The ratings of 20.2 means that the program itself has been a great success.
A period before the late-night show actually achieved ratings comparable to those of the prime time show. No wonder Watanabe Mayumi was very excited. Even Iwahashi Shinichi felt excited after learning about this number early in the morning.
If it weren't for the surprising number, he wouldn't have subconsciously guessed what Watanabe Wan Yumi wanted to say after receiving the call.
With the amount of effort they put into this show, it was only to be expected that they would have the same reaction.
In his heart, after learning this number, he also wanted to share the joy of victory with someone.
There is no doubt that Watanabe Manyumi is the perfect person to share this with. This program was produced together with her. Without her help and the two of them running around, this idea would not have been realized.
Reality.
As soon as the ratings passed 20, the ratings immediately jumped up. Not only did it crush the competing programs of Fuji TV, but it was also an impressive figure among the major private broadcasters. TV Asahi was afraid that
Laughter blossoms.
The TV station is the bread and butter of the office. If you have a harmonious relationship with the TV station, the benefits are self-evident.
However, after sharing the joy, as the people who took the lead in producing the program, there were still two questions before them.
When there are no ratings, you want ratings. Once you have ratings and enough popularity and reputation, the question becomes how to stabilize the ratings.
In addition, another question is how to convert ratings into higher attention.
From beginning to end, when they decided to produce this show, Shinichi Iwahashi and Wan Yumi Watanabe did not just want to make a variety show with high ratings.
The real reason that attracted the agencies and record companies that got involved later was something other than ratings, which was how to grow phenomenal popularity on the soil of this band.
This is the key to maximizing the significance of this project.
To realize this, we have to look at the subsequent development and planning of the bands who came out of the show. Why "Star! Birth" is a super-national idol talent show, because at the beginning of the show, "Three Flowers" were launched
Group".
When Yamaguchi Momoe is killing everyone in the music world, no one will forget that she is the idol who came out of "Star! Birth".
After chatting on the phone for a while, Watanabe Wanyumi's secretary came to remind her of the meeting. Then she said to Iwahashi Shinichi, "See you later."
…
Hearing good news early in the morning can make people feel happy and energetic throughout the day.
In the afternoon, Shinichi Iwahashi went to TV Asahi. When greeting each other, both the production staff of TV Asahi and the representatives of the agency and the record company were very cordial to Shinichi Iwahashi.
It seems that the 20.2 ratings not only cheered up Shinichi Iwahashi and Manyumi Watanabe, the two people who are waiting to make a living from the band, but also everyone who participated in the show.
Watanabe Wan Yumi arrived early today, and when Shinichi Iwahashi came over, she had already sat down at her seat.
In the morning, on the phone, the two of them shared their joy with each other. On such an occasion, it was just a nod of greeting in a business-like manner.
Only after Iwahashi Shinichi also sat down and exchanged glances, looking at her energetic eyes, the joy he felt on the phone in the morning became clear.
The meeting has not officially started yet, but the conference room is very quiet, with few people talking to each other. Despite this, there is a positive atmosphere flowing in the air, and people know that this is the production team of a popular program as soon as they enter.
What are the characteristics of popular program production teams?
The relationship between production staff may not be harmonious, but there must be an efficient and positive atmosphere during meetings.
On the other hand, in order to avoid being affected by low ratings, a program with extremely poor ratings will pay special attention to the relationship between the production staff, and the "family" atmosphere in the production team will be stronger.
Regarding this point, it is actually similar to the situation where everyone performs their own duties in a highly efficient place, and a third-rate workshop likes to have a corporate culture where everyone loves each other and the employees are brothers and sisters.
…
After the producer of TV Asahi, who was the last to arrive, sat down in his seat, the meeting officially began.
"First of all, the average ratings of the last episode were 20.2. This is the result of everyone's joint efforts. Thanks to everyone here. Congratulations."
As expected, what the TV Asahi producer said at the beginning was about ratings.
Previously, when it was 13.7, TV Asahi was already satisfied that it had achieved its expectations and wanted to just stick to it. What's more, now that it has broken through 20 in one go, it is impossible not to be excited.
After the producer said this, everyone present applauded.
Immediately afterwards, the producer said that as a celebration of the ratings exceeding 20, a celebration party will be held at the expense of the TV station producer, and the time will be Wednesday night.
After announcing the good news that everyone present already knew, the producer went on to announce the list of record companies and agencies that are willing to participate, as well as the advertisers that are willing to sponsor.
Although it is still January, it is still very early before the TV station adjustment period in April, but programs have never been adjusted until just before the deadline. The fate of most programs has been decided in January, whether they are suspended.
, or adjust the playback time.
The play time of the band Paradise remains unchanged, still at 11:20 on Saturday night.
For such a program, this kind of half-prime and half-late-night period is just right. It will not be affected by the late time when the audience has gone to bed, and there is no need to adjust the content to cater to the prime time period. Even now that the atmosphere is generally unrestrained,
If the prime-time movie goes too far, the audience will still be bombarded with complaint calls.
Although the time period remains unchanged, the composition of sponsors will need to be adjusted.
The rising ratings have led to an increase in Dentsu's evaluation of this program. Dentsu believes that only when the program has a future can the program truly have a "money path."
Why is it said that Dentsu is the mastermind behind Japan’s entertainment industry?
That's because Dentsu not only controls the whereabouts of most corporate advertising dollars, forcing television stations that rely on advertising dollars to bow to them. At the same time, another of Dentsu's businesses is the statistics of television station ratings.
In front of Dentsu, everything about the TV station was exposed. The man behind the scenes controlled the TV station from all directions and made the TV station obey their orders.
After the good words at the beginning, the serious topic comes next.
For the program team, 20.2 is not a successful ending, but the beginning of a new challenge.
It is still the beginning of a quite difficult challenge.