At the beginning of a new week, the sales of Daikoku Maki's debut album were also sent to Iwahashi Shinichi's desk.
The album initially sold more than 230,000 copies, leaving behind all the popular idols and well-known singers. Without any suspense, it won its first weekly album number one and its first monthly album ranking.
List champion.
Although he was confident in Daikoku Moki and his own plan, Shinichi Iwahashi was relieved when the sales data came out and he saw the real numbers.
In a sense, his mood when waiting for the sales data of Daikoku Moki is no different from the mood of the entire production team of "Lovely Season" waiting for the TV series to start airing and see the ratings. Both are big productions, and both are big productions.
adventure.
Of course, for Shinichi Iwahashi, who is also involved in a TV production company, Daikoku Maki's album sales and the ratings of "Lovely Season" are what he cares about.
When Daikoku Moki's debut single was a hit, it was partly due to the promotion strategy and the impression of "surprisingly winning". But was she really an instant hit, or was she caught up in a popularity bubble?
Bubble, this is not certain yet.
However, when the debut album also sold well, this initial sales figure can be regarded as giving the answer. After all, a hot-selling album has always been a sign that a singer has been recognized by the audience. This initial sales volume of 230,000 copies,
It can be seen how high the attention of Dai Heimoji is.
...Of course, her situation is a little more special.
Bound to this album, her upcoming concert at the Tokyo Dome will undoubtedly stimulate sales. Although the album itself does not use any sales laws, it is seen that Daikuro Moki is about to perform publicly at the Tokyo Dome.
Audiences of the advertisements, whether they got the tickets or not, would go out of their way to buy an album to hear what songs she would sing.
The audience's psychology is also a part of publicity. Of course, the premise for using this curiosity to get the audience to buy the album is that the quality of Daikokumoki's album can withstand the audience's curiosity.
, which can make them feel it is worth it after buying it.
As long as the album sells well, the quality is recognized by the audience, and there is a successful public performance, then there is no doubt that Daikoku Moki will make steady progress step by step and become a first-line singer in one go.
After that, at least during the period when her creative inspiration was stable, her results would not be bad.
Considering this, until the Tokyo Dome concert is successfully held and the final step of her promotion strategy is completed, Iwahashi Shinichi cannot conclude the success of Daikoku Maki.
But in my heart, I was already confident. After all, the 55,000 dome tickets were sold out on the day the booking phone number was opened. Not only that, recently, the record company has also received a lot of complaints.
I called him and complained that scalpers were charging sky-high prices for Daikoku Moki's performance tickets. To this, the operator could only reply, "I'm very sorry."
There is a long way to go to combat scalpers.
A newcomer who had just debuted and had never even performed in public, her first stage was the Tokyo Dome, and she was really successful.
Since the audience has generously raised their expectations, next, let’s watch GENZO and Daikoku Moki to satisfy the audience’s expectations.
…
The initial sales of the album were calculated, and together with the weekly champion, there was also a record set by Dai Hei Mo Ji: the debut single and debut album won the double weekly champion and double monthly champion on the charts.
Daikoku Moki is so popular that just a few days after the album was released, GENZO has already started preparing a press release for Daikoku Moki based on feedback from all parties. Once the sales are calculated, the prepared press release
The manuscripts immediately followed suit, hyping up the record she set, which is the most valuable among newcomers.
"A miraculous newcomer! Daikoku Moki's debut album initially sold 230,000 copies, and both the single and the album reached the top of the week, an unprecedented record among newcomers!"
On the evening of the day when the record sales list was compiled, the newspaper's entertainment section published a press release about the Dai Hei Mo Ji. And in the content of the press release, she was mentioned at the same time as this record.
After praising her for the sold-out Tokyo Dome performance, he also expressed his expectations for her upcoming public performances.
The sales figure of 230,000 copies, in my impression, is a figure that only top-notch popular singers can achieve...
Both her debut single and album won the weekly championship... unprecedented?! Not only that, she also had a concert at the Tokyo Dome, and the tickets had already been sold out.
Just reading the bold headline in the newspaper has already aroused the public's attention. There are real money sales, record-breaking results, and the upcoming Tokyo Dome. What do you think, this big black city?
He is definitely the most popular newcomer right now!
Whether it is people who have always cared about popular trends, but have little interest in Daikoku Maki, or people who are relatively slow to the current fashion. Whether they are interested in Daikoku Maki, but did not buy the album in the first place
, or those who believe that the success of Daikoku Moki's debut single is really due to publicity and are on the fence about her new album...
When I saw this report announcing the success of her debut album, I couldn't help but be attracted by the words.
What kind of newcomer is he? And what kind of album is he?
Even the album can sell more than 200,000 copies. No matter how you look at it, she is not a mediocre person who relies on publicity. No matter how you think about it, she can sell so many albums in the first week.
A great album!
Regardless of the reason, curiosity and enthusiasm were aroused. When the announcement of Daikoku Moki's victory was widely announced, more than half of the long queues in the record store were just for her.
.
For Daikokumoki!
This initial achievement of setting a new record inspired more people to join the pursuit of Daikoku Moki.
…
Daikoku Moki's debut single has sold a total of 620,000 copies by the time the album is released. By the time the album is released and the single is included in the album, it will definitely affect the sales of the single.
When her album first sold 230,000 copies, her debut single fell out of the top 30 for the first time on the charts. But when the sales came out in the second week, her album sold out again
With 150,000 copies sold, the single has already dropped to just outside of the 40th place.
Not surprisingly, in the next week, this single, which has been sold since January, will be removed from the charts.
Based on the sales of her debut single, GENZO ordered one million copies from the printing company when the album was put into print.
Among them, the cumulative number of orders from the record store is 600,000, which far exceeds the number of order orders. After the printing factory completed printing at full capacity, except for the orders that were sent out, the rest were piled in the warehouse.
.
As the records went on sale, in the third week, several record stores successively sent new order orders, and the warehouses were fully stocked to respond to requests.
Nonetheless, considering that most record stores still have supplies, it may not be easy to digest these one million copies.
"...This was not prepared for now."
In the restaurant downstairs of Watanabe Mayumi's office, Shinichi Iwahashi explained to her.
It is a routine for the two of them to have a casual meal together almost every week, exchange information, talk about what happened that week, and plan the next thing.
In April, Shinichi Iwahashi resigned as the president of GENZO in a low-key manner. The new president was named Takeru Izawa. He was in his forties and graduated from Meiji University. He had experience working in TV stations and record companies, and had served as
Served as an independent director of Columbia Records.
Shinichi Iwahashi resigned from his position as president, freeing up one hand to devote all his efforts to discovering and producing new talents. In addition, he also inquired about matters at the TV production company to prepare for the programs planned by TV Tokyo...
The free hand was immediately filled with work.
Just like that, Watanabe Manyumi still had to ridicule the more than 300,000 albums he had stored in the warehouse. Of course, the "sarcasm" was a joke.
After hearing what he said, Watanabe Wan Yumi asked, "When are you preparing for that?"
"Of course that's for..."
Iwahashi Shinichi stopped mid-sentence, "Wanyumi-san can't think of it?"
Watanabe Manyumi picked up the water glass and took a sip, as if replenishing a cold bullet. When she opened her mouth again, it was like shooting out the bullet, and commented, "It's really annoying for a man who knows how to sell things like this."
Iwahashi Shinichi laughed happily, "It's so merciless."
"So that you don't get too far." Watanabe Wan Yumi said again mercilessly. However, as soon as the words came out, she had enough to beat Iwahashi Shinichi to retreat, and she showed a slight smile.
Although at this moment of great victory, such a smile may look like the mockery of a victor.
Shinichi Iwahashi, whose face was ruthlessly exposed, honestly revealed his plan, "I prepared it after the performance at Tokyo Dome."
If the Tokyo Dome performance receives a strong response and brings the debut plan to a perfect conclusion, we can then use the popularity to launch a final wave of strong publicity to push sales even higher.
After listening to what he said, Watanabe Manyumi said, "From before Daikoku Maki's debut to now, it's like walking a tightrope."
Iwahashi Shinichi smiled, "Now, we just have to take the last step."
She nodded and looked at Shinichi Iwahashi's calm smiling face and couldn't help but smile, "After taking this step, the next step is not a tightrope, but a flat road."
Flat road.
When Iwahashi Shinichi heard what she said, he nodded seriously, "Indeed."
However, the smooth road he recognized does not only refer to Dahei Moji. This year, the record industry has actually clearly felt that records have become easier to sell than in previous years. The first-time results of singers have all
In the improving, sluggish record era, there are once again signs of prosperity.
Whether it is the end of the idol era and the public is tired of the cute, gorgeous and frivolous image, or the advent of the band era makes creators more valued. Or the record industry is back to prosperity...
The reason why a super newcomer like Dai Heimoji can appear is because of the perfect right time, place and right people.
It is the record industry that is booming again, so Dai Hei Mo Ji is just in time to ride on this gust of wind. But this gust of wind will not only send Dai Hei Mo Ji to great heights, but also send more "Da Hei Mo Ji" to fly to greater heights.
High places.
"So, next, it's time to show off your talents again." Shinichi Iwahashi said.
After a big success, GENZO will create one or two new bands and launch one or two singers this year. After the capital is increased, not only will the funds be more abundant, but at the same time, the music industry with the goal of joining GENZO will
There are more people in the industry who aim to cooperate with GENZO singers. In this way, there are more choices.
Shinichi Iwahashi said, and Watanabe Mayumi listened silently. After listening, she smiled and said, "I am a layman who doesn't understand music."... So, it still depends on how he deals with everything.
Whenever she commented on herself that she didn't understand music, it was not so much a sign of modesty as an expression of support for him.
Iwahashi Shinichi also laughed, "But as an audience, Wanyumi-san is first-rate."
This is the truth. Watanabe Mayumi may not understand music production, but her taste in listening to music is indeed very good, which is comparable to her self-proclaimed taste in actors.
This is probably also a skill that she has learned from childhood as the daughter of a large firm.
Watanabe Mayumi nodded slightly, as if accepting his praise. When she spoke again, she said, "As a practitioner in the industry, when we capture the pulse of the times, we must never forget our responsibility to the public."
This sentence sounded familiar to Shinichi Iwahashi. When he recalled it in his mind, he remembered that it was at the beginning of last year when the stock market bubble collapsed. At that time, Watanabe Manyumi told him to be prepared to create something that can soothe people's hearts.
The reason why Watanabe Mayumi revived the old story at this moment is simply because of a fact that not only the two of them, but probably the record industry also understands tacitly: the recovery of the record market is related to the decline of the economy.
The bubble has burst. However, this pile of thousands of bubbles is still some time away from completely collapsing. Therefore, it is possible to continue to maintain the current prosperity, so that society, at least on the surface, still looks like a wealthy and prosperous society.
When Iwahashi Shin thought of this, he seriously agreed, "Of course."
He paused, and then added, "Not only music, but also TV series and variety shows. Next, there will be changes."
Whenever there is a change, an opportunity arises. The person who seizes the opportunity must be the one who creates something that is recognized by the public. Similarly, it is also the person who creates something that soothes people's hearts.
The two people were silent for a while after talking.
Iwahashi Shin opened his mouth again and again, mentioning the selection meeting for this year's newcomers of the label that cooperates with Star Office. The selection meeting is scheduled to start in September, and the selection advertisement will be released to the outside world now.
In addition, as the first singer to be released by the label, Keiko Utoku, her next single will be released with a selection advertisement sheet for promotion.