Chapter 108: These, it's just that I learned some fur with Pu Dingliao
Qidian editorial department, conference room.
Editor-in-chief Xingchen is here, as clean and tidy as ever.
"let's start."
The meeting went directly to the topic, which was how to increase the number of new users of the Qidian main website.
All 9 editorial teams of Qidian’s male channel and 5 editorial teams of female channel have arrived.
Editors from 14 groups filled the conference room.
A group of editors, Bao Nai, is an old editor. He has been with Qidian since it was first established. He is the oldest and usually takes on the important responsibility of opening the show.
Someone has to warm up the situation first before others can talk.
"Ahem!"
Roasted Milk cleared his throat and began to speak.
“In the past six months, the performance of our Qidian main website has been very stable. New books by great writers are hot, newcomers are also producing great results frequently, their works are rich, many big IPs have been sold, and the overall income is higher than the same period last year.
.....but!"
Okay, once the word ‘but’ is included, it proves that the previous part is all nonsense.
Everyone here is a veteran of meetings, so they naturally understand that the important point is coming.
"But... our number of new users is too small. Currently, it is almost the same as the number of outgoing users. The number of daily active users is still at 10 million. Compared with this time of the year, there is no change. So... it troubles us.
The issue of the number of subscriptions and performance of our works on the website is not just about the quality of the works, but...the problem of insufficient users! If there are another 10 million active users, the highest average subscription of our works will exceed 200,000 soon!"
"I think we can try to buy ads on various portals, link to our Qidian main website, buy advertising space on some popular apps, and make some entrances that allow users to directly download Qidian apps and spend money to buy them.
users, and then rely on our high-quality works to retain them..."
After roasting milk, everyone else nodded inconspicuously. Although there is not much new idea, it is still an effective method. At least it can be done.
Editor-in-chief Xing Chen did not express his position.
"Let everyone else talk about it too."
Gouzi, chief editor of the third group: "I think Big Brother Baked Milk is right, but whether we can retain new readers in the future depends on not only the quality of our library but also corresponding preferential activities, such as seven-day sign-in and so on.
With the design, you can read books for free for seven days by signing in, and you can also get rewards such as recommendation tickets, monthly tickets, Qidian coins, etc., which will be distributed to their accounts by completing tasks, so that they can get used to participating in our Qidian reading culture.
Interaction with works and authors creates stickiness..."
Editor-in-Chief Xingchen: "Gouzi is right, what about the others?"
Two senior editors-in-chief spoke, and the editors-in-chief and editor-in-chief of other groups also spoke one after another.
Zhuojiu, the editor-in-chief of the second team of the female channel, is a beautiful woman who is the sexual partner of many single male editors.
She wears black-rimmed glasses, has big eyes, a melon-shaped face, fair skin, and a slender figure. She is the most eye-catching person sitting there.
"We can also use some new technologies, such as AI intelligence, to build some robots to like, reply, and follow newcomers' various behaviors, so that newcomers can feel that they are valued at our site and have someone to interact with them.
In addition to studying, there is also a sense of community warmth, which makes it easier for them to stay..."
Xingchen nodded, it seemed that this idea moved him a little.
All the editors began to speak one after another...
Styx from the second group was embarrassed nearby.
What he wanted to say has been said by one group of chief editors and three groups of chief editors.
If he said it again, it would be like repeating other people's thoughts.
Without any new ideas, he could only hide in the editor, hoping that the editor-in-chief would not notice him, trying to get by.
However, Murphy's Law tells us: if you are worried about something happening, then it is more likely to happen.
For example, when you were in school, the less likely you were to solve a question, the easier it would be for the teacher to ask you to do it. However, if you knew how to solve a question, the teacher would not ask you to do it.
Editor-in-chief Xingchen glanced at Styx: "Styx, your second team achieved very good results in the channel last year, and their insights into the market are very unique. What do you think of this matter?"
broken!
Styx mentally wailed.
Still getting noticed!
Everything he wants to say has been said, what else can he think of...
Stand up and open your mouth: "Uh...this..."
All the editors are looking forward to seeing Styx, the group that received the most channel bonuses last year, to see what they have in store.
Some really want to see it, some are just looking at the joke.
The editor has already said what needs to be said before, what else can be said now?
The second group was able to take off only because of one author appointed by Pu. The other authors who were stupid and followed the trend thought that the second group had good training and recommendations, so they all submitted articles to the second group, resulting in a sudden increase in the number of manuscripts in the channel.
.
The greater the number, the higher the chance of achieving results.
Then... after being passed around by the author, it became the second group with unique secrets of channel operation. They were good at creating popular books. More authors began to be superstitious about new media channels. The second group of book investment groups on the WeChat reading channel
.
The second group won!
The other groups were sore!
If you give your Puding to our group, we can take off too!
Also share experiences!
Their experience is that they were lying down in the office, and then... Oops, why did they put food into their mouths?
Some editors laughed secretly when they saw Styx speechless there.
When Xiaoxing saw this, he had an opportunity!
He stood up directly: "Editor-in-chief, our team does have some new ideas. Boss Styx originally arranged for me to talk about it, why don't you let me talk about it directly?"
Styx breathed a sigh of relief.
I have seen Xiaoxing as a sensible child since I was a child!
It is better for him to be embarrassed than to be embarrassed himself.
The other teams won't look at him as the editor-in-chief if they see jokes.
'I'll give you two good recommendations later...'
Xingchen nodded: "Xiaoxing, right? I remember you. You were the one who discovered the author Pu Ding, right?"
"It's just luck."
"Haha, being able to seize luck is also a kind of strength. Please tell me what good insights you have..."
Xingchen basically found some ideas from what the editors said, and combined with his own operational experience, he had the prototype of some ideas.
At this time, I didn’t have much expectations for Little Star Report. If I had a good idea, Styx would have already made suggestions.
Just listen to it.
Xiaoxing glanced around. The eyes of the old and new editors were all focused on him. He took a deep breath.
"We can go to short video platforms with many active users to attract traffic..."
Xingchen interrupted directly: "I've already talked about attracting traffic, and we have been advertising on the short video platform for a while, and the conversion rate is very low."
"That's because our method is wrong. Using the traditional scrolling text method to attract traffic is too inefficient and cannot attract the attention of short video platform users. In most cases, people will jump over it when they see this form. Since we
To attract traffic on short video platforms, you should use short videos!”
Everyone's expressions gradually became serious.
Xingchen also showed interest: "Continue talking."
"Please watch this video!"
Next, Xiaoxing put the 1-minute Dragon King's Crooked Advertising play that he had prepared on the projector, and then began to explain this new type of short video advertisement to everyone according to the method Pu Dingluo taught him.
After some operations, everyone was shocked!
Can the advertisements of online novels be so neat?
If you didn’t distinguish it carefully, you would have thought it was an ordinary short video!
I even want to give this video a like!
Moreover, the story is told just right, and the climax thrown by the identity of the protagonist makes people eager to see what will happen to those who mock the Dragon King.
Generally, at this time, the habit of short video users is to swipe right to the author's work to watch the next episode.
Then there is a link to the Qidian Reading app, which prompts you to go to the book to continue reading!
If short video users are stuck in climax, the download rate will definitely increase significantly!
Xingchen stood up excitedly.
He is a veteran operator, and his vision is sharper than anyone else's. But after listening to Xiaoxing explain this method, he already knew that this... is absolutely feasible!
It was more practical and cost-effective than all the solutions he had imagined before!
The opportunity to significantly increase Qidian’s new users is coming!
He stared at Xiaoxing with burning eyes.
"You...did you come up with all this yourself?"
Xiaoxing shook his head: "No, these... it's just that Pu Ding and I learned some superficial things."
"Oh? Interesting..."
The editors were shocked again!
Does Pu Ding still have such strong market operation capabilities?
Not only did these two teams find a great writer who attracted so many manuscripts, but they also came up with such a good plan from the editor-in-chief.
All the good things are taken by them!
Damn it!
There were three editors at the scene, and their faces looked as uncomfortable as eating Laobao burgers.
They were the three editors who rejected "Urban Son-in-law Dragon King" during the original cross-review process.
At this time, they only had two sentences in their hearts: