Placing promotional billboards in popular areas requires more than just paying high daily publicity fees. Without Dentsu's help behind the scenes, even if you have money, you won't be able to achieve such intensity of publicity.
Daikoku Maki was able to make such a successful debut, and no one in the industry knew that Dentsu was behind GENZO.
Even so, the promotional billboards in popular areas cannot be monopolized by any one person. After their vigorous debut, starting from the second week, Daikoku Moki's previously excessive promotional advertisements were gradually replaced by new people.
At the same time, a new round of publicity surrounding Dai Hei Mo Ji also started.
Before the debut, the focus was on creating momentum and buzz. Now, the buzz and momentum are there, and the initial success of the single is also a record for a newcomer. Next, the focus of promotion must be returned to the song and the topic.
The Great Black Moji itself.
So, from the second week onwards, around this newcomer, various music review articles and TV programs for this debut single, radio on-demand broadcasts during popular periods, and single advertisements before the start of the music show on TV began one after another.
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With a record-breaking single debuting at the top of the charts, it is only natural for music critics to regard Daikoku Moki as a topical figure and express their opinions.
A newcomer who has achieved outstanding results in the female SOLO market for a long time. A refreshing singer-songwriter who has nothing to do with idol groups. In addition, he is also the first successful producer Iwahashi Shinichi who led the band's trend.
A SOLO singer.
Why does she deserve so much attention from Shinichi Iwahashi, and why did she debut as a solo singer? Now that bands are in power, what impact and changes will the emergence of Daikuro Moki, a solo singer, bring to today's band era?
There are so many angles that can be played, and the debut of a big black Moji is enough for thirty critics to write a feature this season. This does not include the draft that GENZO paid for itself.
However, when the number of spontaneous submissions is higher than the number of approved submissions, it can be determined that Daikoku Moki has really become a topic.
As long as there is a topic, the public's attention will not be taken away from her. As long as they look at her, they will still be encouraged to go into the record store to learn about this at the beginning of the new year, which has become a joy.
A new singer who is a super star in the world.
When critics asked questions one after another, the public's curiosity was also aroused.
Why did this girl with an unattractive appearance become the one chosen by Shinichi Iwahashi? The famous producer who never fails, and the newcomer he values must have enough qualities to excel.
The reputation accumulated since the days of producing idols has made Iwahashi Shinichi's signature a guarantee of quality in this era. The singers he serves as a producer always seem to make people feel at ease.
The signature of a famous producer can play a considerable role when launching singers. Although Shinichi Iwahashi is not responsible for the creation, the singers he releases have different styles. You cannot imagine being produced just based on his name.
The style of newcomers.
However, it is also because he always releases singers with different styles and has achieved success. This makes those who want to listen to new songs but don't know what to listen to subconsciously choose singers produced by Shinichi Iwahashi.
And now, Daikokumoji's record-breaking first-run results have also proven that the saying "Produced by Iwabashi must be high-quality" does not fail here at Daikokumoji, right?
The public, which trusted Shinichi Iwahashi and was unprepared for the instigation from critics, remained calm on the sidelines even during the first round of publicity bombardment.
Lured by the publicity, I was finally taken into the record store to find out what was going on.
Even for the record store, it was true that GENZO paid for the first week's promotion fee, but once Dai Hei Mo Ji's single became a hit and the record store issued an additional order to the record company, things turned upside down again.
Next, it’s time for the record store to take the initiative to place the best-selling single in a conspicuous place and promote it spontaneously.
…
At the height of the band craze, a female solo was launched with great fanfare.
Yoshida Miki flipped through the weekly magazine. On the cover title, there was a review about Daikoku Maki. She was not in a hurry to turn over it to find out. Instead, she looked through other topics page by page.
Nevertheless, when she saw the title, she thought that at this moment, the new female solo artist launched by GENZO was at the center of the topic, and she couldn't help but think that Iwahashi's determination to enter the solo market was strong enough.
Last year, GENZO launched two solo singers, one male and one female, and also signed a new artist from AMU Color. However, when promoting last year's solo singers, we didn't see anything like this.
Now it seems that last year's actions were like testing the waters before official action.
However, considering that Daikuro Maki's debut was postponed from last year to now, and the debut strategy has been changed, more accurately, it should be that after what happened last year, Iwahashi Shinichi wanted to open up the SOLO market.
My heart became more urgent.
In November last year, Watanabe Productions cooperated with GENZO and Kenyin to establish a new production company. Shinichi Iwahashi decided to resign. At the time when the dust settled, Miki Yoshida gave birth to his eldest son Daisuke.
After being upgraded to a mother, her child was still a baby. During this period, Miki Yoshida was in a state of half-working and half-retired. Fortunately, Misaki Watanabe was energetic, and she was in charge of Watanabe's production, as well as her husband Masaru Yoshida.
With a tree by your side, you can rest assured of everything.
Back in the day, when Miki Yoshida was born, Misao Watanabe, a first-time mother, planned to return to the family and become a housewife who would take care of her husband and raise her daughter. However, her husband Susumu Watanabe was in poor health, and it was the key to the company's growth.
At that time, she continued to stay in the office in order to help her husband. As a result, until her husband passed away and the eldest daughter also had a son, she was still the head of Watanabe Productions.
Now that Miki Yoshida is married and has a child, she has not considered retiring or handing over power to her husband Masaki Yoshida. It is hard to say whether this is due to her sense of responsibility as a Watanabe eldest daughter or because she is looking at her mother.
When Misao works, she has a subtle influence.
It was a comprehensive weekly that covered everything. From international news to social commentary, as well as gossip and scandals about celebrities. Yoshida Miki flipped through the pages and came to the review about Daikoku Maki.
The first paragraph of the article is: "I was awakened by the new singer Dai Heimoji."
What a high rating.
After reading this sentence, Yoshida Miki thought in her heart.
This review was written by the famous music critic Ai Asakura. After the beginning of this high praise, Ai Asakura wrote how he knew about Daikoku Moki. Like most people, he was attracted by the huge publicity.
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"As a critic, you should treat every newcomer who debuts with the same attitude of discovering pearls in the gravel, and listen to their music carefully. However, Daikoku Moki is a little different. From the beginning, she
It’s like a gem packed in a beautiful box. The overwhelming publicity is just like a gorgeous box.”
"However, until the gorgeous box is opened, there is no way of knowing whether it is a gemstone or a carefully packaged stone."
"The person who carefully packaged Daikoku Maki is producer Shinichi Iwahashi. He is famous as a famous producer of bands. This time, he released Daikoku Maki with great momentum."
"Why didn't the producer who is famous for producing bands not let Daikuro Maki also debut as a band?" Asakura Ai mentioned this question in the article, and he is probably not the only one who wants to ask it.
However, this is not a question that needs to be answered by the reader, but a question that is asked actively in order to write out one's own answer. "When I hear the song of Dai Heimoji, the answer becomes clear."
"That's because," Asakura Ai revealed the answer, "just being there alone is enough to attract attention."
Immediately after this answer was revealed, there was the answer to another question: "Such a singer is undoubtedly a gem that matches the gorgeous box."
Asakura Ai's comments were eloquent and ran into thousands of words. He not only praised Daikuro Maki's singing voice and creative talent, but also greatly affirmed Iwahashi Shinichi, a famous producer, and what GENZO will produce next.
The singer expressed his expectation and sent such a kind message.
Daikoku Moki made a successful debut, and critics also recognized GENZO's big step into the SOLO market, and looked forward to his next move.
Yoshida Miki finished reading this generous review and thought to herself that Iwahashi had won another bet. Of course, she also knew that it was not so much Iwahashi Shinichi who won the bet.
That person's vision and methods are first-rate.
Now that things have happened, all the dissatisfaction with this man that he had at that time has long since disappeared. Although he can't say that he likes Shinichi Iwahashi, in his heart, Yoshida Miki still appreciates this man and even has a little admiration for him.
After Miki Yoshida gave birth, Shinichi Iwahashi gave him a congratulatory gift. She happily accepted it and later sent him a small gift to express her gratitude.
Today, he is neither the small manager of Watanabe Production nor the small producer who relies on Watanabe Mayumi, but a partner who needs to be treated seriously by Watanabe Production. Last year, his relationship with Akina Nakamori
After the series of turmoil caused by the report, Watanabe Productions chose to side with him. From that time on, it was doomed.
After reading this review, Miki Yoshida felt gratified for Shinichi Iwahashi's success again. At the same time, she was also happy for her sister Wan Yumi in her heart.
In any case, Daikoku Maki is a direct descendant of Watanabe Mayumi. Thinking of Watanabe Mayumi, Yoshida Miki belatedly remembered that Daikoku Maki's debut single seemed to have been delivered to her home by the clerk.
One serving.
It was sent to the office by Watanabe Manyumi.
Yoshida Miki was so busy taking care of her son that she lost everything all day long. She didn't know where the single had been received. She had even followed Daikuro Moki's debut for so long, but she never thought that she had no idea at all.
I heard her sing.
Realizing this, Yoshida Miki suddenly felt helpless in her heart.
Giving birth to a child has a huge impact on the mind and body! How do you go back to work in an office like this? How did your mother manage to take care of both?
Thinking about it, Yoshida Miki began to feel depressed. However, the depression of a new mother could not last long. A loud cry came over. The baby did not care whether the mother was in a good or bad mood. It only knew how to use the cry to cause whatever happened.
people's attention.
It was not Okuro Maki who woke up Yoshida Miki, but her son Daisuke. With such a interruption, she lost track of Okuro Maki's single.
…
Critics showed their talents, some praised Daikoku Maki's talent and Iwahashi Shinichi's vision, while others were creative and called Daikoku Maki "the chosen Cinderella".
A girl with an unattractive appearance and a dream was recognized by a famous producer who did not judge people by their appearance. Not only that, he introduced her with great care and created a perfect debut plan for her. The famous producer had a precise vision and gray eyes.
The girl rose to the top in one step, and the public also got to have this talented newcomer.
As a result, around Shinichi Iwahashi's discerning eye and Daikoku Moki's blockbuster success, there were discussions such as "Is it too superficial to judge people by their appearance?" or "Your shining points will always be discovered by 'that person'" and so on.
of chicken soup.
The compliments were written in various ways, and someone was creative and used this super-standard publicity as a prelude to ask a worried question.
It is true that the era of paying attention to publicity has already arrived, but in this era of rapidly opening up the market through publicity, how can the public stay awake and retain the taste they really want.
What will happen to those songs that do not get the chance to be publicized? In the future, will there be more and more good songs that are buried due to lack of publicity, and more and more songs will become popular and ordinary because of indiscriminate publicity?
song?
"What do you think? Shen Yijun."
In the office of Watanabe Mayumi's office, she conveniently showed him this opinion piece in which she accused Shinichi Iwahashi of hype through worries.
Everyone else is here anyway, so it doesn’t hurt to take a look.
"What?"
Iwahashi Shin took the magazine and took a look at the cover. It was the music magazine "MU Private CA". He turned to that page, scanned a few lines of words, and said: "Writing this way, it seems that I set the precedent for this."
Similar."
"If you really want to say that, the theme songs of TV series should all use pure music." He complained.
Watanabe Wan Yumi called him funny, "That makes sense."
"However, there are even articles from this perspective, which shows how topical Daikoku Moki is." From this point of view, it is also a good thing. Shinichi Iwahashi thought so, with a bit of a look at the excitement.
, looking at this article.
Watanabe Mayumi went to get the sales sheet sent to her, "This debut single sold 102,000 copies in the second week."
Iwahashi Shinichi took it, "I received it this morning, too." He held "MU Private CA" and the sales list in his hand, and joked with Watanabe Wan Yumi, "This sales list is why there is such a thing.
The answer to this article.”
"There are many famous people and right and wrong."
Watanabe Wan Yumi couldn't help but smile when she thought about what he was going to say. However, rather than laughing because of his words, it was better to say that she was laughing because of the success of Daikoku Moki.
