TRF's debut single hasn't been officially released yet, but it's already showing signs of selling well.
And when the streets and alleys were filled with promotional advertisements for the group, and the name of the group was a hot topic among young people, people once again discovered that this strange group came from GENZO.
Is it the work of that Iwahashi-san?!
At the beginning of last year's new year, GENZO launched the new artist Daikoku Moki with great fanfare. Daikoku Moki's sudden appearance became a topic of conversation as quickly as possible and set a sales record at the same time as his debut.
The New Year has turned, and at the beginning of the new year, another TRF team has arrived. There is a precedent for Dai Heimoji to become a phenomenal newcomer. At this moment, looking at TRF, which is equally powerful, the public naturally compares this group with "
"New Phenomenal Star" may be linked together.
The success of Daikokumoji has brought many benefits to GENZO, as well as topics that can be used.
As soon as the group's debut single was printed at the printing plate factory, there was an additional order from the record seller. There was a precedent for Daikokumoji. This time, the record seller also had a promising order when they placed the order.
Object for reference.
On the one hand, the public is paying attention to TRF, and on the other hand, the record industry is paying close attention to GENZO's new trend.
During the advertising stage, there were no open interviews, and the public could not focus on anything other than TRF. But for the record industry, the key things to pay attention to are the style and composition of the group, the name of the producer, and
Who provided the lyrics and music, who participated in the packaging of the combination, and the formulation of the publicity plan... It was unexpectedly concise and clear.
This group was formed after the audition held by GENZO last year. The producer is Tetsuya Komuro of TM WORK who selected the members of this group.
Last year, GENZO mentioned in its publicity that after the audition, the new person selected by the producer will be produced by that producer. It is not surprising that Tetsuya Komuro will be the producer.
What really surprised the industry was the great power of Tetsuya Komuro as a producer. Not only did he take over the creation of lyrics and music and lead the arrangement work, he was also deeply involved in the formulation of various plans for the group... Moreover, GENZO really gave
He has such power.
Tetsuya Komuro debuted in the band TM WORK and became famous for writing best-selling songs for Misato Watanabe. His talent as a composer has been well recognized.
Despite this, as a producer, he is undoubtedly a newcomer. The newcomer who was produced by him debuted with a super-standard lineup and invested a huge amount of publicity funds. The industry is surprised that he can be reused in this way.
It is obvious that Komuro Tetsuya's ability to perform so freely is inseparable from the support of Shinichi Iwahashi. In this way, what attracts the attention of the industry is: Shinichi Iwahashi greatly affirms Tetsuya Komuro's talent.
Shinichi Iwahashi is known as a golden man in the industry and has a good vision. He supports Tetsuya Komuro's group so much that people in the industry can't help but pay attention to the trends of this group.
In this way, at the beginning of a new year when young people begin to taste the bitterness of the unknown future, and at the beginning of a new year when the middle class tightly embraces the illusion that will eventually come to nothing.
Amid the enthusiastic discussion among the public and the close attention of the industry, TRF, a refreshing group, has officially made its debut.
…
Regarding TRF's debut, we had already made a rough idea last year. When the debut date is approaching, we will implement it one by one and make appropriate adjustments based on the feedback received. But unless there is an emergency, no matter what
Whether the feedback is good or bad, it won't make any big difference.
Tetsuya Komuro received the full support of Shinichi Iwahashi and was responsible for all aspects of the group as the chief producer. Shinichi Iwahashi took a step back and did not intervene except for participating in the formulation of publicity plans.
He showed such an attitude of wholehearted trust that Tetsuya Komuro showed off his talents.
Keeping distance from TRF's debut, after the New Year, Shinichi Iwahashi first attended a meeting with DREAMS E T to finalize the band's work plan for this year. Then, he attended a meeting with Nakamori Akina and V3 in the conference hall of the Imperial Hotel
.
Warner, Sony, and Polygon sent representatives from the three record companies. They all sat together to discuss the details of this cooperation. Iwahashi Shinichi, the nominal chief producer, was the one who brought together staff from different factions.
"reason".
Shinichi Iwahashi has cooperated with Akina Nakamori, and has just ended his cooperation with V3. He is very familiar with people from these companies, and Akina Nakamori's cooperation with V3 originally started with Tetsuya Komuro, Jiashu Hayashi, and Toshihiko Takamizawa.
Another round of cooperation was born from the cooperation of the three people. Therefore, the general charter is ready, but there is nothing special that needs to be renegotiated.
When a popular singer brings a newcomer to a collaboration, you need to consider sales and the exposure it brings to the newcomer. But when a collaboration between a singer who is already famous and has his or her own status in the industry, there is no need to worry too much about sales, audience acceptance, etc.
thing.
In fact, this kind of limited cooperation is a great opportunity to let yourself go.
This time is no exception. What’s more, each of these four people is an artist with full personality. If they want to work together, if they don’t do what they want to do, then such cooperation will become meaningless.
.
On this side, Shinichi Iwahashi is sitting with people in black for a meeting. On the other side, Shinichi Iwahashi has to go to the recording studio again to meet with Akina Nakamori and V3 who are about to start cooperation. He needs to be a competent meeting host and show up at the right time.
The puller.
Before TRF debuted, it became a hot topic. Iwahashi Shinichi met Tetsuya Komuro who came to the meeting. This talent had tasted success for the first time and could not hide the excitement on his face. Although the official sales volume has not been released, it is still a bit premature to be happy now.
, but couldn’t stand the fact that it had already reached the threshold of success, and even the staff talked about TRF enthusiastically.
Success seemed to come easier than expected, so Tetsuya Komuro felt elated.
Shinichi Iwahashi doesn't care about Tetsuya Komuro's mood. In his opinion, it's not a bad thing for a "talented man" to retain a sense of arrogance. In other words, Tetsuya Komuro, who is conceited and spreads his wings like a peacock, is
Iwahashi Shinichi's ideal partner.
Of course, Iwahashi Shinichi is also happy that TRF can succeed. But until the sales volume has settled and the whole set of publicity plans formulated for the group has been successfully concluded, he can't really breathe a sigh of relief.
The reason why we are so nervous is because the success of TRF is related to the direction of GENZO in the next few years.
…
Just after the New Year, Kenyin received a fax from Weekly Women, informing the office that they would publish news about Nakamori Akina and Iwahashi Shinichi in the first issue of the magazine after the New Year.
Since these two people have been dating, the office has nothing to say. They just send a reply letter as a matter of routine, and report on what happened in the morning meeting as a matter of routine, and that's it.
Even telling Akina Nakamori that she was photographed by a magazine again, she had already decided whether to do it or not.
When Akina Nakamori herself heard from her manager Omoto that she and Shinichi Iwahashi were photographed again this year, she also felt accustomed to it.
However, even though there was no reaction, he still took the magazine and read it for himself. Then, he frowned and complained to the agent, "...Pingtai-kun is a child, and he is not a public figure."
Nakamori Akina seemed very disgusted with the fact that her nephew was photographed together and was published in the inside pages of the magazine. She frowned, originally thinking that telling her that she was photographed by a magazine again was inappropriate.
The unnecessary staff had to cheer up again, negotiate with the magazine on her behalf, and remind her, "Please do not collect information on Akina's family."
Whether the magazine will listen to it or not is another matter.
Toshio Nozaki, who is researching music, looked happy when he saw in the photos taken by "Weekly Women" that Akina Nakamori, Shinichi Iwahashi, and Akina Nakamori's nephew were traveling together like a family.
In the evening, when he entertained the office officials in his house, he said to the office officials sitting at the table like a kind old father, "I felt as happy as if I saw my married daughter living a happy life."
Everyone here may believe that Nozaki Toshio is somewhat kind to Nakamori Akina as an elder treats a younger generation, but no one really believes that Kenyin's Tianchusushi will be so happy to see "Nakamori Akina getting married"
Its success.
After Akina Nakamori, Kenyin did not release any more popular singers. Although there was Akemi Ishii who beat Akina Nakamori to win the annual single sales crown as soon as she debuted, but after that, she never improved again. Ippaya singer
, nothing worth mentioning.
Ten years ago, Kenyin, who had no experience, was led by Akina Nakamori, and he found a Taopusda by feeling the stones across the river. Today, ten years later, Kenyin still only has one Akina Nakamori in the singer department.
At this moment, if Akina Nakamori really gets married, Kenyin's singer department can be abolished.
But not necessarily.
...Maybe if Akina Nakamori gets married, she can bring Kenyin's singer department back to life.
If Akina Nakamori is Kenyin's "Princess", the princess will naturally have her responsibilities when she gets married. No matter what the Princess thinks or not.
Kenichiro Nozaki was accompanying him at the banquet. Listening to his father's words, what he was thinking about was the group that was making a splash in the world at this moment.
When most of the industry turned their attention to this sudden group, heard about the promotion method of "randomly appearing at a disco in Tokyo", and paid close attention to the group, Yanyin was no exception, keeping a close eye on the group.
With this combination.
To be precise, I want to use this combination to guess what Shinichi Iwahashi will do next.
After hearing the rumor that the group randomly appeared in a disco in Tokyo, Nozaki Kenichiro also made a special trip to spend the whole night in the disco, traveling to several different locations in one night, waiting to catch this legendary group.
No one knows which disco TRF will appear in tonight, but it seems that TRF’s songs can be heard in every disco.
Even in the process of looking for this group, I have been surrounded by the songs of this group. When Kenichiro Nozaki saw that group as he wished, and followed them off the stage with the people on the dance floor, at that moment, even
It was him who seemed to have experienced what it felt like to be "intoxicated".
When I left the disco and was in a quiet place, reviewing the experience of following TRF, I finally realized that I was being led by the nose.
...How can such a publicity strategy not fall into the "trap" of TRF?
At the beginning of the new year, GENZO, or Shinichi Iwahashi, brought up another big topic.
A few years ago, Shinichi Iwahashi ignited the band craze and contributed a lot to the end of the idol era. However, when the band was at its peak, he turned his attention to producing solo singers and collaborated with the musician Tetsuya Komuro.
, began to introduce new people.
You can't put all your eggs in one basket. This truth is extremely simple. There is nothing difficult to understand why Iwahashi Shinichi let go of the band's production at the peak of the band's craze.
What really caught Kenin's attention was Shinichi Iwahashi's unusual use of Tetsuya Komuro.
Tetsuya Komuro has taken over all the production of the TRF group, which means that this group is full of Tetsuya Komuro's atmosphere.
If this combination succeeds, it will be the success of Tetsuya Komuro rather than the success of TRF.
Even if this group becomes very popular as soon as it debuts, once Tetsuya Komuro is no longer in charge, then the group that appears to the world with "Komuro's style" will be equivalent to starting over. And if Tetsuya Komuro can develop his own style
, even if you leave TRF, you can start again immediately.
Such high regard and cultivation for Tetsuya Komuro also means that Shinichi Iwahashi has confidence that the cooperation between GENZO and Tetsuya Komuro is solid.
What kind of cooperation is truly reliable? It must have common interests. And the interests are considerable.
Toshio Nozaki, who researched the music, speculated early on that the cooperation between Shinichi Iwahashi and Tetsuya Komuro was more than just creating a group like TRF. However, on the GENZO side, Shinichi Iwahashi did not make any moves to reveal his intentions, which is why
As a result, Kenyin could only stand still and wait for the moment when the cards in Shinichi Iwahashi's hand were really revealed.
Iwahashi Shinichi did not reveal his intentions, which actually means that he has not really started to act, or in other words, his action has not ended yet.
"Waiting" is not necessarily a bad thing.
For Kenyin, by catching Shinichi Iwahashi, it is possible to complete a comeback in the singer business.
…
But just when the magazine "Weekly Women" was released and the world was going into a frenzy because of TRF, Akina Nakamori suddenly reported to the agency.
