Apart from Shen Lin, Cheng Zhenyuan is almost the most concerned about MiKe Electronics. After all, his current position is the general manager of MiKe Electronics.
"Chairman Shen, what do you think we should do further?"
"Although our Mihu products have been sold well all over the country, there are still some shortcomings for the positioning of our company."
Having said this, Shen Lin turned to Cheng Zhenyuan and said, "To truly establish the image of our factory as a large and trustworthy enterprise, Director Cheng, where do you think we should start from?"
Cheng Zhenyuan originally asked Shen Lin for advice, but he didn't expect that Shen Lin would throw the question to him again.
He had to answer this kind of question, after all, this was a test from Shen Lin.
Therefore, after pondering for a while, he solemnly said: "Director Shen, I think that in order to establish our image, we should start from these aspects."
"First, continue to improve the quality of our products. After all, quality is life and the basis for our survival;"
"Second, I think it should be..."
These days, Cheng Zhenyuan is not only enhancing his management experience, but also studying many business books on his own.
So now, in terms of ability, he has improved much more than before.
Lu Xiaoshan's understanding of Cheng Zhenyuan has always existed in the past, but he did not expect that Cheng Zhenyuan would make such great progress.
No wonder his brother-in-law let Cheng Zhenyuan serve as the general manager of the most important Mihu Electronics Factory.
If he didn't strengthen his studies, would his brother-in-law just get rid of him? Lu Xiaoshan felt a little uneasy.
Just when Lu Xiaoshan was guessing, Shen Lin said: "Xiaoshan, what do you think?"
"Chairman, I...I think what Mr. Cheng said makes sense. I completely...completely agree. If we start from these aspects, we will definitely improve the image of our factory." Lu Xiaoshan's words are right. Stuttering.
Shen Lin glanced at Lu Xiaoshan and said, "Xiaoshan, you can't just focus on preparing for the wedding during this period, you should also focus on your work."
"Also, if you can't finish the books I recommend to you next month, then you can go drive to the team."
When Shen Lin said this, he really just told Lu Xiaoshan to study more, and he didn't mean to be angry. However, listening to Shen Lin's gloomy instructions, Lu Xiaoshan couldn't help but feel a shiver in his heart.
Lu Xiaoshan knew his brother-in-law's character very well. In life, he could regard Shen Lin as his brother-in-law, but when it came to work, he would not recognize his brother-in-law.
Thinking of the scene where he went to the motorcade, Lu Xiaoshan felt a chill rising from his neck.
"Don't worry, Chairman, I will definitely study those books carefully according to your arrangement."
Cheng Zhenyuan did not intercede with Lu Xiaoshan. He knew very well that Shen Lin's face-to-face teachings to Lu Xiaoshan were actually for his own good. He hated iron and was trying every possible means to train him.
In any case, this is Shen Lin's brother-in-law. He is an outsider, so he should try not to interfere too much.
"Director Cheng, what you are talking about is the internal strength that improves the visibility of a company. No matter how well-known a company is, it must keep these things unwavering."
Shen Lin ignored Lu Xiaoshan, who bowed his head to admit his mistake, and continued: "We are doing quite well in these aspects now. What we have to do next is to continue to consolidate and persist in these aspects."
At this point, Shen Lin paused and said: "I think the most fundamental thing for a company to become a big and well-known company in the eyes of others is its market share."
"If the products of this factory can be seen everywhere in the market, even if it does not promote it, it is still a well-known company. Because all its users are spokespersons. After all, the customer base is too large!"
Having said this, Shen Lin said to Lu Xiaoshan: "Xiaoshan, do you think we have achieved this?"
Lu Xiaoshan hesitated and said: "Chairman, we can't do it in other places, but in the provincial capital and Dongzhou, we have already achieved this."
"If you want to spread this situation, I think it will take a long time. It will not happen overnight."
After saying this, Lu Xiaoshan looked at Shen Lin with an anxious look. He didn't know if what he said was in line with Shen Lin's thoughts.
Shen Lin nodded and said: "The last point Xiaoshan said is very reasonable. If we want to reach this level, we cannot achieve it overnight."
"So now we have to use the second method, which is somewhat opposite to the first method."
Cheng Zhenyuan was really curious about the methods Shen Lin was going to use.
He has always been full of confidence in Shen Lin. He feels that the factory director, no, he should be the chairman, can open roads in the mountains and build bridges in the water. He has too many fresh ideas in his mind, and he definitely has a way to solve the problem.
"We need to first increase our visibility and then spread our products. This method is faster than the first method."
"However, when implementing this method, it not only requires a large investment in advertising funds, but also requires quality assurance."
When Shen Lin said this, he lightly tapped the table with his fingers and said, "Originally, I wasn't going to use this second method now, but the arrival of Shang Song Electric forced us to take action in advance."
"We also want to build ourselves into a famous brand!"
"Brother-in-law, do you mean we should buy more ads?" Lu Xiaoshan asked doubtfully. As the sales section chief, Lu Xiaoshan has a lot of contact with outsiders.
Therefore, he is also very clear about the role of advertising, but he feels that it is not easy to build a well-known brand through advertising alone.
Shen Lin naturally saw what Lu Xiaoshan meant, and he said calmly: "This time we are advertising, but the focus of the advertisement is the King of Standards!"
Lu Xiaoshan really didn't understand what King Biao meant. Just when he was about to ask again, Shen Lin had already said: "Okay, don't talk so much. Get ready today and come to Beijing with me tomorrow." trip."
"Okay." Although Lu Xiaoshan still had doubts in his heart at this time, he still had to listen to Shen Lin's words.
Cheng Zhenyuan, who was standing aside, said: "Chairman, what is my task?"
"Mr. Cheng, your task is to take charge of our Mihu Electronics Factory and kick off production."
Shen Lin solemnly said: "In addition to ensuring production efficiency, quality also needs to be ensured."
"Also, the Guoke Research Institute must be completely separated from production. Li Xueqiang has officially resigned and is preparing to join our MiKe."
"I am going to let Li Xueqiang take full charge of the MiKe Research Institute. In addition, while I am away, you can coordinate with the provincial capital to find a piece of land there to build our research institute."
Cheng Zhenyuan was stunned by Shen Lin's arrangement. He asked with some confusion: "Should our research institute be built in the provincial capital?"
"Yes, I initially wanted to build this research institute in Dongzhou, but the talent accumulation here is still somewhat lacking. However, we cannot give up here. We also need to keep a scientific research base in Dongzhou."
Shen Lin waved his hand and said: "The progress of these two scientific research bases must be accelerated and implemented as soon as possible."
