Working with smart people saves worry and effort. When Iwahashi Shinichi came up with an idea, Watanabe Manyumi immediately came on board. After digesting what he suggested, she could draw inferences.
"Indeed." Shinichi Iwahashi agreed, "Not only that, but you also have to be tolerant of the style of music."
Age, gender, appearance, style, there are no requirements, as long as you come.
When producing this show, we have to make assumptions about the bands that are performing here now, and that each group may become a contestant on the stage. The show must be conceived based on this assumption.
To borrow the model of idol talent show, but also to reinvent it on this basis, and change it into a talent show suitable for bands, it is necessary to amplify the "personality".
The idol is sparkling and cute.
The bands have different styles, but they are able to accommodate all personalities.
After watching a road show at Walkers Paradise for a while, Watanabe Mayumi was in a good mood. She met a band she liked and after watching the performance, she put a thousand-yuan bill in their piano case.
Most of the people who came here were young people, mostly students. Among them, Watanabe Manyumi's move was considered generous.
The performances of the bands who received the tip also varied. Some felt inspired and more energetic, while others looked cool and unmoved by money. Iwahashi Shinichi, who lived without money, looked on and found it very interesting.
After watching the road show, the two walked out of this street.
Watanabe Manyumi invited Iwahashi Shinichi, "Sit down at a restaurant and I'll treat you."
Iwahashi Shinichi smiled and said, "My cup of instant coffee made a lot of money."
He was talking about how he had just served Watanabe Wanyumi with instant coffee in the recording studio, and now she was treating him in return at the restaurant.
"That's not necessarily the case." Watanabe Wanyumi calculated carefully, "At that time, I will have to discuss the program with you. If you come up with any good ideas, I will make money again."
"As expected of you, your accounts are shrewd." After leaving Watanabe Productions, Shinichi Iwahashi didn't even say any honorifics.
Faced with his teasing, Watanabe Manyumi smiled slightly and said, "Thank you for the compliment."
The two of them walked forward, walked into a tea restaurant, and asked for a private room. After ordering something, they chatted while waiting.
Shinichi Iwahashi and Manyumi Watanabe have a consensus that if they want to do a band talent show, it would not be possible to rely solely on their two companies, which have nothing.
For this program to be held, the condition that must be met is that the promise of "the winner can make a mainstream debut" can be successfully fulfilled. To this end, while developing the script and looking for TV stations, it is necessary to obtain the participation of record companies.
A successful band needs the opportunity to make a mainstream debut. It doesn't have to be a mainstream debut, but the record company must have one. Only by establishing contact with the record company can we provide logistical support.
Not only that, these two inch-and-a-half-inch long bugs are at a disadvantage when negotiating with the TV station. This is something that cannot be eliminated even if they have money, not to mention that they do not have sufficient funds.
However, if they win the support of a record company, things will become very different. In that case, what they want to do is not a self-produced and self-sold talent show, but something more grand.
"So," Shinichi Iwahashi and Manyumi Watanabe made a joint decision, "To make this show, we must get support from all sides."
"It's not only to spread the risk, but also to win the trust of the TV station and the players who come to participate."
Shinichi Iwahashi said, "If the bands from this show are dispersed to various companies, they will be like seeds falling into various types of soil, and they can grow various fruits."
In 1983, "Star! Birth" came to an end, and in 1985, "Twilight Meow" started airing. But two years later, in mid-1987, "Twilight Meow" ratings plummeted and faced being cut in half.
The Kitty Club storm came and went quickly. This group of naughty kids who rushed in and messed up the industry will also face the disbandment of the group when the show ends.
The magnificent entertainment industry has just begun to open to these girls. The wind and rain that they have not experienced under the protection of the group are already ready to give these girls a good look.
Of course, the one who can survive is the winner.
The Kitten Club's fast food has come to an end, and the idol market has almost come to an end. Next, there must be something new to replace it and fill the space left vacant after the idol tide recedes.
Judging from the current situation, the band is a strong candidate.
The two of them had their sights set on the future band market from the very beginning. In other words, what they wanted to do was "Star! Birth", which changed the direction of the entertainment industry, rather than "Dusk Meow Meow", which was contracted by Fuji TV.
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It is difficult to gain weight by eating alone.
The market is very large. In such a huge market, the popularity of a new thing requires the joint efforts of many parties. During the period of pioneering, you must not have the idea of eating alone, as that will only make you die.
The bigger the cake, the better. Only when it is big can you eat it full.
This is the experience from "star! Birth".
The important significance of "Star! Birth" is to select new talents for record companies and agencies in the industry. Therefore, whenever the TV competition starts, the audience is filled with representatives from agencies and record companies who come to select talents, and everyone holds up placards to bid.
.
Because most of the industry has participated, this program has received unprecedented attention and has also been treated seriously by TV stations. And because most of the industry has focused on this program, it has received great support during its broadcast period.
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Today is the golden age of television. It is the opposite of the old days when TV stations begged agencies to produce programs and come up with ideas. If you want to be favored by TV stations, agencies have to prepare scripts with all their brains.
The TV ratings war is becoming increasingly fierce. It is already very difficult to sell scripts unless it is a very good idea. Big offices have begun to use their own money to produce variety shows.
After successfully signing the contract and finding a suitable time period, you still need to attract sponsors. Every step is money and relationships.
This kind of talent show must not be too late at night, because the characteristic of the talent show is the sense of participation that comes from the audience witnessing the growth of the band they like and support.
Because of this, it is extremely important for them, who are weak, to obtain support from other parties.
"Idols have the selling points of idols, and bands have the selling points of bands. Since the band's 'personality' needs to be amplified, not only can contestants be welcomed to release their personalities on stage, but the judges can also specially select those with personality."
Shinichi Iwahashi continued to suggest, "It will be a huge attraction to have the judges' personalities and the musicians' personalities collide with each other. Now, when the outside world talks about rock bands, they often think of how cool they are. To the audience,
Playing the devil's advocate may be a kind of attraction in itself. In this case, you might as well cater to this mentality and play it big."
Make the talent show entertaining and more interesting. Only when the ratings are guaranteed, the sponsors will be guaranteed, and when the show becomes topical, it can attract a steady stream of contestants to participate.
"I smell bad intentions again." Watanabe Manyumi teased him.
Iwahashi Shinichi didn't take it seriously, "When it comes to selling something that can be sold, it means finding a way to turn it into a selling point no matter what. We are originally going to be a commercial program."
Of course, this kind of entertainment itself is also a way of screening.
If you want to be an artist or a band that wants to maintain its identity as an orthodox rock musician, don't come to participate. Since you decide to appear on TV, it is a part of commercialization by default. The purpose of this program is very clear, which is to commercialize the band.
change.
However, Shinichi Iwahashi never believes that commercial things are bad. No matter how great the music is, if no one listens to it, what's the point.
"Evil intentions are bad intentions," said Watanabe Manyumi, "but the idea is quite right."
Iwahashi Shinichi smiled and said: "In this case, you are the one who makes the profit."
"It's just even now," Watanabe Wan Yumi joked with him, "it's still a little bit close to making money, so please discuss with me later about the script and the TV station."
"It's really scary." Shinichi Iwahashi laughed loudly, "I had the most expensive meal in history."
…
The script of a TV program is divided into two parts. The first part is similar to the full outline when submitting a long draft. After the TV station reads the outline and understands what kind of program you are going to do, they will hold a meeting to discuss and decide whether to give you a contract.
Opportunity.
Although the talent show's contestants are constantly changing, there still needs to be a specific script.
Japanese TV programs attach great importance to the existence of scripts. Every link in each episode is controlled by the script. Variety shows are more extreme, and even when and what words are said are arranged in the script.
Therefore, the kind of scene that couldn't be more coincidental but has a good effect will be called the blessing of the God of Variety. Of course, if the God of Variety does not come to visit, Scissorhands will solve the problem in the later stage.
Therefore, the god of variety shows is actually a god of man-made people.
As with previous music festival plans, Shinichi Iwahashi first wrote the plan, and then took it to Watanabe Mayumi's office for discussion.
Watanabe Manyumi's new agency is called "u-miz". Although it has just started and only signed Iwahashi Shinichi's band, the production department, planning department and so on are fully equipped.
Of course, nowadays, her office is basically her office. She proposes a plan, and the people below will make suggestions on how to perfect her plan.
As a partner, Shinichi Iwahashi went to u-miz with the planned plan. The old employees who came from Watanabe Production to work part-time all recognized who he was. The former small agent turned into the boss of the production company, and even talked to him.
I find it incredible to cooperate with my own boss. Did I agree to follow my boss to work in the new office?
The melon seeds bench is ready, you tell us the script has been changed?
These people were not the only ones who found it incredible. At Watanabe Productions, Misa Watanabe and Miki Yoshida were also surprised when they found out that Shinichi Iwahashi had chosen to open an independent music production company.
Miki Yoshida's reaction was not that strong. Originally, after agreeing to let her sister go out and become independent, she had defaulted to Shinichi Iwahashi to go with her, but now she did not, and instead cooperated instead, and she didn't mind.
This open-mindedness is Yoshida Miki's greatest strength. No matter what happened in the past, it will be wiped out once it is over.
On the contrary, Misa Watanabe couldn't calm down for a long time after learning about this incident. She never thought that this young agent could make such a choice.
How much courage and determination do you need?
Regarding Shinichi Iwahashi, Misa Watanabe saw his ability in the past, but the choice he made this time made her see in him vigorous ambition, a frank mind, and a strong self-esteem.
She realized that she might have made a mistake and pushed an outstanding young man away.
In addition, his daughter, who continued to cooperate with him after both quit the company and became independent, knew that he had established a production company, but did not tell her mother about it. Watanabe Misa seemed to feel the invisible influence from her daughter.
protest.
Misa Watanabe believed that Shinichi Iwahashi did not tell his daughter that she had talked to him. However, with Wanyumi Watanabe's intelligence and astuteness, it was not surprising that she would have guessed what happened in the meantime.
But now, everything is settled.
Even if Misa Watanabe regrets, she will never look back, and of course, she will not stop her again. In her decades of ups and downs in the industry, she has both a precise vision and misguided failures.
If you are sure, you will stride forward on the right path; if you are not sure, you will put down the wrong option and look for another path.
This is her wisdom.
Shinichi Iwahashi took the project plan and discussed it with the people at u-miz. Together, they tinkered with it and perfected an outline.
After you have the script for the first part, you can then use this script to negotiate signings with TV stations, cooperation with record companies, and sponsorship with advertisers.
A thousand miles begins with a single step.
Regarding the choice of TV station, I gave up continuing to mess with Fuji TV, and I couldn't mess with my father's old enemy NTV. TV Tokyo was not included in the choice from the beginning. It was obviously a choice between TV Asahi and TBS.
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At that time, u-miz chose the location of its office in Minato City because it was preparing to move closer to these two TV stations.
Of course, how can TV Asahi, formerly an educational TV station, compare with TBS, which has dominated the ratings for nineteen consecutive years? In terms of scale and ratings, TV Asahi is obviously the weakest.
There is a folk saying that there are three strong TV stations and one weak one. The top three are TBS, Fuji TV, and NTV, and the weakest one is TV Asahi.
Therefore, almost everyone agrees that we should first strive for cooperation with TBS. TBS not only has a good ratings base, but also has rich experience in music production.
There are no secrets in the entertainment industry. Watanabe Mayumi became independent. Everyone knew that u-miz was the agency of Watanabe Productions’ second lady. So, after preparing this outline, TBS also agreed to meet with them. Details
Let’s talk.
So, after making an appointment to meet, Watanabe Wan Yumi called Kamiwahashi Shinichi and went to the TV station with him to visit.
