On the 25th, Genzo hosted people from TBS TV station.
Today's reception is over, and all arrangements for the TV stations we have cooperated with this year have been completed. As usual, Shinichi Iwahashi and Wan Yumi Watanabe acted together, but this time, according to the previous agreement, his brother-in-law Hiroyuki Narita also came to participate.
When Dentsu Man appeared on such an occasion, not only was he not redundant, but he was quite popular among TV station people.
In particular, TBS TV station itself has close ties with Dentsu, and Hiroyuki Narita is a very popular person in the social world.
Iwahashi Shinichi is in the upward stage, and since Narita Hiroyuki wants to help, he will help to the end. He has finished advertising before, and now he is here to help support the scene.
He was introduced to people from the TV station, TBS TV station, who knew that Shinichi Iwahashi had a brother-in-law in Dentsu. When looking at him, there were more things to consider.
The entertainment world is not only a place where humble people gather together, but it is also a place where people with connections gather together.
For example, the producer of TBS TV station's flagship audio program "TheBestten" is the nephew of the president of Dentsu.
There is a reason why the program can be so generous in creating comprehensive rankings without fear of offending people.
Compared with Watanabe Productions, the company behind Watanabe Mayumi, saying that Iwahashi Shinichi is a connected person is not quite qualified. He mainly has to rely on himself. However, it is better than nothing.
Besides, not only is he in the upward stage, but Narita Hiroyuki is also in the upward stage, his life is upward and his future is boundless.
Hiroyuki Narita is investing in Shinichi Iwahashi, and Shinichi Iwahashi is investing in this brother-in-law.
Regarding this, both the brother-in-law and the brother-in-law are well aware of this. Everyone is so frank, which makes the matter easier to discuss.
In the entertainment industry, Shinichi Iwahashi's main job is as a record company producer, and privately he also quietly plays the role of the band's male giraffe mascot.
In the television industry, Shinichi Iwahashi has also attracted attention in another capacity: he participated in the production of two variety shows with high ratings.
TBS TV station let go of "Band Paradise" and saw this program grow into a national-level variety show under TV Asahi, ranking high in the variety show ratings at the end of the year.
Then, Fuji TV's variety show that Shinichi Iwahashi participated in also achieved success this year.
The person who came to attend the reception today was also the manager of the second production department of TBS TV station who is responsible for variety shows. Compared with others, he was more enthusiastic about Iwahashi Shinichi, and it was not just a courtesy.
Variety artists in the television industry don't regard Shinichi Iwahashi as a future variety star, but he is still a music producer.
However, one must think that he has a certain talent in producing variety shows.
Two high-rating variety shows are not too many.
However, if a person makes two attempts and succeeds both times, it is worthy of others to look at him differently.
The leaders of the second production department are enthusiastic about Iwahashi Shinichi, not just on a whim, but with their own considerations.
Under the self-restriction order, TV station advertisements and programs have been greatly affected. Now there is "restricted entertainment". Once the locusts are out of control, and during the national mourning period, there are not a few programs that are forced to stop broadcasting.
Furthermore, as the old year number ends and the new year number begins, there is a high probability that the TV station will take this opportunity to adjust the existing programs.
By then, one more person who can collect ideas will provide one more force that can continue to lead the People's Liberation Army after the new year begins.
For the television industry, it is more willing to pool fifty ideas from ten smart people than to rely on one genius.
…
It was also the 25th. On one side, there was a lively social gathering. On the other side, Akina Nakamori went home at night and received a package from Shinichi Iwahashi.
Open it up and you'll find DreamseTrue's new album inside.
Exactly one week has passed since the last time I called him to inquire about the song and when I received the record today.
The "after" that Shinichi Iwahashi said on the phone came neither too late nor too early.
However, just this week, the popularity of this song that was highly promoted by the radio station increased again, to the point where people at the TV station were talking about it even when I went to participate in the program.
The reason why it has become a topic in the industry is undoubtedly because the song is getting better and better. This song won the first place on the radio on-demand chart for the first time. Not only that, according to the current momentum, it has won two consecutive and three consecutive championships.
All are possible.
The data performance is good and worthy of attention.
However, the fact that such a song, which is seven and a half minutes long, can perform so well in radio on-demand data is the biggest reason why it has attracted the attention of people in the industry.
There are many number one singles, but there are not many number one singles that are as long as two.
A song that breaks through the mainstream rule of "three to five minutes" on commercial radio and becomes the number one single can still succeed despite such difficulty, and the probability of becoming a hit is quite high.
While people in the industry are surprised that a non-mainstream song has achieved good results, they also want to study the magic power of this song to achieve this.
Akina Nakamori also had many thoughts after hearing this song on the radio.
Now that the package has arrived, the shopping street kid is eager to write down her feelings about the song.
However, when I opened it, I found that what was sent this time was not the new single as expected, but a new album.
The band didn’t release a single this time?
Akina Nakamori opened the album, took out the attached lyrics book, looked through it, and found the song "Future Vision II", which was the last song on the album.
If it were a vinyl record, the audience would probably find it very difficult.
However, what Shinichi Iwahashi sent her was a CD that made it easier to switch songs. Even so, she still started listening to the first song.
She put the record into the CD player, sat down, and listened to the song while reading the letter enclosed by Shinichi Iwahashi.
"Anyway, the answer is now revealed."
Iwahashi Shinichi told her in the letter, "This song "Future Vision II" is not a new single released separately, but as one of the title songs of the album, and the promotion started in advance."
"So, now I want to invite you to taste a few more songs. However, as the owner of a shopping street, I am also quite confident in my other works. Even so," he wrote this, making a joke in the letter,
"When you didn't know it, I secretly increased your workload ten times, so please don't mind."
Akina Nakamori smiled at this little joke.
However, "Future Scenario II"...
Nakamori Akina looked at the lyrics book again, and suddenly thought, is there any "Future Vision I"?
This letter written by Shinichi Iwahashi was not long. After talking about the album, he also briefly mentioned a few recent social events.
The end of this year, due to the self-imposed order, turned out to be the most leisurely end of the year for Nakamori Akina since 1985. Now I am reading Shinichi Iwahashi’s letter and recalling the busyness of running from Kanto to Kansai in the past years, and I can see between the lines in his words
While he was tired, it seemed that he could also feel the hardship.
In the last few paragraphs, Shinichi Iwahashi mentioned the Kohaku Song Festival.
This year's Kohaku Utakara, Nakamori Akina will naturally attend, and Dreamsetrue is placed in the red group because she is the female lead vocalist. In this way, we will probably meet at the Kohaku Utakara venue.
The last time I saw Shinichi Iwahashi backstage at the Kohaku Utakara Gala, he was working as Shinichi Mori's manager. At that time, Akina Nakamori herself had only met him once.
Who would have thought that now she would be able to talk freely to him like this and read a letter full of small things in life.
The Red and White Song Concert is about to begin, and when the time comes, among the female singers dressed up in various costumes in the red group, a giraffe man sneaks in. This situation makes me laugh just thinking about it.
It will probably attract the attention of the entire audience...
Akina Nakamori finished reading the letter and put it into the envelope.
Then, I listened carefully to the record sent by Shinichi Iwahashi.
…
The next day, the 26th, the band's new album was sold in record stores across the country. Since the focus of promotion was placed on New Year's Eve and the New Year holiday, the promotion campaign was not too big in the last few days of the year.
.
Of course, you don't just put the records on the shelf quietly and then wait for people who stray into the alley to find you.
The expected basic posters are also available, and the linkage with record stores is still the same. However, except for the Red and White Song Festival, the band did not have any reservations to appear on any music show.
Because the promotion budget for the previous year was not significantly reduced and remained at about the same level as the previous album, this caused Shinichi Iwahashi to receive some criticism within the agency.
The publicity funds increased 1.5 times, and he was sent to u-miz to serve as the right-hand manager of Watanabe Manyumi, but he did not agree with this unrestrained publicity method in the use of funds.
Not counting the advertising scheduled after the new year, if it were for many other singers, the promotion period would be nothing more than this kind of battle.
According to the traditional thinking, release a single in November, attach an album promotional page to the single, and then start to warm up one after another. Release a new album in December and focus on singing. This will be more "mainstream".
This kind of publicity now is undoubtedly super-standard treatment.
To reach this point, in the eyes of the people in the firm, it has reached the point where it is necessary to question whether he is doing anything wrong.
The manager disagreed, but Iwahashi Shinichi came up with a complete plan and Watanabe Manyumi also fully supported it. In this way, the only way to defeat this combination of punches was to cooperate.
It's not that Shinichi Iwahashi couldn't feel the voice of disapproval, but he didn't take it to heart either.
After all, when Watanabe Manyumi was arranging this project, she half-jokingly said that this project would never be approved by Watanabe Productions.
Not only Watanabe Productions, but more than half of the agencies in the industry would not be as cooperative as Watanabe Manyumi.
The band just debuted, and it’s true that the first album performed well, but it’s hard to say how the second album will fare. This is one of them.
Secondly, this model of spending money on publicity and forcibly creating topics when there are no topics is not very mainstream in itself.
Shinichi Iwahashi relied on Watanabe Manyumi's trust, and the agency was independent and she had the final say, so he was able to abandon the inherent model of film distribution and publicity in such a non-mainstream way, and proceed according to his vision.
So far, almost half of the large-scale publicity he envisioned has been accomplished.
Next, it depends on how the Red and White Song Club and the subsequent combination punches are going to be fought.
…
The 29th was the first rehearsal of the Red and White Song Concert.
The company's car picked them up early in the morning, and the three members of the band were led by their personal manager to NHK.
The last time Iwahashi Shinichi sneaked into the backstage, he was in the capacity of Mori Shinichi's manager, responsible for running errands and picking up lunch boxes, coordinating the service, and various other chores.
Today, while he has transformed into a giraffe man, he also has an agent who helps him prepare meals and do chores.
Today is the first rehearsal, and there will be another dress rehearsal tomorrow. The last three days of this year are all reserved for the Red and White Song Concert.
Miwa-chan will definitely be in low spirits when she wakes up early, and she has not put on her makeup. From the moment she comes downstairs, her whole body exudes an ominous aura of "no strangers should enter."
If she is not going to attend the Red and White Song Festival, but is woken up early in the morning by other unimportant things, then 99% of the time, she will have a series of wake-up calls to show how hateful she is when she is unreasonable.
There was silence along the way.
As they approached NHK, their agent reminded them that those who should wear masks to cover their bare face should quickly wear masks, and those who should wear hoods to cover their faces should quickly cover their faces to avoid being photographed with bad expressions by reporters when they get off the bus.
During the rehearsal on the 29th, reporters were on site to take photos and collect information. We will give the audience a preview in advance tomorrow.
It is said that newspapers on that day are particularly popular when they publish photos of popular idols' rehearsals. Real fans will not only buy records to increase sales, but also make a newspaper clipping of their idol.
However, during the subsequent dress rehearsal, in order to avoid leaking the stage effects and singer's costumes in advance, reporters were not allowed to take photos or interviews.
Therefore, you must be prepared before going to the NHK parking lot.
Shinichi Iwahashi, who has level 10 giraffe hood wearing skill, took over his body and put it on skillfully.
In fact, it is not impossible for industry insiders to find out the identity of the Giraffe Man if they are willing to investigate. However, just like Shinichi Iwahashi had planned it in advance when he decided to appear on the stage as the Giraffe Man, even if the industry insiders know it
The identity of the giraffe man will not be revealed to him.
Since this kind of rule exists, reporters will not break this rule to guard the identity of the giraffe man. Otherwise, with the professional level of Japanese entertainment reporters, all kinds of information about him would have been all over the street.
However, the reason why this kind of rule can exist and protect the identity of the giraffe man is that the giraffe man himself also has professional ethics and ensures that he does not show his face in public.
Once he takes the lead to appear openly in front of reporters, there will be nothing to protect in the future.
Iwahashi Shinichi put on the hood and was quite satisfied with it.
At this time, a hand reached out to him and grabbed his arm. Needless to say, no one else would do this except Miwa-chan who was sitting next to him.
Shinichi Iwahashi, who had long since given up struggling, turned to her and waited for her to finish her work.
Put the headband straight on for him.
Indeed, if there is one, there are two, and if there are two, there are countless times.
"You three, get ready to get off."
As the car pulled into the parking lot, the agent reminded them.
Iwahashi Shinichi turned around and reminded Miwa-chan, "Put on your mask."
