"Kikuchi Moko-san plays a DJ in the drama "Yuejiu". In order to echo this identity, Fuji TV and J-WAVE cooperated and she made a broadcast as a character in the drama."
Everyone has different tastes for music, and records require real money to buy. If you accidentally recommend someone else, you will be causing trouble for yourself, so it is rare for celebrities to take the initiative to recommend new songs by unknown newcomers.
However, if you are making a broadcast as a character in the TV series, then recommend the theme song of the TV series. This is within the scope of commercial promotion. It is similar to Miho Nakayama bringing the band's single to the Akashi family's saury. It is reasonable.
Iwahashi Shinichi thought this, but the staff said: "However, Kikuchi-san seems to really like this song himself. He recommended it seriously in the program and prepared the recommendation words with great care."
If so, it would be different from ordinary business promotion.
"According to J-WAVE, on the night of the broadcast, more than 700 consultation calls were received."
"So many?" Iwahashi Shinichi was quite surprised.
"Most of J-WAVE's listeners are young people, and the radio station also attaches great importance to communication with listeners, so listeners are also highly motivated to take action."
It is said that what kind of program there is, what kind of audience will be cultivated.
"Moreover, although Kikuchi-san's sales are worse than before, she is still popular. The most important thing is that her audience favorability is very high, and she is one of the best among idols in the same period."
"Yeah?"
"Not only that, this time Kikuchi-san went against the public's impression and played the role of a flirtatious girl in the TV series, which is also very topical. Therefore, there should be a lot of people who will listen to the broadcast for her." Half of the staff
Analysis mixed with half guesswork.
"I see." Iwahashi Shinichi thought thoughtfully.
I heard before that Kikuchi Momoko was in a hurry to form a band and make a transformation. After it failed miserably, she immediately took on the role of the flirtatious girl in the Yuejiu TV series. With such a speed of transformation, it was as if a cat's tail was on fire. I thought her career was not optimistic.
Of course, the idea of the agency is also easy to understand. It is simply to take advantage of the popularity before it completely dissipates, so as to facilitate negotiation of conditions during the transformation. In the entertainment industry, turning over a book is like turning over a book. When something goes wrong, you have to do it early.
Prepare.
However, if you mess around like this, the transformation will not be successful in the end, and the audience's favorability will be lost first.
"Anyway, Kikuchi-san was of great help this time."
Thanks to her, I got a chance to recommend for free. And thanks to her, these 1,600 singles helped push the band into the top ten of the list for the first time.
For a band, being able to reach the threshold of the top ten makes a lot of difference.
For new bands that are able to make it into the top ten of the list, the company suddenly becomes more confident when the company contacts them for performances. Many programs that were previously unavailable can now be negotiated.
The eleventh are "outsiders", but the tenth is eligible to "enter".
The effect of Momoko Kikuchi's recommendation on the radio was no more, no less, and it sent ZARD to a just right position.
There was an enthusiastic response to the phone calls on the night of the broadcast, as well as the sales of 1,600 copies after the broadcast. Such high feedback is because Kikuchi Momoko did not take it lightly, and the audience did not just regard her recommendation as commercial flattery.
Regardless of whether she really liked the band's songs or was doing her job conscientiously, she should be thanked for this help.
However, before that
Iwahashi Shinichi remembered something, looked at the staff waiting for him to speak, and asked: "You mentioned just now that J-WAVE attaches great importance to communication with the audience, right?"
"Yes."
Iwahashi Shin nodded, "Since Kikuchi-san helped promote it at J-WAVE, we shouldn't pretend that nothing happened. We should also think of ways to do something."
Of course, what I wanted to do was not send a thank-you note to Momoko Kikuchi’s office.
"Seven hundred consultation calls. Since J-WAVE focuses on communicating with listeners, this number cannot be easily ignored. The single recommended by Kikuchi Momoko-san has received quite a lot of attention. J-WAVE will also respond to this attention."
?”
"In that case," Shinichi Iwahashi made up his mind, "negotiate with J-WAVE that the record company is willing to order ZARD's single at its own expense and play it on J-WAVE."
"We are willing to assist J-WAVE by asking radio listeners to listen to this song and follow up together to collect feedback and comments from listeners after Kikuchi-san recommended this song."
During the commercial promotion session, a celebrity seriously recommended a new song. This kind of thing is rare and can only be expected. It is ZARD's luck.
However, when you receive good luck, if you just say "Thank you for the good luck" and stop there, you will be at a disadvantage.
Since Momoko Kikuchi helped to get the publicity started at J-WAVE, we might as well take this opportunity to develop related publicity at J-WAVE.
J-WAVE pays attention to communication, so let them do what they like and let the audience comment.
And for the band, being open to criticism can also be a way of publicity.
As a new band, ZARD's debut single is relatively eye-catching. But it's still not enough. Iwahashi Shinichi feels that this single still has the potential to take a step forward.
In order to unleash your strength, you must find ways to do what you can and borrow the strength you can.
…
On one side is ZARD, who needs to use all his strength to seize every opportunity he can to sell, while on the other side is DREAM T-shirt, which is already on the right track and opportunities are constantly coming to him.
In the record company, Shinichi Iwahashi was worried about ZARD. He turned around and went to a meeting with the DREAM team. All the news he received was good news.
In the week when ZARD was ranked tenth by Momoko Kikuchi for the first time, DREAM Colorful T-E won the first place on the album chart again.
From all aspects, this week's list can be regarded as "Shinichi Iwahashi's victory".
However, unlike ZARD, which had to work hard to find publicity opportunities, in the face of various opportunities presented to DREAM Color T-shirt, Watanabe Manyumi declined all external program appearances on the grounds that the band had begun preparations for a new album.
It is true that I am preparing for a new album, but there are other considerations for not appearing on music programs for the time being.
As the band's boss, Watanabe Mayumi has a long-term vision. In her opinion, the band's exposure on this album has been enough so far.
The album "LOVEGOESON", now it seems, is clear that it will be sold in the future.
After an album has passed the stage of relying on topicality and exposure to become famous, what it needs to rely on next is not publicity, but the accumulated reputation.
At the current stage, not only is exposure no longer needed, but exposure must also be actively reduced.
On the one hand, over-exposure can easily bore audiences. On the other hand, singing songs on the show too frequently can also affect sales.
There is nothing worse than boring the audience.
Watanabe Manyumi was thoughtful, and Iwahashi Shinichi also deeply agreed.
If you want to reject a TV station, you must have a reasonable reason to avoid offending others. To be honest, the TV station production bureau has quite a lot of petty people.
There is no way, in this era, the TV station dominates the fate of the office, and the TV station holds the power of life and death of the artist.
Once power expands, people will become more and more willful.
For the band, the most logical reason is naturally to prepare a new album.
Given this reason, the TV station had nothing to say. However, things are not that simple. The staff of the agency also had to take advantage of the enthusiasm with various music program production teams during the "LOVEGOESON" singing period.
Say something nice to the other person in advance, such as "I'm going to count on you again during the new album promotion period" or something like that.
It's not easy to be a man in black behind the scenes, and it's even more rewarding to be a small soldier who has to take care of things one by one.
…
The band is preparing for retreat and is fully preparing for the new album and the planned tour this year.
With the huge sales of "LOVEGOESON", the anticipated circus tour became even more imperative. After deciding to hold such a large show, the agency established an executive committee, with Watanabe Mayumi named the chief producer.
Sony's staff responsible for DREAM T-shirt and E affairs also came to work on a temporary basis. Manpower was needed in all aspects, so many temporary workers were recruited to help.
On the big side, stage production, equipment rental, lighting and stage design, service, negotiating with security companies... and recruiting temporary workers in the cities where tours are performed, etc., everything that can be thought of is a big deal.
Fortunately, when it comes to touring, no matter how much creativity and uniqueness are pursued, when it comes to actual implementation, there are countless routines, methods and experiences summarized by predecessors that can be used for reference. However, the homework cannot be copied, and must be adapted accordingly.
When it comes to the band itself, the first thing they need to do is re-arrange the songs.
The charm of the band's live performance lies in this change. Even the same song can still show different styles in different tours.
To start a tour, it is not enough to have the three of them on the stage, but also to recruit a tour accompaniment team and a harmony team. The three members of Wave LAN were called back by Shinichi Iwahashi, and Kazuyoshi Aoki and Takaji Gomi were the musicians.
Hands, Moritomo Arashi is responsible for the backing vocals.
Anyway, if you don't use your own people in vain, you can also show them the world by the way.
After Gomi Takashi joined and Bo LAN was reorganized, the three of them toured around Tokyo to hone their singing and playing skills.
In the opinion of Shinichi Iwahashi, the lead singer Moritomo Rashi is very talented. Although when he joined the band Tenkoku, Shinichi Iwahashi had the impression that he stopped mid-singing.
His standards were indeed not good enough when he participated in the show, but as Shinichi Iwahashi said to Sachiko Kamaike, Rashi Moritomo is also the kind of person who has such talent that "you can see results if you work hard."
Compared with Kamai Sachiko, Moritomo Arashi is more comprehensive. He can not only sing, but also write lyrics and compose music.
Wave LAN was reorganized. Under Shinichi Iwahashi's persuasion, Moritomo Rashi gave up his musical instrument and focused on being the lead singer. The three of them started to play monsters at LIVEHOU in Tokyo. After upgrading, Shinichi Iwahashi went to take a look every once in a while.
You can feel the band's progress during their performances, and Moritomo Arashi's progress is particularly obvious.
The person he is now is completely different from the shy, conceited and low-self-esteem image he had when he first debuted in Band Paradise.
With Bo LAN's level, even if he debuts now, he will not show any weakness in terms of his ability.
ZARD has already made its debut, and judging from the current sales of the debut single, the band's debut cost has already been recovered. Based on this momentum, this debut single can make the company make a fortune.
However, the dissipation of the popularity is just as terrible as the absence of it. Taking advantage of the good start, the company must now prepare the production of the band's second single and study and formulate a new round of publicity strategies.
At that time, publicity funds and human resources will be indispensable.
At this stage when they are concentrating their efforts on promoting ZARD, the only resources of GenZo, a small company, will be fully devoted to them, and there is no time to launch the next band.
Of course, eggs cannot be put in the same basket. This is also the truth taught by our ancestors.
Therefore, while promoting ZARD with all his strength, Shinichi Iwahashi also began to make preparations to let Bo LAN save music, participate in the DREAM T-E tour to see the world, and reduce the number of LIVEHOU performances.
Regardless of whether ZARD succeeds or not, Bolan's debut is still planned. It is just postponed for the time being.
…
His girlfriend is on a business trip abroad and traveling at his own expense, and Shinichi Iwahashi is very busy in Tokyo.
As a small business owner in the entrepreneurial stage, there are many kinds of work on the desk every day, including many big things and even more trivial matters.
While busy with DREAM's new album selection and tour negotiations, I'm also focusing on ZARD's promotion period and participating in ZARD's song selection meeting. In addition, with the name of WINK's producer, I also need to participate in their selection.
Music meeting.
I have a lot of music to do, but occasionally I have a little free time. At night, I go to Ginza Roppongi with a fat young man, changing from "Emili" to "Asuka".
You may also meet acquaintances in the industry by chance. If you happen to have a good relationship, you may even have a drink together temporarily.
This fat young man will never start discussing the new program to be produced until he drinks to his heart's content and plays tricks on the hostess. To deal with him, you really need to be patient and drink well.
Iwahashi Shinichi was so busy that he turned around to bargain with Watanabe Wan Yumi, "I will do my best for this new show."
Watanabe Wan Yumi laughed, "When I saw the bill from the nightclub and the office, I knew how hard you worked."
"It sounds really annoying." Iwahashi Shinichi shook his head.
All the bills he paid for socializing for the show were charged to U-MiZ's account. In other words, Watanabe Manyumi knew his whereabouts very well. It's a bit subtle when you think about it.
"Anyway, thank you for your hard work." Watanabe Manyumi comforted him.
"After all, it's not for the same goal." Iwahashi Shinichi said happily. He knew in his heart that he was dealing with the fat young man here, while Watanabe Wan Yumi was dealing with the TV station on the other side.
It's not easy.
Even Watanabe Manyumi was still a small business owner in the entrepreneurial stage after the separation.
"correct."
I was just talking about whether there was something here or not, and almost forgot about the real thing.
"Manyumi-san," Shinichi Iwahashi asked her, "Do you have any plans for Friday noon?"
Watanabe Manyumi flipped through the work manual and asked, "What are your plans?"
"It's not me," Iwahashi Shinichi said, "it's Narita's brother-in-law who wants to treat us to dinner and talk about the band's sponsor."
