Generally speaking, for TV stations or newspapers and magazines, advertising revenue accounts for a large part of their income sources.
If there are no advertising fees, then it will be difficult for the media to sustain itself.
However, these media themselves are restricted and cannot directly trade with customers who need to publish advertisements. Therefore, an agency must be set up in the middle to communicate with interested companies and create advertisements for them, and on the other hand, purchase
Arrange advertisements during the advertising time of TV stations, or in the pages of newspapers and magazines. This is the so-called advertising agency.
And Dentsu is the industry leader among advertising agencies, and it is still the kind of super boss that even from the second to the 18th, there is no way to shake it.
In Japan, Dentsu has extremely terrifying influence, especially in the entertainment industry.
As the largest advertising agency, Dentsu is deeply trusted by large companies. Dentsu has close relationships with large companies and controls the flow of their advertising fees. The media relies on advertising fees to survive, so it controls the flow of large companies.
Dentsu, where most corporate advertising dollars go, has become the bread and butter of the media, forcing the media to act according to Dentsu's face.
For the entertainment industry, the media is their only stage. Therefore, Dentsu has a terrifying influence in the industry, and it is not an exaggeration to say that it is the "mastermind" of Japan's entertainment industry.
And the identity of the mastermind behind the entertainment industry is just an ordinary one among the huge influence of Dentsu.
In a large enterprise like this, there are two types of people who can work in it. One is the official generation and the rich generation with good backgrounds. This is also a common problem in Japanese enterprises. In addition to the rank of seniority, there are also a lot of people who come in through the back door.
A well-off and well-connected household. This group of people have an easy job after joining, mostly to gain connections through seniority.
Of course, Dentsu does not have a habit of raising idle people. The purpose of admitting these entrepreneurs, high-level executives of TV stations and publishing houses, or the children of Zheng Zhi's family to work is precisely to deepen ties with all walks of life.
And this group of officials and rich people are not just looking for a place to hang out. They use Dentsu as a social stage to develop their own relationships, allowing people in the upper class to be closely connected and guarding the barriers of Japan's upper class.
In addition to these officials and rich people, the other part is the real people recruited to work. After joining the company, you start from the basics. While enduring the difficulties from your boss, you also endure the huge difference between you and the colleagues who came in through the back door.
Salary, climb up step by step.
Either you will be eliminated under the wheel and be crushed to death, or you will climb up and become a so-called "dentsu man", with money, status and beautiful women coming to you.
Especially because of Dentsu's special relationship with the media industry, pleasing Dentsu's man has become a way of promotion for some unknown female artists. If they are willing to do so, they will become the little bugs that are eaten on this Internet.
As for whether there will be any reward after being swallowed, that's another matter.
"A Dentsu man is either domineering or has a messy relationship."
In view of the consistent impression of Dentsu as a company, Iwahashi Masako's boyfriend either has a rich background or has worked hard all the way. Iwahashi Masaaki has a bad impression of Dentsu employees, even if it is his daughter who is looking for him.
coming object.
"I think my sister's boyfriend is not the kind of person you think." Iwahashi Shinichi said after considering his words.
This is not to speak favorably for this future brother-in-law whom I have never met, but simply out of my impression of Iwahashi Asako's usual behavior. As a sister, he knows what she wants better than anyone else, and she will never let herself
Falling into an unseemly situation.
"Anyway, it was Asako's choice anyway." Iwahashi Chiyo's reaction made Iwahashi Shinichi realize that his mother had the same view as him.
Iwahashi Masaaki didn't say anything. On the TV, the Red and White Song Festival came to an end. As the finale, the female singer Wada Moriko appeared. She stole the show at the party this year. Not only did she serve as the finale, but she was also the host of the red group.
people.
Iwahashi Masaaki watched her performance and muttered: "How long has it been since Wada-san released a best-selling song?"
"I don't know," Chiyo Iwahashi said, "It feels like he was from a long time ago."
Wada Moriko, who debuted in 1968, is a bit outdated even to people who have experienced her youth. But she has qualifications and fame, and her status is constantly rising, so she naturally became a member of the Kohaku Utakara Party list.
One member.
Having said that, the matter of seniority was reflected even at the Red and White Song Concert.
…
This year's Red and White Song Festival ended with the victory of the Red Group.
As the host of the red team, Wada Moriko took over the banner symbolizing victory from the NHK station director. It was a very beautiful night.
On the TV screen, the singers who attended the Red and White Song Festival collectively took the stage and began to sing the Japanese version of "Hotfly Light".
Masaaki Iwahashi yawned, "I can go to bed now."
Since they were young, the couple has not been in the habit of visiting shrines all night long. Instead, they would choose to avoid the peak crowds and go to a shrine near their home at a leisurely pace.
From this point of view, it can be regarded as "one family does not enter the same house".
Shinichi Iwahashi, an outsider, is even better. He doesn't even visit the shrine during the New Year.
I'll take a long nap at home and sleep until noon... Anyway, what I'm eating is the food box my mother Chiyo bought before the New Year... That's what I originally planned.
As a result, at eight o'clock in the morning, he was woken up by the crickets chirping on the pager.
I went downstairs in a daze, and when I called back, it was Miwa Yoshida.
"Happy New Year, Shinichi-kun"
New year brings new atmosphere, but Miwa-chan’s energetic voice remains the same every year.
"Happy New Year." Shinichi Iwahashi said sleepily.
Miwa Yoshida sounded in a good mood, "Could it be that you haven't woken up yet? Shinichi-kun."
"Aren't you going to the shrine today? Remember to drink Tusu wine when you come back." Miwa Yoshida has perfected her two magical skills of pretending to be stupid and climbing along the pole.
"When will Shen Yi-kun come back?" She immediately jumped to a new topic.
"I'll go back the day after tomorrow."
"I won't go back until the fifth day. I haven't seen my friends in Hokkaido for a whole year, and we made an appointment to play together." Yoshida Miwa said, "By the way, Shinichi-kun. I have prepared a gift for you."
"King crab, cantaloupe, or White Lover?"
"It's a beautiful thought." Yoshida Miwa said with a smile, "Anyway, you will know when the time comes." After she finished speaking, she immediately showed her fox tail, "By the way, remember to prepare a return gift for me."
"I know." Shinichi Iwahashi raised his forehead, "I don't really want your gift..."
"Then, let's make this decision!"
Yoshida Miwa made the final decision and hung up the phone happily, saying that she was going to the temple soon.
After hanging up such a chaotic phone call, Iwahashi Shinichi's sleepiness also disappeared amid Miwa-chan's New Year's bombardment. He simply washed up and walked into the living room.
"Happy New Year, father and mother." He wished his parents happy New Year.
"Happy New Year, Shinichi." Shoaki Iwahashi asked him to come over and sit down. Chiyo Iwahashi poured a glass of Tusu wine and brought it to him, "Have a glass of wine. The new year has begun."
"Tusu wine is different from other wines. Younger people drink it first." Iwahashi Masaki said, "However, my mother and I have spent the past two years together... two old guys."
Masaaki Iwahashi drank the wine in the glass, then stretched out the glass and said, "Give me another glass."
Chi Iwahashi poured the wine for her husband and stood up, "I'm going to cook rice cakes."
While he was sitting, the pager on Shinichi Iwahashi rang again. He got up to answer the call. It was an acquaintance he was dealing with in Tokyo.
After eating the rice cake, Shinichi Iwahashi changed his clothes for going out and greeted his parents loudly, "I'm going for a walk."
On this day, no one will come to the door, and I will not visit the door. Although it is the Chinese New Year, Japan is still different from the Rabbit Country.
Walking outside alone would seem boring if there is no destination. Shinichi Iwahashi walked outside for a while, and when he was almost home, his pager rang again.
Anyway, it was only one street away from home. After he got home, he first looked for the phone.
When the call was connected, it was Okada Yukiko.
The little girl returned to her hometown in Nagoya with her mother before the New Year. When the New Year came, she would definitely call him on the first day of the New Year to say New Year greetings. She was very polite.
During the busiest period at the end of the year, she had no work and only attended a few large-scale singing shows. After the New Year, she only booked a few important idol party shows.
These days, male and female idols are often brought together by TV stations to do programs, such as a class reunion of idols who debuted in a certain year, something like this.
By April this year, Yukiko Okada's contract with sunmusic will officially end, and she will officially retire from the entertainment industry and become an ordinary person.
To this end, sunmusic planned a retirement concert for her at the end of March to bring her idol career to an end.
As for the final curtain call, it is Yoyogi Daiichi Gymnasium.
"Can you go to my show then?" Yukiko Okada asked, "If you go and start issuing tickets later, I will send the tickets to your company."
"Of course I want to go." Iwahashi Shinichi promised her.
…
"Noriko-chan has done well since her debut, Mizoguchi-san is also relieved."
Yukiko Okada told him these trivial matters, not that she mentioned it suddenly, but at the end of last year, Noriko Sakai won the Best Newcomer Award at the Music Awards, and as a newly debuted singer, she was highly recognized.
After the Okada Yukiko incident, Mizoguchi Noburo fell in love with Sakai Noriko and had high hopes for her. At this time, her debut was going smoothly, and Okada Yukiko was also happy for her, or in other words, for Mizuchi who was kind to her.
Noburo Guchi is happy to have once again found a future star.
A new generation replaced the old, and when Okada Yukiko gradually retreated to the second line, the resources originally placed on her began to transfer to Sakai Noriko. Because of this, Sunmusic will strongly support Sakai Noriko and hope that she can surpass Okada Yukiko as soon as possible.
After retreating, SunMusic lost its market.
Speaking of which, the reason why Okada Yukiko was suddenly pushed to the forefront at that time was because Matsuda Seiko suddenly announced that she would get married and have a daughter and temporarily stop working. Things in the entertainment industry are like this, and some people
When someone advances, someone retreats; when someone retreats, someone immediately steps up to support him.
"By the way, Iwahashi-san." Before hanging up the phone, Okada Yukiko said to him, "Yesterday's Record Awards, Akina-san won the third consecutive championship."
"I know," Shinichi Iwahashi smiled, "I also watched the live broadcast last night."
"As expected of Akina-san, you are so awesome!"
Okada Yukiko was as excited as if she was the one to win the grand prize.
After hanging up the phone from Yukiko Okada, Shinichi Iwahashi finally took a break. Walking into the living room, Chiyo Iwahashi said to him, "Shinichi's phone calls have been constant since early morning. He is quite busy."
"His job is to communicate with others." Masaaki Iwahashi said slowly.
In his third year in Beijing, his son opened his own production company. Despite this, when he returned home, Iwahashi Masaaki hardly asked him about his work.
"Speaking of this, I was chatting with Mrs. Ueno next door a while ago, and I heard her say that the lead singer of a band called Begin in Band Heaven is a very kind young man."
Chiyo Iwahashi, who was reading a magazine, added that it was not because he didn't care about his son's career.
After hearing what she said, Shinichi Iwahashi thought of the shy face of Begin's lead singer Higa Eisho, and felt that it was not strange that he would be supported by an older housewife.
While thinking about it, I heard Chiyo Iwahashi chuckle twice.
"What's wrong?" Masaki Iwahashi asked.
"This comic is really interesting." Chiyo Iwahashi said, "It would be nice to have a daughter like Maruko-chan."
"What little balls?"
"This," Chiyo Iwahashi raised the magazine in her hand, "is a manga called "Chibi Maruko-chan". The author is also from Shizuoka, and the background of the manga is also Shizuoka. It looks very familiar."
"Chibi Maruko-chan?" Shinichi Iwahashi thought.
"Yes, it's a comic serialized in "Ribon". This was a joint issue released last week, but I was too busy before the Chinese New Year, so I haven't read it yet." Chiyo Iwahashi said.
"Just because of this, I am already an old woman, but I still buy girls' comics magazines as if nothing has happened." Masaaki Iwahashi teased his wife.
Chiyo Iwahashi was too lazy to answer, so he said that the couple couldn't even quarrel.
However, for Iwahashi Shinichi, when he heard the name of this comic, the first thing that came to his mind was... crackling?
Speaking of which, when did Chibi Maruko-chan begin to be animated?
As he was talking, Shinichi Iwahashi's pager rang again.
Iwahashi Masaaki looked at his son and joked: "Here you go again, it's a rare trip home, but Tokyo keeps calling you."
Masaaki Iwahashi had a special speaking skill, which was to speak in a serious and cold-blooded way. Shinichi Iwahashi broke into a cold sweat and stood up to answer the phone.
This pager was called by Akina Nakamori.
After exchanging contact information, Iwahashi Shinichi never dialed this number, and Nakamori Akina never dialed this number.
After the call was connected, she said on the other end: "Happy New Year, Iwahashi-san."
