Director Xie has not carefully understood the effectiveness of advertising expenses.
At that time, there was no such thing as prime time.
But as a person who often watches TV, Director Xie also knows that the advertisements during this time period are the most powerful.
Before seven o'clock and after the news, these are the best times.
Because during this time, most people are basically watching TV.
Mr. Takeda's ability to obtain advertisements during this time period is definitely not something that ordinary people can do.
Just when Lao Xie was filled with admiration for Takeda Ichiro, he saw nearly 20 items of air fryer, electric kettle, soy milk machine, water heater, and walkman quickly appearing around the water dispenser.
Along with the appearance of these products, a mellow voice came from the TV.
"MiKe, use technology to change life!"
Listening to these words, Lao Xie felt that his hands and feet were cold.
At this moment, a female voice repeated the four words MiKe Electrical Appliances in a drawn-out tone.
And just when these four words were read, a moving clock appeared on the TV.
"Mike Electric reminds you that it is...seven o'clock sharp!"
Seeing the seven o'clock news logo appear, Lao Xie felt his head buzzing.
If just now, he was watching TV in anticipation of his own commercial being aired again, then now, he is not ready to watch any more TV.
During such an important time period, the advertisement for Mi Ke was played. This... how could it be like this!
With this advertisement, MiKe will be deeply imprinted in the hearts of all TV viewers for the first time.
At this time, Lao Xie had no intention of reading what was in the news. He was just anxiously waiting for the news to finish.
Because after the news is over, there is still a prime time period that is not weaker than before seven o'clock. During this time, if an advertisement for them snowing can appear, that is to say, they can still have a battle with Mi Ke.
Half an hour passed, and as the news ended, the advertisement appeared again.
This time, the first thing that appeared was not an electrical appliance, but a famous star. As soon as she appeared, she asked: "What should we use to drink water?"
Following this sentence, someone immediately replied: "Use the rice shell water dispenser!"
"What do we use for fried chicken wings?"
“Air fryer with rice shells!”
"What should we use to listen to music?"
“Use Mihu Walkman!”
…
As each question came to an end, MiKe’s advertising slogan about using technology to change lives finally appeared.
As the words "Miike Electrical Appliances" with a magnetic voice rang out, Lao Xie realized that this advertisement actually lasted for more than forty seconds. It was really too deceptive!
Lao Xie already felt a little dizzy at this time. He wanted to stand up at this moment, but he felt that he had no strength.
"Lao Xie, it's time to eat." My wife came over and shouted to Lao Xie.
Lao Xie waved his hand and said, "You guys can eat, I'm not hungry!"
Hearing what Lao Xie said, his wife's expression changed and she said: "Lao Xie, what's wrong with you? Didn't you ask someone to tell me that you wanted to have a good meal today and asked me to buy you fat sausage?
"
"What are you talking about? I told you, I have no appetite, just go ahead." Lao Xie's voice said impatiently: "Eat, eat, eat, you know how to eat!"
"I don't know how to eat, so the whole family is going to drink the northwest wind." Lao Xie's wife has been busy for most of the day. She originally planned to let the family have a good meal, but she didn't expect that the meal was still eaten. Lao Xie had such an attitude
, and immediately became anxious.
"Okay, I'm busy! You go and work elsewhere." Lao Xie waved his hand and said, "I want to watch TV."
Although Lao Xie's wife felt very uncomfortable, she also knew that it was best not to provoke Lao Xie at this time.
So in the end she said with a hint of sarcasm: "If you have the ability, just stop eating."
Lao Xie said nothing and looked straight at the screen. In fact, Lao Xie had no idea what was playing on the TV at this time. He was just waiting for the advertisement to be broadcast.
In addition to the two periods just now, there is another prime time.
If I can get an advertisement during that prime time, it doesn't mean I have no power to fight back.
Although the effect is not as good as the previous two blessed fruit shells, since it is a joint venture factory, he can still make up for this.
When the eight o'clock bell rang, the TV station was preparing to start broadcasting, and at this moment, advertisements appeared again.
But the advertisements that he was familiar with when watching the valley lo and q rye had nothing to do with him. Just when despair arose in Lao Xie's heart, the advertisement of Mihu Electric came into his eyes again.
This time, the Mi Ke advertisement lasted for more than 40 seconds. Although in Lao Xie's opinion, the content of the advertisement was not good, he had to admit that the take-off of Mi Ke was already unstoppable.
Unwilling to give up, Lao Xie did not leave, but continued to watch TV. Finally, at eleven o'clock, he saw his factory's advertisement again.
Although it is a good point, the effect of this advertisement is really far behind.
After hesitating for a while, Lao Xie called Takeda Ichiro at 11:30 in the evening.
In Lao Xie's opinion, this matter must be reported to Takeda Ichiro.
The call was quickly connected. There was a hint of impatience in Takeda Ichiro's voice on the other end of the phone. However, after Lao Xie reported what he saw, Takeda Ichiro's voice also became serious.
Obviously, Takeda Ichiro also felt the importance.
However, after the two people discussed for a few minutes, they realized that there was no better way for each other. Finally, Takeda Ichiro agreed to Lao Xie that he would discuss the advertising issue later.
Putting down the phone, Lao Xie was still thinking quickly, although his eyes were still staring at the TV.
At this time, there was only one question that troubled Lao Xie, and that was whether Shen Lin's advertisement had been prepared in advance, or whether it was a temporary move specifically for himself and others.
If he took action specifically for himself and Shen Lin, then this matter would not be as difficult to handle as usual.
It can be foreseen that with the launch of these three advertisements, the reputation and reputation of MiKe Electronics may not be as simple as taking it to the next level.
He seems to be going to many higher levels!
After picking up the tea cup and taking a sip of water, Lao Xie walked out of the house unsteadily. At this time, if he stayed at home overdue, he might as well go out and relax.
As soon as he arrived under the pavilion of the factory, Lao Xie heard someone say: "I always thought that Mi Ke was just a brand here, but I never expected that Mi Ke was so famous."
"Tsk tsk, the commercials are aired before the seven o'clock news."
"The TV show at eight o'clock also requires advertisements for Mi Ke. Tsk tsk. If Mi Ke was not so good, there wouldn't be so many advertisements."
"Who says it's not the case? I'm going to buy a Walkman to listen to the show, and this time I'm going to buy a rice shell one."
