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022. Prosperity and decline

"This joke is boring enough." Shinichi Iwahashi said.

"Really? I think it's quite interesting." Yoshida Miwa turned her gaze from the inside pages of the magazine to him, "But if I were walking on the streets of Ginza on the day of the typhoon, I would be one of the other nine people."

Compared to the joke in the magazine that poked fun at idols, Shinichi Iwahashi felt that Miwa Yoshida's speech was funnier.

However, if a billboard falls and hits ten people, one of them is an idol's joke, and it is also a reflection of reality.

These days, almost one idol appears every day. When they debut, they use the banner of "Kikuchi Momoko Sister" to blatantly gain popularity. They quickly release a single to test the waters. After there is no splash, they quickly disappear, and the cycle starts over and over again.

Even so, the agency seemed to be running a dream bubble machine, and the girls jumped in one after another to use it as raw materials.

The word idol refers to artists who use their own charm as their selling point. In other words, they have no professional skills and use themselves to please the audience.

Although idols sing and act, they are neither singers nor actors. Rather than saying that they are "amphibious", given RB's entertainment ecology, it is better to say that they are not accepted by either side and are in such an isolated state.

Profession.

"Iwahashi-san," Yoshida Miwa suddenly asked him, "do you think there will still be an era of idols in the future?"

"I don't know." Shinichi Iwahashi answered honestly. After thinking for a while, "Anyway, idols will never disappear, just like even though this is the era of idols, other music styles have not stagnated."

This is very valuable. During the heyday of idols, musicians in other fields and styles never stopped. And every step these people took in a down-to-earth manner took root one after another.

seed.

"Actually," Shinichi Iwahashi hesitated, "I always feel that now is the time when idols are at their most powerful."

In other words, it has reached the peak of prosperity and decline.

When Iwahashi Shinichi first started to understand the current situation of RB pop music, he was so impressed by this idol that he felt that being a manager for Miwa Yoshida was a hard mode. But as he learned more about it later, he didn’t know if it was true.

I'm overthinking it, and I just feel like I see some shadows that have been temporarily ignored in the brilliance of the idol's heyday.

He was a time-traveler who didn't know much about RB pop music. After reading up on music history, he came to this conclusion. If the person opposite was Yoshida Miwa, he would never mention this to anyone else.

"Can you tell me?" Yoshida Miwa's interest was aroused.

She has never considered this. In terms of music, she certainly has extraordinary talents, but these talents do not include her ability to judge the market. In other words, Yoshida Miwa is a pure artist.

"That's far away. First of all, Yamaguchi Momoe-san's retirement..."

Miwa Yoshida smiled and said: "You actually have to start from such a long time ago?"

"If I wasn't worried that you would be bored, I originally planned to start with "Star! The Birth" and give you my reflections on reading these days." Iwahashi Shinichi's tone was not a joke.

"'Star! Birth'," Miwa Yoshida said, "it ended two years ago."

Two years ago, in 1983, this program, which started broadcasting in 1971 and gave birth to the three original idols, Yamaguchi Momoe, Sakurada Junko, and Mori Masako, and established the idol trend in the following ten years, officially came to an end.

closed the curtain.

From its launch in 1971 to its end in 1983, this program attracted 600,000 girls to sign up. Among the girls who successfully debuted were the "Three Groups of Flowers" and Yamaguchi Momoe, who was first called "idol" by the media.

, Sakurada Junko, Mori Masako, and also members of the "Flower 82 Group", Nakamori Akina and Koizumi Kyoko, who were the final glory of this show.

But more importantly, there are the "shooting stars" who briefly graced the entertainment industry but then quickly disappeared.

To talk about the birth of this program, we must first mention a man named Watanabe Susumu and his Watanabe Pro Agency. However, "Star! Birth" was not written by Watanabe Pro, but to fight against Watanabe Pro

Just born.

Watanabe Shin was originally the bassist of a band called Six Joze. When jazz was briefly rising in rb, their band was quite famous at the time.

After the jazz craze subsided, Susumu Watanabe and his wife Misa Watanabe founded Watanabe Pro Agency to serve as agent liaisons for the band and gradually became a well-known figure in the music industry.

The relationship between television and entertainment should also be explained here.

rb began to broadcast television in 1953. By 1960, there were 15.15 million televisions across the country, and television programs suddenly became a very popular entertainment.

In 1964, the Olympic Games were held in Tokyo. In order to watch the Olympic Games, the number of televisions increased significantly. The television era officially arrived.

Some past entertainment rules were broken because of this, and what Pro Watanabe did was to set new rules.

The start-up period of Watanabe Pro happened to coincide with the start-up period of the TV station. The producers of the TV station invited the already famous singers of Watanabe Pro to participate in the program. Watanabe Pro also took the opportunity to participate in the production of the TV program, becoming one of the most famous singers at that time.

The largest firm in the country.

The energy is so great that it is equivalent to pro Watanabe having the final say in most of the rb entertainment industry.

After securing the top spot, Watanabe Pro's attitude became tougher. Later, because Watanabe Pro produced programs for TV Asahi and Nippon TV (RB TV) at the same time, the two programs competed for ratings, which offended

After losing their first partner, Japan TV, the two families turned against each other.

Ritv took a breath and felt that the TV station could produce great programs without relying on Watanabe Pro's singers, so it began to plan a program to compete with Watanabe Pro.

At this time, another unknown firm, Horipro, took the opportunity to move closer to Japan TV. So, in 1971, the talent show "Star! Birth" was born.

In this program, the girls first pass the audition to get the opportunity to enter the studio, and then they are scored by the public judges and instructors on the spot. After entering the finals, the representatives of the agency in the audience hold up placards to bid, and after mutual selection

The format of determining final ownership is quite familiar, isn't it?

In his previous life, Shinichi Iwahashi sometimes wondered why talent shows in China and South Korea were so popular, but RB, which is across the sea, had never heard of such a show. Now I know that it’s not that they don’t do it, but that it’s this kind of show that has been done for dozens of people.

I played it years ago.

In short, starting from this show, Horipro, which signed Momoe Yamaguchi, turned around in one fell swoop. Other agencies also benefited from it and signed many new people. The dominance of Watanabe Pro's family was broken.

After that, all the backwards came to attack, and the former leader was finally left behind, and he was no longer the same as before.


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