In the evening, Shinichi Iwahashi entered the backstage of the Japan Youth Center from the related passage.
Not long ago last week, he had just arrived at the Youth Center, and he also entered the backstage directly from the related passage. Therefore, walking this way now felt extremely familiar.
Even so, I came to the Youth Center for two consecutive weeks for two completely different things.
Last week, Band Heaven's New Year's special program was held here. As a producer, Shinichi Iwahashi naturally came to make an appearance. But this time, although he still came here as a producer, it was for Chisato Moritaka.
concert.
After taking over the task of producing a single from Chisato Moritaka, one of the plans included a concert.
For newcomers, publicity is indispensable to increase their popularity, but concerts are necessary to consolidate fans. Especially concerts in small venues, because the venue is small and the distance between the audience and the audience is small, making it easier to interact. These are the "enhancement of feelings"
important matters.
While the first single was being produced, preparations for the concert were also going hand in hand, and the concert venue and ticket purchase information was included in the single in advance.
Of course, the second single released immediately came with this small piece of paper as a bonus, and was advertised on TV and in record stores as part of the promotion plan for the second single entrusted to Genzo.
.
Nowadays, as a fan of an idol, before entering the venue and calling the idol with a light stick in his hand, he has to make a real phone call first.
For a concert involving a popular star, it is not uncommon for the number of phone calls to purchase tickets to be overwhelming.
A total of three concerts have been prepared. The two concerts that have already been held were all small venues with less than a thousand people. Even the Youth Hall, the last concert today, can only accommodate about 1,300 people.
The cost for a small idol to hold a concert in a small venue is not high, and it is relatively easy to prepare. If it is a large-scale concert with tens of thousands of people, it cannot achieve such high efficiency anyway.
Chisato Moritaka is not a popular idol. When he was given to Shinichi Iwahashi, he was an unknown little idol thirty times more miserable than he is now. During the preparation period, the record company had no idea whether the three concerts could be filled.
Put a question mark.
When transferring the production rights to Genzo, Warner Pioneer still had the attitude that it might as well give it a try. After all, Genzo was an unknown company. Although Shinichi Iwahashi had made a feasible plan, he had never produced a successful one.
The singer who takes action is still an armchair strategist.
Chisato Moritaka's first single released through Genzo, the response has improved to a certain extent compared to before. Warner Pioneer, although they are not overjoyed by this, at least they feel that they did not entrust the wrong person.
But when the second single was released, thanks to the east wind of Christmas, the sales of the single doubled compared to the previous one, and things began to change.
From Yumi Matsutoya's "Lovers are Santa Claus" to "Christmaseve" by Tatsuro Yamashita, it is natural to listen to a song with a Christmas atmosphere at Christmas.
As soon as December enters, people who walk into a record store will see a single on the shelf with a cover featuring a beautiful girl wearing a Santa Claus suit or a mini skirt. Even if it is just to get some luck, they will have a thought.
Listen and see your ideas.
In addition, the contract signed with Shunji Iwai and the music video commissioned from him also played a role.
This method of relying on seasons for promotion has been very effective in promoting Chisato Moritaka's single.
Of course, with the success of her first single, Chisato Moritaka's record company and agency arranged a higher-grade singing program for her, which also increased her exposure opportunities.
A two-pronged approach and the combined efforts of both parties brought a slight turn of events for Sentaka Chisato.
The music is good, the lyrics are good, and the exposure rate increases. In addition, after going on stage, the Chisato Moritaka that the audience saw on TV is not only not "cheating" but also compared to the girl seen on the album cover or the music video.
The image is actually better.
Meeting the audience's expectations is a science, and it is not easy to achieve good results.
But there is no doubt that as long as you can meet the audience's expectations, the audience will not let you down. On the other hand, if you consume the audience's expectations, you will only suffer backlash and retribution in the end.
Don't treat the audience as fools, this is something that people behind the scenes must keep in mind.
Chisato Moritaka on the record cover looks so healthy, beautiful and energetic. Chisato Moritaka on TV has a beauty that is not inferior to static. So, is Chisato Moritaka in real life as beautiful as the record cover and as seen on TV?
It was such curiosity and expectation that the public picked up the phone and dialed the concert ticket sales number.
When the second single was delivered to the printing factory, Warner Pioneer was still worried that the tickets for these three concerts would not be sold out. Not only were the tickets for the first two concerts sold out, but the number of people at the youth hall was slightly larger.
, all tickets are sold out.
Not only that, when the concert started, the stage lights dimmed and then came back on, the moment Chisato Moritaka stood on the stage wearing a miniskirt like the one on the record cover or the singing uniform on the TV show, she fulfilled her expectations and was even attracted by it.
The over-the-top audience was still not satisfied with cheering for her at the time, and even called Warner Bros. to ask for an additional performance.
Concerts are an excellent way to drive record sales, and Chisato Moritaka is no exception. While the concert was successfully held, the sales of two new singles also experienced an increase.
The list statistics of record sales only count the top 100, so if the sales increase is not explosive, it is not easy to be reflected on the list. Moreover, various media are now mixed and sold, so it is not very convenient to count.
However, the data available to record companies is more detailed.
And after the data is obtained, the team currently responsible for her will analyze it and make appropriate adjustments.
Judging from the charts alone, the first single handed over to Genzo by Chisato Moritaka did not rank on the charts. Although the second single entered the charts, it did not appear to be ranked in the 20s or 30s.
powerful.
However, judging from the record company's data, her sales have been growing, especially during the concert period.
The public has to look at the published rankings to know who is the popular singer now.
But for record companies, they make judgments based on the data they have.
Although Chisato Moritaka did not take off with these two singles, it is obvious that the results of the two singles are better than the other, and her popularity is getting higher and higher. The route she is taking now is the right one.
It was also right to choose to outsource her to genzo.