While Ye Chen, Xiao Churan and father-in-law Xiao Changkun were eating in the restaurant, Ma Lan hid in her room and quietly opened the short video platform.
In this era where everyone can be a host, even a dog can live broadcast online. The only difference is whether there are viewers.
Ma Lan fumbled around and created his own live broadcast room. In the name of the live broadcast room, he entered the words "Sister Lan's live broadcast room".
Afterwards, she completed the creation of the live broadcast room and started her first online live broadcast.
As soon as the live broadcast started, Ma Lan started looking for a way to add to the shopping cart, because she had watched Qian Hongyan’s live broadcast and knew that the most important thing in a live broadcast is to bring goods, and to bring goods, you must have a small yellow cart, and you must sell yourself
Only after the product link is posted can consumers place an order.
However, after searching for a long time, she could not find the shopping cart operation entrance.
In desperation, she opened the search engine and entered keywords: "Why are there no yellow cars during the live broadcast?"
The search results made Ma Lan collapse.
She looked at the top-ranked answer and murmured: "You must have more than a thousand fans to open a yellow car... Damn it! You need a thousand fans?!"
Ma Lan cursed, then looked at his fan list, and there was not a single fan.
Before this, Ma Lan only watched and posted on the short video platform, and even her account nickname was the system default, so she had few fans or friends.
Seeing that the opening of a small yellow car requires a thousand followers, she felt depressed and thought to herself: "This broken platform is too nonsense. Why do you have to have a thousand followers to live broadcast and sell goods? This is not a clear sign that you are in trouble with me.
?"
Immediately, she immediately searched for new keywords: "How can I add a little yellow car if I don't have a thousand followers?"
The top answer shows: If you don’t have a thousand fans, create more short videos that are more relevant to hot topics. Try to add some popular tags and positioning to the videos. The system algorithm will increase your exposure to users with suitable tags and positioning.
Of course, you can also directly start a live broadcast and attract fans' attention through live broadcast. This will be faster. If that doesn't work, you can go to the e-commerce platform to buy a thousand fans. There are sellers who specialize in buying fans. A thousand fans only costs 200 yuan.
About money.
When Ma Lan saw this, she couldn't help but hum: "Why do I need to buy fans? I can't afford to lose that person! It's too slow to shoot short videos one by one, so just live broadcast!"
With that said, she switched back to the short video software and started her debut show.
It's easy to start a live broadcast, but whether anyone can watch it is a big problem.
The problem Ma Lan faces now is that the live broadcast is on, but the number of people in the room is always 0.
After waiting for twenty minutes, no one came into his live broadcast room. Ma Lan couldn't help but frown: "Why is there no one? Are the officials deliberately targeting me and not giving me traffic?!"
After thinking about it, Ma Lan opened the search engine again and searched why no one was watching the live broadcast.
Soon, she found what she thought was a reliable answer. The answer was: If a newcomer's live broadcast is a cold start, the traffic growth will be very slow. It is best to start it warmly, first actively attract a group of users, and then
Then think of ways to enhance fan retention, so that the official algorithm can capture the data in your live broadcast room. If the official finds that your data is good, the algorithm will automatically divert traffic to you. There are many ways to actively attract users, but the simplest is to vote for the official
For promotion, first invest one or two thousand yuan to promote your live broadcast room, and the effect will be immediate.”
Seeing this, Ma Lan nodded in agreement and murmured: "Sure enough, the aroma of this wine is too deep in the alley. I have to find a way to attract the first batch of viewers first! Isn't it just one or two thousand yuan?
Really? I voted!"
Ma Lan just went ahead and immediately followed the steps given by the other party and invested 2,000 yuan in promoting her live broadcast room on the official promotion page.