Looking at Wang Zhi's confused eyes, Ruan Anlan sighed.
This manager actually knows nothing about his own store's operating conditions and marketing plans. How can he become a manager like this?
Shen Zhicheng, a scumbag, would really give her problems.
It seems that her life will not be easy in the future. It was such a big stumbling block for her in the beginning, and it will only become more and more difficult in the future.
Ruan Anlan put away all her thoughts and explained patiently: "First of all, Eveland's brand positioning is for mid- to low-end consumers. The audience is students and white-collar workers whose acceptable spending power ranges from more than 200 to less than 500."
Wang Zhi nodded: "Yes."
Ruan Anlan: "So first of all, there are problems with your store location and store layout. But let's not talk about this first. Let's talk about the content of your promotional activities. In fact, first of all, I didn't know what you posted on Weibo before. I’ve looked at it all, but it’s of no use. Haven’t you done a detailed market analysis of the product’s sales?”
Hearing Ruan Anlan's question, Wang Zhi lowered his head in embarrassment, "No, no... I didn't have time..."
He was also appointed at a critical moment, because the previous manager quit and was poached by another flagship store. There was no suitable candidate for the time being, so he was asked to replace him.
In fact, Ifran's current business situation is on the verge of bankruptcy.
Being able to hire a celebrity was his last desperate effort to save the situation.
If nothing else happens, it should be next month, or the next month.
Not only the Iflan flagship store in Starlight Shopping Mall, but also the other three remaining flagship stores in Hong Kong City will also be completely closed.
Ifran's internal business system is in a mess, not to mention the management, the top management is rotten and nepotistic, and the product line is getting worse and worse, with only the classic suits still maintaining their original standards.
If it weren't for the fact that it is considered a well-established skin care product with a certain amount of capital and consumer base, it would probably have been unsustainable at the beginning of this year.
Wang Zhi couldn't even talk about these things.
But he had a vague hunch in his heart that Ruan Anlan could really save Evelan.
Or, at least, he can save his store.
Ruan Anlan clicked on the flyer on the table, "Iflan's star product is the toner and lotion set priced at 299 yuan, which focuses on moisturizing and moisturizing. In fact, this is enough, and it has a little spending power. Students will buy this set of products when you have discounts and promotions, but what you gave away that day was your store’s slow-selling cleansing oil..."
"..." Wang Zhi wiped the sweat from his forehead.
Ruan Anlan pursed her lips: "Let me ask you to understand something. White-collar workers generally will not use cleansing oil from a mid- to low-end brand, not to mention that your product is very tasteless."
"Yes..." Wang Zhi looked a little embarrassed.
He really has no business ability and knows nothing about these things. He was promoted from the bottom and was just a teller buying things at the beginning, but his management ability is almost blank.
He was ordered to do something in danger and knew nothing about it.
He can only rely on his remaining love for the brand and passion for work to survive.
Originally, Wang Zhi planned to resign and go home and find another job if he failed this time.