My recent condition has been better and I was able to finish the performance successfully." Akamatsu Haruko reported on Kamai Sachiko's situation, "However, Sachiko still hasn't mastered the trick of communicating with the audience."
"Well."
Iwahashi Shinichi thought for a while, "It looks a bit like you back then?"
Speaking of herself, Akamatsu Haruko wavered a little and thought about it, "It's still different. Sachiko doesn't reject the audience, but she just hasn't mastered the method that suits her."
What she said was clear and logical. Being assigned to be in charge of Kamai Sachiko, Akamatsu Haruko already had some sense of being a man in black behind the scenes.
When Haruko Akamatsu first appeared on stage, she stopped mid-singing in the face of the audience's heckles and curses. Later, she overcame her discomfort facing the audience and was able to successfully perform the entire performance on the stage.
As a result, he was attacked by spectators immediately afterwards.
The reason why this happened was because the magic weapon Akamatsu Haruko first found was to ignore the audience. This kind of ignorance made the audience feel offended, and that's why such an attack happened.
Of course, Kamai Sachiko does not reject the audience, she is just looking for a way to get along with the audience, which is different from Akamatsu Haruko. In this way, Akamatsu Haruko's previous experience will begin to be of no use.
One thing about Akamatsu Haruko that satisfies Iwahashi Shinichi is that she knows not to blindly apply experience and methods.
However, no matter what attitude you have when looking at the audience, one thing cannot change. That is, communicating with the audience is the most important thing for a singer.
When Haruko Akamatsu was the lead singer of a band, the most important thing she learned from Shinichi Iwahashi was that for singers, the audience is not a pumpkin.
When ordinary people feel nervous about doing something in public, someone will advise them to "treat the people next to them as pumpkins and potatoes" to relieve the tension in this way.
However, for singers, this approach is absolutely unacceptable.
Face-to-face communication is so difficult, let alone communicating through music.
Only by treating the audience as living people, and will always be people, can we have a chance to convey what we want to convey in our songs.
"Indeed, method is very important." Iwahashi Shin nodded, "You must form your own stage style."
This is similar to the fact that the best character design is to be yourself. When deciding on the stage style, you should also consider the singer's personality. Finding the style itself is a creation based on the singer himself.
Iwahashi Shinichi hadn't seen Kamai Sachiko for a while, and he wasn't sure about her current condition. He thought for a moment, "When I get to Osaka, I'll go see the band's performance in the evening."
Years ago, while negotiating with Kansai TV, we also contacted the livehouse in Osaka, and arranged performances for the band on three consecutive nights in Osaka.
We have negotiated to use the livehouse as a venue for performances, and now we have started to warm up the promotion for zard.
After talking about the band and before letting Akamatsu Haruko leave, Iwahashi Shinichi casually mentioned her previous proposal to visit Akamatsu's house in Kyoto, "On the 8th, before returning to Tokyo, I'll pay him a visit, okay?"
Akamatsu Haruko answered him that she would contact her family in Kyoto when she returns home tonight.
Akamatsu Haruko left, and Iwahashi Shinichi also packed up his things and left the record company and went to the production company to host the first meeting after the start of the new year.
After finishing the meeting at the production company and taking a lunch break, we went down to Watanabe Mayumi's office to hear the results of DreamseTrue's publicity in the past few days.
The price of taking three consecutive days off during the New Year is to break your legs running on the fourth day.
…
This afternoon, Miwa-chan and Nakamura-san also came over to listen to the results.
Iwahashi Shinichi arrived late, and by the time he passed by, Miwa-chan and Nakamura-san had already arrived and were chatting with the band's manager at the office.
Seeing Shinichi Iwahashi walk in, Miwa-chan waved to him, "Happy New Year~ Shinichi-kun."
He was smiling and seemed to be in a good mood.
Iwahashi Shinichi sat down next to her, and Miwa-chan couldn't wait to report to him, "When I went home this time, people in town asked for autographs."
"Yeah?"
Miwa-chan nodded, "Now, everyone in town knows that we participated in the Red and White Song Festival. This time when we returned home, the neighbor's aunt even came to my house specially."
Hokkaido is a small town with a strong sense of humanity. Miwa Yoshida was born and raised there. She was probably a naughty child when she was a child. Naughty children leave a particularly deep impression on adults.
Now, the optimistic child who only knew how to sing has become a singer one day, and participated in the Hongbai Song Festival in the first year of her debut. The neighbors who watched her grow up may be particularly surprised.
"The next day, I went to have dinner with my friends, and the owner of the store asked me for an autograph, and said he wanted to frame it and hang it on the wall." Miwa-chan felt a little embarrassed when she spoke in detail.
The shop owner not only asked for her autograph to be hung on the wall, but also said that she was the first star to come out of the town.
The word "star" still makes Miwa-chan blush. However, there is also a little bit of pride.
Miwa-chan's autograph is of little value at the moment, and no fans will make a "pilgrimage" if it hangs there. However, having someone take the initiative to ask for an autograph is enough to give her the feeling that she is "on the right track."
Among the friends who ate with her, she went to Asahikawa Zoo with her during the New Year's holiday last year.
At that time, friends saw her choose a giraffe headband, and later, this headband appeared on the dreamsetrue keyboard player's head.
This time I was having a gathering with friends. While congratulating her on her appearance in the Red and White Song Concert, the other thing they were concerned about was what the band's giraffe man looked like and why he didn't show his face.
"Next time, will you also go to my hometown for a concert?" Miwa-chan asked Iwahashi Shinichi.
Iwahashi Shinichi agreed readily, "I agree. However, whether you can go depends on the arrangements made by Watanabe-san and Sony."
The more you agree, the more it will be of no use, the easier it will be to agree...
However, for Shinichi Iwahashi, who also serves as the band's producer, it was useful for him to agree.
"I'll propose it to Watanabe-san later," Shinichi Iwahashi said.
He had originally planned to discuss the band's concert arrangements with Watanabe Manyumi.
Miwa-chan was immediately satisfied. Although the matter had not yet been completed, she just heard that he agreed. The reason for this was not so much that she was an optimist, but rather that she had absolute trust in Iwahashi Shinichi.
"By the way, let me show you this." Miwa-chan went to get her handbag and held it up to show him.
Iwahashi Shinichi was a little confused, "What?"
"This." Miwa-chan shook her bag.
An extremely ugly doll pendant on the bag chain moved around.
"It's a debut gift from my brother," Miwa-chan told him.
The debut gift was this extremely ugly doll with no idea what kind of creature it was... Based on the aesthetics of the gift selection, there was no doubt that Miwa-chan and her brother were biologically related.
Iwahashi Shinichi held back his laughter and glanced at Nakamura brother. He, who never paid attention to expression control, had already turned his smile into an emoticon.
There was a lively chat here, and the staff of u-miz came over with relevant information.
As soon as I walked in, I said to them: "Congratulations. The response after the Red and White Song Festival performance was very strong. The record company and TV station have forwarded a large number of phone messages from the audience."
The radio promotion of the song throughout December last year had already left an impression of the song in the minds of the audience in advance.
On the night of the Red and White Song Concert, there was a perfect live performance. The audience who had heard this song for a long time felt satisfied from such a scene.
Not only that, they will also discover from this performance that DreamseTrue is not just crazy when singing "So happy! So happy! I love it so much!"; when it comes to being steady and lyrical, it doesn't lose to any group of singers.
After the performance of the Red and White Song Concert, some audience members called NHK to express their love for the song.
In the TV era, the audience's sense of participation in TV programs comes from making phone calls. When they see a good program, they call to praise it, and when a bad program is bad, they call to complain. When the show features artists involved in scandals, they will call to complain.
,Similarly, if there is an artist that I am not familiar with but I have a good impression of, I will call and ask for detailed information.
Even for the audience who heard this song for the first time, the quality of the song and the high-level performance of Miwa-chan on the stage were undoubtedly a shock to the audience.
"Shock" is something that is invisible, intangible, and unreliable. You might sleep a little, go to the shrine to draw lots the next day, and then forget about it. But at the same time as the Red and White Song Festival ended, it was almost seamless. On the TBS TV station
Bian, accepted the advertisement for this song.
Before the shock I felt had time to dissipate, I was deeply impressed by the advertisement.
Audiences who have heard this song for a long time also learned about the album containing this song through the advertisement.
On the first day, I first became familiar with the song "Future Vision II" sung at the Red and White Song Concert, and experienced the charm of this song.
On the second day, as soon as the record store opened for business, some viewers who had watched the live broadcast of the Red and White Song Contest went to the record store to make purchases.
Of course, if it is just a good song, the audience will inevitably hesitate.
As a result, after only hesitating for a whole day, the advertisement was suddenly changed the next day. It was no longer the familiar "Future Vision II", but another song "Sea Reflecting the Starry Sky".
The melody of this song is extremely smooth and coherent. In Iwahashi Shinichi's opinion, it may be a bit exaggerated for a song to become a street song after being advertised through cable broadcasts, but that's what this song is.
It's nice to listen to, easy to remember, and catchy.
The audience who resisted "Future Vision II" on the first day was defeated by "Sea Reflecting the Starry Sky" on the second day.
On the third day, there were more people in the record store in front of the shelves with DreamseTrue albums than on the second day.
Every year after the Red and White Song Festival, as soon as the record store opens, there will be a wave of viewers who come to buy records after watching the Red and White Song Festival.
A song, which is not well known at first, will be sung at the Red and White Song Concert, and among so many audiences across the country, there will always be people who like it. And even if a song is very popular, there will always be people who have never heard of it who usually don’t care about pop music.
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The Red and White Song Club serves as the strongest music program to promote the singers who appear on the stage.
However, the sales enthusiasm generated by the Red and White Song Club is often the best on the first day of the record store's operation, and the effect decreases from the next day, and after three days, it is already very little.
The reason for this trend is not only because the audience who listened to the song concentrated on buying the record on the first day, but the other reason is that the love for the song driven by the sound is time-sensitive.
I didn't buy it. By the third day, the idea of buying it had weakened to the point where it was negligible.
With such a trend rule, it is quite eye-catching that the sales momentum on the second day is even better than that on the first day.
Is the red and white effect so strong?
No, before the popularity of the Red and White Song Festival had time to decline, it immediately picked up new popularity, always ensuring that the "heated" minds of the audience did not cool down first.
For two consecutive days, the advertisements for two good songs have given TV viewers a general impression of the new album: an album that can release two good songs in one breath must not be too bad in quality.
However, what the audience did not expect was that on the third day, the advertisements on the TV station changed again!
This time, it was replaced by the song of the same name from the album, "Lovegoeson". Miwa-chan once again showed off her excellent singing skills and ability to control the songs in the song, like a magician who never runs out of tricks.
Not only the songs were changed, but the accompanying commercials were also changed. For three consecutive days, three different songs and three different commercials were all of very high quality. The songs were of high quality and the commercials were of high quality. Like this
The handwriting is unprecedented.
At this point, the audience's thoughts changed from "DreamseTrue's new album looks good" to "DreamseTrue is awesome!".
It maintained a strong sales momentum for two consecutive days, and on the third day, this momentum did not decline.
The New Year has just ended, and few singers choose to release new records at this time. In the past few days, record sales are almost driven by the effect of the year-end releases.
The next day, other singers' red and white songs had the effect, and the effect of the Record Awards further faded.
In this way, the situation on the shelves of DreamseTrue is even more eye-catching. In the whole store, there are no other singers, but the customers are concentrated on Dreamsetrue.
When customers who occasionally enter the store see this scene, they unconsciously think that this band has reasons to be popular.
Anyway, buy one first and then talk about it.
And the audience who bought the new album, after listening to the new album, joined the team of motivating others from those who were originally mobilized.
They listened to the album, called the radio station to request their favorite songs from the album, wrote to the television station asking them to invite the band to sing on TV, or did nothing but share their appreciation for the new album with their family and friends.
Thoughts on the album.
It's the New Year holiday now, and it's a good time to promote it with family and friends.
After the promotion with family and friends was over, the vacation was over. Then I met my classmates and colleagues, and it was another topic. Different advertising albums were broadcast on the TV station continuously, which created a topic in the first place.
