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157. Advance by retreat

"cbs sony?"

Watanabe Wan Yumi heard this, thought for a moment, and praised: "That's a good idea."

In 1968, Sony Corporation and Columbia Records jointly established CBS Sony with a 50% shareholding ratio each.

At that time, the industry was dominated by performing arts. As a new company, CBS Sony did not join the competition on the performing singing route and compete with other record companies that held ace cards. Instead, they were ingenious and successfully opened up the market as the first record company to get involved in idols.

By the way, the legendary idol Momoe Yamaguchi’s album is on CBS Sony.

When Shinichi Iwahashi, a complete layman, first came back from time travel, he heard that Mimi Club had signed a contract with CBS and Sony, and he had the feeling that this strange band had become rich and prosperous ever since.

But in fact, it doesn't.

Until now, every time the band releases an album, it has sold around 30,000 to 50,000 copies. Fortunately, these rich kids have huge pockets. Even if they make a mainstream debut, their mentality is not affected by sales at all and they can continue to have fun.

Iwahashi Shinichi has been extremely busy over the past year, and he and the band that first opened the door to a new world for him have only been sending New Year greeting postcards to each other. However, he sometimes calls Mari Amaya and gets information from her when chatting.

As you know, after debuting, the band is busy touring across the country.

In the 1980s when information was not developed enough and there was a lack of convenient publicity channels, record promotion included three treasures, radio broadcasts, and TV singing, plus a "three rural areas", including but not limited to clubs, citizen halls, and shopping street performances.

The poor sales of Mimi Club may have a lot to do with their style. Regardless of whether they have or not, after several consecutive albums are sold out, record companies will generally consider letting them try to change their style.

But even so, CBS and Sony still treat them with tolerance.

At that time, Mimi Club chose to sign with CBS Sony. An important reason was that the representatives sent there were friendly and promised not to interfere with their creations. They also did not ask them to cut off the seemingly useless backup dancers or change the bells and whistles like other record companies did.

Typhoon. This commitment remains valid after the contract is signed.

In addition to Mimi Club, which Shinichi Iwahashi casually calls the "performance department", CBS Sony also has Rebecca, the representative of a female vocalist and male musician band, consisting of Tetsuya Komuro, Takashi Utsunomiya, and Shoto Kigen.

The avant-garde electronic band tmwork even paid liquidated damages to poach the all-female band Princess Sprincess, which was able to create independently.

Each band has a different style and different selling points. Although most of them are not popular right now, CBS and Sony have cast a wide net to collect the styles of bands of various styles and their tolerance for various styles.

Shinichi Iwahashi wondered in his mind whether they were going to follow the same path they had taken twenty years ago, giving up on idols that were on the decline but still occupying a huge market, and focusing on the band route.

I have never disliked a record company with many new people under its belt. If CBS and Sony really wanted to focus on developing a new wave of bands, they might be able to persuade them to join this talent show.



In addition to this reason, there is another reason why Iwahashi Shinichi hopes to move closer to Sony.

In the late 1970s, Sony and Philips jointly developed CD, a new media medium. In 1982, CBS Sony, a Sony company, took the lead in introducing CD records.

The reading principle of CD is based on laser reflection. When making the master tape, it is stored in tiny pits on the aluminum plate, and then the master tape is used to press the disc. Because of this, the production process of the master tape is related to the quality of the record.

.

As CBS Sony, which developed the CD and took the lead in producing and distributing CD records, and backed by "Hardware and software are Sony's two wheels and must run at the same time", there is no doubt that Sony has a first-class CD production line.

Iwahashi Shinichi firmly believes that the future is the era of CD. Of course, the production volume of CD has officially exceeded that of traditional LP. This has already heralded the arrival of the CD era. Although there are still a large number of people who believe that the status of LP is irreplaceable, he knows

, lp will become an exclusive for music enthusiasts in the future.

Even the CD, a medium that was considered by old-schoolers to be harmful to the record market in its early days, was still beaten into pieces when it entered the Internet era, with sales shrinking year after year and record stores closing down one after another.

Because he believed in the arrival of the CD era, after Iwahashi Shinichi established his own music production company, he decided to directly skip the higher production cost of LP and join the embrace of CD. Therefore, in his eyes, CBS Sony is not only a home

Record companies are also excellent producers, distributors, and sellers.

Records are not just recorded in the studio and made into master tapes. They need to be produced by specialized producers. If you don’t have distribution channels yourself and want to sell them on a large scale, you have to entrust a large company with its own distribution network.

.

Small record companies do not have the ability to build a distribution network, so they often entrust the distribution process to large companies.

It’s hard to hold my thighs, so I’ll find a way to hold them if I can.

However, having said that, CDs have impacted tapes and LPs, MP3s have impacted CDs, piracy has impacted genuine editions, downloads have impacted entities, and finally downloads have been impacted by streaming media. Starting from 1985 when Shinichi Iwahashi came here, the next three years

Ten years of development and change are unprecedented in speed.

Living in this era, sometimes when I think about it, I feel like I am standing at the starting line.

I just don’t know what role I will play if I decide to enter the music industry and start from a music production company. Is it an ordinary practitioner under the tide of the times, a beneficiary of a certain period, or...

Can I leave my name in it?

Although Iwahashi Shinichi knows things about the future that others don't know, his own future is still "unknown". This understanding makes him full of expectations for everything he has to do now.

After the dice is thrown, no one knows what the number will be until it stops.



In addition to CBS Sony proposed by Shinichi Iwahashi, Watanabe Wan Yumi is not opposed to wooing Warner Pioneer as well.

The previous Women's Rock Music Festival allowed Warner Pioneer to sign several underground bands. However, in comparison, Warner Pioneer lacked experience in producing bands. Previously, Shinichi Iwahashi's band almost signed with Warner Pioneer, but at that time it was

Negotiations were conducted on the premise that Shinichi Iwahashi would control the band's musical style.

Now, Watanabe Manyumi sees other possibilities and believes that Warner Pioneer's lack of experience may be beneficial to Iwahashi Shinichi.

Because Warner Pioneer lacks experience in producing bands, it needs to listen to opinions from all parties during production. As its voice increases, it will be able to get more unexpected things.

When it comes to choosing a suitable record company, strength is not the first priority. The most important thing is whether it fits with your plan. Otherwise, you will not be a partner, but you will be in big trouble.

Now in 1987, both law firms and record companies are in a state of "coexistence". The big law firms are powerful but not monopolistic, and the small record companies occasionally make mistakes and earn a piece of the pie.

The golden age of television has arrived, but the record market has been declining year after year. Opportunities are increasing in some places and decreasing in others.



Watanabe Wan Yumi not only called out Shinichi Iwahashi when she went to TBS to meet the producer, but she also called him out when she went to visit Amuse's Ohori Yokichi.

"You are also a partner." She said plausibly.

Iwahashi Shinichi did not object to following her around. Rather, this process of running around also gave him the opportunity to expand his network of contacts. Although he did not become Watanabe Manyumi's subordinate, some kind of

To a certain extent, Watanabe Manyumi, who calls Kamiwahashi Shinichi in everything, is still cultivating him.

It's hard to find a confidant, and it's even rarer to find a comrade who can move forward as a three-legged partner.

The road to get started is the hardest, and Iwahashi Shinichi knows this, so he cannot help but be grateful to Watanabe Manyumi.

When contacting Amuse, Osato Yokichi readily agreed to the meeting. Not only that, when Watanabe Manyumi said that the person who went to visit also included Iwahashi Shinichi, Osato Yokichi said to her on the phone: "

I welcome you."

Watanabe Manyumi conveyed this sentence to Shinichi Iwahashi intact, and said with a smile: "Your previous efforts were not in vain."

This was the truth, and Iwahashi Shinichi accepted it calmly.

The two of them took the plan with them and went to Amuse's office headquarters in Daikanyama to interview Ozato Yokichi.

When he previously participated in the music festival, Osato Yokichi was not shy about admiring Watanabe Manyumi and Iwahashi Shinichi in front of his wife. In his eyes, the person who inherited Watanabe Shin's spiritual mantle was Watanabe Manyomi. Now, knowing her

After becoming independent, Yokichi Osato didn't say anything, but he was happy for her in his heart.

In contrast, it was the manager who planned the music festival who chose to set up a music production company, which surprised Ohorychi even more.

Yokichi Ohato, who started from scratch, knows best the difficulty of starting a business. At that time, he had no choice but to accept funding from Bruning's president, Ikuo Shufu. As a price, Amuse lost the copyright of Southern Star's songs in the early stages of their debut.

Although the firm has now grown and grown and has separated from the bruning department, Ohori Yokichi has never forgotten the embarrassment of the past.

After saying hello and skipping the small talk, Watanabe Wan Yumi explained the plan for this draft to Osato Yokichi. Just after listening to the introduction, Osato Yokichi said very directly: "Sounds good, I'm quite interested.

of."

I thought I would implicitly practice Tai Chi, or test each other out before expressing my stance, but such a straightforward attitude is not very Japanese style. This may be due to the fact that Yokichi Ohri has been yearning to go overseas since he was young, and he himself is not that kind.

“Related to”.

"Actually, I have been thinking about this issue since I participated in the production of the music festival last time." Yokichi Ohri said, "I also feel the band enthusiasm for Walker Paradise. Next, the band will definitely do something great."

"This is not only the choice of the public, but also the choice of the market. It has become difficult to launch popular idols, and record companies and agencies must start to think about changes. Next, they must introduce new trends that will replace them."

Yokichi Ohari said this without much pause, and it seems that he has indeed considered it, "In an era when even ballads seem to be outdated, it is obvious that enka cannot be revived. After thinking about it, it is still a band."

"Amuse started out with music. In recent years, many actors have signed contracts, but the fundamental music policy cannot be shaken." Yokichi Osato said, "This project has good feasibility. If we can take advantage of this opportunity,

It wouldn’t be a bad idea to sign a few new people and participate.”

"Although nowadays, the means of discovering new talents are becoming more and more abundant, but the immediate ability to debut after gaining popularity in the program and a little polishing, TV talent show still has its charm."

Yokichi Ohsato's meaning is very clear, if new recruits with immediate combat power are allocated, then they will participate.

At the beginning, he did not leave because he fell out with Watanabe Productions, but because he wanted to be independent because of different ideas. Later, in the planning of the music festival, they came together because of the common ideas. Now, Watanabe Manyumi brings a talent that can impress people.

When his plan came forward, Yokichi Osato had no reason to reject it.

As for whetting one's appetite, it is just an opportunity in front of him, not a fruit that is about to ripen. Yokichi Osato is not superficial enough to play tricks on things that cannot be realized.

Ohori Yokichi's happiness made Watanabe Mayumi and Iwahashi Shinichi feel reassured.

However, before he could feel reassured, Yokichi Ohato suddenly turned the topic over to Shinichi Iwahashi, who had been supplementing the work just now, "Iwahashi-kun, you opened a music production company, right?"

"Yes."

"Then, let me ask a question." Yokichi Osato said, "This time, Watanabe-kun's u-miz is to discover new talents in this draft. What is your production company planning to get?"

"Get the production rights, President Osato." Shinichi Iwahashi replied.

"Watanabe-kun just introduced that you have to compete for five consecutive rounds, that is, you have to win five rounds in a row to get a record company contract. The threshold for debut is set very high."

"Yes."

"To be honest, the record company will not take it lightly for a band that has won five consecutive championships. Then, why will your production company get the production rights of the winning band that signed with the record company?" Yokichi Ohori looked at it.

He said, "When the time comes, it will be bad if we use a bamboo basket to fetch water."

"Moreover, an excessively high winning threshold will also dampen the enthusiasm of participants." Yokichi Ohri reminded.

"That's right." Iwahashi Shinichi admitted.

"President Osato, you asked me how to get the production rights," he slowly explained, "So, what if I don't want the winning band's production rights?"

"Oh?" Ori Yokichi was a little interested.

"This should be answered together with your mention of the high threshold for winning." Shinichi Iwahashi said, "If the threshold for winning is high, we need to increase the enthusiasm of the participants in other places."

"tell me the story."

"As long as I win the championship for one week, even if I am eliminated in the second week, I can still get a chance to make the winning track from the show into a single, how about that?"

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