Chapter 58: Qidian Operations Department: We were taken away?
Qidian Chinese website is a large website. In addition to the editorial department, there are many departments.
Among them, the status of the operations department is very important.
Every operation they make determines the income of tens of thousands of contracted authors, as well as the bonuses of editors, and even the income of shareholders.
A good operation can bring huge traffic to the website and attract many people to become paying users of Qidian, which will lead to an increase in the average subscription of books on the entire website.
In addition to external operations, the operations department also operates Qidian’s internal books.
Among them, the most well-known to the author and readers is probably the replacement of the recommendation position.
It is necessary to allow readers to find books that suit them as soon as possible, and it is also necessary for each author's book to find its own readers.
This work is very complex, but fortunately, today's big data technology is very advanced and can now take over most operations based on data, reducing a lot of pressure on the operations department.
The most basic recommendation process: Every newly signed book will start from the lowest recommendation position and compete with other new books. If the data wins, it will move up. The position will become more and more conspicuous, the exposure will become more and more, and the readership will be larger.
It will also be gradually expanded.
In this process, the editor can't do much and only has a small number of rights. For example, some books that are slow to gain popularity will be given a certain amount of tolerance, allowing them to do less well in the early stage and work harder in the later stage.
Some authors have been cut off from recommendation due to interruptions or eunuchs. You can choose some works to make up for them.
Pu Jie's last book and this one "The Rogue Doctor" were both picked up from recommendations that others did not want, so they look like insider information.
In addition to these operations, there are also various lists, book activities, book club activities, recharge activities, etc., which are all part of the operation.
This is the operation of Qidian’s main website, which is mature and scientific.
Now, Qidian has also expanded new channels and established a new operations department.
There are those who are specifically responsible for new media channels, and there is also the newly established WeChat reading operation department.
In order to better capture the sinking market, Vice President Xingchen specially found people who were good at this. He hired two operations managers from Pinxixi at a high price to help Qidian comprehensively attack the sinking market.
The two operations managers are very capable. It is said that...Pin Xixi's monkey plan, ah no! It's a plan to get free cash by cutting a knife, and two of them participated.
Colleagues in Qidian's editorial department were very happy when they heard the news. They quickly carried the souvenirs given to them by the author and prepared to have a chat about life with the two.
It's a pity that no one can pass the security check...
In addition to the editors, there are also many colleagues who have been tricked by the monkey trick. They go to the WeChat reading operation department to talk about it.
I don’t have any other intention, I just want to treat the two of them to a bowl of noodles.
The two operations managers hid in their offices and shivered, but they still worked diligently to design the operation plan for the WeChat Reading Mini Program.
Now, the operation and publicity plan designed by the two people has been online for a month, and it’s time to check the effectiveness!
Internal meeting.
The employee in charge of data had his mouth turned into a dragon king at this time.
Apparently he remembered something happy.
The two operations managers are named Chu Xu and Huang Xu respectively.
Just by looking at their names, you can tell that they are half-brothers.
Chu Xu: "Okay, don't hold back, let's tell the good news. Everyone knows that the new channel data is running well. We just wait to see if it is generally good, very good, or... really damn good.
"
The employee who summarized the data asked: "Manager, what kind of data can be called... really good?"
Huang Xu: "There should be at least 1 million new registered users this month."
Because in the first month the website was throwing away money and doing crazy activities, so revenue was not considered in the data for the time being. Spend money first to capture users. This is the way of thinking on the current Internet, and then start killing after you have enough customers.
This is also the reason why many softwares are very affordable when they come out, because these companies are really losing money to provide services to customers!
At present, reading on WeChat is like this. You spend a lot of money to buy various advertisements on WeChat, and then subsidize users. As long as they forward it diligently, they can read books almost for free.
The data clerk heard this and pondered for a moment...
"Then our data is really damn good...really damn good...really damn good! We have added 3 million new users!"
Everyone:*′?`)′?`)*′?`)*′?`)
"Oooo!"
Everyone stands up!
People in the WeChat Reading Operations Department seemed to see bonuses waving to them at this moment.
You can get a promotion and salary increase right away, become a general manager, serve as CEO, win wealth and beauty, and reach the pinnacle of your life.
"Ahem! Comrades, guard against arrogance and impetuosity! 3 million is just a starting point. We must achieve the second 3 million, the third 3 million... and get 30 million!"
"Next, let's take a look at the WeChat reading data to see which books perform better and provide feedback to the editorial department."
At this time, the data clerk looked a little strange.
"Manager Chu, there is something wrong with our data..."
"How to say?"
"Of these 3 million users, 2.7 million of them...were all attracted by a book."
"What!?"
The two managers stood up immediately. They usually only pay attention to the overall changes of the website and do not pay attention to the data of specific books.
But the two were senior operations managers, and they said: "Impossible! Absolutely impossible!"
Although there are not many novels featured in the first batch, there are hundreds of high-quality books of various types. How is it possible for one book to attract 90% of the traffic?
How does this prove that the two people's operational methods are invincible?
If a book could achieve such dissemination, it would be able to take off even if two dogs were tied up and placed in the position of an operations manager!
Because this kind of data shows that it was Renjia Shu that took off with their channels, not their channel operations that took off with the books.
"Quick, show me which book!"
""Rural Scoundrel Doctor"... the user base is almost all from rural areas, which has completely opened up the sinking market. The continuous reading rate is amazing, the sharing rate is amazing, and even the payment rate... what!"
Both operations managers were speechless.
Pay rate?
Aren't you burning money now?
Why are users already queuing up to pay?
"Is this... this... is this user crazy? If you share it with more people, you can keep reading for free. The operation we did this time is so simple and the help is easy. Why... do they still have to pay?"
Occasionally, some people don't want to share, but pay to read. The two of them can understand that after all, people's constitutions are different, and some people...have no friends.
But... too many people are paying!
More than 30,000 people have paid for "The Rogue Doctor".
What can be expected is that once various welfare activities are reduced and the chapters earned from sharing and signing in every day are not enough to read, the number of people paying for this book will skyrocket!
By then, 300,000 paying customers will not be a problem!
Even though they have a lot of discounts and the unit price is lower than Qidian, but... they can't stand the crowd, this book will definitely make a lot of money by then.
"What the hell kind of divine book is this? We were taken away by the boss??? But...it's obvious...it's me who runs the operation first..."
"Don't panic, brother! Being taken away means flying. At least we can ask the vice president to strengthen our security. Recently, there are always people who want to invite me out to eat noodles, and ask me whether I want one bowl or two bowls. It's terrible.
.....”
"Uuuuuuuah, I have to wear sunglasses when I go out. It's terrible."
"Yes, yes, let's do a free reading activity for WeChat reading users next month?"