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Chapter 1378 Cost performance

Mr. Zhuo is gone.

I left with a lot of disappointment!

Shen Lin ultimately did not agree to his proposal.

It was difficult to reach an agreement, and eventually they broke up on bad terms.

However, Zhuo is not the only one who is always smart. With the departure of Mr. Zhuo, representatives from several companies came.

They have only one goal, which is to hope that MiKe can promise that MiKe Electronics will not get involved in their own industry.

Not surprisingly, Shen Lin rejected all these proposals.

With the failure of these negotiations, various products on the counter of Mihu Electrical Appliances Mall were also quickly moved away.

For example, small-light TVs, refrigerators, etc.

More and more products are being withdrawn from Taiwan, and both Lan Weidong and Qiangzi can’t sit still!

After all, with the withdrawal of various products, the revenue of MiKe Electrical Appliances Mall is also rapidly decreasing, which they do not want to see.

"Director Shen, our TV brand no longer has any famous products. If this continues, then...then fewer and fewer people will come to buy TVs from us."

Lan Weidong was the first to arrive at Shen Lin's office and reported to Shen Linhui in a deep voice.

Shen Lin looked at Lan Weidong, who looked solemn, and said with a smile: "Mr. Lan, do you think we can outsell Jiale Electric even if we don't take these products off the shelves?"

Lan Weidong's face became more and more gloomy as he thought about the price gap. Director Shen was right, even if they didn't take these products off the shelves, they still couldn't sell Jiale Electric.

After all, the purchase price of Jiale Electric is much cheaper than theirs.

After pondering for a moment, Lan Weidong muttered: "But in this way, it seems that we have nothing to sell, then... then..."

Shen Lin looked at the picture of Lan Weidong who wanted to argue, waved his hand and said: "Mr. Lan, since the brands of Intra-optical have already reached price alliances with each other, let's just look for new partners!"

Speaking of this, Shen Lin said: "In the past two years, many TV and refrigerator factories have been launched in various places!"

Hearing what Shen Lin said, Lan Weidong was stunned for a moment. He naturally knew about the TV sets produced in these places.

When these TV manufacturers were launched, they were very brilliant, after all, supply exceeded demand.

However, as the number of products increased, this supply and demand relationship changed, and many small factories began to find it difficult to survive.

"Dr. Shen, although these small factories also produce color TVs,... they are not as good as the short-sighted ones in terms of technology and reputation!"

"If we cooperate with them, not only will it be difficult to sell, but it will also have a certain negative impact on the reputation of our MiKe Electronics."

Shen Lin smiled and said: "I have studied the products of these small factories, and they only have some problems in design and after-sales."

"As long as we provide guidance, these problems can be solved."

Having said this, Shen Lin said: "You came just in time. Let's go to Yuanzheng TV Factory first and discuss whether we can cooperate."

Yuanzheng TV Factory is a color TV factory that was built in a neighboring city just two years ago. When the factory was first built, the supply of goods exceeded demand. However, as the number of TV factories in various places continued to increase, especially those such as C-optics manufacturers began to expand their production capacity. Their life is not easy.

Now, I heard that even wages cannot be paid.

Lan Weidong had dealt with Yuanzheng TV Factory in the past, but at that time it was Yuanzheng TV Factory that wanted to join the sales channel of Mihu Electrical Appliances Mall.

At that time, Lan Weidong had doubts about the quality of Yuanzheng TV Factory, so he finally gave up this cooperation.

But now, Shen Lin actually wants to go to such a factory.

How can this make Lan Weidong feel comfortable in his heart?

Shen Lin looked at Lan Weidong's expression and said with a smile: "If we want to build our own TV factory, we can no longer build TVs of this level."

"If we want to do it, we must do it at a higher level."

"But we won't be able to build it for a while, so we have to find some TV manufacturers to do the manufacturing."

After hearing what Shen Lin said, Lan Weidong said: "Dr. Shen, I can understand asking some factories to do OEM work for us, but I'm afraid..."

"I'm afraid that their level is too low and will ruin our Mi Ke brand."

Shen Lin looked at the worried Lan Weidong and said with a smile: "The TV sets we produce in cooperation with color TV companies this time are not for making money."

"Our goal is to make up for the shortcomings of our MiKe electrical market."

"So, the products we produce are cost-effective."

Great value for money!

Hearing this word, Lan Weidong was stunned for a moment.

For a moment, he couldn't understand what exactly Shen Lin meant by the cost-effectiveness.

Just when he was surprised, he heard Shen Lin say with a smile: "The price-performance ratio is the ratio of the product's performance to its price."

"For example, a 21-inch color TV with a small brightness costs more than 1,000 yuan. We have the same configuration and the same size. We directly raise the price to 999 yuan. What do you think? Will anyone buy it? ?”

Lan Weidong heard that he could get a 21-inch color TV for 999. This would hardly make any money, and he might even have to pay some booth fees.

But at this price, he can guarantee that at this price, not only will people buy it, but there will be quite a few people buying it.

"Director Shen, I think someone will definitely buy it."

"I think so. After all, our price has an advantage."

At this point, he turned to Lan Weidong and continued: "Home appliances, especially TVs and the like, what they want is a good-looking appearance."

"In this regard, we will increase our efforts and let people do research on adding one or two games to the TV."

Shen Lin smiled and said: "In this case, our competitiveness should be even greater."

Well, at this time, Lan Weidong already had some clarity in his mind. While admiring Shen Lin's idea, he also reminded him: "Dr. Shen, should we continue to use the Zhengyuan TV brand for our products?" ?”

"No, Yuan Zheng's brand won't work, but it won't work with MiKe Electronics either. Products based on MiKe's brand are all our high-quality products."

Shen Lin's words made Lan Weidong feel relieved immediately. He was afraid that Shen Lin would ignore it, slap his head, and use MiKe Electronics' own brand for these small brands, which would be a bit troublesome.

"Mr. Lan, what do you think about calling this new brand Guangyao? The light of rice shell means shining in all directions."

Mi Ke Guangyao is a brand that is connected to Mi Ke but is an independent brand.

"Director Shen, I think Guangyao is very good." Lan Weidong nodded: "But I suggest that we still need to strengthen quality supervision in this regard, and we must not produce inferior products."

Lan Weidong thought for a while and felt that Shen Lin's proposal was very good. Mi Ke Guangyao was also a very good brand name.

Although it was an outsourced product, Lan Weidong did not want the brand to be destroyed, so he solemnly told Shen Lin.

Shen Lin smiled and said: "Of course, let's go to Yuanzheng Factory. Don't keep people waiting."


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