Chapter 171 Fashion Magazine and Tomson Yipin's New Owner
Chapter 171 Fashion Magazine and the New Owner of Tomson Yipin
Author: fatter
Chapter 171 Fashion Magazine and the New Owner of Tomson Yipin
At the end of July, Wei Yang finally returned to Shanghai, and before he could take a breath, Lei Chun invited him to the shooting site of "Bazaar Men" magazine.
After Wei Yang became famous, especially when he entered Asia, his commercial value soared, and fashion resources came to him uninvited.
For example, three of the so-called top five men's magazines in the fashion industry are contacting Wei Yang.
However, Wei Yang is not keen on this aspect.
Of course he knows the benefits of fashion resources. Fashion resources can make money, improve one's style, and enhance commercial value. It is very important for a star, and can even be a fundamental improvement.
For example, the choice of luxury endorsements depends to a large extent on the celebrity's influence in the "fashion circle".
Because the user base of high-end luxury brands is not facing the masses, but the bourgeoisie.
Most of the followers of this relatively niche circle of fashion circles are people of this class or people who aspire to become this class.
You sell a brand-name bag for hundreds of thousands. To ordinary people, this is not like a lunatic. A little bit of leather and a little bit of cloth, why is it so expensive?
But for many people, she feels that it involves art, fashion, brand, thought, personal value, and emotional perception, and thinks it is worth the money.
I won’t discuss which idea is more correct here, but for celebrities, starting from practical interests——
The better the fashion resources, the more money you make, the higher your status, and a certain potential honor halo bonus!
Therefore, celebrities flock to these fashion resources, and fans are tearing them apart every day.
Who has more covers, who has more slams, who has the first slam, who has more grand slams, who has more high-end clothing, who has more luxury endorsements...
In fact, to a certain extent, these quarrels are of the same nature as fighting over who has higher box office, who has better ratings, and who has won the Best Actor and Best Actress awards.
It’s just that because fashion resources are biased towards popular celebrities, it has become a fighting ground for major traffic users.
And there is nothing else to compare with these traffics. If you compete for box office, ratings, and awards, it is easy to win instantly. Then you can only compete with who shoots more magazines, so that in the eyes of outsiders who do not know the relevant situation, it becomes "self-entertainment".
Enjoy yourself”.
Wei Yang is not interested in photographing fashion magazines or even some fashion resources behind them, because he takes a different path from ordinary artists. These so-called high profile and benefits have limited temptation for him.
Although Boss Wei is not qualified to call it capital now, he is already on the road.
No matter how high-quality your celebrities are, don’t most of them still work for capital?
Not to mention the benefits, the price of a high-end endorsement is not low, and can even match the star's salary for one or even several movies. It is one of the main sources of income for stars.
But for Boss Wei, who is already on the right track and whose profits are mostly in business operations, it's just the same thing.
Even because of the popularity of "My Love from the Star" and his strong sales ability, Wei Yang was favored by several high-end luxury brands and became the spokesperson of Gucci early on.
You should know that high-end luxury brands generally have a certain inspection period for spokespersons.
During this period, artists must show sufficient strength to prove their commercial value and eventually win endorsements.
Even before that, artists have to find ways to squeeze into the fashion circle and gain enough exposure and presence before they can enter the attention of major brands. Fashion magazines are one of the keys.
And like Wei Yang, he skipped most of the normal procedures and directly won the endorsement. The speed was so fast that it broke the record of Chinese stars, but it was also extremely rare.
The reason is that "You Who Came from the Stars" is so popular. Not only is it capable of delivering goods, but it has also become an instant hit in Asia. Several brands are competing for it, so there is no need to talk about an investigation period.
Wei Yang is pretty good, but Fan Xiaopang's side is more competitive, and the various conditions promised can make celebrities from all over the world go crazy with envy.
Therefore, everything has two sides.
When celebrities want to use fashion resources to reach a higher level, they must lick fashion magazines and brands.
But when a celebrity becomes popular to a certain extent, it causes all parties to rush for it, and in turn they take the initiative, and the person who puts forward the conditions is replaced.
Wei Yang does not have high demand for fashion resources, but those people are very coveted for Wei Yang's popularity and influence.
In the past, when various fashion magazines approached Wei Yang, he only took the time to shoot one, and he rejected or postponed the others because of his busy schedule.
If any other ordinary celebrity dared to put on such airs, these magazines would have banned him. However, facing Wei Yang, who was extremely popular and seemed to be one of the most popular celebrities in the mainland, these people were stunned and endured it.
Wei Yang doesn't have time, so let's wait.
Even "Fashionable Men", one of the top five men's magazines, saw that Wei Yang had no time, so he and his team went directly to Hengdian to rent a studio and completed the cover shoot during Wei Yang's break from filming.
Although "Harper's Bazaar" wasn't that eager, it still kept pushing, especially after knowing that Wei Yang had finished filming, the person in charge went directly to Blue Whale Company to block the job.
Wei Yang wasn't too keen on these magazines, but he had no reason to push the money out.
Shooting for magazines has limited effect on him, but it is always beneficial. He doesn't just point to one or two high-end luxury brands to eat. If the conditions are suitable and the schedule is suitable, he can cooperate with one or two.
…
"Okay, thank you Teacher Wei, thank you all for your hard work..."
After being busy for most of the day, Wei Yang changed into more than a dozen sets of clothes, and his eyes almost blurred with pictures. He finally finished the work, and the person in charge of "Harper's Bazaar Men" personally came to express his thanks.
Wei Yang took off his red suit, exchanged a few pleasantries with the other party, and then declined the other party's dinner invitation.
"I'm really sorry. I have work to do in the evening and I have to catch up. I'm sorry."
"It's okay, this is a small gift from our magazine to you. We look forward to our next cooperation."
"Thank you very much."
Wei Yang took the gift box handed over and said a few more polite words before leaving the shooting scene with his assistant bodyguard.
After the person in charge of "Harper's Bazaar Men" waited for him to leave, he couldn't help but let out a long breath: "Finally done."
The assistant next to him also felt relieved and sighed with a little sigh: "Actually, apart from being too difficult to hire, this person is actually not bad to get along with. He is easy to talk to and dedicated to his work."
Many celebrities dare not offend magazine executives, but in private they are not so polite to these staff members, and there are many who make trouble.
It's not a big deal, but it makes people unhappy at work and disgusting.
Even if the top management of the magazine knew about it, they would turn a blind eye and would not stand up for the employees.
Wei Yang was so difficult to recruit before, and the "Harper's Bazaar Men" team was still a little worried, thinking that they had encountered another difficult person, and had already figured out how to deal with "Wei Yang".
Unexpectedly, Wei Yang came over. He was very cooperative with the work and had a good attitude towards the staff. He even treated the team to drinks and snacks at noon.
"I guess I'm really busy."
The person in charge also felt that Wei Yang was easier to get along with than many celebrities, and they did not reject the family, but almost all magazines recommended him. This may not involve being a big name, but just a lack of time.
"It's a pity that he didn't accept the invitation. Nola's dress was bought for free, and it costs 20,000 yuan."
"She really thought she could seduce Wei Yang. She really thought he was one of those gangsters from Sanlitun who made his fortune from scratch and was worth over 100 million. This kind of guy would know her way."
"What are you afraid of if you give it a try? Even if you don't gain anything, you won't lose anything with your face."
The person in charge was stunned for a moment, then nodded in agreement: "That's right."
Not only that face, Wei Yang is also a big star, and the status halo bonus is even more exciting.
Thinking of this, the person in charge suddenly reacted: "Wei Yang didn't accept the invitation. Did he realize this and be on guard?"
The two looked at each other, as if they had realized the truth...
…
On the other side, Wei Yang and others came out to the parking lot and saw several young men and women taking pictures around his Maybach.
Cui Jun frowned and was about to go up when Wei Yang stopped him: "Just take a picture. They are all children. Didn't you notice that they blocked the license plate number on purpose? They probably didn't recognize them."
The studio they came to was nearby the famous commercial district of Shanghai, with numerous luxury cars passing by and many people checking in to take photos.
Wei Yang understands this mentality very well. He also did this kind of thing when he was young in his previous life, so his attitude is more tolerant.
A few people stopped there without moving, and then watched as a few people took a few pictures of the Maybach, and then immediately went to take a lot of pictures of a green Maserati next door.
Boss Wei was a little disappointed: "Sports cars are still popular, and the Maybach model looks old-fashioned."
Wei Fei smiled: "You want to buy one too."
"I didn't have time to buy it. Why don't I just drive it to the garage to gather dust? Let's go."
Wei Yang and others came to the Maybach, opened the door and got in the car. Wei Yang, who was wearing a mask, waved to a few dumbfounded young men and women. Cui Jun stepped on the accelerator and drove out of the parking lot.
"Boss, where are we going?"
Cui Jun, who was driving, asked. Wei Yang looked at the time and saw that it was a bit far to go back to Baoshan, so he directly said: "Tang Chen Yipin."
"OK."
Cui Jun turned around and went straight to Lujiazui. The distance between the two places was not far, and it took only ten minutes to arrive. Wei Yang made an appointment tomorrow to get out of the car and go upstairs alone.
After two new houses in Baoshan Xiaozhao and Pudong New District Liu Shishi, Wei Yang just recently bought a 597-square-meter luxury house in Tomson Yipinxin.
Wei Yang had planned on buying a house for a long time. On the one hand, it was also a relatively good investment project.
At first, he did not plan to buy at Tomson Yipin. Instead, he browsed other high-end communities and even liked a house in Cuihu Tiandi. That was why he finally chose Tomson Yipin.
The reason is very simple, Tomson Yipin gave him a huge discount!
The popularity of "My Love from the Star" has greatly increased the exposure of Tomson's first-class products, and sales have increased several times compared with before.
Of course, the sales base is here, and it has increased several times to only sell a dozen sets, but this is already a performance that Tomson Yipin could not hope to achieve in the past few years.
After all, the size of the house is this, and one unit costs tens of millions, so you can't just buy it and sell it.
In order to withdraw funds as soon as possible, Tomson Group still chose to cut prices, but not as harshly as in the previous life, and the price was roughly maintained at around 70,000 to 80,000 square meters.
At the same time, Tomson Yipin, who had tasted the sweetness, also realized the importance of celebrity effect.
Netizens originally joked that Tomson Yipin would give a set to Wei Yang, but the boss of Tomson Group really listened to this.
Of course, it is impossible to give away. No matter how grateful and coveted Wei Yang's popularity is, Tomson Yipin cannot give away tens of millions in one go.
But you can’t give it away, you can get a discount!
Just like this house in Wei Yang, the normal price should be around 45 million. Tomson Yipin directly offered a 35% discount, so Wei Yang could get it for less than 30 million.
At this price, Tomson Yipin may not lose money, but Wei Yang definitely made a profit.
Anyway, I can buy it everywhere, and Tomson Yipin is not bad in all aspects, and with such a big discount, it is not difficult for Wei Yang to make a choice.
So when he went back to school to attend the graduation ceremony last time, Boss Wei took the time to swipe his card, signed a few words, and became the new owner of Tomson Yipin.
Ever since he bought this house, Wei Yang has been busy filming. This is the first time he has lived here seriously.
The house is cleaned regularly by a property management company with dedicated housekeepers and cleaners, so it is very clean inside and outside.
Walking around the nearly 600-square-meter house with five bedrooms and three living rooms, Wei Yang sat alone in front of the floor-to-ceiling window, making a pot of tea by himself, looking at the night view of the Huangpu River outside the floor-to-ceiling window, enjoying the quiet loneliness of this moment.
