Chapter 194: Ratings are chaotic, some are happy while others are worried
Chapter 194 Rating war, some are happy and some are worried
Author: fatter
Chapter 194 Rating war, some are happy and some are worried
The live broadcast of "East Palace" crew on Sohu was said to have exceeded one million viewers that day.
It’s unclear whether this data is accurate, but it definitely exists in the hundreds of thousands, and it has sparked quite a discussion on Weibo, Tianya, and Tieba.
Not surprisingly, Naza's revelation that he was attracted to Wei Yang during filming became one of the highlights of this live broadcast.
It’s no surprise that Nazha was criticized by Wei Yang’s fans, CP and a bunch of other people.
There is one thing to say, although Nazar’s reputation is now in shambles.
But her popularity and fame really surpassed those of her contemporaries, and even many famous young ladies were no match for her.
By the time "East Palace" aired, Naza's Weibo fans were close to one million. Although her pretty face was crucial, the most important thing was her scandal with Wei Yang.
Being able to have a scandal with a super top person is of great help to a newcomer.
Not only newcomers, but also popular actresses find it difficult to resist this temptation.
"My Love from the Star" was broadcast in December 2009, more than a year after its completion. Normally, the CP and scandal hype have long passed their best bonus period.
For example, in the original "The Best of Us", Wei Yang and Yang Rong only worked for a few months and almost broke up.
Even if "My Love from the Star" were more popular, it wouldn't have dragged on for so long.
But Fan Xiaopang’s team has always been thinking about [Wei Fan] CP, and has been marketing it every now and then. Even people in Tang Dynasty have acquiesced in Liu Shishi’s participation in the “love triangle”.
This kind of long-term relationship scandal has a great impact on female celebrities. Even if the female celebrity agrees to it, the team will persuade them.
But now the reason why the two companies acquiesce, or even add fuel to the flames, is because Wei Yang is famous enough, and engaging in scandals and forming a CP with him can bring a lot of exposure, and the benefits far outweigh the negative effects.
Especially Fan Xiaopang, she has a poor reputation and doesn't care about any scandals. The longer she is tied to Wei Yang's CP, the more she can benefit from Wei Yang's positive image, and she can continue to enjoy the role filter of "My Love from the Star".
So not only Fan Xiaopang herself is willing, but her team also doesn't want to separate from Wei Yang easily.
Similarly, for Wei Yang, the combination and scandal with Fan Xiaopang can also bring him a lot of exposure.
Especially since he has been filming for the past year and is not active enough, Fan Xiaopang can be said to have taken the greatest credit for being able to maintain popularity and exposure.
Liu Shishi's situation is quite special. Unlike Xiaopang Fan, her reputation has been ruined long ago and she doesn't care about scandals. Her current route is actually a bit more of a glamorous one, and romance scandals will have an impact on her.
But the key point is that she formed a CP with Wei Yang when she debuted, and was hyped to become a golden girl. This is something that many fans knew before they got into the trap, so the negative impact can be relatively controlled within a tolerable range.
With Fan Xiaopang and Liu Shishi's current status, let alone a newcomer.
You know, "East Palace" has not been officially broadcast yet, and Nazha is still an amateur with no works. He has nearly one million fans on Weibo just because of his scandal with Wei Yang. Although a lot of them are anti-fans, but
Nazar's fame history is legendary enough.
This has also attracted more and more people to become aware of Wei Yang's popularity, and even consider learning from Naza's approach.
However, this kind of thinking is probably blind.
Boss Wei doesn't have scandals with everyone. Although he doesn't reject scumbag men, it still has a negative impact on him.
Liu Shishi is his girlfriend and Fan Xiaopang are mutually beneficial and each has their own advantages. Nazha is a newcomer to his company, and he can help them make money.
These three can make Wei Yang make sacrifices, and in exchange for others, Wei Yang will be full and contribute his heat in vain.
It’s no joke to rush into publicity, fans go to war, and lawyers send warning letters.
Of course, if it can bring benefits to Wei Yang, such as spending tens of millions or exchanging some good resources, and asking him to help promote the hype, Boss Wei is still willing to sacrifice his reputation...
For an artist, being black and famous is not necessarily a bad thing, at least it is better than being ignored, especially this kind of "black and red" that is not serious.
Many producers don't care about your reputation, they only care about whether you are popular or not.
"East Palace" has not yet been aired, and Naza has been invited to script it. This is the best example.
However, Blue Whale did not let Nazar accept the drama. The current scripts are not good projects. If you want to accept the drama, it will not be too late after "East Palace" is aired.
…
When Wei Yang and others were promoting "East Palace", "The Stranger Iljimae" was aired first, but the ratings were not as good as expected.
During the three days of broadcast, the average ratings were always between 0.6 and 0.8.
This result is good for ordinary TV series, but for this lineup + Tang Dynasty's signature, and it is the beginning of the new year, it is really a bit unjustifiable.
Frankly speaking, the quality of this drama is actually good, the plot and character settings are guaranteed, and it even feels like an ancient version of a superhero to a certain extent.
But even with the hugely popular Liu Shishi, the drama still failed to take off.
That shows that there are big problems in the publicity and distribution of Tang Dynasty, and that the style of the entire drama is not accepted by the current market and the public.
After the premiere failed, Cai Yinong, Huo Jianhua and Liu Shishi were not in high spirits.
You must know that after "Legend of Sword and Fairy 3", reviews of several Tang Dynasty works failed to achieve the expected results.
The previous "Tianya Weaver Girl" was broadcast on Suzhou Satellite TV, with an average ratings of 0.6. The subsequent replay rate and Internet popularity were also very limited, and the success was silent.
Later, Yuan Hong was not welcomed by the people of the Tang Dynasty, and his ranking was not as good as that of a newcomer. This drama also had a lot to do with it.
Because he is the male protagonist of "Tianya Weaver Girl", the ratings are not good, which further proves that he does not have the ability to carry the leading role.
The entertainment industry is very cruel. For some artists, one failure may affect the development of your entire career.
Not only Yuan Hong, this drama also had a great influence on the people of the Tang Dynasty. In the past, Cai Yinong was ridiculed by the dead girl because of the drama.
"Beauty's Scheming" caused so much friction for Wei Yang, the ratings still exceeded 1, and the subsequent replay rate and webcast data were also good.
If he hadn't picked the wrong opponent and was bullied by all kinds of people, he would have been considered a successful little hit.
No film and television company in the entertainment industry can succeed in all its projects, but it is not a small problem to have two key projects in a row fail.
Not to mention that the Tang Dynasty now has several strong opponents such as Blue Whale and Dead Girl. If they fail, the early advantage accumulated over the past few years may be ruined.
Cai Yinong's emotions are complex, and Huo Jianhua's mood is not very beautiful, but he still attaches great importance to this drama.
After "Legend of Sword and Fairy 3", Wei Yang and Hu Ge each had hit new works, but several of his works had a mediocre response, and their popularity obviously lagged behind.
I originally thought that "The Stranger Iljimae" would be a booster for him to catch up with Wei and Hu, but he didn't expect that it was a semi-squib.
Liu Shishi has the best attitude. Although she is disappointed that the TV series did not become a hit, with "Hello, Old Times" around, the show's lukewarm impact on her was limited.
One of the most popular films, "Iljimae" was the first to overturn, which also surprised many other TV series in the same period.
I'm happy that there is no strong opponent, but I'm surprised that this lineup and quality didn't explode, so what should they do?
"The Stranger" was broadcast on January 2nd, and on the 4th, Hunan Satellite TV's new year drama "Accidentally Falling in Love with You" was launched.
The ratings for the first broadcast broke 1, and in a short period of time it reached 1.3, ranking first in ratings for the same period for three consecutive days.
It completely shattered the original suspicion that the cold reception of "Iljimae" was due to the sluggish market at the beginning of the year.
However, there is one thing to say, although the ratings of "Iljimae" were nearly twice as high as that of "Iljimae", the popularity of "Accidentally Falling in Love with You" was not much better than the former.
Strictly speaking, the latter's success in ratings relies more on the excellent platform of Hunan TV.
After the fermentation of many blockbuster movies and several popular variety shows in the past two years, Hunan TV has accumulated a large number of fixed viewing groups and basically dominates domestic satellite TV.
For normal provincial satellite TV stations, it is very good if a TV series can break 1. For non-first-tier and second-tier TV stations, this data may even hope to compete for the annual drama king.
In Hunan Province and Taiwan, although breaking 1 is not the passing line, it is not worthy of a special mention.
According to incomplete statistics, the average annual ratings of Hunan Satellite TV's prime time ratings in 2010 was 0.92.
About twenty-one TV series were broadcast throughout the year, and more than 70% of the TV series had an average rating of more than 0.8, more than 30% had a rating of over 1, and only one TV series had an average rating of less than 0.5.
Therefore, the ratings data of "Accidentally Falling in Love with You" are largely due to the credit of Hunan TV Station.
The two popular works that are relatively valued by the outside world have not performed satisfactorily. On the contrary, "The Three Daughters of the Xia Family", which was not very eye-catching before, has shown the momentum to become a hit.
This idol drama starring Tang Yan does not have a good reputation, and its Douban rating is even lower than that of "The Strange Man Iljimae". The plot has been criticized for being outrageous, but it is true that many viewers love to watch it.
After the broadcast, the average ratings soon stabilized at 0.9, and are expected to break 1. During the same period, it has remained in the top three, slightly inferior to "Accidentally Falling in Love with You", and firmly beating "The Stranger Iljimae".
Although the reputation and ratings are not outstanding, the popularity and discussion of this drama on the Internet are as crazy as those of the previous two works.
As I said before, ratings do not represent everything, especially since this kind of single-round broadcast lasts less than a month, and the data may be affected by various accidents.
The ratings of "Legend of Sword and Fairy 3" are not high, but no one would think that it is not popular.
Therefore, to evaluate the success of a drama, ratings are only one of the criteria. Replay rate, public discussion, media exposure and online broadcast data must be combined to determine whether a drama is a hit or not.
To say that the drama "The Stranger Iljimae" is lagging is not just because of its low ratings.
In addition to its good word-of-mouth rating, it has almost no significant influence online or offline, which is the most fatal thing.
The same is true for "Accidentally Falling in Love with You". Although the ratings are impressive, its popularity on the Internet and other aspects are not outstanding. It can only be regarded as a small hit, and it is still far away from becoming a hit.
The reason why "Three Daughters of the Xia Family" is said to be a hit is because its online data and related discussions are very good.
This drama is simulcast on four websites at the same time, namely Youku, Sohu, Tudou and iQiyi, which was just established last year.
Well, it’s still called Strange now.
Once the TV series was launched, it received nearly 10 million views in a short period of time. All the click rankings of all the broadcasting websites ranked in the top ten, with Youku ranking first, Tudou second, Sohu and Qiyi ranking fifth and sixth.
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In the Baidu search index list, the entry for "The Three Daughters of the Xia Family" also jumped from the 37th position before the broadcast to the top five now.
In Baidu Tieba, [Xia Family Three Thousand Gold] Tieba has become one of the fastest growing Tieba, with over a thousand new posts every day, and the number of Tieba followers has nearly doubled.
Posts on Weibo Tieba and relevant reports in various media have also increased significantly, and the reputations of several leading actors have also increased significantly in response.
Tang Yan alone has gained more than 200,000 followers on Weibo in just a few days, her online searches have increased several times, and she has appeared in reports in print and online media for many days in a row.
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