Chapter 142 Asia is popular, Japan and South Korea make money
Chapter 142 Asia becomes popular, Japan and South Korea make money
Author: fatter
Chapter 142 Asia becomes popular, Japan and South Korea make money
In early 2010, "Avatar" was released in mainland China, allowing the entire Chinese film and television industry to see the charm of the film industry.
For the first time, the mainland film market has seen a billion-dollar-plus movie, allowing everyone to see the potential of the market.
Whether in the world film industry or the Chinese film industry, the movie "Avatar" plays a decisive role.
But for Wei Yang, what he pays more attention to is the small screen TV series.
In January 2010, most TV dramas were still under the shadow of the rerun of "My Love from the Star".
One of the few that can relatively escape the shadow is CCTV, which takes advantage of its platform.
This year's CCTV opening drama is "The Founder", directed by Kang Honglei, and produced by Kong Zheng, who is unparalleled in the limelight after "Wulin Gaiden" and "The Story of the Cooking Class".
This drama tells the story of oil development, and it is a drama with the main theme in an absolute sense.
However, the ratings and influence cannot be compared with last year's "Walking to the West". The more topical drama is "Myth", the new year's drama of CCTV 8.
This drama with the same name as the movie "Myth" already has a certain IP influence and is a relatively new time-travel theme. It became very popular as soon as it was launched.
Because Wei Yang, who became famous in "My Love from the Star", can be said to be the most outstanding among the New Four.
But even so, he did not completely suppress Hu Ge.
Although "Legend of Sword and Fairy 3" was only released to the stars not long ago, the number of reruns on various local stations was definitely the most TV series last year. I'm afraid "Insidious" will be pushed to the back of the list.
When it comes to choosing the most popular TV series in 2009, I'm afraid there is no one that can surpass "My Love from the Star", but if you want to add another one, then there must be "Legend of Sword and Fairy 3".
This drama made Three Beauties of Fairy Sword famous, and naturally it also brought great popularity to the male protagonist Hu Ge.
Now "Myth" has exploded in ratings again. Although the role of Yi Xiaochuan is not likable, the exposure and achievements are real. Hu Ge did not let Wei Yang leave him behind, but followed closely.
to the back.
However, in the eyes of the outside world, Hu Ge is still one step behind Wei Yang.
The reason is that "You Who Came from the Stars" is not only popular in China, but also abroad.
Since "My Love from the Star" landed on South Korea's KBS TV station in December, the ratings have been quite good.
From about 24% at the beginning of the broadcast, it ended with a ratings of 38.4% in the finale a few days ago.
It should be noted here that the Korean ratings data are not consistent with those in China. Generally speaking, a ratings of 10% is almost passing, 20% is considered good, and more than 30% is considered high ratings.
Many super phenomenal works have to reach 40%, and there is even a chance to reach 50%.
But having said that, there are not many Korean dramas that can reach this level in the entire history of Korean dramas.
Judging from the ratings, "My Love from the Star" can approach 40%, which is already very impressive.
Don't forget, this is a Chinese TV series.
Although the core is still the selling point of the original Korean drama, when adapting Wei Yang's script, he must deliberately take care of the Chinese audience. Many of the jokes or jokes are well understood by domestic audiences, but they are not particularly accessible abroad.
Even if the TV station has dubbed it into Korean, it will still be inferior to the real Korean drama, and it will inevitably lose some ratings.
In fact, in the original time and space, the Korean ratings of "My Love from the Star" were far from breaking the historical record, but it was still among the best that year.
And more importantly, the biggest success point of "My Love from the Star" is not the TV channel, but the online platform.
And now "My Love from the Star" has received the same treatment in South Korea.
This drama would be much more popular online than on TV!
Before the translated version of "My Love from the Star" was completely released, the drama was already No. 1 on the popular list of the broadcast website Wavve, and swept the Korean network in a very short period of time.
On New Year's Day, [Professor Gu]'s related searches in South Korea were already No. 1 on the Korean website.
Fan Qianqian's fans have expanded hundreds of times in a short period of time, and even boosted the playback of "Huanzhugege" and other movies and TV shows she starred in on the Korean website.
After the clothing styles of Wei and Fan became popular in China, they also became popular in South Korea. Several brands had to urgently transfer goods from overseas to meet the demand.
Fried chicken, which was originally very popular in South Korea, is now sold like crazy. There are long queues every day, and even the price of chicken has become expensive.
Now in Korean high schools and universities, if you don't know Professor Gu and Fan Qianqian, you will become unsociable.
Even politicians will add a few lines from "My Love from the Star" during their speeches to please the people.
In addition to South Korea, although Japan's "My Love from the Star" is not as exaggerated as the Korean one, it still performed well.
Relevant broadcast data ranked among the best in Japan and became one of the most popular TV series in Japan at the beginning of 2010. Wei Yang's popularity in Japan has gone from being almost non-existent to becoming one of the most popular Chinese stars in Japan.
What's even more interesting is that according to reports reprinted in Japan, "Professor Gu" played by Wei Yang is particularly popular with Japanese aunts.
In a popularity poll for foreign artists among women aged 40 to 50, she ranked second, beating Liu Tianwang and Cheng Long, and first in Asia.
It is said that a travel agency launched an event to meet Professor Gu while traveling in China, and Japanese aunts flocked to sign up.
Some domestic idols joked that if Boss Wei can't survive in China one day, and he was a male model in Japan last year, he might still be an ace...
In Asia, China, Japan and South Korea are the benchmarks for entertainment, and even the last two are ranked higher.
"My Love from the Star" became a hit in China. Although there were contacts from overseas film producers, their willingness was not particularly strong. After becoming popular in Japan and South Korea, the drama suddenly became a hit in Asia, and more film producers were willing to buy it.
Already.
Malaysia, Thailand, Singapore, Vietnam...even film producers or operators in North America have sent people to contact Blue Whale.
Even the Hong Kong and Taiwan regions, which had previously been untouched in China, have immediately changed their attitude and want to introduce "My Love from the Star".
But the market cap is here. Even if you sell all these copyrights, you won't actually make much money, but the key is to open up the market.
You can't make much money from one drama, but Blue Whale doesn't just make one drama. If you open up channels, you can also sell future dramas, and even represent other companies' dramas. If you add up, you can not only make money, but also make friends.
Lots of relevant connections.
In addition, if this drama is released, Wei Yang's personal influence will also be greatly improved.
Fame, status, commercial value, overseas aura... Wei Yang is not so awesome that he can ignore these.
As I have said more than once before, in the entertainment industry and even in the domestic market, foreign monks are fond of chanting sutras, and the routine of exporting and then selling domestically has been tried and tested.
In the past, we just sold the copyright overseas and let Fan Xiaopang take the lead in promoting it. Now it has really become a big hit in Japan and South Korea. You can imagine the aura around Wei Yang and Wei Yang.
Hu Ge, who had just emerged, was suppressed in an instant, and even Huang Xiaoming, a senior, felt a sense of crisis.
That is to say, Wei Yang's background is still shallow, and there is no bonus in film, otherwise Huang Xiaoming will not only have a sense of crisis, but also have to give up his reputation as the number one niche in the mainland.
Even now, Huang Xiaoming has to take a break from the limelight, otherwise with the momentum of "My Love from the Star", anyone who competes with Wei Yang for popularity will suffer.
…
Wei Yang didn't care about the commotion outside, he wasn't even interested in the name.
This thing is like a target. Whoever hits it has to be watched by everyone. Even if no one messes with it at its peak, once something goes wrong, everyone will step on it.
Huang Xiaoming has been in the industry for several years and has been in trouble since then. Although there are many reasons of his own, it is hard to say that there was no support from others behind being blacklisted by the entire Internet at that time.
When Fan Xiaopang was at her peak, she was known as the number one actress in mainland China. But when something happened, she was criticized by everyone.
Of course, it's not just them. Any popular star has many enemies and people who are unhappy with him/her. Vanity and fortune are inevitable, and Wei Yang knows that he can't avoid it, but he just doesn't want to be so high-profile.
Compared with competing for the number one niche in the Mainland, he is more concerned about another thing.
South Korea invited him and Fan Xiaopang to participate in an event in South Korea, and the price was high. Wei Yang was 2.4 million yuan per person.
And this is not just one brand, there are three brands in total, and there is also a variety show. In addition, the domestic brands also have relevant arrangements, and of course, there are labor fees.
Wei Yang calculated that during this trip to South Korea, which lasted almost six or seven days, he could earn tens of millions.
Well, before tax...
Fan Xiaopang's side was definitely not much better. He abandoned the crew that was preparing and called Wei Yang twice a day to go to South Korea with her to make money.
She could go by herself, but the price and influence would definitely not be as sensational as two people going together.
Wei Yang checked the brand and found that there was nothing wrong with it, and the offer was indeed very generous. When he came back from South Korea, he could have a prosperous New Year.
So Wei Yang decisively agreed, and even led Fan Xiaopang's team and domestic brands to contact Japan.
Isn't it to say that they are quite popular in Japan? Since they are going abroad, let's have a good time together.
Not to mention, there are indeed several intentions from Japan, and the parties are currently intensifying negotiations. After the trip to South Korea, we will transfer to Japan. If everything goes well, we may be able to earn three to four million.
The event organizers in South Korea were very particular and directly sent a private plane to pick up Wei Yang and Fan Xiaopang.
The latter was very curious about this private plane. He looked around and saw that Wei Yang was also flying on it for the first time, but he was much calmer than her.
"It's not a strange thing. If you want it, just buy one yourself."
"I can't afford it."
Fan Xiaopang's net worth is not low, but she is not much better than Wei Yang, and she is not as cheating as Wei Yang. Who knows how much she can earn in the future, but she doesn't dare to squander it lavishly.
Wei Yang smiled: "It's easy. I'll buy one later to make it more fresh for you."
"Blow you."
Fan Xiaopang didn't believe it at all. Nowadays, private jets cost tens of millions, and ordinary people can't afford them.
Even if Wei Yang can make money, who can guarantee that all of his works will be as popular as "My Love from the Star".
Seeing that she was dissatisfied, Wei Yang made a bet with her, and Fan Xiaopang accepted the invitation: "Put a little bet. If you lose, do something to me later."
"No problem, but the premise can't be too extreme."
Wei Yang readily agreed, and then looked at the plane with great interest. The place was large and spacious.
"After talking about the Mercedes-Benz endorsement last time, I measured the space and it felt good. I want to win this time and want to try the feeling of flying in the sky."
Fan Xiaopang rolled his eyes at him and pulled him up: "After this is useful, let's go to the toilet..."
Please give me a guaranteed monthly ticket, thank you all
