I came all the way from Tokyo to Osaka in order to provide insurance for the publicity period for the national mourning that I don’t know when.
If Tian Locust can persist through Zard's debut promotion period, this trip to Osaka will not be in vain, but it can only be regarded as performing as usual.
Now, Tian Locust really died at the juncture of the band's debut promotion. Next, it is time to see if the insurance purchased really pays out the compensation.
"I asked the staff to contact the person in charge of Kansai TV and Kansai Broadcasting." Watanabe Manyumi told him.
She naturally wants all these things.
Iwahashi Shinichi said "hmm" and put this aside for now, "Anyway, let's have breakfast first."
I woke up early in the morning and talked about all this, and I'm still hungry.
The boss here calmly went to have breakfast, and on the other side, the band members also came out of the room and went to the restaurant to have breakfast.
The staff had already told them about the death of Tian Locust early this morning. There had been several months of advance exercises during the self-restraint period. Although several members were the kind of people who had no interest in Zheng Zhi, they already had the confidence in their hearts.
It's impossible to not be affected when the debut promotion period coincides with a national mourning.
Even so, after hearing the news, several people acted quite calmly and showed no signs of anxiety.
Of course, amidst the calmness, there is also a bit of confusion.
After all, this is the first time in my life that I have encountered such a battle. What’s more, it happened during another major event in my life, the band’s debut.
The three musicians are the backbone of the band in terms of music. However, when it comes to these things, they have no clue at all and can only follow the company's arrangements.
At this time, Akamatsu Haruko, who had gone behind the scenes and was regarded by them as Iwahashi Shinichi's "big disciple", subtly gained their trust.
Seeing Akamatsu Haruko's calm and calm performance, several people seemed to have taken reassurance.
But rather than trusting her, it is better to say that she trusts Iwahashi Shinichi. Just like Akamatsu Haruko's calmness, it is also due to her trust in Iwahashi Shinichi and Watanabe Manyumi.
Based on her understanding of the two people's behavior, since she dared to arrange the band's debut during the self-imposed period, she must have prepared for the national mourning that was coming at an unknown time.
Kamai Sachiko was closest to Akamatsu Haruko, and Akamatsu Haruko's unhurried attitude also comforted her heart. However, deeper in her heart, Kamai Sachiko was only surprised when she first heard the news, and then
Then I felt at ease.
Shinichi Iwahashi opened the door to her dream, and Sachiko Kamaike had no other idea but to believe in him.
…
The staff was extremely efficient. The two of them had not finished breakfast yet and had already come over to report the results of the communication. "Kansai TV will be off the air for a day today. Kansai Broadcasting said that everything will continue as usual and will only broadcast a few reports."
In short, it will not affect the publicity plan negotiated with them in the past two days.
Although I have known about it for a long time, or I came to Osaka just for this reason, there is still a difference between knowing it in my heart and hearing it with my own ears.
After the staff left, the two continued to eat and chat.
Watanabe Manyumi joked, "Who would have thought that the national mourning would come so early. If I had known this, I would have postponed the band's debut by a month."
Originally, she was assuming that she didn't know when it would come true, but now that it has become true, and she knows that locusts will raise their hair just after the New Year, she has the freedom to say such things.
"That's it, why would you wait until it stops raining before going out just because you don't know when it will rain." Iwahashi Shinichi picked up the coffee cup.
Rather than waiting for the right moment, of course it is better to bring an umbrella and do whatever you need to do.
"That's true." Watanabe Wan Yumi smiled, "You and I ran all the way from Tokyo to Osaka just to get an umbrella that can be opened at times like this?... Now it seems that this umbrella is useful
Up."
"Yes, the insurance is in effect." Shinichi Iwahashi agreed.
After a pause, "However, even if I knew in advance that the national mourning would be within these few days, I would still do it and arrange the band's debut time at this juncture."
"In my opinion, choosing to debut at this time may not necessarily mean that you have chosen a difficult path. A bad thing may be a good thing." He weighed it in his mind.
Watanabe Manyumi showed an expression of wanting to hear the details.
"Previously, we assumed that we didn't know when things would come true, so we had to risk running into the national mourning period to plan. But now, things have come true, and the national mourning period has arrived. So, here,
For seventy-seven forty-nine days, the entire industry arranged various plans with the knowledge of this matter."
"Many things are restricted during the national mourning period. Therefore, during these 7,749 days, any projects or newcomers that the industry values will most likely avoid this period."
"In this way, our zard will not encounter too strong new opponents during this period. With fewer strong opponents, we can gain more publicity opportunities."
"It is also good for us to have fewer newcomers to compete with. The audience likes and is interested in new things. For a period of time, the most powerful newcomer they can come into contact with is zard, whether he takes the initiative or not
, whether passive or not, they will all want to get to know this new person."
No matter what the reason for curiosity is, as long as it can make the audience curious, it is a winning step.
Tianlu persisted through zard's debut promotion period, and this trip to Osaka was normal. However, Tianlu went to Osaka to buy insurance, which can play its full role.
"The first is this series of publicity arranged in Kansai. It can maintain their exposure in the Kansai area during the first seven years, when Tokyo is the most strict."
"After the first seven weeks, the restrictions on TV stations will naturally be loosened. However, due to the impact of the national mourning period, the industry will not act rashly for the time being. At this time, they will find ways to bring the popularity generated by the band's promotion in Kansai to Kanto.
Go over there."
In the past, it affected the whole country from Tokyo, but now it changes and affects Tokyo from Osaka.
"In particular, we also have another weapon, the theme song of Fuji TV's Tsukiji drama, which is enough to attract the attention of the audience, and it can perfectly match the popularity of the promotion in Kansai."
In this way, the national mourning period has become an advantage for the band. If Tian Locust dies at this time, the benefits for this publicity plan will be much greater than if he dies later.
Watanabe Manyumi listened with great interest and teased him, "You have thought of everything."
"You have to look at three steps before taking one step." Iwahashi Shinichi replied.
However, making a debut is more like testing the waters than a last-ditch battle. To become popular is naturally the right time, place, and right people, but even if the results are not ideal, there is still room for improvement.
"After surviving this period, I will immediately prepare a new single. If the debut single becomes popular, I will rely on releasing new singles to maintain the popularity. If my debut fails, I will use new singles to seek a turning point."
Iwahashi Shinichi said, mentioning something, "The role of the transgender mother has been decided, and filming of "Kitchen" will almost start."
"The early preparations have been going on without stopping." Watanabe Manyumi told him, "Ichikawa-san and Iwai-san are working together to write the script, and the progress is pretty good. As long as Umezawa-san nods, everything will be ready.
"
Regardless of whether it is a national mourning or a normal day, people on stage should pay attention to the impact. Artists may have some time off or even lose their jobs due to the ban on entertainment, but people behind the scenes are still busy, even busier than usual.
Film shooting in Japan progresses very quickly, and after filming is completed, it can be released as long as a distribution company helps arrange the film. The threshold is low, whether it is a promotional film invested by a shoemaker, or a wealthy boss who made a fortune in the bubble era personally resisting the camera.
It's a dream come true. As long as you have the money, you can make it, and after it's finished, it will be on the big screen.
If the filming of the film can start before the end of January, it will be completed in February. After that, we will contact independent distribution companies to arrange public screenings.
I decided to add the zard line into the movie, and when the movie is released, it will be another round of publicity.
"I have an idea about a movie." Iwahashi Shinichi had already planned it. He said it was a bit early before, but now he felt the time was right and mentioned it to Watanabe Mayumi.
"What?" Watanabe Wan Yumi knew that he would not ask these things for no reason.
"After the movie is released, the video tape should be released, right?"
Watanabe Manyumi nodded, "Of course." Releasing the video tape is also a way to repay the money.
However, the popularity of home video cassettes is also an important reason for the impact on movie theaters. For many Japanese, it is more comfortable to either buy or rent video cassettes to watch at home than going to the movie theater.
However, it is not entirely to blame that home video tapes have impacted the movie box office. This is also the case because Japanese movies "are not better when viewed in a cinema."
Even if you watch it on video tape at home, the viewing experience will not be damaged at all.
"I'd like to, if allowed, sell the soundtrack as a bonus with the video."
Iwahashi Shinichi thought about the sales method, "Firstly, it will increase the appeal of the video tape. Secondly, I will take the opportunity to include the songs of the band that appeared in the movie into the original soundtrack. As the video tape is sold and rented, it can also expand its influence.
Which then brings about ways of publicity.”
"There's nothing you can't use." Watanabe Manyumi sighed.
But no matter what, in the early stage of debut, you need to increase your popularity, but at the same time, you can't do anything to bore the audience, so you have to consider everything from large-scale promotions to every detail.
"Maybe there's more." Shinichi Iwahashi joked to himself.
Watanabe Manyumi accepted this suggestion, but whether it can be implemented or not is not her decision. Whether it is a record or a video tape, it is up to the industry association to decide what kind of gifts should be included so that it will not be judged as a violation of the seller law.
Otherwise, everyone can just provide various benefits for the sake of good sales.
"Of course, even if you can't do this, it would be good to release the soundtrack as a CD separately." Shinichi Iwahashi reminded her, "The soundtrack costs nothing. You can earn one by selling one."
Even if it is just as a means to recoup costs, releasing the soundtrack is still a good choice.
They were chatting here, and the band members came to say hello to them.
After the greetings, team leader Tatsuya Hirakawa, as a representative, asked Shinichi Iwahashi and Wan Yumi Watanabe, "Will tonight's performance at the live house also be cancelled?"
Compared to the promotional period, tonight's performance is closer to us.
According to the original plan, after arriving in Osaka, the band performed three consecutive performances at the livehouse from the evening of the 5th to the 7th.
"The staff went to confirm with the livehouse." The answer was Iwahashi Shinichi.
The band members waited for a while, and the staff came back and reported to Shinichi Iwahashi, "The livehouse said that tonight's performance will be held as usual."
When the four members of the band heard this in person, they all looked surprised.
Are Osaka people going their own way to this extent?
If you don’t take it to heart on the day of national mourning, what should you do?
Iwahashi Shinichi wanted to laugh a little when he heard this result. He is indeed an Osaka native.
He turned to look at Watanabe Mayumi, exchanged glances, and read on her face the admiration that "coming to Osaka was the right step."
The livehouse will perform as usual today.
The solemnity of the national mourning that I saw on TV this morning suddenly collapsed the moment I heard this result.
…
Watanabe Wanyumi was bombarded with calls from Tokyo early in the morning, and in the morning, Iwahashi Shinichi's pager also started ringing.
The two of them didn't go anywhere all morning, they just stayed in the room, staying on the phone, keeping in touch with Tokyo, and coordinating various changes that had to be made due to the sudden national mourning.
For those behind the scenes in the entertainment industry, the task at hand is daunting at the moment.
Shinichi Iwahashi and Wanyumi Watanabe were tied up by the phone, and their original schedule for today was completed by the accompanying staff.
Fortunately, the two of them had already led the team to visit the most important places in the past two days. The places they wanted to visit today were not very important, so it didn't matter if the staff took the lead.
The band members got into the car and followed the staff to continue their scheduled visit. The car was driving on the road in Osaka, the streets were bustling, and the people in Kansai were still eating, drinking and having fun.
Akamatsu Haruko turned her head and looked at the busy street scene outside the car window. Except for the fact that the businesses on the street were successively instructed to put up black and white signboards symbolizing national mourning, everything else was the same as usual.
Not only that, because today is the end of the winter vacation and a Saturday for office workers, the streets are even busier than usual.
In such a bustling atmosphere, the black and white signboards symbolizing national mourning seemed out of place, and even made people feel unhappy. People on the street, consciously or unconsciously, turned a blind eye to the black and white signboards, as if they did not want to ruin their mood.
Akamatsu Haruko suddenly remembered that last year Shinichi Iwahashi had asked her how the situation in Osaka was during the period of self-imposed restrictions.
At that time, she told Shinichi Iwahashi that everything was business as usual in Osaka.
Iwahashi Shinichi's vague question and his big fanfare of publicity in Osaka after the New Year, these two things suddenly overlapped.
Iwahashi-san was already prepared... Akamatsu Haruko thought of this and felt relieved.