In April, the spring schedule will start broadcasting one after another.
On one side, new programs are aired, and on the other side, old programs are scheduled to be adjusted.
Since last year, old variety shows that were popular in the 1980s have experienced poor ratings and faced adjustments. When manufacturers cut advertising budgets, some programs with poor ratings lost sponsorship and had to consider transformation or termination.
The impact of changing times is reflected in various ways and from various angles.
This year's spring schedule, the prank show led by Shinichi Iwahashi on TV Asahi, has also had its schedule adjusted, from Thursday night at 11pm to Thursday night at 8pm, stepping into the prime time slot.
This program, which is neither gorgeous nor exciting enough, received only mediocre responses when it first aired. However, as the program aired, it gradually gained a reputation. Since the second half of last year, the ratings have even increased.
There was a sharp rise. As a weak station, TV Asahi had a good program in hand and made a prompt decision to move the program to prime time.
When the recession comes, cheap entertainment regains attention. But this is not enough to explain the sharp increase in the ratings of this program.
The real reason may be that people have begun to pay attention to human touch again, so they have become interested in this program with a touch of warmth.
However, the bygone golden age was an era when 100 million people put the word "profit" on their heads. The virtues of people getting along with each other were smashed to pieces in those years. Although the bubble burst, in those years
The barriers left behind will not be restored.
It is precisely because it is difficult to believe in real warmth that created warmth is even more needed.
When this prank show was produced for the first season, Watanabe Manyumi's agency undertook part of the sponsorship. Later, Watanabe Manyumi's agency withdrew and changed to participate in the sponsorship in the name of Genzo. So far, although Iwahashi Shinichi himself
It has almost nothing to do with the production of this show, but it is still a sponsor of the show.
This has a lot to do with the fact that this show has the opportunity to climb up from the standard step by step.
At a time when gorgeous and exciting programs are the mainstream of TV variety shows, such a show that is not exciting enough and has a touch of warmth is obviously not suitable.
However, it is not true to say that it is completely unpalatable to the mainstream audience.
If this program is launched when the bubble is at its peak, the ratings will most likely be dismal. Even if Genzo sponsors it, it may not be able to turn around.
To be precise, when the program was launched, even though the society was still prosperous and the Japanese people were still very confident, they actually felt vaguely uneasy in their hearts, so this program had a place.
The bursting of a bubble does not happen in an instant.
Even if the public is dull, due to animal instincts, they will not be completely unaware of the crisis. However, it is not until the bubble bursts and is personally affected that one can know that the uneasiness in the heart at that time is actually a response to the crisis.
Perception of crisis.
To make this show,
It was Shinichi Iwahashi's whim. Although the current situation can be considered a success, now that the show has been promoted to prime time, it is inevitable that he will receive praise from the TV drama industry.
Despite this, Iwahashi Shinichi still believes that this is a whim that requires him to reflect. Even if he is sure that this program will become popular sooner or later, the risk of success that needs to wait for so long is very high.
.
In commercial production, what is important is the results at that time, not the "advanced" praise from a few years ago.
When a new era comes, Shinichi Iwahashi will be involved in both the recording industry and the television industry. When the time comes, he will keep this point in mind.
And launch the right things at the right time.
…
At the beginning of the spring season, the first episode of a new TV series starring Akina Nakamori was also aired.
With Yuejiu's golden signature, coupled with Nakamori Akina's ratings guarantee, after the first episode was aired, it immediately received initial ratings that ranked it among the top ten in Yuejiu's history.
As soon as the ratings came out, Fuji TV immediately followed up with a press release, praising Nakamori Akina. Of course, such a press release was obviously praising Nakamori Akina, but in fact it was an advertisement for the TV series.
There are TV stations charging ahead, and Yanyin saves a lot of publicity expenses. However, when a big production is broadcast, the firm still has a lot of money that must be spent: to publicize the press release that is not conducive to Akina Nakamori.
Lose.
The TV series starring Akina Nakamori was broadcast on Fuji TV. When Shinichi Iwahashi had dinner with people from the Fuji TV production bureau, the other party praised Akina Nakamori's ratings appeal.
"Although I have known for a long time that Akina-san has a good reputation with the audience, it was only when we really cooperated that we truly understood this."
Iwahashi Shinichi and Nakamori Akina are known to have a stable relationship. People from the production department praised Nakamori Akina. In a sense, they were also complimenting Iwahashi Shinichi. Iwahashi Shinichi accepted the compliment for his girlfriend with a smile and said a polite word in return.
He said, "If it weren't for the cooperation with your Taiwan, I wouldn't know this."
Compliments are a repertoire of industry insiders' gatherings. After he said this, everyone was happy and the atmosphere at the table was extremely harmonious.
"As an actress, Akina-san's expressiveness is truly remarkable."
At tonight’s party, Iwahashi Shinichi’s acquaintance from Fuji TV, Kameyama Chihiro, was also present.uu Kanshu www.uukanshu.com In the past two years, he has stopped participating in the production of variety shows and focused on TV dramas. These words came from his mouth
When I say it, it seems particularly convincing.
"A singer, an idol turned actor, who can perform impressive roles is an undoubted talent." Kameyama Chihiro said, "To be honest, if a TV series has high ratings, the starring role is nothing special."
This is something that can only be said outright when people in black behind the scenes sit together.
If a TV series is well-produced, has a top-notch script, and the team responsible for it is also an elite in the industry. In addition, it is also equipped with a powerful Green Leaf Group. Then, as long as a similar actor takes on the starring role, he will be able to reap good rewards.
Ratings.
In other words, the leading actor can be replaced by an actor with a similar image at any time.
"However, if after a TV series is broadcast, the starring role is impressive and the audience is convinced that he plays this role, then there is no doubt that this is the talent of the actor. And Akina-san does have it
Such talent."
In these words of Kameyama Chihiro, his evaluation of Akina Nakamori is not low.
Iwahashi Shinichi couldn't help but smile, "If Akina-san can hear these words, he will be very happy and feel honored for it."
