Chapter 202 President Pu's Free Publicity Strategy 32/135
Chapter 202 Mr. Pu’s free publicity strategy (additional update, 32135)
Meng Xingkong.
Since I received Mr. Pu’s advice last time and analyzed it through Xiaoxing.
He led his team to work overtime.
I would rather get overtime pay and launch the audio reading app within a month!
No one in the team has any complaints!
We also want to have our own lives, but Mr. Pu’s overtime pay is too good.
In fact, what’s more important is the sense of accomplishment of creating something new together!
Each of them is a creator god, using their own wisdom to create something that has not been seen on the market.
The entire audio reading department is like a large-scale struggle scene.
No one noticed Mr. Pu came.
Watch them writing programs, listening to audio, and doing various data tests.
Mr. Pu, I don’t understand.
After being silent for a long time, no one noticed me.
"Ahem!"
Only then did Meng Xingkong realize that Mr. Pu was here, and hurriedly put down what he was doing and walked over.
"Hello, Mr. Pu!"
"Well, how's the progress?"
"Don't worry, Mr. Pu, everything is in accordance with your instructions and it will be online early next month!"
Mr. Pu: “???”
"So fast?"
"Ah! But don't worry, Mr. Pu, our software and website are undergoing final testing to ensure that no bugs can be found before they are launched online. There will definitely be no problems with quality during the rush period."
Mr. Pu was a little speechless.
This Meng Xingkong is really the company's biggest struggle.
Last time I told him to finish it within three months, but I didn't expect that it would be done in less than a month.
After looking at the 30 employees recruited for the audio reading department, Mr. Pu was a little overwhelmed.
There are too many people, so work goes quickly.
He sighed helplessly: "Check it a few more times, find some people to experience the software, and strive for excellence before launching it online."
"It's Mr. Pu. I have arranged for outside voice actors to use the test version."
"By the way, how was the money spent?"
Mr. Pu is more concerned about this matter. He needs to spend more money, otherwise he will keep losing money in the future. What if the system thinks that the project is finished and refuses to invest money?
"We found a group of voice actors and produced 30 audio reading versions of online articles. The main reason was that the copyright cost was relatively high. I bought one from Qidian for 100,000 yuan. After paying off the voice actors' wages, I still had 200 yuan left.
Tens of millions of funds are prepared to promote our software.”
Mr. Pu frowned.
"Promotion? What kind of promotion do you want!"
"The good news is not afraid of deep alleys. As long as we make good software, people will take the initiative to look for it. Then word of mouth will spread and users will naturally follow."
"There is no need to mention promotion. Use the money to develop new novels. They have just been launched and the inventory is so low. What should readers do if they look around and find nothing they like? Spend money on the handle, not on the blade!
"
Meng Xingkong was a little confused: "But Mr. Pu. If we don't do early promotion, where will the first batch of users come from? No one may care about it in a short period of time."
"Lao Meng, your thoughts are very dangerous! What are you now? A product manager! What you have to do is to find ways to make our audio reading richer in content, with a better-looking interface, and more convenient to use, instead of
Engage in some evil ways and spend the company's money on publicity. Did you spend a penny on publicity for the TV series "Urban Son-in-law Dragon King"? As long as you polish the work well, you don't have to worry about clients at all."
Meng Xingkong looked confused.
is that so?
I feel like Mr. Pu sounded very confident.
Seeing this, Mr. Pu continued: "Don't be afraid of spending money to produce novels. Make more of them as soon as possible and invest the remaining money. If you don't have enough, ask the company for it. Go and get busy!"
"Yes, Mr. Pu!"
Meng Xingkong could only accept it in the end.
Although he didn't quite understand why Mr. Pu refused to allow publicity, there must be a very reasonable reason.
But he just learned from Mr. Pu’s words. Mr. Pu is very optimistic about this project!
According to Mr. Pu’s insight into the market, if you dare to keep investing money before the software is launched, you will definitely make money!
Mr. Pu’s investment philosophy is to open big and close big.
If he is sure of something, he can just invest his money directly, without having to worry about losing money at all.
No matter how much you lose in the early stage, you have to make it all back in the end.
Must win!
Meng Xingkong was originally a little nervous, but was instantly suppressed by Mr. Pu's momentum, and he felt that he was working hard.
Mr. Pu felt relieved when he saw that Meng Xingkong had been deceived.
No publicity?
That’s not waiting to die!
For a new software, no one knows what it does. If it doesn’t promote it, how will it get new users?
After going online, it suffered losses for 3 consecutive months.
Just lose all the company's money and be done with it.
Mr. Pu left with satisfaction and went back to his office to code.
Meng Xingkong thought for a while.
He kicked the corner of the table with his feet, and his whole body began to accelerate forward along with the chair, aiming directly at Xiaoxing's editor's workstation.
Several more kicks were made on the road, maintaining a high speed while fine-tuning the direction a few times.
Finally, Meng Xingkong stopped at Xiaoxing's workstation amidst the roar of the pulley's rapid rotation.
no one.
The entire online literature department is empty.
I asked the front desk and found out that Xiaoxing was in the video room.
Take a sneak peek.
I am busy giving lectures.
"Well, it seems I can only realize it myself first."
He had no choice but to analyze what Mr. Pu had just said.
"Do you really not want to promote it? I always feel that it will be a waste if there are no new users after it goes online."
Thinking about what Mr. Pu just said, he searched for the TV series "Urban Son-in-law Dragon King" on Baidu.
I found that this TV series really had no trace of regular publicity in the early stages.
Roadshows, Weibo, interviews... none.
However, Meng Xingkong discovered the special promotion method of this TV series.
An industry analysis article: "On how the urban son-in-law Dragon King's top marketing strategy is developed"
"Hiss~"
He clicked in.
After a while, Meng Xingkong realized.
"I see."
"Mr. Pu's message is not that we should not publicize, but that we should not spend money on publicity. Spend money on content and publicity. It can be done without money. He has already given the answer!"
“President Pu’s free publicity strategy!”
Got it, got it all!
"Xiao Zhao, hurry up and open a few Douyin accounts and Kuaishou accounts. The registered names are the names of the five best novels we have produced + Duoyu audio reading."
"Lao Wang, go and Xiao Zhao to edit the audio of the first 10 episodes of these 5 books, directly into the story, one minute each, with some animations and other backgrounds, hurry up!"
"Mengmeng, please contact the voice actors who recorded for us and ask them to help promote their works on their respective social platforms in a few days, and then link to our software."
"By the way, tell them that there will be a lot of works to collaborate with in the future. Then buy the copyrights of the 10 works we have selected and find someone to record them. It doesn't matter if you can't finish the recording. You can also record them while broadcasting."
Meng Xingkong arranged the people in place.
He himself breathed a sigh of relief.
"Fortunately, I understand what Mr. Pu means."
If we really don’t publicize it, wouldn’t we be the company’s sinner?
He looked towards Mr. Pu's office and saw Mr. Pu's happy smile as if through the glass.
Today, everything is moving forward steadily under the guidance of Mr. Pu.
Just wait for the software to be launched next week!
Today’s 3rd update contains more than 7,000 words. Please vote for me~~~