$12,000, while South Korea sold it to two TV stations and a website, adding up to a total of US$17,000 per episode, for a total of US$29,000 per episode.
There was also a Thai dealer who wanted to buy it, but the price offered was too low, so Wei Yang didn't sell it.
Calculated at the 2009 exchange rate, this income would be 6 million yuan. It cannot be said to be better than nothing, but it is not worthy of celebration.
But compared to the actual benefits, what is more important is the symbolic meaning behind it.
"You Who Came from the Stars" became popular abroad and was imported by other countries with money!
As soon as this report came out, it instantly became a new hot topic in "My Love from the Star".
At this stage in China, the people's self-confidence is not strong yet, and they pursue the roundest moon from outside.
If "My Love from the Star" is only popular in China, no matter how popular it is, it will only be a phenomenal hit. Although it is rare in China, it is not that there are no works of the same level. But if it can be exported to foreign countries, it is completely
The value of these two concepts has soared.
As an idol drama, "My Love from the Star" is not favored by the official mainstream.
But after it was exported overseas, it immediately became an excellent example of cultural export, and official media from all sides reported it one after another.
Even in "News Lianbo", a wave of text messages of tens of seconds appeared——
"A few days ago, the popular TV series "My Love from the Star" was contracted to be introduced by Japanese, Korean and other national television stations. This drama tells... Chinese film and television has once again become popular overseas..."
Wei Yang himself appeared in the scene for about a few seconds, being interviewed as the producer of the TV series.
"...In the future, we will lay down a solid foundation in our country, explore Chinese elements, and let more and better works go abroad..."
Good guy, there is no need to say more about what "News Lianbo" stands for. Wei Yang's face is really showing off.
In the past, Wei Yang made tens of millions, so his family only called him a few times. This time he was on "News Lianbo", and even his taciturn uncle specially called him to encourage him.
But for Wei Yang, the most important thing is that the drama has official endorsement, which can reduce a lot of overt and covert attacks.
This drama is so popular, and just halfway through its broadcast, the ratings have already exceeded 4.
That is to say, if Hunan Province and Jiangsu Province are powerful enough, other TV stations may not be able to suppress them, which will lead to various controversial topics. But even if the two TV stations can sustain it, the small size of Blue Whale will not be able to withstand it.
But now that the film and television drama has been exported and has official support, the situation has greatly improved, and Wei Yang can be considered relieved.
And the official intervention didn't stop there. After they paid attention to "My Love from the Star", they immediately started a series of reports.
It also allows everyone to more intuitively realize the influence of this drama in China.
"My Love from the Star" has been aired for more than half of its time, and its average ratings have exceeded 4. The number of views on the LeTV platform has exceeded 250 million. Baidu and online film and television search volume even surpassed the hit "October Siege" at the same time, ranking first.
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The popularity of TV series is not only reflected in the viewing data.
It has also triggered economic effects in many industries such as catering, luxury clothing, application software, tourist attractions, real estate, books, automobiles, and hairdressing.
Needless to say, fried chicken and beer have become a trend now, according to popular terms.
If you don’t eat fried chicken with beer, you’re out…
The male and female protagonists Wei Yang and Fan Xiaopang are often active, and their Weibo posts in "My Love from the Star" have become the hottest social platform nowadays.
According to the relevant person in charge of Weibo, the growth of new users on Weibo in the past few days alone has exceeded the sum of the previous months.
The number of fans of Wei Yang and Fan Xiaopang on Weibo tripled in a short period of time, and even the fans of supporting actors Qiao Zhenyu, Wang Yang, and Tang Yan have also reached the top of the list.
Fetion, another software that participated in "My Love from the Star", has also seen a surge in downloads and has become the leader in mobile communication software.
Wei Yang didn't even know if Brother Ma, who was studying WeChat, had written down his name in his notebook...
Tomson Yipin, China's largest mansion, which serves as the main scene in the play, is said to have seen more than hundreds of inquiries from customers in the past two days.
Of course, this customer visit does not count. Based on Tomson's first-class positioning, real customers are those who can spend money.
And coincidentally, there are two customers among them who are relatively interested and have hard power. One of them is obviously a die-hard fan of "My Love from the Star", and they have stated that they want to buy Professor Gu's home in the drama at a price.
Easy to discuss.
You must know that after so many years since Tomson Yipin was launched, only a few units have been sold. Now, two real customers have come directly during the broadcast of the TV series.
Netizens all joked that if the owner of Tomson Yipin was smart and quickly gave Wei Yang a set, under the guise of being neighbors with Professor Gu, he could attract many customers.
Not to mention, I don’t know whether the owner of Tomson Yipin is tempted, but there are real estate developers in the Magic City who want to give Wei Yang a house, and there are even more people who want to find him to advertise in their own community.
Not only real estate developers, the luxury goods field has also seen the influence of hit works this time.
"China Economic News" reporters conducted statistics and found that the heroine Fan Xiaopang's style in the drama "My Love from the Star" averaged 5 to 7 sets of clothes per episode.
Including pajamas, home clothes, fashionable activities, normal outings, and various styles and clothing.
Most of them are genuine famous brands, more than 90% of the items are worth more than five figures, and more than half of the costumes have a total value of more than 200,000 yuan.
After "My Love from the Star" became popular, Fan Qianqian's same style of clothing became very popular.
When Wei Yang came to talk about implantation, these luxury brands thought that their audience was limited and TV series promotion would have very little effect on sales.
But now it has been slapped in the face, and many luxury jewelry shopping malls such as Shin Kong Place, Jinling East Road, and World Trade Center have been collectively raided by "My Love from the Star" fans and followers.
Many styles were even sold out. Among them, the heroine has a lipstick in the drama. Due to the strong purchase demand, several brands rushed to claim that it was their own product, and it never regained its previous high profile.
Such an expensive authentic product is so crazy, let alone a counterfeit copy.
After all, there are still only a few people who can afford authentic products, but everyone wants the same style, so what should I do? The only option is to go to Taobao.
Now open Taobao and search for [Same style as Fan Xiaopang] or [Same style as Fan Qianqian], at least 20,000 products will appear.
And this number is increasing at a terrifying rate.
Not just the female protagonist, but also the male protagonist and several other supporting characters, clothing, accessories, shoes... even down to a small hairpin on the head at home, a thin bracelet on the wrist, the brand and color of lipstick, all were
Picked them out as many as they could.
Even the lamps and furniture in the hero and heroine's home, as well as the books they read together, were bought by many people.
Before this, everyone knew that "My Love from the Star" was a hit, but there was still no complete idea of how popular it was.
After statistics from the official media, everyone realized that this drama is not just a film and television matter, but has directly become popular on a social level.
Even the official media has given the current wave caused by "My Love from the Star" a "star effect". Of course, it is also called the "Fan Qianqian effect" or the "Professor Gu effect".
This is true for the items in the TV series, let alone the actors starring in the TV series.
Fan Xiaopang has become one of the most popular actresses right now. She has appeared in several commercial films, and her roles are not the perfunctory supporting roles she used to be.
Wei Yang has received no fewer scripts than her, and there are also some film works.
Including but not limited to several commercial films such as "Flying Swords of Dragon Gate", "Hongmen Banquet" and "New Shaolin Temple".
Among them, "New Shaolin Temple" has the most enthusiastic invitations. They have already secured Fan Xiaopang, and they especially want to get Professor Gu to bring popularity to the movie. They even did not hesitate to change the script to add scenes for Wei Yang and Fan Xiaopang.
What's more worth mentioning is Wei Yang's salary. Previously, his salary for "Twinkle Twinkle Star" was 20,000 per episode, but later it rose to 50,000 per episode for "My Love from the Star".
Of course, this price is a bit of a friendly price. After all, it is a drama he directs, and Wei Yang is embarrassed to take too much.
And now Wei Yang's salary has increased several times, with a unit price of 300,000 per episode, and that's only now.
With the subsequent broadcast of "My Love from the Star", its influence is further fermented, and even with overseas results, the price will be raised, and may even double again.
Don’t think it’s too expensive. At this price, you may not be able to get Wei Yang’s schedule...
