Chapter 82 Top 10 in Baidu search, the hit 'Light Chaser'
Chapter 82 Baidu search top ten, the popular "Light Chaser"
Author: fatter
Chapter 82 Baidu search top ten, the popular "Light Chaser"
"We are always full of joyful expectations, but the so-called romance means there is no end."
"God has been blatantly unfair, so mortals should retain the right to be paranoid!"
"Compared with you being alienated from all your relatives and living with me, I would rather you be blessed with everything you need."
"..."
The editing of this video centers on the character Luo Zhi and uses the two dramas "Midsummer Huainan" and "The Best of Us" as material to tell the story of a girl who has been secretly in love for many years.
From time to time, a soulful and beautiful line monologue, combined with the sad and fresh "Light Chaser", crazily affects every audience.
In this world, how many people have not had a crush on someone at a certain period of time.
Or one of the scenes, a line, or a lyric in the video is the events and feelings that the viewer has actually experienced in real life.
The comment area below this video on Tudou.com has become a platform for netizens to express their emotions.
[This makes me cry. I always liked him back then, but...]
[Want to go back to high school]
[Some love is like heavy rain, but you still believe in the rainbow. This word is really well written, and the lines are also good]
[Damn, I cried like a dog in the Internet cafe]
[You must watch the drama "Orange in Huainan", it's really good]
[Please give me the song name, where can I download it]
[This sister has such a temperament, she looks like my head teacher in junior high school]
[There is a feeling of softness on the outside and strength on the inside]
[Hu Ge, this is the movie "Orange in Huainan", where can I watch it?]
[At 7 a.m. on October 2, 2004, Dormitory Building No. 2, Quancheng Vocational College...]
【……】
Zhao Ji browsed the comment area. Several passers-by who had just heard the noise saw her and looked at the screen to compare. One boy boldly asked.
"Is that you in this video?"
Lou Yixiao was somewhat disturbed by this secret love video, but before she could recover, Li Jinming stepped forward to support her.
"Well, she also sang the song."
"It sounds really nice, the video is nice, and the people are nice."
The guy I talked to was also an acquaintance: "Can we take a photo and add QQ?"
Zhao Ji complied with the request to take a photo with several other people, but declined the friend request on the pretext that he did not play QQ. Chen Chichi and the others were afraid that something would happen, so they hurriedly protected a few girls and evacuated.
After several people returned to the restaurant, Zhao Ji realized how popular the video was and quickly called Wei Yang to ask.
"Did people make videos on the Internet?"
"Yes, I asked someone to do it. Hey, Brother Liu, please go in first...I'll answer the phone."
Wei Yang's voice was a little noisy, as if it was some kind of meeting place. He asked Zhao Ji to wait for a while and found a secluded place.
"The publicity plan our company made, I didn't expect the effect to be very good. Are you still in the Magic City? If you are, go directly to Blue Whale. Your announcement will probably change, and you need to prepare for it. There may be some changes.
Show less..."
Wei Yang was busy over there and couldn't speak clearly on the phone. He hurriedly explained a few words and asked Zhao Ji to go back to the company to talk, and then hung up the phone.
The speakers of mobile phones these days are very loud, and several people around me heard some conversations, so the atmosphere was a bit quiet.
After a while, Chen Chichi couldn't help but ask: "Is this... operated by Wei Yang?"
"No more running."
Zhao Ji nodded and explained: "You may not know that the company that produced "The Best of Us" and "Orange in Huainan" now belongs to him, and he is now responsible for the promotion of the TV series and the casting of stars."
"..."
Except for Lou Yixiao, who already knew, everyone else was confused.
They knew that Wei Yang was no ordinary person. He was both a screenwriter and an actor. He had participated in several projects and was currently the most popular student in Shanghai Opera.
But they never expected that Wei Yang would rise so quickly. They originally thought he was the main creator + screenwriter, but now he is directly regarded as the boss.
Zhao Ji was thinking about the video and couldn't sit down at all. The others also understood the priorities and quickly asked her to get down to business first.
After Zhao Ji left, the remaining people looked at each other. The atmosphere was a bit strange. Sun Yizhou, who had the least contact with Wei Yang, asked.
"I remember that he seemed to be in the same class as Yixiao. He was just a junior in college. What year was he in?"
"In 1987, my birthday this month will be exactly 21 years old."
No one here understood this information as clearly as Lou Yixiao. After hearing this, Sun Yizhou felt a little sad.
"You were so good in your early twenties. Now the post-85s generation is really amazing."
Another person who knew him relatively well, Chen Chichi, was also full of emotion: "The key is that I heard that his family conditions are quite average. He comes from a small place in Shandong Province, so he probably didn't have any support from his family."
Several boys had mixed emotions when they heard this. Most of them have graduated from college and have been exposed to society, and they understand very well what starting from scratch means to a young man.
Li Jinming blinked at Lou Yixiao: "It's a potential stock, Xiaoxiao, hurry up and don't let others beat you to it."
Lou Yixiao: “…”
Do you think I don’t want to do it? The key is that I can’t find the opportunity to do it. I can’t just deliver it to your door...
…
Over here, Zhao Ji hurriedly came to Blue Whale Company.
Neither Wei Yang nor Xia Cong are here, and the company is basically headed by Wei Yang's agent and confidant Lei Chun.
He now holds the position of director of the president's office, and his specific job is to assist Wei Yang.
There was no way, Wei Yang had too few reliable talents at his disposal, so he could only let Lei Chun take care of it first, and then later recruit a few from outside or promote a few from the company.
Although Lei Chun became the head of the President's Office, he still retained his job as an agent.
The position that Wei Yang is more inclined to, and Lei Chun himself is more willing to do, is the future head of the Blue Whale artist management department.
However, that will all happen after Blue Whale survives. Now that the company does not have the time and energy, Lei Chun mainly runs errands for Boss Wei.
Since the publicity work of "Orange in Huainan" requires contact and cooperation with platforms, media, event parties, etc., this is exactly the strength of agent Lei Chun, so he also participated in a lot of work.
"You don't have an agent?"
Lei Chun was a little surprised, and Zhao Ji was a little embarrassed: "I just graduated from college and haven't had time to sign the company yet."
Zhao Ji has already filmed several movies. It would be impossible for such a high-quality newcomer not to have an agency and an independent agent keeping an eye on him.
It's just that Zhao Ji is more cautious in his choices in this area, and he was busy filming and going to school, so he is still in the status of a single-server.
"In this case, we will send a special person to connect with you."
Lei Chun looked at Zhao Ji thoughtfully for a few times, almost making the latter look gross before he reacted. Then he found several members of the publicity team to study and formulate an announcement for Zhao Ji.
It doesn’t matter if you don’t have an agent. You don’t have to worry about it. You can contact the artist directly and make arrangements more worry-free.
Wei Yang didn't come back until after 8 p.m., and Lao Xia, who was drunk and passed out, was sent home directly.
At this time, most of the people in Blue Whale Company had already got off work. The publicity team had a heavy workload, so they were still working overtime. Wei Yang asked Wei Fei and an employee to buy midnight snacks.
"Come on, come on, don't miss this for a while, and then do it again when you're full."
"Thank you Mr. Wei."
The employees cheered and shared the midnight snacks with each other. Wei Yang also took a few bites of the egg tarts and announced the good news to Zhao Ji.
"Dragon TV's New Year's Eve party is very interested in "Light Chaser". Please prepare. Someone may contact you for rehearsal in a few days."
"ah?"
"Ah for what."
Wei Yang swallowed the last bite of the egg tart: "Youku and Sohu have called, and there is a high probability that they will conduct an interview with you. When you go back, check with the copywriter Xiao Liu and don't let the questions stop you."
Looking at Zhao Ji who was still a little confused, Wei Yang smiled and explained.
"You may not realize how popular the song "Light Chaser" is now. It has already entered the top ten on the Baidu music search list. In the future, the chart may be launched in an all-round way, and the related marketing of "Orange in Huainan" will also be increased.
Great firepower..."
The popularity that "Light Chaser" has achieved was something that Wei Yang, the creator of "Light Chaser", never imagined.
In other words, he did put in a lot of effort to make this song popular, but he didn't expect it to go so smoothly.
As a veteran in the entertainment industry, Wei Yang understands very well that if you want to become popular and be able to speculate, marketing and hype play a very important role in many cases.
Wei Yang only filmed one film, "The Best of Us", and became a new star in the industry. People like Yuan Hong, Tang Yan, and Liu Shishi who have filmed several films are not as good as him.
Of course, "The Best of Us" has its own influence and good results, and the character Lu Xinghe is lovable and easy to win fans.
Another very important thing is that Wei Yang has a lot of exposure and has many flower jobs.
It started with the scandal with Yang Rong, which was even more popular than the male lead Cui Peng at the time.
Later, he joined "Legend of Sword and Fairy 3", and actually caught the popularity of Hu Ge and Damimi, and then served as the male lead in a new Tang Dynasty drama, which also attracted a certain amount of attention.
His titles of popular screenwriter + best-selling author + blog influencer have helped him consolidate his positioning as a cultural/literary artist. As a result, his fame and aura have continued to grow and expand, attracting fans continuously.
Artists can do this, and so can their works. There are many similar success stories in TV and movies.
The so-called hype marketing, to put it bluntly, is to do something to attract the attention of the outside world and then obtain profits.
In 2008, the rise of the Internet was not long ago, and the vast majority of Internet users were still young and naive.
A bowl of chicken soup will make them deeply moved, a false dark story will make them angry, and a sad story will make them cry...
Wei Yang also came here at this time, and he knew very well what tone the netizens liked with the words "Bleak blood/Kissing tears/Sorrow flowing in the opposite direction/Indifference and cold heart/Memories wet with tears".
As long as you can capture some of these elements, launch the banner of "Secret Love on the Ceiling", and add a few golden sentences, it will definitely attract some people. After making waves, people will naturally follow suit.
But Wei Yang still underestimated the energy of the song "Light Chaser" itself.
Marketing hype is indeed important, but the quality of the work itself is the foundation for everything.
The higher the quality of the work itself, the better the marketing hype can be maximized and even achieve a qualitative change.
At present, the edited videos related to "Orange in Huainan/Light Chaser" are being released on Tudou and Youku video websites one after another. The search volume of the song "Light Chaser" has reached the top of Baidu. It is active in major music charts and even caused a stir.
reported by mainstream media...
The budget for Blue Whale's related publicity and hype was only a few hundred thousand. Wei Yang personally took charge of it and planned to use more tricks to try to achieve an effect of hundreds of thousands. In the end, he ended up with a momentum of several million.
That is to say, you have to take care of your image in front of employees. In private, Wei Yang's lips almost reached behind his ears.
