"The Shen Group wanted to enter the supplement market in the provincial capital before, but wasn't it suppressed by us? Now it dares to come to the provincial capital to sell supplements?" The person who spoke was none other than Feng Dongshan, the chairman of Hongyuan Group.
Mr. Hu quickly responded: "Yes, and the Shen Group's rejuvenation pill supplements are now sold very hotly in the Baozhitang area. I think the Shen Group's momentum should be curbed in time."
"Hmph, can't you handle this little thing yourself?" Feng Dongshan said scoldingly, "Shen's Group only has one pharmacy in the provincial capital. No matter how popular the supplements are, how many sales can it have? In short, this matter
, you figure it out yourself, don’t bother me!”
After saying that, I hung up the phone immediately without giving Mr. Hu any face.
Mr. Hu's face was a little stiff, but he immediately felt that the chairman's words made sense. Baozhitang's sale of rejuvenating pill supplements was just a small fuss. There was no need for him to be anxious because of the loss of profits from Osler Western Medicine.
Supplements such as the Rejuvenation Pill can only sell well for a while. I believe that the popularity will subside soon, and customers in provincial capitals will continue to buy the supplements developed by their Hongyuan Group.
There was a long queue in front of Baozhitang.
Most of the three thousand students who had not bought the Rejuvenation Pill yesterday came here again today.
When Tan Weili, a young descendant of the Tan family, received a call from Chen Xuan and drove over, he saw that the sales of the Rejuvenation Pill were so hot, and he was very excited, and he was happy that he could become the agent of the Rejuvenation Pill.
Chen Xuan brought Tan Weili into the lounge of Baozhitang. After sitting down, he asked directly: "Mr. Tan, the supplement market in the provincial capital has been monopolized by Hongyuan Group. All major hospitals and pharmacies sell supplements from Hongyuan Group.
Have you thought of any way to promote the Rejuvenation Pill?"
"Dr. Chen, I have already thought about it. Our family has more than a dozen large hotels in the province, and has also invested in many small hotels. There are also ten streets with a total of hundreds of retail shops. I can discuss with the family's senior management to let them
They allow me to sell the Rejuvenating Pill in hotels, inns and various stores; and I will also find people to sell the Rejuvenating Pill to small pharmacies that are not part of the Hongyuan Group, and let the small pharmacies act as secondary agents." Tan Weili looked serious,
It's very eloquent and seems to have been thought through.
Chen Xuan nodded with satisfaction and said: "Mr. Tan, I wish your promotion will be successful, but this is not enough. If you want the Rejuvenation Pill to sell well in the city, you need the power of advertising."
"Dr. Chen, with my current budget, I'm afraid I won't be able to invest too much in advertising." Hearing this, Tan Weili looked embarrassed.
Chen Xuan smiled and said: "It doesn't matter, just leave the advertising to me."
"That's so embarrassing. As an agent, I should be responsible for advertising the Rejuvenation Pill..." Tan Weili scratched his head, looking a little ashamed.
Chen Xuan said with a smile: "I'll take 90% anyway, so you can feel free to sell it according to your plan."
"Thank you Dr. Chen, I will start taking action today." Tan Weili said and stood up.
Chen Xuan sent Tan Weili out of the lounge, and then Tan Weili ordered several employees he brought over to drive away a batch of rejuvenation pills.
"Zhicheng, come here." Chen Xuan walked out of the lounge and saw Zhang Zhicheng who was paying customers at the counter, with a busy face and a happy face, like a little boss lady.
When Zhang Zhicheng heard Chen Xuan calling her, she handed over the checkout to intern Wang Xiaoxia, walked over and asked curiously: "Chen Xuan, what can I do?"
"Zhicheng, I plan to advertise the Rejuvenation Pill in the province. Money is not an issue. Can you tell me what advertising methods are available?" Chen Xuan asked, staring at Zhang Zhicheng's pretty face.
Zhang Zhicheng pondered for a moment, then said: "Common advertising methods are newspapers, magazines, TV, and posters. Now online advertising is also on the rise. We can use Weibo, public accounts, forums, etc. with high traffic to advertise.
.”
"Let's use all these advertising methods. I will be responsible for newspapers, magazines, and TV advertisements, and you will be mainly responsible for the Internet." Chen Xuan quickly divided the tasks.
Zhang Zhicheng knew that Chen Xuan was thinking about her, because for online advertising, you don't need to go out and find advertisers, you only need to have a mobile phone or computer with Internet access.
She smiled slightly and said: "Chen Xuan, I am the marketing manager. I should be in charge of advertising. You have done enough in the past few days."
"I don't have anything else to do now. Let's do this. I'll go to the provincial capital TV station first. TV advertising should be the most effective advertising method, and you will be responsible for other advertising methods. I will help you when I come back." Chen Xuan immediately decided.
.
Zhang Zhicheng nodded: "Okay, then why don't you go to the TV station! Remember to come back early, we will go shopping for household items in the evening."
Chen Xuan smiled and agreed, took a taxi and headed to the provincial capital TV station.
After the taxi took Chen Xuan to his destination, Chen Xuan got out of the car and saw a very majestic building in front of him. This is the headquarters of the provincial capital TV station.
Entering the lobby on the first floor, he told the receptionist his intention. The receptionist asked Chen Xuan to register, and then asked him to go up to the waiting room of the advertising department of the provincial capital TV station.
There are many people who come to the provincial capital TV station to advertise every day. As soon as Chen Xuan entered this large and spacious reception room, he saw that it was already filled with all kinds of people, both men and women.
Those who can advertise on provincial capital TV stations are usually wealthy bosses, and there are also many people from the marketing departments of various product companies.
Chen Xuan found a seat in the backmost corner of the reception room and sat down, patiently waiting for the receptionist from the TV station to come in.
Taking advantage of this time, according to his plan, Chen Xuan picked up his mobile phone and started making calls.
In fact, when she was in Tianhai City, Feng Yue filmed a commercial for Huichun Dan. However, although Feng Yue was a first-line female singer in China, the Huichun Dan she endorsed was only released in a few second-tier cities such as Tianhai City, and did not spread to the provincial capital or even the provincial capital.
The entire Yundong Province.
Chen Xuan came to the provincial capital TV station to advertise this time because he wanted to use Fengyue's commercial so that he wouldn't have to find someone to shoot it again.
After the call was connected, Chen Xuan said: "Hello, Manager Qi, this is Chen Xuan from Shen Group."
"This is Mr. Chen, hello! What do you want from me?" On the other end of the phone, Qi Dayou, the general manager of Tianhai Feichuang Advertising Company, asked very enthusiastically.
Chen Xuan said straight to the point: "You filmed a commercial for Feng Yue to endorse the Rejuvenation Pill. Now I need to put this commercial on the provincial capital TV station. Please upload it to my mobile phone."
"Okay, no problem!" Qi Dayou agreed immediately.
Ten seconds later, Chen Xuan's mobile phone downloaded the commercial film sent by Qi Dayou.
