Covers are meant to increase popularity, and for this reason, after a cover is performed, it must be followed by a suitable new single, so that the attention collected through the cover can be transformed into real popularity.
This is a tacit understanding between the two producers, as well as the production company and the record company.
There is no separate plan. When considering the first step, you must also consider at least the next three steps. Therefore, before the production of "17", I have already started thinking about what to do after "17".
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Now, it is time to slowly realize this consideration. Because of this, the executive producer is curious about what kind of new single Iwahashi Shinichi will prepare next.
Whether it is a song selection meeting or a pre-production team meeting, this issue will definitely be discussed, but before that, the executive producer still wants to have such an informal communication to discuss what he wants to do.
And how to do it knowingly.
You can use covers to open up the situation, but you can't label yourself a cover. There are many examples of cover singers out there, and you can't find this person after you cover them.
"17 Years Old" undoubtedly borrows from Nan Saori's work, but the good thing is that this is another cover that is completely different from Nan Saori's original song, and it is even a re-creation, unlike some other covers.
Or, just buy the original music back and mix it up again.
Although through Minami Saori's fame, when the public comes into contact with this single, they first have the old impression of Minami Saori's "17 Years Old", but when they actually listen to it, this new "17 Years Old"
What is presented is something completely different, and what I feel more is the current popularity of European dance music.
In this way, Minami Saori's influence on Moritaka Chisato will be weakened, making it easier for her to develop in the future.
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"The specific theme still needs to be discussed, but one thing is certain. First of all, the style of music will not change." Shinichi Iwahashi said, "Now is the stage where European dance music can continue to be popular."
This is not a sudden wind, but has been brewing for a long time, and is supported by a solid background of the times. It still has broad space for popularity. After this step is taken correctly, the next goal should be to take a suitable path.
It is popular, but at the same time it has its own style.
"We used Minami Saori's signature to attract the audience, but we also used a new arrangement to amplify the difference between Minami Saori and draw the audience's attention from 'Minami Saori' to the 'Continental Dance Style'.
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This is the subtlety of this cover single. Although it borrows the fame of its predecessors, the core of it has always been closely related to the current popularity.
"However, we cannot be content with the status quo. We need to make it clear that it is Mori Takasou who performs a certain style of song, not that she is always allowed to sing a certain style of song because it is popular." Shinichi Iwahashi pointed out the important point.
It sounds like there is no difference. They are all talking about Chisato Moritaka singing continental dance music, but in fact there is a big difference. We need to distinguish her from singers who simply follow the trend and give her her own color.
"Our Sen Gaosang is endowed with unique conditions and possesses considerable talents." Sen Gao Qianli was not here, so it was more convenient to praise her.
"Indeed, she is not an ordinary 'idol'." Having said this, the executive producer smiled bitterly.
It was because she was convinced that she was not an ordinary idol that she chose such a nondescript and powerful path in the beginning. In the end, it was so miserable that she had to give up midway and bring in foreign aid like Iwahashi Shinichi.
"So next, we can start to show off her talents properly." Iwahashi Shinichi said, "Her drum performance at the previous concert received a lot of praise, which is a good signal."
He knew clearly from the beginning that even though he asked her to give up being a powerful person, he never wanted to waste Sentaka Senri's talents.
"The next single will be the same way. First, we will use the European dance style signature to stabilize the audience, and then we will invisibly add the style line we want to establish for Morigo-san, so that the audience will accept it subtly."
"If we knock down a wall all at once, we will cause trouble, but if we quietly replace it brick by brick, we will still achieve our goal in the end."
This technique can be said to have made the audience laugh invisibly.
As a person behind the scenes, on the one hand, you must respect the audience very much, as they are your parents. But on the other hand, you must also consider how to tease the audience.
The audience is like guests entering a horror house. They are frightened and scream at the same time, and at the same time they enjoy the feeling of being frightened and screaming. A horror house that does not scare the guests is a failed horror house. It does not fool the audience.
A plan that has to go around a lot is not a good plan.
When the executive producer Chisato Moritaka heard what Shinichi Iwahashi said about his plan, he was impressed, but also felt a little bit that he was "a bit of a thief". But in any case, it would be reassuring if he followed this plan.
few.
With the plan in mind, the next step is to see how the music selection session will be held and what kind of music to prepare.
When Chisato Moritaka's promotion period enters the second half, he will have to prepare a lot for the song selection. Once the schedule is relaxed, he can seamlessly connect to the production of the new single.
But before that, we must first bring this idea that he came here in a hurry to bring to the table.
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Iwahashi Shinichi dropped an idea that made the executive producer shout out, how to operate it and how to manage it. These are what Warner Pioneer and Chisato Moritaka's office have to do.
He just comes up with ideas and doesn't have to think about how to implement them. This feeling of lighting up the firecrackers and running away, but still being able to scare people, is really a pleasure.
The executive producer presented his idea at a subsequent meeting, and everyone in the team, including the company directors sitting in charge, were shocked by Shinichi Iwahashi's promotional idea.
How could you think of putting propaganda on this?
Such an idea may sound a bit unrealistic at first, but if you think about it carefully, you will find that there is quite a lot of room for maneuver. It would be fine if you didn’t mention it. But once it is mentioned and put on the table for discussion, it will be impossible to move on.
Open your eyes.
The word "era" sounds serious and lofty, but in fact it is closely related to people. The era creates people, and people also create the era. In this case, what's not to use the sense of the times to promote?
Although this kind of publicity method is powerful, it is also not easy to implement, because it is equivalent to reaching outside the field of music, and the people who have to be managed and connected are those who have not had much contact with it before.
However, although it is difficult to carry out such a publicity, the light of this idea is so dazzling that people feel reluctant not to give it a try.
Chisato Moritaka's new single is selling well, but it's still far from becoming a hit. This feeling that she can successfully break through just a little further has made the record company and agency behind her become bolder.
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So, after a discussion in which the heads of the record company and the agency were present, the two parties reached a consensus and took this gamble to add another fire to Moritaka Chisato's promotion road.
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The person in charge of this publicity work was Kenichi Yamauchi, the coordinating agent of Chisato Moritaka.
He is of medium build, with a gentle and harmless appearance, like an ordinary office worker. Although he is ordinary in appearance, he uses this appearance that does not look very smart to make the other party unknowingly let down his guard, and then he achieves his goal.
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Regarding the idea given by Shinichi Iwahashi, Kenichi Yamauchi thought it was original at first, but then he felt troubled.
In Kenichi Yamauchi's view, Shinichi Iwahashi, who came up with this idea of linking the high-profile song promotion with the "era", is bold enough. He does not object to this proposal, but he has no idea how effective it will be.
Don't be overly optimistic.
For him, this time is nothing more than receiving a mission and then completing it.
After receiving the task, Kenichi Yamauchi first sorted out Iwahashi Shinichi's lofty views on "era" so that he could use them later in persuasion.
After preparing the props, the next step is to hold a meeting to select suitable goals to strive for.
This kind of publicity method is not the same as competing for songs on a song show. There is one thing that needs to be paid attention to, that is, you can only win one at a time, and you can only use it once. You must not have the kind of situation where you are suddenly overwhelmed by multiple comprehensive media.
Otherwise, even a fool would be able to tell that the agency and the record company were tampering behind the scenes.
To give the audience a natural and unintentional feeling, it is the appearance of this single that makes people feel the sense of the times and express their feelings, rather than people from the firm actively coming to do some py transaction.
This is like a chapter. One side was given by the master who thought it was good, and the other side was obtained in exchange for this or that.
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When engaging in a job like an agent, the most basic thing is to deal with the industry. This is a job that requires you to constantly lower your head and work hard. It is not comfortable, perhaps it should be said to be extremely hard.
It was not easy in the first place, and the task I received this time was even more tricky. Although it was still a visit in essence, it was a tough call, but the target had changed. For this, I had to put in about three times more effort than usual.
After many rounds of dealings and contacts, the person who finally secured the possibility of further negotiations was Kawahata Kiichiro, a critic who contributes to many general magazines.
Kawahata Kichiichiro is so famous that none of the ten Sato Ryoheis can match his influence.
It is unheard of to hit the critics with a song. Being able to knock on the door of Kawahata Kichiichiro's house is because of Minami Saori's sake. Kawahata Kichiichiro himself is a fan of Minami Saori, and after listening to Chisato Moritaka's
After I sang it, I thought it was pretty good.
However, this alone was not enough to move Kawahata Kichiichiro to agree to meet Kenichi Yamauchi.
Yamauchi Kenichi is also interesting. He is not the kind of person who rushes forward with stupid energy and can only bend down and bow and say "Please!"
The other party is interested.
The reason why we were able to successfully visit Kawahata Kichiichiro was because he took the initiative to mention a good topic, "This year is the seventeenth anniversary of Minami Ori-san's debut, and it is also the seventeenth anniversary of the release of the song "17 Years Old"."
In this coincidental and special year, Chisato Moritaka reinterpreted this song in a new era way and fashion. In these seventeen years, social changes have entered a state of rapid development that no one could have imagined.
In these seventeen years, many major events have occurred, and things have not been smooth sailing. The hearts of the Japanese are constantly changing, and now, we have entered an unprecedented era.
Just when Kawahata Kiichiro heard this topic, he had a rough outline in his mind.
Running around and trying every possible means, when he finally persuaded Kawahata Kichiichiro, a relieved Yamauchi Kenichi returned to the office and couldn't help but think to himself that if he couldn't get enough from this publicity, it would be worthy of his efforts.
As a result, he really wants to have a fight with Shinichi Iwahashi who came up with this idea!
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Two weeks later, the social section of "Weekly Modern" published a special project article by critic Kawahata Kichiro: "Eternal Youth, Eternally Beautiful Seventeen".
In the article, Kawahata Kiichiro used the 17th anniversary of Saori Minami's debut as an introduction, and wrote about the development of society and the changes of the times, the two oil crises, the public who received support from idols during the recession, and the left-wing youth
The failure caused the young people who followed to lose that kind of positive action.
Of course, what will never be missed is the current era. Unlike the worried Sato Ryohei, Kawahata Kichiichiro is full of optimism about the current era.
This song "17 Years Old" only appears once at the beginning and the end of this article. The beginning is introduced with the seventeenth anniversary of Minami Saori's debut, and at the end, it ends with the new version of "17 Years Old" written by Chisato Moritaka.
"I recently heard a cover of Nansa Ori-san's "17 Years Old" by a singer named Chisato Moritaka. Seventeen years later, it is really touching that someone can re-interpret this song."
"But rather than being moved, I was more deeply moved by the completely different styles of the two "17" singers who were seventeen years apart. We are in an unprecedented era, a country where even a fast-paced dance will not lose time.
era."
"And Chisato Moritaka's age of "17" deepened my impression of this matter."
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"Weekly Modern" is a super-selling magazine that ranks among the top three general magazines in terms of circulation. It is far from being comparable to "Musiclife", which is not a top music magazine.
After the magazine is released, at the same moment, there are people who are standing in front of the newsstand and reading the magazine, there are people who are sitting at home leisurely flipping through the magazine, there are office workers who read the magazine to kill time during their breaks, and there are people who are bored after doing housework.
There are all kinds of housewives looking through magazines, including everyone.
Some readers did not take it to heart after reading the article, but there are still other readers who were aroused on the one hand to miss Minami Saori and the past era, and on the other hand were aroused to be curious about Moritaka Chisato.
Saori Minami's "17" is a household name, but what about Chisato Moritaka's "17"?
