Record stores follow the rules of record store purchasing. Practitioners with many years of experience have all developed golden ears. A promotional disc for the record is delivered to them. After listening to it once, they will have a score in their mind.
Of course, the quality of the song itself and whether it is likely to become popular only accounts for a part of it. In other words, with the development of the times, the quality of the song plays an increasingly important role among the reasons that allow practitioners to decide the numbers on orders.
few.
After the audition session inside the record store, the singer's own conditions, the size of the company he belongs to, and the promotional specifications of the investment should be taken into consideration before deciding how many copies to order. You can neither be too conservative nor blindly rush forward.
.
For newcomers who debut with ordinary specifications, no matter how satisfactory the promotional materials sent for audition are, they will only order a thousand copies. For newcomers like Johnny who have appeared in many programs before debuting and have a certain degree of popularity, no matter how favorable the promotional materials for audition are,
I ordered 3,000 copies to see if the disc was what I wanted. Anyway, not many of the people who would buy the singles by Johnny's newcomers came here just for the songs.
However, now that the idol trend has faded, Johnny's sign is not easy to use. Ever since SMAP's debut single was returned to Polygon in the second half of last year, the store has treated Johnny the same.
Of course, whether it’s a new solo, a new band, or a newbie in the idol industry that has already faded away, as long as the record company and agency pay extra for promotion, that’s another matter...
"About the Great Black Moji, we have to discuss it separately."
At the listening session inside the record store, everyone present unanimously agreed. This record chain store is located in Shinjuku and has always been on the list of record companies promoting cooperation.
This time, Daikoku Moki made his debut, and GENZO also asked the store to cooperate in the promotion.
Put up a promotional poster of Daikoku Moki in the store, and place her single in a position that is both conspicuous and convenient for customers to pick up. Of course, the record company will pay them for this kind of non-in-store promotional request
Publicity fees.
To do things in exchange for money, GENZO has provided sufficient publicity funds to Daikoku Moji, and the store will cooperate with the promotion. However, at this moment, what everyone is discussing is the number of orders that will eventually be sent to GENZO.
A thousand tickets were reserved for ordinary newcomers, but Daikuro Moki was obviously a super-standard newcomer. At this moment, Tokyo was flooded with her promotions. I don’t know how many times I was asked about this in the store in one day.
The story of the mysterious singer.
Under this publicity campaign, the single began to be put on the shelves. When the promotional posters were hung up in the store, customers who got wind of the news would come to the store to find out. The public has been sufficiently curious that they can
Imagine that the sales momentum of this newcomer's debut single will be considerable, at least in the week it goes on sale.
With this foundation in mind, even if we order 2,000 sheets, we can still handle it given the size of the store.
"But it's really a good song, right?"
To practitioners who have read countless songs, it is clear that this single was produced according to the production model of best-selling songs. The production method of best-selling songs is there, it is not a secret. However, even if it is produced according to the best-selling song production method, it is not a secret.
According to the structure of the song, music production is impossible to achieve with perfect accuracy.
The same is true of adding bricks and tiles to an already built framework. Only a skilled builder can build a beautiful and sturdy house. Anyone who copies the structure of a best-selling song and crams popular elements into it is nothing more than a clown.
And Dai Heimoji is obviously a brilliant and spiritual master.
This debut single is enough to make people's ears light up. Coupled with her outstanding talent and explosive voice, people have to admire and envy that the producer Shinichi Iwahashi can find such a newcomer.
The promotion is in place, and the quality of the song itself is impeccable, enough to meet the public's heightened expectations. Even after the first week, the sales will most likely continue for a while.
If you think about it this way, two thousand is not too much. If you add another one or two thousand, it's not impossible to upgrade to the treatment of a new idol in Johnny's past.
But……
In addition to publicity, buzz, and song quality, this single also has a famous producer.
The president thought about it again and again, and finally made up his mind and decided on the number of this order: "We will order four thousand."
Four thousand sheets!
The number has exactly doubled compared to the plan.
This is the treatment only given to singers who have already achieved a certain degree of fame and popularity, and the quality of their songs is guaranteed. A newcomer who has not debuted and has not been reviewed by the market, at least for this store, is unique.
…
The days of relying on word of mouth to increase the popularity of songs are gone forever. Today, through publicity and marketing, songs can be directly delivered to the public, turning the public from passive acceptance to active pursuit.
Of course, at least at this moment, if we want the public to happily eat the dish that is served directly in front of them, the first thing to ensure is that the dish is delicious enough. Even if it is not delicious enough, it must be distinctive enough.
Iwahashi Shinichi is confident that Daikokumoki's dish can satisfy the public's appetite, so he dares to act boldly. Of course, no matter how confident he is, every time he introduces a new person, he is taking a gamble. The difference is that some newcomers are cheap
Lottery tickets, and some are huge gambles with wealth.
Since he decided to take this big step, Iwahashi Shinichi's decisions from the beginning had nothing to do with caution.
Maybe his gambling attitude also affected the judgment of record sellers, or maybe the dish of Dai Hei Mo Ji is delicious enough. For this debut single, GENZO has received a total of seventeen orders.
Thousands of sheets.
This number was sent back to the record company, and it was beyond everyone's expectations.
Ordinarily speaking, even for a new singer that the company strongly supports, if the first single shipped does not show obvious signs of success, the final number of orders received will only be between 60,000, 70,000, or at most 80,000 copies.
.As for the record company, based on this order quantity, it will increase the printing volume by about 20%.
Of course, among these orders, there are record stores that expressed strong trust in this single and gave a number that far exceeds the standard for new singers, while there are also record stores that stayed calm and only made a small increase, or placed orders according to their usual standards.
shop.
Taken together, the number of orders from Daikoku Moki's debut single and record sellers has almost doubled.
The record seller boldly increased the order quantity, which shows that they are optimistic about this single.
Although the orders from the record sellers cannot prove that this single will definitely be a hit, it is the general public that really determines whether Daihei Moji can become a blockbuster. However, the attitude from the record sellers is in this era of rapid development.
Time is also crucial.
Not only is it a temporary reassurance for those related to GENZO, but also since the record stores boldly place orders, they will also fully cooperate in order to ensure that the records can be digested smoothly.
In addition to the publicity paid for by GENZO themselves, record stores will most likely conduct spontaneous publicity.
Everything is ready.
On the 14th, the second episode of "Tokyo Love Story" was broadcast. Compared with the first episode, the ratings increased slightly by 0.1. For TV dramas, the ratings of the second episode are the same as those of the first episode, which means that
The TV series retained its audience.
As soon as the second episode aired, the Fuji TV production office chose Honami Suzuki against all odds, Ryo Dato. She breathed a sigh of relief and felt proud of her own vision. Honami Suzuki, who plays the leading role, and her supporting role
Oda Yuji, when the two appeared on the set, the attitude of the staff must be more cordial.
I used to be polite, but now I am polite with a little kindness.
In addition to Fuji TV, other TV stations also pay close attention to the ratings of TV series and the direction of the plot, and study the experiences and methods that can be learned from them. It is inevitable for various TV stations to learn from each other.
In addition to TV stations, magazines that specialize in drama reviews will also take notice. Even the TV production companies that GENZO participates in, while preparing for the production of new dramas, will also focus on this season's most outstanding performance.
on the TV series.
This is true for TV dramas, and even more so for the recording industry.
As long as you get the first shot of something popular, people and things will naturally make it hotter and hotter. The first step is always the hardest and most important.
The day after the second episode of "Tokyo Love Story" was aired, Daikoku Maki's debut single also started to be put on the shelves of record stores.
…
Who is Dai Heimoji? How virtuous and capable is this girl to be so highly regarded?
What kind of newcomer has the producer Iwabashi, who is world-famous for producing bands, introduced?
This question has been lingering in my mind since I first saw the promotion of Daikoku Moki.
She is neither beautiful nor cute. Rather than standing there alone, if she were put into a band and several male musicians stood behind her as foils, it would be more in line with the traditional view of the girl.
The impression of a girl with this style is also consistent with the identity of Shinichi Iwahashi, a famous band producer.
Mita Juri is an ordinary girl. She is studying in a junior college. The girls around her live a carefree and casual life, and she is no exception. She has fun, participates in sororities, and has a colorful life. She knows that she will never become
He is the protagonist, but he is also passionate about serving as the backdrop for the glitzy era.
Compared with them, the much-hyped Daikoku Moki is the so-called "protagonist", right?
How can she become the protagonist?
She is obviously a girl who is neither beautiful nor cute.
With such vigorous publicity, it was not only Mita Juri who saw Daikoku Maki. Soon, the name became a topic among girls, mixed with other fashionable topics, and was often mentioned.
"I seem to be a singer-songwriter...do you write your own songs? That's amazing!"
"But, your appearance is not very cute, right? If you can debut with this kind of appearance, anyone can do it."
"However, even though he is not cute, he is actually quite handsome. It feels very refreshing, doesn't it?"
Hearing what his companion said, Mita Juri actually agreed a little bit in his heart. This big Kuromoji gives people a very cheerful impression, and he feels like a big sister.
"The producer is Iwahashi-san, that Iwahashi-san!" Among the companions, a girl named Toyoko stressed a little exaggeratedly, "Iwahashi-san is the golden touch who always hits the mark!"
A girl named Mariko among the companions answered somewhat nonsensically, "Not only that, he is also Akina-chan's boyfriend and will most likely marry Akina-chan."
Several girls smiled coquettishly and complained that Mariko's words were inappropriate.
While Mita Juri laughed along, he remembered that the magazine had previously taken photos of Akina-san and Iwahashi-san, who visited each other's hometowns during the New Year, and based on this, he speculated that the two were in a "super serious relationship."
.
Wouldn't it be better to just write "dating on the prerequisite of marriage"? Isn't it because it's not time to get married yet?
Mita Juri remembered that when he saw the magazine, he secretly complained about the way the weekly was written. However, when he saw those two people on TV before, he felt that they had a good relationship. Now that they are back home together, it seems that they are
We really hit it off right away.
In fact, when the weekly magazine was published, this matter was discussed as a topic of gossip among them. Otherwise, everyone would not react in unison as soon as Mariko mentioned it.
One of the key points of participating in a girls' club is to respond positively to topics raised by your peers.
"In any case, he is a famous producer who always hits the mark. The album he produced for Akina-chan was also a big success. Such a person, and a newcomer who is personally produced by him, can't be considered an ordinary person, right?"
"Moreover, we have prepared such a big publicity!"
"If you think about it this way, the more ordinary she looks, the more hidden she is."
The topic was finally brought back from the gossip. The more the girls chattered, and when they went to see Dai Hei Mo Ji, they felt that this new guy who suddenly appeared was mysterious and extraordinary.
Mita Juri is no exception. She is very curious about Daikoku Maki and wants to know what kind of person the girl who can become the "protagonist" will be?
Is it because this big black Moji has some talent that was chosen by God?
Before going to the record store to find out, Mita Juri first heard Daikuro Maki's voice on the radio. The moment the newcomer who became the talk of the world before his debut opened his voice, Mita Juri was
I was shocked by her explosive singing voice.
At that moment, it was obvious that he was singing, but Mita Juri had an inexplicable feeling.
This Daikoku Maki is answering his own question. Is she the protagonist? Does she have the talent to be chosen? The answer is undoubtedly yes. But the person who gave the affirmative answer is not Daikoku Maki, but Mita
Take care of yourself.
Mita Juri felt in her heart that the word she wanted to use for Daikoku Maki was "worship" rather than "like".
Daikoku Maki's explosive singing voice, as well as the overwhelming publicity about her during this period, seem to be conveying the same thing, and Daikoku Maki's singing is officially announcing this matter.
