This method of publicity can be regarded as a quite satisfactory proposal, and indeed there is nothing novel about it.
The key point is actually the sentence emphasized later that the advertisement will be broadcast during the broadcast period of Band Paradise.
The band that came out of Band Heaven advertised their debut song during the broadcast of Band Heaven, and the audience who watched the band win the championship were bombarded with single advertisements while watching the show.
There is no relationship more suitable to be exploited than the relationship between the band who came out of the show and the show audience who watched the band win the championship.
When Iwahashi Shinichi mentioned this, the people at CBS Sony looked around for a moment, exchanged opinions, and then recorded this.
Afterwards, Kazuo Hirai, the representative, said: "This method of singing is very safe and you can give it a try."
"It may sound like boasting, but" Shinichi Iwahashi said modestly, "The reason why I specifically mentioned this method of promotion is because this song is very suitable for broadcasting as a commercial song. What do you think?
?”
Shinichi Iwahashi particularly emphasized that "it is suitable as a commercial song".
"That's true." When he said this, Hirai Kazuo did not communicate with the people at CBS and Sony, and replied without thinking.
"If this song were to be used as the theme song of a TV series or movie, I might hesitate and feel that it lacks a sense of narrative. However, as a commercial song, this bright and straightforward expression is indeed a good one.
An impeccable piece of music.”
After Hirai Kazuo expressed his thoughts, he exchanged glances with his colleagues from CBS and Sony, and responded: "As for Iwahashi-san's proposal, we will take it seriously and seek suitable cooperation partners. To be honest, DreamseTrue has not been seen for a long time.
Strong players will definitely do their best to choose large advertising companies for cooperation."
Maybe it was because the person he was facing was Shinichi Iwahashi, and he knew that roundabout words were meaningless, but Hirai Kazuo was extraordinarily straightforward and spoke clearly.
This kind of straightforwardness adds a bit of sincerity.
After receiving such an answer, Iwahashi Shinichi was quite satisfied. CBS and Sony had a lot of money, so it was easy to do such a small thing, just a little sprinkling.
Today is the so-called golden age in Japan. From the conglomerates to the ordinary people, everyone is keen on buying.
Ordinary Japanese people spend a lot of time buying luxury goods overseas, and are ridiculed by the Omi people as nouveau riche. Large conglomerates buy up overseas land and property, making the Omi people angrily scold the nouveau riche.
Twenty years ago, Sony and Columbia Records formed a joint venture called CBS Sony. Now, twenty years later, Sony has launched a plan to acquire Columbia Records. Sorry, if you have money, you can do whatever you want.
Being signed by CBS as a talented newcomer, Sony can at least relax in terms of funding.
According to the current progress, the signing will be completed before mid-April, and the official debut time will be probably May. However, when it comes to promoting this thing, you don’t have to wait for the release of the single, you can start preparations. Before the troops are deployed, go ahead and release the debut single.
Previously, it was possible to match the TV commercials in advance.
Don't underestimate the power of advertising songs, the power of brainwashing is endless.
Advertising is part of the debut plan, but media promotion alone is not enough. For example, TV advertising is like the strawberry on top of the cake. The strawberry cake must have strawberries, but only strawberries are the key to success.
Can't get the strawberry cake.
"Large-scale publicity will undoubtedly bring about topicality, and perhaps it will become popular by taking advantage of the topicality. However, this alone is not enough. This kind of topic comes and goes quickly, which is too unsafe."
Today's era is still an era where we need to lay a good foundation before debuting and move forward in a down-to-earth manner. Although in today's society, there are many people who make a lot of money through opportunism, but whether it is CBS, Sony, or U-Miz,
Well, no one, not Iwahashi Shinichi, regards this band as a commodity used for opportunism.
"DreamseTrue is a band that has the potential to be active in the music industry for a long time and even become an 'artist'. Regarding this, even if they visit the TV station and advertisers, they will not change their words." CBS Sony's last name
Ashida's producer said this.
Ashida is an executive producer affiliated with CBS and Sony. This time he was entrusted with the important task of participating in the production of DreamseTrue's debut plan.
"Because of this, I hope we will try our best to create a band with a long-lasting career."
In this case, the basic part cannot be ignored. Only when the foundation is laid, can we build on it steadily.
"Yoshida-san's on-field performance ability is very strong." Hirai Kazuo praised, "As a representative, I was fortunate enough to watch these five games live, and I am completely convinced of Yoshida-san's stage performance."
When he said this, Watanabe Mayumi remembered that the night the band won the championship, it was Hirai Kazuo who took the lead to stand up and applaud DreamseTrue, knowing that what he said was true.
Of course, Watanabe Mayumi herself also praised the band's live performance. When Hirai Kazuo mentioned the live performance, she immediately guessed CBS Sony's debut plan.
She glanced at Shinichi Iwahashi calmly, looked away, and listened to the CBS Sony person's words.
"... Of course, not only Yoshida-san, but the deramsetrue as a whole has extraordinary charm. Especially the configuration of two male musicians and a female vocalist highlights Yoshida-san's presence even more."
"I think anyone who has seen the band perform will never forget this kind of performance ability."
Therefore, the debut strategy planned by CBS Sony is to amplify this live charm. In other words, "performance". Although it will not be like enka singers who go to the countryside three times across the country, they will also travel to major cities to visit local people.
TV station and prepare live performances.
"Start from Sapporo in Hokkaido, then go to Fukuoka in Kyushu, and go to the cities where we can go." The person responsible for explaining the debut plan is Ashida, and this plan is his idea.
When she heard "Sapporo", Miwa Yoshida's expressionless face changed a little. She has arranged a debut tour, and Sapporo, her hometown, will be one of the stops. When the time comes, her family and friends will definitely go to see it, right?
Mingming was still sitting in the CBS Sony conference room, discussing her debut. In her mind, her family and friends had already bought a row of seats to watch her in a venue like a school auditorium.
Pictures of the performance.
After her debut tour and traveling all over the country, Miwa Yoshida felt that this proposal was not a bad idea. But then, she thought of another thing, turned her head, glanced at Shinichi Iwahashi, and pouted.
