Singing theme songs for TV series to promote them naturally hopes that the ratings and topicality of the TV series will be as high as possible.
But how much of the attention brought by the ratings and topicality can be allocated to the theme song, and even the band singing the theme song, is the real focus.
After the first episode, among the various phone calls that the TV station asked about, some of them were about the theme song. There were not many, but some praised the song for being nice, some praised the singer for his refreshing voice, and a few praised the lyrics.
Pretty good.
All in all, regarding the theme song, the feedback received was unanimously positive, not even a neutral one.
This is quite expected.
It's not because the quality of this song is so high that people of all ages and genders will applaud it after listening to it, but because the theme song is just an embellishment of the TV series in the eyes of most viewers.
For viewers who don't like it, even if they think it's not good, they will just ignore it and won't go out of their way to call the TV station and say, "This theme song is really ugly."
On the contrary, viewers who think the theme song is good will have a surprise similar to "accidentally discovered that the little flowers on the roadside are beautiful" because they like the song. Encouraged by this sense of surprise, they will pick up the phone and say to the TV station, "
This theme song was chosen well.”
In the end, the ones who will really take action are the people with "extremely good reviews".
Therefore, for Shinichi Iwahashi, the focus is not on the content of the audience's evaluation, but on the number of phone calls. Through the number of phone calls from the audience, we can roughly estimate the publicity effect of each episode of the TV series after it is broadcast.
.
Judging from the number of phone calls received after the first episode aired, the publicity effect was not obvious.
However, the first episode has just been aired, and Iwahashi Shinichi doesn't feel anxious at all. The TV series is broadcast once a week for ten weeks. This promotion cycle is actually very long, and it is not an immediate process.
In addition, he also had other considerations.
In this era, the theme songs of TV series are not particularly valued, and theme songs are rarely specially created for TV series.
But when Zard's song "まっすぐに..." (Forward), when Sachiko Kamaike was writing the lyrics, she knew that this song would be the theme song of a TV series, and she specially modified it with reference to the plot of the TV series.
Therefore, the lyrics of this song are quite tailor-made for the TV series.
However, as the TV series has only aired the first episode and the plot has not yet unfolded, it is difficult for the audience to realize this intention. Only when the TV series continues to air and the plot is fully unfolded can the mystery of the lyrics of this song be fully revealed.
Because he knows this, in Iwahashi Shinichi's mind, with the promotion of the TV series Yuejiu, this has just begun, and the good things are yet to come.
If the feedback after the first episode is regarded as the "beginning", then this start will not make him feel anxious, but will make him feel "reassured".
At least, everything is under control.
…
The fat young man was hosting tonight. Before getting off work, Shinichi Iwahashi made an internal call to Mishima Iijima and asked her to prepare the car first - there was a part-time driver, so it would be in vain if he didn't use it.
Anyway, if you go to a bartender's house for dinner and a few drinks, it's a given.
After work, Iwahashi Shinichi got into the car, and Mijima Iijima started the car and sent him there.
After graduating from Junior College, Mitsuo Iijima worked as an ordinary office worker for a period of time. Later, he joined Masatoshi Sakai's personal office and worked as an office clerk for Masatoshi Sakai for three or four years. His work ability was highly recognized by the famous producer.
and appreciation.
But the flowering period of urban pink-collar workers is not long. Mijima Iijima, who is almost thirty years old, unmarried and still working as an office worker, can be regarded as a quite different kind of existence.
However, jobs like office clerks can be replaced by anyone, and younger ones are always better than older ones.
Turning thirty is a watershed moment. Since he plans to continue working in the entertainment industry, Mitochi Iijima is not satisfied with being an office worker and has been waiting for an opportunity.
When Masato Sakai expressed his willingness to introduce her to a record company in the entertainment industry, even though the record company she was introduced to was Genzo, a newly established company, Iijima Mitochi made a prompt decision and decided to seize this opportunity.
Chance.
It takes a lot of courage to switch from the personal agency of a well-known producer in the industry to establishing a new record company with an unknown future. However, when Mitsuo Iijima learned that he would be introduced to Genzo, he did not waver at all.
The reason why he is so determined is because of his understanding of Sakai Masatoshi. He has a great face and will never introduce an old employee of his firm to a place with no future.
When he first joined the record company, Iijima Mitochi was assigned to work as a clerk. The job he did was completely different, similar to what he did at Sakai Masatoshi Office.
The only difference was that on the day she joined the company, her boss asked her to work as a part-time driver.
Mijima Iijima knows what it means to be a driver for the president.
Although she trusted Masatoshi Sakai, she still secretly collected information about the record company before Mitomo Iijima joined the company. In the past few years of working at Masatoshi Sakai's office, she also met several people in the entertainment industry.
After joining the company, I also established a good relationship with the company's employees and inquired about the company.
Nothing on the surface is a secret. The son-in-law of Watanabe Productions personally sent her to the record company. Behind this company, there is the support of Watanabe Productions, a veteran force in the industry. The largest shareholder is the second son of Watanabe Productions.
Miss.
The core figure of the company is the president, who is several years younger than her.
Iwahashi Shinichi-san.
Mitsuo Iijima quietly glanced at the rearview mirror and looked at the overly young "President-san" in the back row.
But although Shinichi Iwahashi was young, she would not despise him at all - if he was a rich kid from a very good family, she would definitely not offend him, but if he was from a mediocre background, he should be treated more cautiously.
After all, at such a young age, he can reach the position of president and is also a good idol maker. People with such talents are definitely not just ordinary people.
Mitsuo Iijima didn't know the young president's temper and thoughts, nor how he planned to arrange himself in the future, so he kept everything safe and acted as her emotionless driver.
But in private, she also observed and figured out the young president, just as Shinichi Iwahashi asked her to work as a part-time driver in order to observe her.
Tonight, this Iwahashi-san is going to the home of producer Yasushi Akimoto.
Miji Iijima drove the car into the guest parking lot of the apartment. Shin Iwahashi got out of the car and went to visit the fat young man.
…
In the home of the fat young man, the long dining table was filled with large buffet plates, which was extremely sumptuous.
All the feasts were catered by Asaki Takai. She quit her career as an idol and had a flash marriage with her former producer. Naturally, she didn't have to think about her comeback. Because of this, she focused on her family.
After getting married, while being a housewife and catching my husband's stomach, I also learned some things like painting to expand my interests, and occasionally went out shopping with friends I met in the Kitten Club.
Since they are not getting married, living in a world of two people is easier and more comfortable than a family of three.
Yasushi Akimoto boasted on the phone about the rapid growth of Takai Asamiko's cooking skills. Just by looking at the formation on the table, he knew that what he said was true.
As for the taste, you can tell it is good without tasting it. After all, the fat young man is famous for being picky and has a lot of knowledge in eating.
Shinichi Iwahashi exchanged greetings with Asako Takai who greeted him, and then went to say hello to Yasushi Akimoto.
"Long time no see, Shinichi-kun."
After not seeing him for a while, Akimoto Yasushi seemed to have gained weight again. When he smiled and squinted his eyes, he looked even more slippery, with a slippery and unrestrained feeling that was difficult to deal with.
"Indeed, long time no see."
"Shen Yijun must have been very busy recently." He was talking about the period of national mourning and self-respect.
Akimoto Yasushi's tone sounded a bit gloating, or maybe it was his slick look that made his slightly teasing tone a little more unpleasant.
However, being able to talk to him in this tone shows that the two of them are already familiar with each other.
For such a grand table, Shinichi Iwahashi was not the only one invited.
There is a wife at home who takes care of the housework and cooks a big meal. Ever since he got married, Akimoto Yasushi has invited people he is familiar with in the industry to his home for gatherings from time to time.
While Iwahashi Shinichi was talking to him, another guest arrived.
After a while, four or five invited guests arrived one after another. They were all related personnel from the TV station and the music industry. Two of them were people Iwahashi Shinichi had met before, and the rest were all new faces.
Among the guests who came tonight, there were no people in front of the stage.
Among the two people Iwahashi Shinichi had met before, one was Yasushi Akimoto's junior when he was a broadcast writer. Although the other had met him, he had only met him once.
He is a staff member of Misora Hibari Office.
Previously, when Iwahashi Shinichi asked a fat young man to connect him with Kameyama Chihiro in order to promote the theme song of Moon Nine, he met this man face to face in a club.
I vaguely remember that it was Yasushi Akimoto who took over the task of composing lyrics for Misora Hibari's new song.
Halfway through the party, the visiting guests divided into two or three circles, each chatting about his or her own affairs.
Among the guests, there was a Toshiba Records producer named Minami who had long wanted to meet Shinichi Iwahashi, so they happened to meet him and started chatting with him.
This kind of gathering is also a good opportunity to expand your social circle.
Shinichi Iwahashi had no contact with Toshiba Records, so he was happy to meet someone. They were both in the music industry, so there was no need to worry about having nothing to talk about. After exchanging business cards, producer Minami Chuan got up and the two chatted about music production.
After talking for a while, Yasushi Akimoto came over. The three of them chatted for a while. Producer Nanchuan was smart and guessed that Yasushi Akimoto was talking to Shinichi Iwahashi, so he found an excuse and walked away.
"The staff from Misora Hibari Office brought records," Yasushi Akimoto said.
Iwahashi Shinichi already knew in his heart, "Is this a new song written by Akimoto-san for Misora Hibari-san?"
"That's right." Yasushi Akimoto nodded and showed off to Shinichi Iwahashi a little proudly, "It's a song called "Cawa no Flow" (The stream never stops)."
"The song's name is majestic."
However, Shinichi Iwahashi doesn't pay attention to enka, and he doesn't know when Hibari Misora released this single. To be honest, for the younger generation, enka is already becoming outdated.
For him, an outsider, the beauty of singing is even more difficult to appreciate.
After receiving the majestic comment, Yasushi Akimoto showed a proud smile and said, "After Misora Hibari-san received the lyrics, he called me specifically to praise the song."
The smooth, chubby young man unexpectedly seemed sincere when he talked about being appreciated by Misora Hibari.
"To be recognized by someone like Misora Hibari-san, my status as a lyricist is finally more legitimate."
Kitty Club has gone by the wayside, but Akimoto Yasushi will continue to work in the industry in the future. He will continue to be a lyricist. Being able to write lyrics for big singers is not only an affirmation of his identity as a lyricist, but also proves to the outside world that he can write "serious things."
Ability.
Such a song is of great significance to him.
Having said that, the reason why this fat young man is not regarded as a serious lyricist is not because he writes too many lyrics such as "Banana Tears" and "High School Girls' Sailor Uniforms".
Iwahashi Shin complained quietly in his heart while admiring his flexibility in writing lyrics for the Enka Queen and driving a small train with the Kitty Club.
However, the fat young man said this specifically not just to show off himself. Akimoto Yasushi told him, "When I leave later, I will just give you a few records as a gift."
People from Misora Hibari Office came specially to attend the party, and they also came with a mission.
Once the record is distributed, they also have to "voluntarily" become publicity personnel.
Of course, when Iwahashi Shinichi came to the party, he also had the intention of not going to the Three Treasure Hall for anything.
"I have a new idea that I want to tell you, Qiu Yuan-san." He explained the purpose of his visit this time.
When Yasushi Akimoto heard the "new idea", he really showed an interested expression, "Are there any new programs to be done?"
"Yes." Shinichi Iwahashi said.
He came here specially to win over Yasushi Akimoto and let him join the team of the prank show he was about to produce.
Variety shows are different from talent shows.
Although no matter what the show is, no matter how natural it looks, there is a script behind the scenes - even if it is a talent show, which contestant is allowed to appear in each episode is already an operation in itself.
However, variety shows have higher requirements for scripts.
The difference is that talent shows give a general direction, while variety shows are more specific.
Therefore, Iwahashi Shinichi, a talent show, can set up the framework independently, but a variety show requires professional script writers to work together and be responsible for finalizing every link.
When it comes to actual implementation, each episode's script, even every line, needs to be written by a dedicated person.
To create a variety show like this, relying solely on one person will definitely not make it happen, nor will it last long.
Shinichi Iwahashi was responsible for writing the planning book, setting up a general framework, and deciding on the general theme of the program. Next, he needed a helper, or an ally.
And Yasushi Akimoto is the number one candidate in his mind.
