In this world, advertising has not yet sprouted. Which store sells high-quality and low-priced goods? All this depends on word of mouth and acquaintances.
It is difficult for a newly opened store to gain high popularity without time to accumulate.
But today is different.
Today Xu Qing can be regarded as creating the most original advertisement in the world.
Although this advertisement is very simple, it is more novel than before. Advertising naturally means spreading it widely.
In this world where only Qingxue Study Group distributes advertisements, the slogans do not need to be so gorgeous or original.
Just let the people in Yongzhou City know that there is a bookstore in Yongzhou City that offers buy one, get one free.
It was because Xiao Ruxue was very competitive and mentally fragile that Xu Qing spent the whole morning working in the bookstore and giving advice to Xiao Ruxue.
If Xu Qing opened a shop by himself, Xu Qing would want to lie down and eat the dividends from Kaiyuan Bookstore every day.
After all, who would want to make money standing up when they can make money lying down?
…
"Sir, please take a look at this. Qingxue Study is newly opened nearby. With this list, you can buy one and get one free when you buy books at Qingxue Study."
A young man casually took the flyer sent by a clerk and looked at it: "Buy one, get one free?! Is there such a good thing in the world? Hey, a big opening bonus? This is interesting."
…
"This young master is going to the bookstore to buy books?"
"I am planning to buy a copy of "Analects of Confucius" to practice the way of sages. If possible, I would also like to buy a copy of "Dragon and the Eight Parts" to read."
"Sir, please take this list to Qingxue Study. Our store is newly opened, and we have a big opening bonus. The two books you mentioned are available in Qingxue Study, and you can buy them for the price of one copy.
Two books, this list is only a hundred, and we don’t give it to everyone. It’s just because the young master is so impressive and talks so well that I gave the young master the list from our bookstore.”
The young man handed the order from the waiter's hand and said, "I happen to have a little money in my hand that is not enough to pay for two books. This is really good. Thank you, brother."
The guy said quickly: "Sir, you are so polite, please support me!"
"Definitely!"
…
However, within two or three days, the original deserted scene in the bookstore was still gone, replaced by a bustling crowd of customers.
All of these customers held receipts in their hands, and they happily believed that they were much luckier than the customers opposite. For the money they paid for one copy, they could buy two for themselves!
…
Xiao Ruxue on the side looked at the customers in the bookstore, her eyes almost turned into crescent moons.
It can be said that she contributed 98% of the money to open this shop. She must be the happiest person when she makes money in the bookshop.
Xu Qing looked at Xiao Ruxue and said, "You won't be discouraged anymore, will you?"
Xiao Ruxue looked at Xu Qing with stars in her eyes: "Yeah, yeah, you are so awesome!"
The arrogant little princess didn't often praise others, which made Xu Qing feel a little flattered.
At this moment, a voice came from the shop:
"Shopkeeper? Why are the books here 30% more expensive than other places? Are you trying to trick us into thinking we are fools?"
A voice of response soon came:
"Yes, it's true! Is there money in your book? How come it's so expensive?"
When Xiao Ruxue heard these voices, her heart tightened. It was true! The customers who came to buy books were not fools. How could they not see that Xu Qing had secretly raised the price?
At this time, Xu Qing came over from the side, picked up a book from the side and explained: "My guest, you are wrong to say that. You are a sensible person. Look at the cover of our book, even if you tear it hard
It is also not easy to break. In order to make such a book cover, our bookstore has spent a lot of effort. Moreover, the paper is smoother and feels better than other bookstores. The handwriting of the book is clear and absolutely
The ink won't bleed downwards. Your sharp eyes, sir, must be able to identify it."
That guest definitely sounds reasonable. What does that mean?
Say your eyes are as precious as gold?
Can you tell the quality of a book at a glance?
I think so!
This shopkeeper is really good at talking. Hey, don't tell me, the feel of this book is indeed smoother, and this paper is indeed not ordinary paper!
Moreover, I am a talented scholar from Yongzhou City who has been studying the books of sages for many years. Isn’t his vision as good as that of a mere bookstore shopkeeper?
So he said: "Well, I was a little anxious just now. The feel and quality of these books are indeed unmatched by ordinary bookstores. I bought all these books."
When doing business, you must intentionally or unintentionally elevate the customer to make him feel that he knows better than you. If possible, make him feel that no one in the world knows this better than him.
Only in this way can he fall into your trap! Let him think he has earned it.
At this time, the customer obviously felt that he had made a profit, and he understood it very well, and no one could cheat him.
At this time, the discussion in the bookstore became even louder:
"It seems like this paper is really smoother than ordinary paper?"
"The paper outside does seem a bit rough..."
"So what if it's exactly the same as the books outside? This store buys one and gets one free. There's no telling how much money it will lose in a day. So what if the shopkeeper raises the price by 30%? Aren't we the ones making the profit?"
"Yes, yes!"
"It's true. The shopkeeper has taken the trouble. There is really no need to use such good paper and such a conscientious bookstore. If the compensation is too much and the bookstore cannot continue to open, where can we find such a conscientious bookstore?"
"We are really lucky to find such a bookstore!"
Xu Qing almost couldn't close his mouth and said: Yes, you made a profit, I almost lost it and wanted to cry!
Is the paper good?
It is indeed better than other bookstores. Of course, the cost is also lower. It is so low that even if you buy one and get one free at the original price, you will still make a profit, but the profit will be very small.
When he opened the shop, Xu Qing made some slight improvements to the paper in the shop.
Fortunately, I didn’t waste my time watching documentaries and researching information.
Thanks to Xu Qing’s golden finger, which was ahead of its time, the papermaking method was launched early.
Of course, Xu Qing has higher pursuits. He is still thinking about when he can make softer and silkier paper.
If nothing else, the toilet seat Xu Qing uses every time he goes to the toilet in this world makes Xu Qing feel a little... well... a little rough...
Very uncomfortable.
This made Xu Qing, who had enjoyed toilet paper benefits, very unbearable.
But the paper in this world is still too hard. It takes a long time to knead it in your hands before it becomes soft, which makes it too laborious to use.
However, Xu Qing didn't know the steps of this thing. At that time, he only watched papermaking to relieve his boredom.
Who is free enough to go to Baidu to look up how to make toilet paper?
Anyway, Xu Qing was not so free in his previous life.
In short, the great cause of papermaking has a long way to go.