Even if we only regard the Red and White Song Club as a music group, it is undoubtedly the one with the greatest influence, highest ratings, and strongest publicity effect in the country.
In this case, you might as well take advantage of this opportunity and make the most of it.
In the face of absolute strength, little cleverness is useless.
As long as they are convinced that the band has the talent to impress the audience again and can produce a new masterpiece, then this stumbling block secretly caused by others can only be regarded as a little cleverness in Shinichi Iwahashi's opinion.
How to deal with this matter is on the table. When something like a crisis comes, it is necessary to overcome it. However, if someone has been tricked by others and just takes this trick, then,
It's a bit disconcerting.
If they just re-produce a song that is not inferior to "So Happy! So Happy! I Like It So Much!" to conquer the audience and overcome the crisis, then the band will still only be in the initial stage when participating in the talent show.
Now that he has made his mainstream debut, his goal has become a more ambitious "sea of stars", and his mind and vision have to change accordingly.
See the farther scenery, do bigger things, and turn crises into new opportunities.
Even if it's a little more difficult.
As soon as Iwahashi Shin thought of this, he almost made up his mind and replied: "I probably have some ideas now, but whether it can be feasible or not depends on Wan Yumi-san."
Watanabe Wan Yumi was obedient and said, "It doesn't seem to be an easy task."
"However, as long as the results are worthy of the hard work..." she continued, "Let's talk about it."
Shinichi Iwahashi considered the words, "There are very few singers in the Red and White Song Club who can sing unreleased works, and even if there are, ordinary singers cannot do it. Of course, for ordinary singers, singing unreleased works outweighs the gains and losses."
Except for those singers who have already established themselves as big names and sing a special song to coordinate with a certain project of the Hongbai Song Festival, other singers, whether new or popular, will sing it again at the Hongbai Song Festival to drive a wave of record sales.
practice.
"So, before confirming the song to be sung with NHK, we must first release the song." He said.
Watanabe Manyumi nodded, "The process is like this." She reminded casually: "So, time is tight, so we need to put on the shelves and promote the new song as soon as possible."
"Yes, we need to put it on the shelves and promote it."
Iwahashi Shinichi chimed in and changed the topic, "Manyumi-san, we won't release a single this time, let's just release an album."
"What?"
"Skip the single, release a regular album directly, and put the new songs that are going to be performed at the Red and White Song Festival into the album." Iwahashi Shinichi expressed his idea.
"Performing this song at the Red and White Song Festival and promoting it in front of audiences across the country is the first step."
Shinichi Iwahashi went on to say, "After the Kohaku Song Festival, the audience will buy records that they like after listening to them, and they will play them on the radio on demand. This is a common practice that everyone knows."
"After the band sings a new song at the Red and White Song Concert, if the audience likes the song, they will definitely do the same in the future."
However, this new song will not be released as a single. If you want to buy it, you can only buy the album.
After hearing this, Watanabe Manyumi only said: "A single is about 980 yen, and a regular album, depending on the medium, is about 2,500 to 3,200 yen."
between yen.”
The implication is that the audience can buy a single for a song they like, but they may not specifically spend 3,200 yen to buy an album for a song they like.
"That's true. However, what I consider first is actually the matter of 'publicity' itself."
Iwahashi Shinichi explained to her, "Singing a new song at the Kohaku Contest is undoubtedly a promotion. However, this is not to promote the new song, but to use this new song to promote the band's album."
"When the band is producing, it pays great attention to the integrity of the album. As far as DreamseTrue is concerned, the release of the single is also in service of the album. When Nakamura-san, Miwa-chan and I decided on the single, we also considered it.
When they are included in the album, can they be consistent with the album's style?"
"What I am considering is to use this opportunity to attract, or should be said to make, the audience have to buy the band's album, and to promote the album through this Red and White Song Concert."
"What we are promoting is not only the album we are going to make, but also the message that 'DreamseTrue's album is worth buying.'"
It is a natural process for a single to become a hit and then increase album sales.
However, what I am most afraid of is that the sales volume will shift to the singles and the album will not sell well enough. If you want to enter a higher field, you need to focus more on the album than on producing best-selling singles.
As long as a seed of "DreamseTrue is produced must be a high-quality product" is planted in the audience's mind, then the albums from now on will have no worries about sales.
Once the audience has a sense of trust in the quality of the band's albums, they can get rid of their dependence on singles to a certain extent.
If you want to move to higher places, you have to break the saying that "only the release of hit singles can drive album sales." Hit singles can make the band's album sales go to a higher level, but they can never determine the life or death of the band's album sales.
.
According to Shinichi Iwahashi, this is an extremely important thing in the band's growth.
After all, singles mainly depend on inspiration, but albums also need to have a solid foundation and aesthetic appreciation of music. If you want to last, you can't rely too much on inspiration.
…
After hearing what he said, Watanabe Manyumi suddenly smiled and said half-jokingly: "Just now you said that it was a waste of a rare red and white opportunity just to promote a song. I thought you wanted me to go to NHK
Trying to get a skewer of two songs."
"How could that happen?" Shinichi Iwahashi also laughed.
A medley of two songs is just a daydream for newcomers like them.
This kind of treatment belongs to either a popular fried chicken or a top-notch big thing. How can a small band that debuted in Hongbai and was banned from singing their most popular best-selling songs sing two songs at a time?
The performance time and performance flow of the Red and White Song Festival are very stuck. Singers who make their own decisions on the stage, no matter how famous they are, will most likely be issued an "NHK banning order".
"Then I will breathe a sigh of relief for this 'how could it be' first." Watanabe Manyumi replied.
But this was purely a joke she made to liven up the atmosphere while she was clearing her mind. Of course, Shinichi Iwahashi's idea was not to focus on the Kohaku Song Festival and he gave her an impossible task, which was indeed worthy of her relief.
Taking advantage of the slight divergence of the topic, she sorted out Iwahashi Shinichi's words and then continued: "Now, let's talk about your 'second step'."
Before starting to talk about this idea, Iwahashi Shinichi first said, "Whether it works or not depends on her."
Watanabe Wan Yumi knew him very well and never believed that he could let her go so easily after what he said in advance.
With Shinichi Iwahashi's understanding of Watanabe Mayumi, he would never worry that she would not be able to understand his thoughts and intentions.
Previously, he had been thinking about how to plant the impression that "the band's album is of very high quality" in the audience's mind. Although releasing the album steadily and letting the audience know about it is the most realistic approach.
However, this is not just an era where the smell of wine is not afraid of the depth of the alley.
This time, the Kohaku Utakai Production Committee threw them such trouble, and their attitude of letting them do whatever they wanted, made Iwahashi Shin think of it.
Let's just use this audio program, which is broadcast simultaneously across the country and has the highest ratings, to create a series of promotions.
And since it is a series of promotions, it is not just the part where Hongbai Song will sing a new song.
He immediately picked up the conversation and asked: "Wan Yumi-san, after the Red and White Song Festival is over and during the entire New Year holiday, which TV station's New Year's program will the audience prefer?"
Watanabe Mayumi thought for a while, "In terms of New Year's special programs, TBS TV station is more popular."
"Then, the second step is to buy the advertising time of TBS TV station and broadcast the album's advertisement." Shinichi Iwahashi said his thoughts, "After the performance of the Red and White Song Festival, the audience will always remember the melody of the song in a short period of time."
.At this stage, it is a good opportunity to deepen their impression and encourage them to enter the record store."
"Advertising for the New Year period..."
Watanabe Manyumi now knows the true meaning of what Iwahashi Shinichi said: "Whether it works or not depends on her."
To buy ads for the New Year schedule of TBS TV station, not only do you have to spend money, but you also have to build connections.
"It's really a big problem." She couldn't help but sigh.
Considering that she rarely sighs, this is indeed a big problem.
"Sorry, sorry." Shinichi Iwahashi smiled, "It's a bit of a willful thought. In fact, if TBS can't do it, other TV stations can do it. In short, the point is to deepen the impression."
Even so, it’s hard to get a New Year’s ad from any TV station.
But it’s not impossible to take a gamble. Watanabe Manyumi pondered.
With DreamseTrue’s strength, even if they pay high promotional fees, they are absolutely confident that they will be able to recover it. Not to mention the new album that has not yet been released, the sales since their debut this year have already made the agency a huge profit.
Watanabe Manyumi is now negotiating for the film adaptation rights of Banana Yoshimoto's "Kitchen" and plans to produce the film independently to promote Izumi Inamura. The source of her confidence is the sales of several bands that have been signed by the agency and have debuted.
The big one among them is undoubtedly dreamsetrue.
…
"The next step is the third step..."
Iwahashi Shinichi hasn't finished speaking yet, "The third step is to negotiate with TV Asahi. This year we will also hold a special New Year's program of Band Heaven as usual, and invite the bands that have won the show to come back and perform."
"Of course, dreamsetrue will definitely go."
"Continuing to advertise the album through Band Heaven?"
"Of course we have to advertise. But, Wan Yumi-san, Band Heaven is our own territory, and we have discussed everything we want to sing here and how we want to sing it. When the New Year special program of Band Heaven is broadcast, the effect of the first two steps will also be
Maybe the feedback will come back, and we will be able to act accordingly and make adjustments." Shinichi Iwahashi said.
Watanabe Manyumi nodded, "That's true." The subject changed, "Is there a fourth step?"
"The fourth step." Iwahashi Shinichi really looked like he was going to follow her words. Seeing Watanabe Mayumi's slightly more subtle expression, he smiled and said: "The fourth step has not been thought of yet."
When he suddenly thought of using Hongbai to promote his album, he could only put up a rough idea for a while, and he couldn't tell more.
However, once we have a general idea, we can add more bricks and tiles and build another layer. Needless to say, everything is possible.
He looked at Watanabe Wan Yumi and breathed a sigh of relief, but said unhurriedly, "However, step zero is imminent...hurry up and decide on the new songs to sing and this new album."
Fortunately, DreamseTrue's song production process, because the band adheres to the concept of album first, often produces albums and singles at the same time, and now it is not a difficult task to ask for an album to be released.
"That's not right." Watanabe Manyumi shook her head.
Iwahashi Shin looked puzzled. She seemed to retaliate and deliberately said unhurriedly: "The zeroth step should be whether I agree to this plan."
"Haha!" Shinichi Iwahashi couldn't help laughing.
While laughing, he imitated her tone, "No...if you don't agree, there won't be this plan." He paused and looked at her, "So, can we have this plan?"
"Then first let me listen to the band's album." Watanabe Wan Yumi was not stunned by his words, she was very sober.
"Okay." Iwahashi Shinichi agreed, "I'll prepare as soon as possible."
He is very energetic.
After all, being suddenly tripped up by someone, using the leverage he is best at, is undoubtedly a challenge to him. When a crisis comes, response is necessary. But for him, he still has to recover.
This game.
Watanabe Manyumi saw Iwahashi Shinichi's determination to win and smiled slightly. However, when she suddenly thought of something, her expression became serious again.
Iwahashi Shinichi was also looking at her, noticed the change in her expression, and asked: "Is there any problem?"
Watanabe Manyumi shook her head, "I just suddenly thought about which side the hand that reached out to this red and white song concert came from."
It's not a good feeling to have an enemy whose identity you don't know in secret.
When she mentioned this matter, Iwahashi Shinichi couldn't help but frown. But he quickly returned to his normal state, "Rather than finding out the identity of the enemy, the top priority is to get over the current difficulty first."
"That's right." Watanabe Wan Yumi was still a little concerned.
However, although the person who was fighting against this secret enemy was Iwahashi Shinichi, he was surprisingly open-minded. Seeing that Watanabe Wan Yumi was concerned about this matter, after thinking about it for a while, he suddenly mentioned something.
"Wan Yumi-san, an artist from Watanabe Productions, is he performing on NTV now?" he asked.
