Chapter 185 Program Plan and Sky-high Price 'Eastern Palace'
Chapter 185 Program Plan and Sky-high Price "East Palace"
Author: fatter
Chapter 185 Program Plan and Sky-high Price "East Palace"
"Spring Festival Gala? You are going to the Spring Festival Gala."
When she heard that Wei Yang had been invited by the Spring Festival Gala program team, she was even more excited than Wei Yang himself.
For those born in the 70s to 90s, especially those from the north, they still have a lot of feelings for the Spring Festival Gala.
Not to mention that as an entertainer in the entertainment industry, it would still be an honor to be on the Spring Festival Gala, the largest gala stage in China, even if it goes back more than ten years.
There is no need to elaborate on the bonus of the Spring Festival Gala. As long as there is a bonus, it will be good for the artists. Besides, there have been examples like Xiao Shenyang in the past two years. Who wouldn't want to repeat it.
That is to say, Wei Yang is now very popular and belongs to the top, so he has the confidence to consider it.
Those who are less famous, such as those third- and fourth-tier small artists and newcomers who have just debuted, will not have any hesitation at all if they can appear on the Spring Festival Gala.
It can also be seen from some background celebrities attending the Spring Festival Gala that this stage is too tempting for ordinary entertainers in the entertainment industry...
"Don't get excited. We haven't rehearsed yet. We don't even know what to do in the show. Someone might have canceled it."
"Are you fooling a fool?"
Xiao Zhao snorted lightly: "With your current popularity, you can't win against anyone except teachers like Zhao Benshan."
It's obvious that the Spring Festival Gala is based on Wei Yang's popularity and topicality. It doesn't matter what kind of program it is. If one program doesn't work, then another one will be replaced, as long as the people arrive.
"That's what I say, but such a good opportunity cannot be wasted. We still have to find ways to make it more exciting."
"Then what kind of show do you want to do? Sketch? Singing?"
"Forget about skits, they can't compete with those old ones."
Wei Yang eliminated two options, and Xiao Zhao nodded: "Then I can only sing. I almost forgot, you are the little Jay Chou from the Mainland, write a song yourself."
"Don't mention that unfortunate nickname."
Wei Yang got angry when he heard this nickname. When others were reborn, Jay Chou would be [Little Jay Chou from Taiwan Province], and when it was his turn, he would become [Little Jay Chou from Mainland China].
Besides, he is not a professional singer. Apart from singing movie and TV theme songs, he only occasionally sings in programs and events. How come he is just lumped together.
Sing!
This is almost Wei Yang's only choice. He is also mentally prepared enough and currently has three directions.
One is the Chinese style, which has been the most popular in the past two years and is very suitable for the Spring Festival Gala. However, with Jay Chou in front of him, or even competing in the same arena, he is afraid that he will not be able to defeat them.
The other one is about emotional songs, family, positive energy, patriotism and other themes. He has a lot of them, the lower limit is very high, the upper limit is hard to say, so it can be used as a safe choice.
As for the last option, Wei Yang felt that simply singing was a bit dry, and wanted something fresh and foreign. He wanted to try singing and dancing, and the best was male and female duo singing and dancing.
Priority will be given to Latin dance types, which are romantic, passionate, ambiguous, silky...
However, the difficulty is that Wei Yang does not have a deep dance foundation, so he needs to learn and rehearse from scratch, and the difficulty of the dance cannot be too high. At the same time, the choice of actress is also a problem.
Fan Xiaopang is definitely the one who has the best buzz effect. With the popularity and popularity of the two people, plus Fan Xiaopang’s improved reputation now, if the program is effective, it may not be able to convince the Spring Festival Gala program team.
Another option is Nazha. You have a dance foundation, and more importantly, you can cooperate with "East Palace" to build momentum, and you can support newcomers.
After that came Liu Shishi.
The foundation of dance is not a problem, and the tacit cooperation is guaranteed. The CP effect is not as good as Fan Xiaopang, but he is still good at it. Considering the in-depth cooperation with Tangren, the internal voices of the company can barely suppress it, mainly Xiao Zhao's side.
So Wei Yang hesitated for a while and did not make a decision immediately.
I plan to make all three program plans first, then find a vocal teacher and a dance teacher to give it a try, and then make a decision after negotiating with the Spring Festival Gala.
The Spring Festival is in early February, and now it’s just early October, so there’s still plenty of time to prepare...
…
In October, in addition to being busy with the Spring Festival Gala and filming, Wei Yang also had to worry about two important things.
First, the release of "East Palace"!
Since the crew completed filming in late July, after more than two months of post-production, the finished product of the TV series has roughly taken shape and can be broadcast during the New Year's Day and winter holidays in January next year.
Because of this, the competition for the copyright of this drama has become fierce.
Because "My Love from the Star" was a big hit in Hunan and Jiangsu provinces, the two companies were determined to win Wei Yang's new drama.
And because Zhenhua Trilogy has a good relationship with Blue Whale and Wei Yang, Modutai is also eyeing it.
The two TV stations in Beijing and Zhejiang Province used to watch other TV stations eat their meat, but this time they are not willing to succumb to others and want a piece of the pie.
Although the remaining second- and third-tier TV stations in Hui Province, Shandong Province, Tianjin, Shenzhen City, and Liaoning Province are far behind in terms of financial resources and strength compared with the major TV stations above them, if they can achieve alliances, the resources they can accumulate will not be inferior.
A rough estimate is that at least nearly 20 provincial TV stations have asked Blue Whale about the price, and a total of 11 have obvious intentions or have made substantial bids.
Since the establishment of Blue Whale, the distribution work of this drama has been unexpectedly the best.
Because there is no need to go to the TV station or negotiate for entertainment, but the platform takes the initiative to grab it.
But it is also one of the most difficult projects to do, because there are too many platforms in mind, and the price negotiation workload is huge. At the same time, we must not offend the platform, and the transaction cannot be done without justice. It is really painful and happy.
Distribution is not Wei Yang's strong point, so he only pays attention to it behind the scenes. General manager Lao Xia has always been responsible for the specific work.
Lao Xia works very hard. After all, the company has his shares. The more Blue Whale makes, the more he gets.
Therefore, he has been negotiating non-stop with various TV stations and even other platforms during this period, not only to sell at a higher price, but also to constantly strive for other resources.
For example, variety shows, commercials, and TV series produced by TV stations can all be taken by their own artists.
From the development of artists in Tianyu, we can understand how important it is to be backed by a TV station. If we can get a small piece of the cake, it will be enough for the artists of Blue Whale.
Lao Xia regularly reports to Wei Yang every three days, and will be notified if there are special circumstances, so Wei Yang is always aware of the current issuance progress.
At present, the TV stations have basically sorted out the general camps. The three companies in Magic City, Jiangsu Province, and Hunan Province have deep pockets and want to directly win the first round of exclusives.
The capital is cooperating with the two Tianjin TV stations to make a joint bid, Zhejiang Province is cooperating with Hui Province, and the remaining one is a joint venture between four satellite TV stations.
The highest bidder was from the four alliances, with a single episode of 2.2 million yuan, or a total of 110 million yuan. This price has already set a new record for the domestic drama "A Dream of Red Mansions", which can be said to be full of sincerity.
According to Boss Wei's character, he always sells to whomever gives more.
But sometimes a high bid does not determine everything. [The one who gives more] will be given priority to sell if he can [get it].
As I said before, accounts disputes between TV stations and film and television companies are common. Wei Yang has always preferred to cooperate with big TV stations because their platforms have high influence and can get payment quickly and easily.
Regardless of the fact that these four TV stations have paid out 110 million, it is hard to say whether or when they can all receive it.
These four TV stations are all well-known and have good reputations in the industry, so Wei Yang is still considering them. If there were some TV stations with weak financial resources and a record of late payment, Wei Yang would have already put the four TV stations into consideration.
The home alliance gave it a pass.
Even if you ask for 200 million, it will be of no use to him if he can't get it. Wei Yang would rather sell it cheaper and get the money back quickly.
As long as the money arrives quickly and tens of millions are lying in the account, there are ways to make up for the slight difference...
Putting aside the four alliances, the highest bidders were Modu and Zhejiang/Huizhou, both of which cost 2 million per episode, with a total price of 100 million.
This price is not low anymore. The current ceiling of the domestic TV drama market is around 2 million.
In terms of the lineup of "East Palace", Wei Yang is actually the only one who can handle the ratings. There are so many episodes, so the unit price will naturally be lowered.
Blue Whale's own psychological price for this drama is probably within this range. It's just a little more, a little less, and then the pull of other resources and interests.
The bid from Beijing and Tianjin was 95 million, and Hunan Province offered the lowest price. The package price was only 85 million, but they provided a lot of variety shows and TV series resources, and the combined value was very impressive.
The most interesting thing is Su Sheng. He found that it was difficult to form a competitive advantage with his own bidding, so he simply found a new way and directly bid for the film "Shanshan is Coming".
2 million for a single episode!
Normally, the TV station will calculate the cost of the drama when purchasing. If the advantages in other aspects are limited, the low-cost price cannot be sold at a high price. After all, the TV station is not taken advantage of.
The cost of "Shanshan Is Coming" is limited. Even with Wei Yang in charge, it would normally be difficult to sell a single episode for 2 million. Suzhou TV Station's price is a gamble to some extent.
I bet that Wei Yang will continue to be popular after "East Palace", and I also bet that the quality of this drama will be better. If the bet wins, the tens of millions will be well spent.
"What a clever little guy."
Wei Yang couldn't help but feel suspicious, and Lao Xia pressed him to sell it. The price was higher than that of "My Love from the Star" at the time, and far exceeded Blue Whale's internal expectations. Lao Xia felt that he could definitely sell it.
Even Boss Wei was a little hesitant. The price was indeed a bit tempting, but in the end he chose to take it easy.
Anyway, the cost of "Shanshan Is Coming" is only 20 million, and the advertising placement alone has almost been recouped. Anyway, it is a profit, so it is better to take a gamble.
If "East Palace" becomes a hit, other TV stations will probably come to grab it, and 2 million for a single episode may not be the limit.
"Tell them to sell "East Palace" first and not consider anything else for now."
Although Lao Xia was regretful, he did not object. He just said: ""East Palace" is almost stretched, and all the basic cards of each family have been laid down, leaving only the last shivering."
Wei Yang thought for a while and understood what everyone was waiting for. He couldn't help but shake his head: "If you don't see the rabbit, you won't let the eagle fly. If "Hello, Old Times" does well, tear off a piece of meat for me."
"Haha, don't worry, we have to let them bleed more."
Lao Xia is very confident in "Hello, Old Time", and the reputation of Zhenhua Trilogy cannot be built on.
It’s okay for various TV stations to want to explore the quality of Blue Whale, but after this drama was broadcast, it once again proved Blue Whale’s production capabilities, so they will have to increase their prices...
