The release plan for winter-themed and Christmas-themed singles will be decided in the summer and production will begin in the fall.
Record companies have a certain amount of publicity resources, so they need to plan in advance to avoid the confusion of different singers from the same company. In addition, deciding on the release plan in advance is also to contact TV stations and advertisers to find the right fit.
opportunities for cooperation.
However, even if they are singers belonging to the same company, it is one thing for a singer to be fully responsible for GENZO, but it is another thing for a singer to just leave the production of the record to GENZO. It is one thing for a singer to be backed by a big agency.
It's another thing to be in a small office. It's one thing to have a solid position and a stable sales base, but it's another thing to work harder to achieve a breakthrough.
For singers who are already firmly on the front line, investment in publicity after the album is released is relatively even. Newcomers who need to be promoted, or singers who have the opportunity to reach a higher level, need to consider more in terms of publicity.
Among the record companies in the industry, GENZO holds many good cards. Among the singers who have risen to the top, BOLAN has developed the most evenly. The silence and melancholy shown by Moritomo Arashi has gained a large number of young people, especially women.
Fans support, but the band is also limited by this style. THE BLUE HEARTS has a group of loyal fans. Both bands are quite satisfactory in terms of promotion.
On the other hand, a powerful female solo singer like Daikoku Maki needs to maintain her momentum at all times. Therefore, the publicity specifications prepared for her have always been the most powerful. If Tetsuya Komuro is a superhero imagined by Shinichi Iwahashi, then
, Daikoku Moki is a successful superhero.
When a superhero-style singer is launched, she must ensure that her popularity does not fade. For the public, when they regard someone as a hero, they will not accept that the hero in their heart is actually no different from an ordinary star.
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Based on Daikuro Maki's experience, it is obvious that the singers produced by Tetsuya Komuro need to consume more publicity resources. And the need for more publicity resources means that more publicity resources must be obtained from the company.
Once the support from the company is lost and the invincible momentum is lost, the divinity attached to the hero will dissipate.
Superheroes are created, and this ensures that record companies can always have binding power over their singers.
At the company headquarters, among the already popular singers, Shinichi Iwahashi has higher hopes for ZARD. Although the band is already firmly on the front line, Shinichi Iwahashi believes that the band still has the potential to reach a higher level. Especially after Sachiko Kamaike’s performance
After gaining a keen understanding of the times, he felt that this band had the potential to become a national band.
Early next year, the band will release the single "Don't Give Up". Although the song is an old one by Tetsuro Oda many years ago, both the arrangement and the lyrics are far from the original version. It can be said that it gives the song a brand new look.
Vitality and meaning.
Among the GENZO bands, ZARD is the only one that not only has the ability to create independently, but also can create sparks with other composers' songs. It is both internal and external, which is why Iwahashi Shinichi has higher expectations for this band.
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Popular singers and bands all have their own plans. November is coming soon, and the winter season is getting hotter. For GENZO, the first one to recommend is the new female solo singer Yonemitsu Asami.
Asami Yonemitsu's debut plan was decided in the first half of this year.
As a female SOLO singer, she has similar qualities to Daikoku Moki, such as her not-so-distinguished appearance and her outstanding and powerful singing ability. But in fact, there are quite a few differences between the two people. Compared to Daikoku
While Moki is fierce, cheerful and unthinking, Yonemitsu Asami's approach to singing is more delicate, and she doesn't have the domineering aura of Daikoku Moki.
If divided by season, Daikokumoki is suitable for summer, and Yonemitsu Asami is suitable for winter.
Taking into account the different characteristics of singers and the different positioning of the two female solo singers, when formulating the debut plan in the first half of the year, Shinichi Iwahashi finalized the debut date for Asami Yonemitsu in November.
Yonemitsu Asami's management contract was given to Watanabe Wan Yumi, and the record company was responsible for her team, and some members overlapped with Daikuro Maki's team.
The agency behind it is Watanabe Manyumi's, and the two singers not only share a team, but also share publicity resources. However, Yonemitsu Asami's production team, Iwahashi Shinichi, named Akamatsu Haruko to participate.
As Iwahashi Shinichi's production focus began to shift toward solo singers, Akamatsu Haruko, a confidant, the focus of the work at hand also shifted from the band department to the SOLO department - GENZO's production department, which was divided into the first production department and the second production department.
But the staff privately call them the "Band Department" and the "SOLO Department" respectively.
This year's winter schedule will first feature solo newcomer Yonemitsu Asami, and secondly, arrange the production and release of Fukuyama Masaharu's new single.
After accumulating popularity for several years, his identity as a singer and an actor have progressed simultaneously, and Masaharu Fukuyama has also reached a stage where he is only one good opportunity away from exploding in popularity.
For a young actor, this jump is not fast, but it is not slow either.
What's special about Masaharu Fukuyama is that since his debut, his career as a singer and actor have been almost simultaneous, and they have achieved mutual success. Since the agency is planning to increase its promotion of Masaharu Fukuyama next year, it must work with GENZO
Cooperate here.
Asami Yonemitsu's debut information was briefly mentioned in the newspaper. Since she did not intend to promote this newcomer in a high-profile manner, she herself did not have any topics of her own, so what she got from the media
This is the treatment that ordinary newcomers receive.
In contrast, a few days later, newspapers reported that Tokyo Dance Dolls member Shinohara Ryoko was about to debut as a solo singer, and her music producer was the very popular Tetsuya Komuro.
As TRF becomes popular, people who are related to the name Tetsuya Komuro will gain attention.
On the newspaper page, Komuro Tetsuya's name and profile picture are very eye-catching. Shinohara Ryoko's name and her small profile silhouette illustrate her status: an affiliate of a famous producer. This is almost the case. She is not Shinohara Ryoko, so it's okay.
It was just another person. However, being valued by Tetsuya Komuro, his fate changed, perhaps in an instant.
Tokyo Dance Dolls is just a second- and third-tier group, and was insignificant in the idol ice age. Shinohara Ryoko was not the most popular member in a second-tier group, she was just a nobody.
However, she was spotted by a famous producer and will soon release a single to debut. She is like Cinderella being chosen by a prince.
For the general public, the narrative of the prince and Cinderella will never go out of style and will always be moving.
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Music trends are similar to fashion trends. They come and go, and what was once popular will change its way and become popular again. Because of this, a record company that only has the same type of singers is no different from walking on one foot.
GENZO, who started out as a band producer, took the lead and stepped out of the band. To a certain extent, looking at GENZO's trajectory can become a reference for VERMILLION records.
Nagato Daiyuki is immersed in the success of his successive best-selling bands and is full of enthusiasm. He plans to take advantage of this trend and launch more bands. He is the best at imitating and borrowing, and not only uses the composition of famous bands in the past Going up there, I also want to launch a band that is similar in style to the bands under VERMILLION Records, but different.
Baba Shunichi looked on with cold eyes, feeling that Nagato Taiyuki was eager for quick success and quick success, and his every move showed the nature of a second-rate businessman.
Of course, Baba Shunichi knows that this is the band era, and Nagato Daiko is standing at the forefront.
Junichi Baba followed Tetsuo Taira, the president of RISING PRODU, to Okinawa. At the Okinawa Performing Arts School, he met a child named Namie Amuro after being introduced by the principal.
She was born in 1977. When Junichi Baba met her, she had not yet celebrated her fifteenth birthday. However, judging from her appearance, she already looked a bit adult.
Perhaps children who grew up in the south mature earlier, but perhaps it has more to do with her Italian ancestry.
The Okinawa Performing Arts School grouped together top-performing students in the school and called them "SUPER MONKEY'S". The entire group has about twenty members, each of whom is good at singing and dancing. Among these twenty members, The one who impressed Junichi Baba the most was Namie Amuro.
This is not so much that Junichi Baba has a good eye for recognizing people, but rather that when he saw twenty children, his eyes were subconsciously attracted to her.
Baba Shunichi and Hirai Tetsuo stayed in Okinawa for a few days. They went to the Okinawa Performing Arts School every day to observe the students' classes. With the recommendation of the principal and teachers, they finalized the list of twenty children to go to Beijing.
Namie Amuro, Minako Amaguro, Shinako Sawa, Hisako Aragaki, in addition to these four people who are similar in age, there is also Makino Anna, the daughter of the principal Makino Masayuki. She will turn 21 this year. She is also at the Okinawa Performing Arts School. Part-time dance teacher.
Makino Masayuki proposed to Baba Shunichi that his daughter should follow him to Beijing, not to create an opportunity for his daughter to make a debut. With the power of the Makino family, if the daughter of the family wants to make a debut, there is no need to do this. Rather, Makino Anna will follow her. I came to Beijing to serve as guardians for these four girls.
From Makino Masayuki’s proposal, we can see his true intentions.
The business of Okinawa Performing Arts School is divided into two parts. One part is for ordinary people, such as enthusiasts who come to participate in club activities. The other part of the students has more professional goals.
The children selected into "SUPER MONKEY'S" are top students in school who study hard every day and set goals to enter the entertainment industry.
Because of this, the heads of offices and record companies from Tokyo came to do the selection. The selected girls were so happy that they agreed to follow them to Beijing almost without thinking.
