Chapter 172: There is no big family in the world who is not easy to cheat
Xiao Ye couldn't help but say bad things. Three coins of silver at the bookstore can already buy a copy of Yan Wu's latest book!
There are also many cheap storybooks that only cost one penny.
But... how many pages does this pamphlet have? How dare Brother Xu sell it for one penny?
Isn’t this a scam?
Xiao Ye looked at Xu Qing, thought for a long time, and said in a very tactful tone: "Brother Xu, do you think our price is slightly inappropriate?"
Xu Qing thought for a while and said: "That's right. No matter how colorful or moiré-decorated this book is, it seems that there is something wrong with pricing it at one penny. Princess, please give this book a try later."
If the price of the booklet is changed to one and a half cents, we sellers cannot lose money."
Xiao Ruxue nodded aside without raising any objection. She always supported what Xu Qing wanted to do unconditionally.
Xiao Ye coughed and said: "Brother Xu, what I mean is not that his price has been lowered... but that his price has been raised... You only have a few pages in total. Even if it is used to draw patterns, it will be more difficult to print.
, but you can’t sell it for one and a half cents of silver anyway, right?”
Xu Qing shook his head and said: "Brother Xiao, what you said is wrong. This booklet and this newspaper are sold to completely different audiences."
Hearing this, Xiao Ye looked at Xu Qing and asked, "What's the difference?"
Xu Qingdao: "Because this booklet is beautifully printed and has a special section for poems and songs, it is aimed at those wealthy people."
Xiao Ye asked doubtfully: "Big dog owner?"
Xu Qing coughed and said, "Those are the rich people."
Xiao Ye asked: "Except for the addition of a few more poems, songs, short stories and the deletion of advertising space, this pamphlet is the same as the content of the penny newspaper. Will anyone buy it?"
Xu Qing patted Xiao Ye on the shoulder and said: "Brother Xiao, you have to believe that there will always be wealthy wealthy people who come to buy. They need and desire accurate information exchange more than ordinary people, especially
It is a government message, and these people can't wait to deliberately behave differently from ordinary people in eating, clothing, housing and even walking to declare their superior status. They prefer to read these literate little newspapers instead of reading newspapers in vernacular.
book."
"Furthermore, Yongzhou is Shangzhou, and the proportion of literati is second only to the center of power like Beijing. As long as the publicity is done well, I don't know if these brochures will be enough to sell."
"And the most important thing is that the newspapers we sell to ordinary people are sold at a loss. If we sell more copies, we will lose the money of each copy. We always have to find some channels to recover the costs. There is no other way if we don't sell them more expensively... The country
Merchants cannot continue to operate this loss-making business."
Xiao Ye dragged his chin with one hand as if thinking, and asked: "Are they really so easy to deceive?"
Xu Qing said matter-of-factly: "Judging from my experience, rich literati like them are much easier to deceive than ordinary people and poor scholars! After all, poor people are much more careful about their money bags! These people who are eager to be new and different
The big players are the best targets.”
"Brother Xiao, you don't have to feel that you can't get over it. Our transactions are completely voluntary and we will not do things like forced buying and selling. Moreover, we are also doing this to help more people from poor families. It can be said that the big family's
It can be said that money is taken from the people and for the people. We are just using the money they want to be innovative to help those who want to read but cannot afford books to read. We are doing good."
Xiao Ye listened to Xu Qing's earnest teachings, his eyes gradually became firm, and he nodded vigorously and said: "Brother Xu is righteous! Serve the country and the people! I admire you!"
Xu Qing waved his hand and said modestly: "I'm just doing something that I can do. It really doesn't mean anything, it doesn't matter... Brother Xiao is so complimentary, Brother Xiao is so complimentary."
When Xiao Ye went out, he went out with a heart of admiration for Xu Qing. Brother Xu had good intentions for the children of a poor family!
At this moment, he has begun to feel that all the poor scholars in the world should thank Brother Xu!
Who else in the world would think of ways to use money from wealthy families to create educational opportunities for children from ordinary families?
…
After Xiao Ye walked out, Xu Qing looked at Xiao Ruxue and said: "You must be more careful in the future. Don't be like your brother. See all your talents are used in force. You can be fooled by just a few words. In the future, you
You have to think more when you encounter something in order to see clearly the true nature of a businessman, you know?"
Xiao Ruxue raised her head and said, "I'm much smarter than him! I won't be fooled easily!"
Xu Qing nodded, and finally added: "By the way, don't believe the lies of other businessmen except me. Nine and a half of the businessmen out there are lying. Not all businessmen are the same."
Do you know that I do business based on our conscience?"
Xiao Ruxue nodded vigorously, bent her eyes and said, "Yes! I understand!"
Xu Qing was very pleased that Xiao Ruxue seemed to have listened to the advice, but at the same time he began to worry about the emotional intelligence of Xian Wang and his two children.
Fortunately, I grew up in the prince's family! Anyone who is a child of a poor family has been deceived so many times!
Xiao Ruxue looked at Xu Qing, rubbed her belly and said, "Do you have any snacks here? I haven't eaten much, I'm hungry..."
Xu Qing took out a plate of osmanthus cake from the shelf nearby and placed it in front of Xiao Ruxue: "Xiao Shi just bought it from outside today. It tastes pretty good. Do you want to try it?"
Xiao Ruxue jumped next to Xu Qing, picked up a piece of sweet-scented osmanthus cake, thought about it, stuffed a piece into Xu Qing's hand, then picked up another piece and put it into her mouth.
After taking a bite, Xiao Ruxue squinted her eyes and said, "Well, it's delicious! You should try it too."
Xu Qing glanced at Xiao Ruxue, then looked at the sweet-scented osmanthus cake in her hand, and took a bite.
It's really delicious.
But it shouldn’t be so delicious that you have to squint your eyes, right? A piece of sweet-scented osmanthus cake can make you feel happy? Aren’t the snacks at Wangye’s house inferior to those sold in pastry shops outside?
…
After finishing a piece, Xiao Ruxue suddenly asked: "Xu Qing, Xu Qing! You just said that the money from a wealthy family is the easiest to cheat, but my uncle is also a wealthy family, but his money should be difficult to cheat, right?"
Xu Qing put the last bit of osmanthus cake into his mouth, chewed it, swallowed it, and said, "There is no big business in the world that is easy to cheat. By the way, what does your uncle do?"
Xiao Ruxue said: "He is the emperor. All the civil and military officials outside say that the crime of deceiving the emperor is very serious, so serious that it will kill your head. He should be the only big man who will not be deceived, right?"
Xu Qing sighed and said: "There is no big man in the world who can be tricked more easily than the emperor..."