The bubble burst and the days of depression were already beginning. The prosperity of the record industry came first. Later, the entertainment craze brought about by the economic downturn would bring a broader market to the record industry.
If Kenyin wants to get a share of the recording industry, the most suitable choice in front of them is Shinichi Iwahashi.
After the New Year, Akina Nakamori came to the office to report that she was going to get married. When Toshio Nozaki finally heard the accurate news from her own mouth, he felt as if a stone had fallen to the ground.
The signature of the firm is getting married, which is definitely not a happy thing for any firm. But if getting married can bring more benefits, then, today, if you are not afraid of Nakamori Akina getting married, just
I'm afraid she won't get married.
Toshio Nozaki was tolerant of Akina Nakamori's marriage report because he did not need to negotiate terms with Akina Nakamori.
Eleven years ago, Kenyin relied on Akina Nakamori to build its brand and made a lot of money. Eleven years later, if Kenyin wants to get its share of the recording industry again, it still needs Akina Nakamori’s help.
The businessman's goal is clear. Only Nakamori Akina herself will believe in the firm and express gratitude to the firm for its tolerance.
"Now, we're just waiting for Iwahashi-kun."
Nozaki Toshio was thoughtful. Nozaki Kenichiro speculated, "Iwahashi should be saying hello to this side soon..." If a man in black in the industry wants to marry the sign of another firm, he must not only say hello, but also do it seriously.
visit.
"I just don't know what Iwahashi's plan will be." Nozaki Kenichiro was still uneasy.
In the current situation, even if Iwahashi Shinichi marries Nakamori Akina without any indication, Kenyin will have nothing to do. Although it is possible to make an enemy of GENZO, in an industry where it is not suitable to make too many enemies, the opponent is a powerful and powerful opponent like Iwahashi Shinichi.
Young people make Yanyin even more afraid.
This is the most difficult situation. It seems that Kenyin can require conditions, but in fact it depends on what Shinichi Iwahashi thinks.
However, compared to Kenichiro Nozaki, Toshio Nozaki is more confident, "A person like Iwahashi-kun will not miss such a great opportunity."
This Shinichi Iwahashi is obviously very ambitious and wants to run more than just an independent record company. From his active participation in TV production and his friendship with other agencies, every step he takes is full of ambition.
Since marrying Akina Nakamori can turn into a "marriage" with Kenyin, why should you miss it?
That's right, in Toshio Nozaki's heart, waiting for Shinichi Iwahashi was not to ask for conditions from Shinichi Iwahashi, but to discuss cooperation, alliances,... and the golden age that had already arrived for the entertainment industry.
As long as the cooperation is negotiated, Nakamori Akina will be Kenyin's true "Princess".
But there was still no news from Shinichi Iwahashi.
…
Shinichi Iwahashi is paying close attention to TRF’s debut.
Before the official debut day, he paid little attention to the group's publicity effect. But when the debut single was released, he put away his previous carelessness and paid full attention to the group's direction.
With the round of publicity before their official debut, TRF had already gained momentum and fame before the debut single was officially put on the shelves. When the record was put on the shelves, record stores cooperated with the promotion and placed the group's single in the most conspicuous place in the store.
place.
The cooperation of record stores, first of all, is that GENZO paid the promotion fee. Record stores have always been a place where record companies compete. Of course, TRF is a topical figure now, and record stores are happy to find a good position for TRF even if it is just for the sake of topicality.
Without the record sales, we cannot know whether the momentum created for TRF is real attention, or just a cloud that the public has forgotten after seeing it. The outside world can boast that the group is a super popular group that caused a sensation before they even debuted, but it is not
When real sales figures come out, the record company will always take a breath of fresh air.
To take a further step, it is GENZO that has created another miraculous newcomer. To take a step back, it is GENZO's marketing strategy that has failed miserably.
The single went on sale, and the group also began to participate in TV promotions. The programs recorded in the past few weeks were also broadcast on TV. In addition, interviews and filming for music magazines were also arranged.
Not only did TRF appear on TV and participate in magazine shoots, but the producer Tetsuya Komuro also arranged relevant interviews for him. Tetsuya Komuro himself couldn't wait to put his own label on TRF, and Shinichi Iwahashi supported this. So
They hit it off instantly, and Komuro Tetsuya has been in high spirits recently, and he has already regarded Iwahashi Shinichi as his confidant.
And in private, there were more than one or two voices doubting Iwahashi Shinichi's approach. But because of his prestige, everyone just waited and watched. For Komuro Tetsuya, Iwahashi Shinichi's
Trust is his best opportunity. For Shinichi Iwahashi, if he really mistrusted Tetsuya Komuro, he would naturally bear his responsibility.
The more this happened, the more Iwahashi Shinichi let go and trusted Komuro Tetsuya. After all, there is no turning back when you shoot a bow.
When records go on sale, sales data is sent to the company from major record stores every day. On the day of sales alone, major record stores sold more than 50,000 records. This number does not include those who cannot
Instantly transmit sales data to the small record store over here.
If we only look at the performance on the first day, it is not surprising that it sold 120,000 copies in the week of release. For a newcomer, this number is enough for the record company to pop champagne to celebrate.
In addition to paying attention to the sales data from record stores, GENZO also commissioned a statistics company. As soon as the records went on sale, they began to collect relevant intelligence: What is the audience of this group?
Having decided to cooperate with Tetsuya Komuro to create TRF and create a new trend based on this, it is extremely important to collect reliable data. To promote new people, although it requires attention to the metaphysics of whether they can become popular, they must also pay attention to it.
science.
When he aimed to create a band, Shinichi Iwahashi's confidence came from the band craze in Walkers' Paradise, as well as the public's tiredness of idols and attention to singer-songwriters. But at this moment, the band craze is still going on, and Tokyo's disco
Although it is booming, it is impossible for the public to spontaneously form a disco group.
This time, Shinichi Iwahashi's confidence that he and Tetsuya Komuro can create a new trend comes from his judgment of the situation. In times of panic, people need cheap entertainment, self-paralysis to relax, the pursuit of a sense of security, and the need for heroes.
sought after.
Cows and sheep always move together as a group.
The initial sales of the single came out, which was beyond Iwahashi Shinichi's expectation. The expected number was 120,000, but in the end the final number was
"Two hundred and thirty thousand!"
When the new week began, the sales statistics company sent out the sales list, and TRF ranked first on the singles chart. When the staff read out the number, Shinichi Iwahashi took the lead, and everyone in the conference room applauded together.
With initial sales of 230,000 copies, the entire industry has set its sights on this new group.
As the group's producer, Tetsuya Komuro, who is also sitting in this conference room, looked proud amidst the applause. When the industry turns its attention to the group TRF, it will not ignore the people behind the group.
Several tags.
Shinichi Iwahashi, GENZO.
and their producer, Tetsuya Komuro.
"very impressive."
Shinichi Iwahashi spoke up and praised, "TRF is able to achieve such an outstanding performance thanks to all of you here who have worked hard for the group. Such results are the best reward for everyone's joint efforts."
"And Komuro-san." Iwahashi Shinichi turned to look at Komuro Tetsuya and nodded gently to him, "This is also a reflection of Komuro-san's production ability. This combination is a well-deserved masterpiece."
Shinichi Iwahashi was not stingy with his compliments, and Tetsuya Komuro bowed slightly, returned the favor, and accepted the compliment happily.
Tetsuya Komuro, an outsider who was entrusted with full authority by Shinichi Iwahashi, was in charge of TRF. There were many people in the TRF team who were dissatisfied with the actions of this flamboyant musician. However, with Shinichi Iwahashi's support, this novice could only do whatever he wanted.
At this moment, TRF is a great success, and everyone naturally looks at Tetsuya Komuro in a different way.
Iwahashi Shinichi is familiar with such subtle changes. He had experienced them before.
Before TRF's debut, they carried out large-scale publicity on the stage of disco in Tokyo and created a huge topic among young people. At that time, idle college students regarded chasing TRF every night as a pastime.
Just looking at the situation before their debut, the audience of this group should be very young. However, according to the data sent by the staff, young people contributed about 60% of the initial sales of 230,000 copies.
In other words, the group above young people pays much higher attention to this group than imagined.
More specific data has not yet been obtained, but just looking at the data in front of him, Iwahashi Shinichi was surprised at first. But after the accident, he thought of something and suddenly felt that these numbers were reasonable.
Young people's enthusiasm for TRF has spread to groups other than young people. As for why groups that were originally quite indifferent to the popularity among young people have followed the trend among young people, it may be that
Because everyone's eyes are watching privately.
No matter what, TRF's debut single has been a hit. In order to strike while the iron is hot, the record company must continue to take action, say hello to the media with whom it has good relations, and ask them to help write some press releases.
At the same time, various invitations to this group were also sent to record companies on the same day. The industry is not only well-informed, but also has always been flexible in various plans and arrangements.
However, getting GENZO singers to appear on TV depends on luck. The consensus among producers responsible for music programs in major TV stations is that GENZO is divided into the "TV group" and the "TV NG group."
Even among those who appear on TV, because Shinichi Iwahashi is very concerned about the exposure of singers, he rarely agrees with his singers to participate in too many TV programs.
But this time, TRF is different. With this group, Shinichi Iwahashi hopes they will have a TV bombing.
We need to let more people know about TRF and know that this group can turn any stage into a disco scene anytime, anywhere. Only then can we move forward to the next step.
…
TRF's debut single was a hit. As a result, several things that were previously uncertain and had been backlogged could be put on the agenda and preparations started.
The first thing is to rent the space at Wangan Plaza again.
Last year, one of the steps in Daikuro Maki's debut plan was to use the Tokyo Dome as her debut stage. For a newly debuted newcomer, her first public appearance will be at the Tokyo Dome, a venue that only superstars can afford. Naturally,
The topic is explosive.
This year, switching to TRF, Iwahashi Shinichi once again came up with the idea of using a "large-scale performance" to create a buzz.
But this time, it is different from when he promoted Daikoku Moji. He is not trying to increase TRF's popularity and reputation through large-scale performances, but to increase the public's attention and acceptance of TRF's music style through large-scale performances.
Spend.
To be honest, this is not a large-scale performance prepared for TRF, but a performance prepared to promote Tetsuya Komuro.
Previously, the prospect of TRF's debut was unknown, and even Iwahashi Shinichi could not act rashly. However, the group's successful debut gave him a sense of confidence. In any case, this new form has the potential to create popularity.
Don't mess around with things that don't happen, but as long as you see the possibility, even if it's only 10%, you should try your best.
Renting the venue at Wangan Plaza again, Shinichi Iwahashi planned to build a huge disco stage there and hold a party-type concert with thousands of people dancing.
Let everyone dance together based on the European beats that Tetsuya Komuro is dedicated to.
If such a large-scale disco party can be successfully held, the buzz it brings will be enough to attract the public's attention.
Since there are no spontaneously formed disco groups and there are no various signs before the band craze comes, then we must create the topic and create the signs by ourselves.
At that time, it is time to go all out to bring new fashion to the public. To be precise, it is to bring new music to the public and tell the public: This is the new fashion!
The following era will be such an era. Whoever can create popularity can decide what becomes popular.
If it weren't for the fact that Tokyo Dome's lawn is precious and would not undertake such activities that damage the lawn and hinder the baseball games held here, Iwahashi Shinichi would really like to hold such a game at Tokyo Dome again, and it will definitely become a hot topic.
Although it is estimated that before the opening, we will receive a mountain of protest letters from fans. Fans are a group that must not be offended.
After much deliberation, it needs to be spacious, not afraid of being trampled by thousands of people jumping on the disco, and it also needs to be safe. As expected, Wangan Plaza is the best venue.
Before the expansion of this plaza, Iwahashi Shinichi planned and held NAON's YAON. After the expansion, DREAMS E T held the final show of the outdoor circus tour here. Several major events were completed here, and Iwahashi Shinichi
It can also be said to be extremely fateful.
Singers have their own holy places. For Shinichi Iwahashi, Wangan Plaza may be his blessed place.