On this last day of August, the entertainment hot spot in Tokyo always revolves around Tetsuya Komuro and his electronic dance music.
The grand performance at Wangan Plaza came to a perfect end. Sixty thousand people gathered together for Tetsuya Komuro. The broadcast venues in various places were also crowded with people. The number of people mobilized at the main venue and broadcast venues exceeded 120,000, which made the media, which is always good at exaggeration,
, directly called the performance that just ended "legend".
Of course, such a performance, when it starts and ends grandly, is destined to be recorded in the history of pop music.
The overwhelming media coverage focused on Tetsuya Komuro.
Therefore, after this performance, no one in Japan knew Tetsuya Komuro's name and deeds, and that the electronic dance music he created was the latest trend at the moment.
Older people, even if they have no interest in electronic dance music, cannot avoid this name. However, the younger generation, after this performance, spontaneously regarded Tetsuya Komuro as a "god" and followed him extremely.
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After Tetsuya Komuro's grand performance, the singles and albums released by the TRF group immediately rushed to the top of the charts at a rocket speed. Even the singles released by the group for nearly a year quickly jumped to the top of the list.
Within the ranking. The reason why it is not ranked higher is because this single has been released for a long time and there is not much stock left in record stores.
After the performance, GENZO received a large number of additional orders, ranging from the group's debut single to the latest single released. Several printing plate factories that cooperated with the company were working at full capacity to strive for the fastest release.
The replenishment was completed within a short period of time. All of a sudden, TRF set a record of having all the singles and albums it released enter the charts. Such a grand occasion.
While the public is frantically buying the albums that the group has released, the new single that the group has already produced has entered the range in line with this wave of popularity.
A super-large concert with a capacity of 60,000 people will undoubtedly result in a loss after the actual opening. The more people mobilized for the concert and the bigger the stage, the more losses will be incurred.
By the same token, simultaneous broadcasts in major cities across the country are absolutely loss-making.
However, bringing 60,000 people together, finishing the performance without incident, and receiving an excellent response is already a big victory. Being able to successfully achieve simultaneous nationwide broadcast is even more of a big victory.
Losing money and making a profit. But the benefits brought by this performance are hundreds and thousands of times, or even more than that.
From the early morning of the next day after the performance, congratulatory calls and faxes started pouring in. On the one hand, the public relations department was working hard to deal with the media and other companies in the industry to properly handle all kinds of congratulations and reports.
content.
On the other side, there was also an endless stream of congratulatory calls from Iwahashi Shinichi.
On TV, Tetsuya Komuro stole the show, and the public's attention was either actively or passively focused on this new producer. But in the industry, everyone's eyes were on Shinichi Iwahashi, the real man behind the scenes.
"Congratulations on the great success of the show, Iwahashi-san!"
"A new fashion will be born again in the hands of Iwahashi!"
Iwahashi Shinichi was polite and accepted congratulations from all sides. Regarding the creation of a new trend, he was modest and non-committal.
Whether a new trend has emerged does not depend on what others say when congratulating you, but on the reality of what is happening.
After the performance, Shinichi Iwahashi and Tetsuya Komuro did not meet for a while. Instead, for several days, the clerk asked the clerk to send summaries of newspapers, magazines, and television reports surrounding Tetsuya Komuro and the performance to his desk.
When a new hot topic emerges, the media will certainly not let this opportunity pass by and will follow up and report on it until the heat subsides. Unless Shinichi Iwahashi comes forward to inform the media and ask them to reduce their coverage.
But in fact, the opposite is true. The media reported Komuro Tetsuya as the protagonist, and this matter was supported by Shinichi Iwahashi.
Compared with the past when he was troubled by the media's pursuit, today's Shinichi Iwahashi has more and more say in the media.
On the one hand, as the leader of the GENZO department, he has complex relationships behind him and is strong enough. Not only can the media no longer offend him easily, but they must also seek his opinions on some matters.
On the other hand, the bubble has burst, and advertisers have continued to reduce their investment in advertising funds. Compared with the wealth of the previous years when the bubble was at its peak, the television industry has changed from luxury to frugality, and now has to start thinking about budgeting carefully.
Funding investment in variety shows has been reduced, and the actors' remuneration has been cut. Anyway, several private TV stations have formed a monopoly, and the actors have no choice. This proves the saying: the stage is valuable, and the people are valuable.
Not worth the money.
To increase revenue and reduce expenditure, in addition to reducing expenditure, we must also increase revenue.
The record market has entered an unprecedented prosperous era, sales records are being constantly refreshed, and the accumulated record sales are a staggeringly exaggerated figure. Not only that, this momentum has not weakened, and is becoming more and more intense.
In an era when record companies are making a lot of money, GENZO Records, which has launched blockbuster singers one after another and is always at the forefront of the trend, is recognized as a super upstart in the industry. And the leader of this super upstart company, Shinichi Iwahashi, has
TV dramas and variety shows are full of interest.
Nowadays, GENZO managers are attentive to TV station employees. In this era when entertainment expenses are generally reduced, they still maintain high-standard hospitality for the TV industry, fully demonstrating that GENZO is a nouveau riche with no shortage of money.
At the same time, the television industry is also actively flattering Iwahashi-san and trying to please him in terms of reporting content.
Both sides have their own agenda, and each can get satisfactory benefits from the other, and everyone is happy.
The more depressed the world becomes, the closer the relationship between Iwahashi Shinichi and the television industry will be, and his own power and voice will also usher in rapid expansion in this depressed world.
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Iwahashi Shinichi usually glanced at the content reported by the TV station in a hurry. The reason why he paid attention was just to understand the current situation through the content of the report. What really aroused his interest was the release of a few days after the performance.
Contents in various magazines.
TV stations and newspapers pay attention to timeliness, while magazines play a summary and extension role.
The media frenzy will dissipate, and the coverage surrounding this show cannot be endless.
Compared with the constant heat that TV reports bring to Tetsuya Komuro, Shinichi Iwahashi is more concerned about how the public views this new trend after this performance, and how they view Tetsuya Komuro, the superhero. The seeds can be successfully planted.
Only then can it bear abundant fruits.
120,000 people participated in Tetsuya Komuro's performance at the same time, no matter where they were or in what form.
This point is crucial and most shocking.
When Iwahashi Shinichi made the performance plan, he decided to carry out simultaneous broadcasts in several other major cities in the country. When he started the publicity before the performance, he also requested vigorous publicity nationwide and emphasized that this was a "simultaneous nationwide event."
.And now, after the performance, the focus of his attention is also the media's report on the incident of "120,000 people participating at the same time."
The reason is simple, similar to the role of sports games in making a group more united.
This is pretty much what Iwahashi Shinichi's expectations for this performance were.
He carefully read relevant reports in music magazines, and even more carefully read relevant articles in comprehensive weekly magazines.
It is not troublesome to know which mainstream media have expressed opinions on this performance. One of the tasks of the Public Relations Department is to deal with the media industry, which also includes sending "If there are reports about the GENZO department," to the mainstream media.
Please be sure to inform us here.”
No entertainment funds are wasted in vain, every party and wine drank, every gift given has its own important meaning.
Music magazines focused on Tetsuya Komuro's electronic music and the "new disco craze" that was going on at the same time. General weekly magazines lived up to Shinichi Iwahashi's expectations and analyzed how this performance might have an impact on Japan.
What impact will it bring?
Such a title and content may seem sensational, but in fact, what is written is by no means random talk.
A performance that affected 120,000 people, a performance that was repeatedly reported as a hot topic, its significance is no longer just a performance.
Just like a sports meeting, making a group more united, 120,000 people gathered for the same performance, because the same performance was closely connected. At the moment when the bubble burst and the public was hesitant and uneasy, this incident
Significance.
This performance is the backbone that suddenly appears in front of the public.
The world is in recession, so people are rushing to disco. On the one hand, it is cheap entertainment consumption, and on the other hand, it is the unique charm of disco that can hide oneself among others, which gives the public a sense of security.
The popularity of TRF and the emergence of Tetsuya Komuro are all based on this premise.
In the era when the bubble was at its peak, Tetsuya Komuro already had a lot of fame as a band member and composer. However, without the help of the times, it would have been very difficult to reach the heights he is at now and become a superhero.
distant.
And now, this performance with 120,000 people, in the process of being repeatedly reported, has become a performance that everyone knows, as if they have participated in it both tangible and intangible, and it brings a sense of security to the public.
, is inestimable.
The other side of the repeatedly emphasized "120,000 people" is "you are not alone."
From this point of view, this performance and the new popularity created by Tetsuya Komuro will indeed have an impact on Japan.
…
On the last day of August, GENZO held a celebration party for Tetsuya Komuro. It was not until this day, at the celebration party, that Shin Iwahashi met Tetsuya Komuro for the first time after the performance.
During this period, apart from communicating over the phone to discuss the next production plan, the two did not communicate in person.
This is not an intentional avoidance by Shinichi Iwahashi. However, for Tetsuya Komuro, the fact that Shinichi Iwahashi has not shown up until now is in line with his narcissistic personality.
The celebration party for Tetsuya Komuro was held on a large luxury yacht, which suited his ostentatious style very well. He was very satisfied with the choice of such a location.
Having said that, in the era of the bubble, it was common for large companies to hold yacht parties. Now, in the recession, the yacht rental business has been greatly reduced.
However, the serious Iwahashi Shinichi, who was poor at the height of the bubble, began his belated nouveau riche experience after the bubble burst.
The day after the performance, GENZO began to prepare for Tetsuya Komuro's celebration party. Coordinating the location, decorating the scene, sending out invitations... everything was in order.
But in just a few days, something unexpected happened. TRF's first album, taking advantage of the momentum generated by this performance, sold more than one million copies.
Therefore, Tetsuya Komuro's celebration party also became a celebration party for TRF's album sales exceeding one million copies.
If it were any other thing, putting it together with Tetsuya Komuro's celebration party would naturally be nondescript and would make all parties unhappy. However, if TRF's million-album celebration party is placed together with this celebration party,
It couldn't be more appropriate, or even clever.
At this time, TRF received a million-dollar album, which put a new medal on Tetsuya Komuro's chest.
When Shinichi Iwahashi conveyed this arrangement to Tetsuya Komuro, he readily agreed.
At this celebration, the guests who were invited by Tetsuya Komuro to participate in his performance were all within the invitation range. In addition, there were also related parties who had sponsored the performance, as well as various people who had provided assistance during the preparations for the performance.
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The label that Tetsuya Komuro is working with also has a piece of the pie from Kenyin. Tonight, Kenichiro Nozaki came to the celebration party as a representative, giving Tetsuya Komuro a lot of face.
Of course, for the Nozaki family, it was both unexpected and gratifying that Tetsuya Komuro could set off such a huge trend.
To a certain extent, in the music career, Yanyin lacks the means, but has excellent luck.
I got the good card of Akina Nakamori from "STAR! Birth". Although she led her by the nose, she was very opinionated rather than simply willful. Not only that, this opinion also made her a Taopu Star.
And when this big star chose to entrust his life to Shinichi Iwahashi, Kenin got another good card of theirs.
Kenichiro Nozaki treated Tetsuya Komuro politely and responded to all requests. At the same time, his respect for Shinichi Iwahashi deepened. He came to attend the celebration tonight and went straight to Shinichi Iwahashi to congratulate him.
"Iwahashi-san, that's incredible." Kenichiro Nozaki couldn't hide his smile.
Today, the relationship between the Nozaki family and Shinichi Iwahashi is both close and solid. When Kenichiro Nozaki faced Shinichi Iwahashi, he not only respected this unfathomable figure, but also felt a sense of indifference.
The closeness and ease of concealment.
The former comes from the cooperative relationship between Kenyin and GENZO, and the latter comes from Akina Nakamori, the princess of Kenyin.