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1375. Go Mainstream

They were fully armed but gave a terrible performance in Osaka Castle Park. During the few years when they decided to go to Beijing, they have been immersed in the LIVEHOUSE performance training. The band Shooting Q is probably the most popular band signed by Shinichi Iwahashi.

A shabby and rough one.

Shinichi Iwahashi didn't mean to squeeze in the debut time of Shotran Q, but this band really lacked training.

When I met this band for the first time in Osaka Castle Park, the performance of the band was completely that of an amateur. The reason why I fell in love with them was that they were shameless and put on makeup seriously even for roadside performances, despite their immature skills.

They also insist on singing original works and are intoxicated by them. In addition, it is also because they are very serious about producing the music genre of glam rock.

Looking back, most of the time I was moved by that kind of nonchalant cheekiness.

After the band came to Beijing, Shinichi Iwahashi assigned them a special producer, followed the band to perform at LIVEHOUSE, and took the band to sleep together to create, starting from the most basic things and slowly teaching them until the right time came.

The era of glam rock has long passed, and in the current record industry, this type has also become scarce. For Japanese audiences, no matter what type of music or what popular style, they must "

Only when it becomes more acceptable to the Japanese can it become popular and become popular.

To truly stand out, the most distinctive feature of a band is actually the decoration on a big dish. It attracts the public's attention and brings freshness to the public... But what really determines its destiny is the taste that the public can get used to.

In the past few years, Shinichi Iwahashi has asked producers to give the band the most advice, which is how to put new wine in old bottles. However, from another perspective, this is also a kind of old wine in new bottles.

Although the road to debut in Beijing was shabby, this is a gorgeous rock band that wears fancy clothes and full makeup no matter how many people are in the audience.

The band's own style and their circumstances formed a wonderful contrast. And this contrast is not only reflected in the gorgeous stage style and shabby current situation, but also in the music created by the band.

Although the clothes are gorgeous and seem lazy and unrestrained, the lyrics written by the band for the songs are often either indecisive or embarrassing. When the lyrics are put together with the band's stage style, it is quite helpless and funny. Iwahashi Shinichi

Sometimes I wonder if this is a specialty of Kansai people.

After being a Tokyoite for so many years, Iwahashi Shinichi has finally gotten used to shooting people from Osaka anytime and anywhere.

At present, Tetsuya Komuro's electronic dance music has become a new popular hot spot. Choosing to debut at this time leaves the record company with very few promotional resources for Sheran Q. It seems that Shinichi Iwahashi is not good at this band.

Heart.

However, the reality is exactly the opposite.

After several years of training, Sheran Q has become a band of considerable musical standards. Whether it is gorgeous or funny, the band already has their own unique style.

The contrast between Sheran Q's comical lyrics with a hint of helplessness and their lazy and chic stage style, coupled with the fact that all the band members are from Kansai and speak with a Kansai accent, brings out a wonderful cynicism.

of self-deprecation.

In this age where everything is helpless, the characteristics embodied by this band must be quite appealing to the audience.

As for not giving the band overwhelming publicity, it's because the band's style is not suitable for the kind of ostentatious publicity that fills the streets and alleys.

To put it bluntly, this is not a band that can make its debut with the attitude of "coming out of the blue". The helplessness and cynicism they have, if they appear in the streets in an unstoppable manner, it will not be the unique style of the band

and charm, but a kind of ridicule and provocation to the public: We are all pretending!

In this way, there is no hope of gaining resonance from the public.

It is precisely with this in mind that when it comes to the band's debut, it is necessary to carefully plan and start in a low-key manner. When the band debuts, they mainly use radio promotion, radio broadcasts, and a small number of TV programs to create a suitable opportunity before starting to explode.

.

A traditional promotional technique for treating newcomers who don't take it seriously.

Speaking of which, although Sheran Q is a band that looks quite flamboyant from the outside, Iwahashi Shinichi feels that this band has a trace of the old school left in it, which is what sets them apart from other bands.

Features.

When the public falls into the pursuit of Tetsuya Komuro's electronic dance music, it does not mean that they will dismiss other music from now on. On the contrary, the more they pursue Tetsuya Komuro physically, the more they need fresh music in the soul.

Other music.

The reason for making such a judgment is that Iwahashi Shinichi has always felt that the public's pursuit of Tetsuya Komuro is a kind of spiritual unity.

This means that pursuing Tetsuya Komuro will not affect their appreciation of other music. Because the popularity created by Tetsuya Komuro is completely different from the popularity of other music.

Shinichi Iwahashi's pursuit of creating more talents with unique characteristics is based on this judgment.

Tetsuya Komuro makes everyone forget everything, but what is forgotten during the dance will always be remembered again at another time.

Iwahashi Shinichi doesn't even want the band to be limited to a "pop", but a "life" that is closely connected with the public. That is: no matter what new pop is born, the hearts of the public are still at a certain moment, and

The band's music resonates.

After society turns inward, the public uses literary and artistic works to express their souls. This is a rule.



Although there was no large-scale publicity plan before his debut, nor did Iwahashi-san place high hopes on him, just receiving the notice of "debut in mid-October" from the producer was enough to make Ran Q

The members were very excited and felt quite satisfied that their life dreams had come true.

Although they were able to boldly put on full makeup when they performed at Osaka Castle Park for the first time, and several young people seemed to be extremely confident, in fact, this band was not very confident. They did not think they had the talent to become popular, nor did they think they would become popular.

They can make a big splash.

If you are not very familiar with them and just look at their appearance, you would never imagine that they are actually so reserved.

Such was the reaction that everything was going well, the producer had to put a straight face on them and hit them, "If 'debut' is regarded as the ultimate goal, the band's level will only stop here!"

"If the debut is not a beginning to a higher point, then it is meaningless. It is better to cancel it altogether!"

After being criticized, several young people finally calmed down. Then, with hindsight, they realized that they were happy too early. Not only did their debut not mean that everything would be fine, but it was the beginning of challenges.

If sales are not good after debut and continue to fail to sell, sooner or later Iwahashi-san will be kicked out.

Throughout September, TRF has been on a tear, and every week's new singles are a rush to buy, and it has become a repertoire of record stores.

The group's ten-shot plan was passed from ten to ten under such a formation, and almost no one in Japan knew about it. As a junior of the same company as TRF, Shooting Q can see it clearly from the closest distance.

Many people's habit of buying records is to go to a record store to buy it after it has been released for a period of time. Many people do not pay special attention to the release time of a certain record, but just pick it up when they occasionally go to the record store.

One piece.

However, with such enthusiasm, the public did not need to pay attention at all to know that "on Monday, TRF's new single will be available on the shelves." And the enthusiasm caused by the spontaneous rush to buy attracted people who would not have originally bought the record.

People who went to buy it the week it was released also joined in, adding to the popularity.

Although there are several popular singers releasing singles this September, and only one single released by TRF has won the first place on the weekly charts, the singer that the public thinks of first this month is definitely TRF.

Although there is no connection between the young newcomers who have not debuted and the popular stars, the band and the dance music group. However, thinking that Shinichi Iwahashi is dealing with such strong newcomers, the young people who shot Ran Q deeply felt that they

Mixed in is the insignificance.

Before Sheran Q officially entered preparations for their debut, they received a contract from Shinichi Iwahashi's production company. After that, they officially transferred to the record company. The name of the band's performance at LIVEHOUSE was also given by the production company from the very beginning.

The exclusive performance contract became the record company's agent to contact performance venues.

Now, with their debut imminent, the band has signed a management contract with Watanabe Wan Yumi's agency, and her agency will handle the management affairs on their behalf.

From this arrangement, Sheran Q is actually a direct descendant of GENZO. However, in the eyes of a few layman young people, there is nothing special about this arrangement.

The only benefit they feel from having a firm is that they can get two basic salaries from now on. For a few young people who have just entered the stage of debut and are short of money, this is the most practical thing.

When they first learned about their upcoming debut, they were severely criticized by the producer for being too lax. After that, the band calmed down and began to retreat for the debut single.

When a new artist makes his debut, recording his debut single is of course the most important thing. But besides that, there are a lot of complicated things. It seems to have nothing to do with music, but everything is ranked in the same order as recording his debut single.

In the "Most Important" column.

First, they will be taken to choose clothes and take promotional photos for their debut. The photos will be sent to major TV stations and newspapers as the band's official photos when they are reported and mentioned.

Next, they have to accept a brief interview from a music magazine that GENZO has a good relationship with, and take promotional photos again. Later, as part of the debut promotion, the band will be introduced to the magazine's audience through the music magazine.

In addition to these, the manager sent by the agency took the band to TV stations, radio broadcasting stations and other places to introduce them to the producers of the program and hand-delivered a promotional disc for the band's debut single.

In the days before my debut, I faced the camera and bowed repeatedly every day, which was completely different from the debut scene I imagined.

It is extremely difficult to step into the threshold of "mainstream". And now, the band has only just stepped forward, but has not really taken that step.

Before that, the band had been performing as an underground band for several years, and it goes without saying that the hardships involved. Once they finally got the chance to debut, they inevitably got carried away and thought they had made it through, but in the end it was just the opposite.

After experiencing this difficulty firsthand and shooting several young people in Q, they completely stopped being excited about debuting.



Before the contract of Shooting Q was officially transferred to the record company headquarters, it was signed with Shinichi Iwahashi's production company. Several young people often gathered in Yoyogi's recording studio and got along with Okada Yukiko, who was still working in the recording studio at the time.

is quite familiar.

I had just arrived in Tokyo from Osaka and was taken to the recording studio. The recording assistant who appeared in front of me was a former well-known idol. Several young people were really shocked.

But after getting to know each other, Okada Yukiko was unanimously recognized as a cute senior by several people. However, even though Okada Yukiko was slightly one or two years older than several of the young people and was a senior, she seemed to be regarded as a senior by them when getting along with her.

My sister.

Because she is innocent and cute, she looks several years younger than her actual age and is always treated as a younger sister. This is probably Okada Yukiko's sweet trouble.

At the end of September, Okada Yukiko ended her short-term research trip and returned to Tokyo again. During this trip, she took a plane, a cruise, and a train, not to mention, the inspiration for the next mystery novel appeared one after another.

She wrote it down carefully in her notebook.

Once you become a writer of mystery novels, you can't help but have an idea, even if you are on vacation. However, writing down ideas in a notebook and then putting them aside for a while will not bring you much.

pressure.

This experience made her feel very interesting. At the same time, she was more sure that she was doing what she liked.

After returning to Tokyo on this trip, Yukiko Okada will not leave again for a short period of time. On the one hand, she has to deal with the letters and invitations accumulated during her trip, and communicate with the editor in charge of her.

On the other hand, it is also the most important thing. When she comes back this time, she will wait to attend the wedding of Shinichi Iwahashi and Akina Nakamori.

Previously, when Okada Yukiko met Iwahashi Shinichi, she asked him about the debut of Sheran Q, and she was thinking about this band that she had worked with.

After the band learned about their upcoming debut, they informed almost everyone they knew about the good news, including Okada Yukiko of course.

The band is about to debut, and this is something worth celebrating.

However, before Yukiko Okada wanted to treat them to a treat to celebrate them, Shinichi Iwahashi contacted her first.

This chapter has been completed!
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