"East Palace" will be broadcast in early mid-February, with a total of 50 episodes. According to the frequency of two episodes per day, the last few episodes coincide with the Spring Festival Gala.
Netizens are clamoring for a clash between "East Palace" and the Spring Festival Gala to see who is the king of ratings.
But neither Wei Yang nor Shanghai TV wanted to be in the limelight.
Besides, Wei Yang himself has to participate in the Spring Festival Gala, so how could he cause trouble for himself? As a local satellite TV, Magic City TV also has to cooperate with the CCTV Spring Festival Gala broadcast on New Year's Eve.
In addition, the last few episodes of "East Palace" are even more cruel, and it's not good to make everyone cry on New Year's Eve.
So as the Spring Festival approaches, Blue Whale, Magic City TV, and Sohu Video issued a statement that "East Palace" will be suspended on New Year's Eve and will return to normal on New Year's Day.
Many viewers were dissatisfied and criticized Wei Yang and the two platforms for suspending broadcasts on New Year's Eve and moving the day's updates to the previous day or the first day of the new year as required.
For example, there will be four episodes in a row on the 29th of the twelfth lunar month or the first day of the new year, or three episodes on each of the two days.
The suggestion was very good, but it was not adopted.
TV dramas are not about writing online articles. You can take time off to make up for them. Advertisements, programs and follow-up dramas are all scheduled. Moreover, it is the Chinese New Year, there is a shortage of manpower, and the time and setting are special, so everything needs to be stable. How can it be possible to change at the drop of a hat?
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Netizens and viewers complained that the platform did not pay attention to "East Palace". Little did they know that Shanghai TV was aggrieved when they heard this.
The average ratings of "East Palace" are now approaching 4.
Since the ratings calculation method was changed, this drama has the highest ratings and the most influential drama on Magic TV.
It is worth mentioning that the current Modu TV station is still in its growth stage and is not the Tomato station that will even compete with Mango in the future.
Although Modu TV has always been considered the first tier in China, it is at the bottom among them. Some strong second tier TV stations, such as Hui Province and Lu Province, may sometimes have a greater presence than him.
The reason why Modu TV can still secure its position as a first-tier TV station is very simple: its political particularity + financial resources, as well as its two major strengths of news and variety shows.
Especially for news, Modu Satellite TV is not only the No. 1 brother among provincial TV stations, but also firmly ranked among the top three. This valuable content is crucial in the current era when the focus of publicity and public opinion has not yet shifted to the Internet.
However, in terms of TV dramas, Modu TV is a bit unwatchable, and even a bit over-the-top.
Taking last year as an example, the annual average ratings of Magic TV's prime-time TV series will exceed 0.3, and only two will break 1.
The TV drama ratings of major provincial TV stations ranked seventh in the whole year. If CCTV’s major channels are included, it would fall directly out of the top ten.
If "Hello, Old Time" hadn't won the runner-up spot for a satellite TV's annual ratings, Shanghai TV would have been too embarrassed to come out and meet people.
So Modu TV loves Wei Yang to death.
Not only did the Zhenhua Trilogy and "East Palace" bring them ratings exposure and advertising revenue, it actually made up for their shortcomings to a certain extent and saved a lot of face.
Although the overall ratings are still a little lower, at least it has a hit brand that can be used, and this year "East Palace" is even expected to compete for the annual satellite TV ratings championship.
Because of this, everyone at Magic City TV regards "East Palace" as their darling, so how can they be willing to neglect it?
If possible, they will never let "East Palace" stop before the finale. After all, this is likely to affect the original hot momentum.
But there is no way, this is force majeure.
For the sake of "East Palace", Magic City TV itself changed the broadcast time of its Spring Festival Gala from the original scheduled first day of the Lunar New Year to the fifth day of the Lunar New Year.
Satellite TV's Spring Festival Gala makes concessions to TV series, which is not to say unique, but is also extremely rare, which shows the sincerity of Magic City Satellite TV.
Even Wei Yang couldn't stand it any longer, so he specially explained it to Magic City TV on Weibo. After all, this was his most loyal cooperation platform, and it had to be maintained as it should.
Of course, in order to appease the grievances of fans and viewers, Wei Yang decided to update his [Spring Festival Gala Personal Vlog] on Weibo to reveal the daily interesting things in front of and behind the scenes of the Spring Festival Gala live broadcast.
It was rare that during the last Spring Festival Gala, Wei Yang's trouble-making spirit couldn't bear it anymore and wanted to do some fun and gain more exposure, so he resorted to Vlogging.
Vlog, to put it bluntly, is a video blog, which is to post videos on Weibo. It can also be regarded as a pseudo-documentary from a personal perspective.
Video self-media is still in the wild stage these days. Even the word Vlog was just included in the Merriam-Webster Dictionary in 2009. The rise of domestic celebrity and personal Vlog will only come after 2018.
Let alone Vlog, it is a reality show, and China has not yet officially figured out how to do it.
At this time, a top star video records his daily life behind the scenes of the Spring Festival Gala, the largest stage in China. You can imagine what kind of impact it will have on netizens and audiences.
Wei Yang personally pulled the strings, and Weibo, as the platform, agreed without hesitation, and the Spring Festival Gala program team finally nodded after many discussions.
After all, this is also a big publicity and momentum building for the Spring Festival Gala. CCTV itself takes the lead in broadcasting the backstage, so it doesn't matter if Wei Yang is added.
However, Wei Yang still made a promise not to leak the content of the program, and the uploaded video content must be reviewed and approved by the Spring Festival Gala program team.
On the morning of the 30th of the twelfth lunar month, Wei Yang’s first Vlog was posted on Weibo, which became extremely popular and was quickly reposted all over the Internet.
…
To be honest, at first everyone didn’t understand what Wei Yang meant by [Vlog] or [Video Blog].
But after watching the feature film, it really opened the door to a new world.
The video was obviously carefully produced, and the subtitles, special effects, editing, and soundtrack all impressed many netizens.
The first shot of the Vlog is a street scene in Beijing that is getting more festive, and then the time is indicated, 6 a.m.
Then the camera appeared in a hotel room. The camera was held by someone and briefly recorded the room. A narration also appeared. People who are familiar with it will know that it is Wei Yang's voice.
"This is the hotel room I stayed in in Beijing. The configuration is not particularly good, but the advantage is that it is very close to the CCTV Building, and it is relatively clean and hygienic."
"...This is the desk and my laptop. I usually do all my work here. Let me show you. This document contains the script of the next new drama. You can take a guess..."
"I usually watch TV for entertainment. The TV in the room is equipped with cables and can be received by most satellite TVs. Well, here is an advertisement. "East Palace" starring me will be on Magic City Satellite TV at 8 p.m. on the first day of the new year.
Broadcast..."
"There's nothing to watch elsewhere. Let's go directly to the CCTV Building and then watch the breakfast of the Spring Festival Gala program crew."
The camera turned again, and they had arrived at the CCTV building. The camera was held by another person, and Wei Yang's face appeared in front of the camera.
He showed up without any makeup and wore a long down jacket, but he was still handsome and handsome.
I asked the staff for breakfast, and Wei Yang introduced today's food.
Two steamed buns, an egg, and a carton of milk or soy milk.
In this regard, CCTV treats everyone equally, whether they are big names or ordinary actors, they are treated equally. Of course, you can also go out to eat on your own.
"This portion is basically enough. Of course, some people are not full and can ask for another portion, as long as it is not wasted."
Wei Yang explained specifically that although CCTV is not generous, it is not stingy. The food is not good enough, but the portions are not small.
At the same time, Wei Yang also said that he had eaten the Spring Festival Gala lunch box before, but basically ate breakfast outside. Today was the first time to eat it, and he also specially took pictures of the Spring Festival Gala breakfast for everyone.
In front of the camera, Wei Yang peeled off the eggs and ate them, drank a few mouthfuls of soy milk, and then commented.
"It's just normal boiled eggs and soy milk, a little cold."
After eating a few more mouthfuls of steamed buns, Wei Yang was silent for two seconds. Wei Fei, who had been holding a camera to take pictures, asked curiously.
"Not delicious?"
Wei Yang answered the question: "The steamed buns include meat and vegetables, as well as eggs, milk and soy products. It's a pretty nutritious breakfast."
After breakfast, Wei Yang came to the dressing room. As a top celebrity and a hot spot in this year's Spring Festival Gala, it was rare for him to have a small and separate dressing room.
Wei Yang took photos of the environment, chatted with the makeup artist for a while, and then said that the rehearsal makeup and program would be kept confidential and the Vlog would be skipped.
By the time the next scene appeared again, Wei Yang had finished the rehearsal, had taken off his makeup and changed clothes, and was about to leave the CCTV Building.
"I'm lucky tonight. Someone is treating me to dinner. Let's wait in the car first."
Wei Yang's car was a Mercedes-Benz business car with quite a lot of space. He sat and chatted for a while. The car window was knocked, the door opened, and a young man wearing a baseball cap and a fat female assistant came in.
It's Wei Yang's new friend Zhou Jielun.
Apparently the two of them had already talked about Vlogging before, and they might even have been invited by Wei Yang.
Jay Chou didn't panic when he saw the camera, he said hello coolly and coolly, and then went straight to the restaurant.
The restaurant they ate at was a well-known hot pot restaurant in Beijing. Wei Yang did not advertise it, and the camera went directly to the dining room. Wei Fei held the microphone, and Wei Yang and Jay Chou were talking and laughing. After the meal, they met at the basketball gym.
Interestingly, when he was checking out and going out, Wei Yang found the paparazzi who were following him and recorded them in the Vlog, but his face was mosaic processed.
He also joked with Jay Chou: "Looking back, it was their news that became popular or my Vlog video that became popular."
Wei Yang was not good at or liked playing basketball, so he was not active in the basketball hall. He only patted Jay Chou and then was busy signing autographs with the onlookers.
Thanks to him, Jay Chou played a friendly match quietly, and Wei Yang packed most of the people's autographs and took a group photo alone.
After the basketball gym, Wei Yang filmed a night run back to the hotel + video conference work, but the latter was edited and muted throughout.
At this point, Weiyang’s first Spring Festival Gala Vlog has ended, but its influence and popularity are rapidly fermenting...
