Chapter 94 Wei Yang: Ask Cai Yinong and Tang Ren to work for me
Chapter 94 Wei Yang: Let Cai Yinong and Tang Ren work for me
Author: fatter
Chapter 94 Wei Yang: Let Cai Yinong and Tang Ren work for me
"Twinkle Twinkle Star" finished its pilot program at the end of February.
There is no need to list the ratings in detail. It can be summarized in one sentence. The three pilot sub-channels/TV stations all set new best ratings in five years.
Tangren receives calls from two or three TV stations every day, including some satellite TV stations.
In March, Tangren first announced that it would sell the exclusive online copyright of "Twinkle Twinkle Star" to Youku.
As I said before, the copyright of online videos today is very unclear.
As long as a drama is uploaded to the Internet and becomes popular, it will immediately spread, regardless of the copyright.
This is true for major websites such as Tudou, Youku, and Sohu. They can only cover it up with some means, not to mention other small websites and some video playback software.
Even these small pirate websites did not completely disappear until later. You can only imagine what the situation was like in 2009.
Therefore, at this stage, there are not many TV drama producers selling online broadcast rights independently. Basically, they collectively sell them to one company or even several companies.
TV series that can independently sell online broadcast rights are large production teams that the industry pays attention to, or only when the TV series becomes popular after it is broadcast, websites will bid.
After the online broadcast rights are sold, the video websites that buy dramas will naturally take action to crack down on and manage some copyrights and try to attract as many users as possible to their own homes.
The price cannot be said to be high. At this stage, video websites have not started a copyright war, and the bidding is relatively conservative.
The online broadcast rights of "Golden Wedding" and "Soldier Assault", which were popular in the past two years, only sold a few thousand episodes.
However, the price of online copyrights changes rapidly. In the first two years, it was only a few thousand, but now the price has reached tens of thousands.
For example, "Twinkle Twinkle Shining Star" has better webcast results, but it has just been piloted and has not reached the influence of "Golden Wedding" and "Soldier Assault". The price of a single episode is as high as 50,000, which has suddenly increased.
ten times.
And this is just the beginning. With Youku and Tudou going public one after another, Baidu and Penguin are about to launch iQiyi and Penguin Video, and LeTV’s boss Jia is also suffocating for his dream.
The era of crazy money burning by major video websites is coming!
"Twinkle Twinkle Shining Star" is currently very popular and sells 50,000 yuan per episode. In two years, if a single episode is less than 500,000 yuan, it will be free of charge.
However, it cannot be said that Tangren has made a loss and when it will make money, no one in the market can say for sure.
Cai Yinong is a smart man. He makes money when he has money and accepts when he sees good things.
Anyway, I have made 1.2 million now. Wouldn't it be even more uncomfortable if the Tang people held it in their hands and pirated copies for free?
Moreover, the copyrights of TV dramas are also time-sensitive. There are very few dramas like "Wulin Gaiden" and "The Legend of Zhen Huan" that can last for more than ten years. Normal TV dramas may not be able to sell at a high price once their popularity is over.
Compared with the online broadcast rights, which cannot be sold at a high price at this time, the people in the Tang Dynasty are definitely more concerned about the TV station.
As of the end of 2008, the number of Internet users in China was still less than 300 million, which is still far behind the scope covered by television.
Whether it is for the film studio or the main creators, the TV station's bid is higher and it has greater influence.
Because the pilot results were so impressive, local stations are no longer able to grab the first round of premieres, and major satellite TV stations have begun to compete.
Due to the pilot broadcast, Hunan Satellite TV had a first-mover advantage and was currently in the lead.
However, there are certain differences between Hunan Province and Tang TV. Hunan Satellite TV wants to broadcast it exclusively for the first time, while Tang TV wants to sell it to several satellite TV stations.
Firstly, it can make as much money as possible and increase the influence of artists. Secondly, Tangren is negotiating with Suzhou Satellite TV for "Legend of Sword and Fairy 3", and they have given more favorable conditions.
To put it bluntly, we still haven't agreed on the price. Whether it's a solo broadcast or a separate broadcast, it still comes down to money in the end.
Wei Yang is still very concerned about the "Twinkle Twinkle Star" star, not only because it is related to his personal acting career.
More importantly, he wanted to see the price of "Twinkle Twinkle Star" and have a reference for "My Love from the Star".
So during this period, besides filming, Wei Yang took extra time to go to Tangren several times to inquire about the situation.
…
Xuhui,Tangren Film and Television
Wei Yang came in wearing sunglasses and was greeted warmly by the lady at the front desk.
"Brother Yang is here."
"Is Mr. Cai here?"
"Here, let me take you there."
The young lady took the initiative to help Wei Yang lead the way. He met many Tang people employees on the way, and they all greeted him warmly.
Wei Yang responded with a smile. He was already very popular among the Tang people. He was handsome and had high emotional intelligence. Even though he was not a Tang artist, Yuan Hong had no sense of his presence.
After "Twinkle Twinkle Star" became a hit, Wei Yang became more and more famous, and he also had the lovable character "Zhang Wansen" as a filter.
Considering that Wei Yang himself is also the boss of a film and television company, both of whom are in the same industry, and are still in Shanghai, he might one day switch jobs to Blue Whale.
For various reasons, Wei Yang's popularity in the Tang Dynasty rivaled that of Hu Ge, the company's top brother.
The front desk went in to report that Wei Yang was stuffed with a pack of beef jerky by a female staff member who might be a fan, and then walked into Cai Yinong's office.
"Mr. Cai, I see that the office outside is a bit damp. The humidity is too high. I need to turn on the air conditioner."
Cai Yinong looked at him angrily: "You really don't regard yourself as an outsider, do you? How about I give up my position for you and I can be the boss of the Tang Dynasty."
"Okay, I'll work hard, and I'll acquire Tang Ren and let you work for me."
Wei Yang made a joke, and then couldn't wait to ask about the business: "I heard that the matter of going to the star has been decided?"
"You are quite well informed."
"I have some connections, but these are not important. How much did you sell in the first round?"
"Exclusive broadcast in Hunan Province, single episode 1.1 million."
"A single episode is 1.1 million, and 24 episodes is more than 26 million, which is not bad."
Wei Yang agreed with this price. In the current TV drama market, a single episode worth over one million is already a pretty good price.
Generally, only large-scale productions and popular items can be sold at this price.
For example, "My Commander, My Group" was recently shot by the original cast of "Soldier Assault", and "Who's in Charge of My Youth", which was shot by "Struggle" director Zhao Baogang, together with Lu Yi, Wang Luodan and others, is probably about this price.
.
The cost of "Twinkle Twinkle Star" is at this level. If it weren't for the eye-catching pilot and the popularity on the Internet, it would be difficult to sell it at this price.
This can also be seen from Cai Yinong's happy face, she is very satisfied with the price.
You know, the production + publicity cost of "Twinkle Twinkle Star" is only about 10 million.
Even if there may be some additional publicity later, it will definitely be a profit, not to mention that in addition to online broadcast rights, first-run broadcast rights, there are also second and third rounds and some pre-roll advertisements.
A rough estimate is that for this project alone, the Tang Dynasty could earn at least 20 to 30 million yuan.
Not to mention, "Twinkle Twinkle Star" also made Liu Shishi famous.
Although Zhang Wansen's outstanding performance in the later period made Wei Yang's limelight overshadow her, Liu Shishi still gained a lot of fans with her beautiful appearance and outstanding performance.
Moreover, with the stardom and subsequent reruns of "Twinkle Twinkle Star", her popularity will explode even more.
Even if "Legend of Sword and Fairy 3" is not aired, it is even possible to have a fight with Damimi.
Under such circumstances, Cai Yinong and Wei Yang were just bickering out of habit. She had already praised Wei Yang to the sky in her heart, and the latter was glowing in her eyes.
When Mr. Cai failed in his beauty scheme and lost his wife and soldiers, the senior officials of the Tang Dynasty did not have any objections.
There are also senior executives who believe that Liu Shishi is a little girl favored by Tang people and falling in love is very risky. The company should intervene and not let her do whatever she wants.
Now that "Twinkle Twinkle Shining Star" has become a hit, Tang Dynasty has made a lot of money, and all these voices have disappeared.
Isn't she just a future first lady? If Wei Yang comes up with two similar projects, let alone Liu Shishi, it is not impossible to discuss Cai Yinong...
Wei Yang doesn't care how much money Tangren makes, he only cares about how much benefit "Twinkle Twinkle Star" can bring to "My Love from the Star".
With the foundation of his previous works, Wei Yang actually has no worries about selling "My Love from the Star".
But selling it is one thing, how much it is sold is another!
The costs of the two crews are different. For the same price, "Twinkle Twinkle Star" is a bloody profit, while "My Love from the Star" may only be a return on investment or a small profit.
Therefore, Wei Yang must try his best to raise the stakes of "My Love from the Star" in order to raise the price even higher.
"Has the time been set for the launch?"
"The second round will be opened in April and June."
Wei Yang calculated the time. By then, "My Love from the Star" would probably be almost finished, and he could do more publicity and exposure.
As the male protagonist of "My Love from the Star", the more popular Wei Yang is, the more benefits he will bring to the crew.
After talking about the business, Cai Yinong used the excuse to treat Wei Yang to dinner and also called Liu Shishi, making subtle innuendoes in the process.
To sum it up, if Wei Yang had any other scripts in hand, the Tang people would spend a lot of money to buy them.
"A lot of money, how much can you pay?"
"If there are more than 30 episodes, I will pay 2 million!"
Cai Yinong was full of arrogance. Wei Yang was slightly taken aback and said calmly: "A single episode is only 60,000+, so the price is a bit low."
"Then we will add more, but the quality of the series must be guaranteed."
Wei Yang pretended to think, while Liu Shishi was stunned. She didn't expect that Wei Yang's royalties could increase so quickly.
This shows that she still doesn’t know much about the market.
"The Best of Us" and "Orange in Huainan" are two star-rated dramas, with ratings exceeding 1, ranking among the top two ratings of Shanghai TV in 2008. This achievement is already very remarkable.
And now "Twinkle Twinkle Star" is popular again, and its momentum seems to be even stronger than the previous two works.
The industry and media have now begun to regard Wei Yang as "the leading screenwriter of mainland idol dramas".
Perhaps his qualifications are low, but Wei Yang's performance can already be compared with those of first-line screenwriters, and he is very good at complimenting people. The price is not an exaggeration.
Even if Wei Yang opens his mouth, I'm afraid more than one company will come to compete with Tang Ren for the script.
Liu Shishi didn't realize it, but Cai Yinong and Wei Yang both knew it, so the former didn't hesitate to offer a high price, while the latter wouldn't spit it out easily.
"Forget it, just sell it. Too much money and too little money will harm the relationship. If Sister Cai is interested, we can cooperate."
Wei Yang has too many scripts in hand, and he and his family will definitely not be able to finish them. Instead of watching them expire, it is better to cooperate with others to get a share of the pie.
Cai Yinong was not surprised by Wei Yang's remarks.
Nowadays, Wei Yang's scripts are like a cornucopia. In the past, they were just that. Wei Yang was not strong enough and could only chew the bones and drink the soup.
Now, although Wei Yang's background is still shallow, he already has the capital to share the meat.
"How to cooperate?"
"I will provide the script + funds, Tangren will provide the funds + production, and the share will be proportional. The actors will be selected first from artists from our two companies."
Cai Yinong thought for a while and realized that this cooperation method was very fair, so he decisively agreed.
"Then, happy cooperation."
“A pleasure to work with!”
Cai Yinong is very happy, and Wei Yang is also very satisfied. Blue Whale is still very weak. If we cooperate with the Tang people, the Tang people will make money, and Blue Whale can also take advantage of the situation to continue to grow.
The key [content] of cooperation is always in the hands of Blue Whale. When Blue Whale has sufficient funds and the team matures and grows, Tang Ren will either be kicked away or become a vassal of Blue Whale.
Wei Yang may have said that he wanted to acquire Tangren as a joke, but he really thought about asking Cai Yinong to work for him...
