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595. Leverage Talents

The focus of producing and broadcasting programs to test the waters is to confirm the audience's acceptance of the program content, collect feedback and opinions from the audience, and further decide whether to regularize the program and what adjustments to make.

Therefore, the focus of this summer special is to showcase the theme and content of the program, rather than inviting big-name celebrities to create topics and attract attention.

In other words, star power is superfluous in the trial stage of the program. If you don't understand this sequence, you will create a bad situation.

For TV stations and program production teams, in the trial stage, big-name celebrities are invited. Even if the ratings and topicality are high, if the feedback from the audience is concentrated on the guests, then whether the program will be regularized is still open to question.

.

On the other hand, even if the ratings of a special program are not high enough, but the audience has high praise for the content of the program and finds it interesting, then even if it seems to have no achievements for the time being, there is still a chance that it will become a regular program.

Therefore, Shinichi Iwahashi not only decided to postpone Nakamori Akina's appearance, but also did not plan to use any star with high public attention and popularity during the trial period.

Of course, after all, "celebrities participating in pranks" is a major attraction of the show, and you can't just randomly find a few young artists you haven't heard of to participate.

After much deliberation, I still have enough popularity, but I'm not the kind of celebrity who relies on popularity for a living.



Watanabe Manyumi came back after answering the phone, and the two of them continued the conversation they had just left unfinished.

On the one hand, they need to finalize the guests for the test phase, and on the other hand, they also need to decide on the host. Iwahashi Shinichi and Watanabe Manyumi held a meeting with TV Asahi to first determine the number of hosts and the method to use to host these things.

, dig the hole first, and then decide what radishes to plant.

Tricky programs are related to "trickling people." When choosing a host, they must be humorous, adaptable, and have the ability to control the entire audience, and their style should not be obscene.

For such a program, U-MIZ chooses hosts who prefer comedians with colorful styles.

Iwahashi Shinichi's wealth does not go to outsiders. At this time, he thought of Matsumoto Akiko and recommended her to join.

After transforming into a variety show idol, Matsumoto Akiko is in a perfect position. Her professional skills are recognized by the industry and she is also popular with the audience. In addition to appearing as a guest in variety shows, starting from April this year, she will have her own late-night variety show for the first time.

Although it is a "late night show", it is purely because it is broadcast late at night.

Akiko Matsumoto is an artist of Watanabe Productions, and Wan Yumi Watanabe naturally has no objection to choosing her as the host, and Watanabe Productions will definitely cooperate.

However, it is obviously not sustainable for Akiko Matsumoto, who has no experience in hosting a program alone, to host a program with such complex links.

Therefore, U-MIZ has collected a list of suitable comedians to find a partner for Akiko Matsumoto.

Watanabe Manyumi went to show Shinichi Iwahashi the compiled list. It contained detailed information about comedians, what programs they had hosted, and a brief introduction to their hosting style.

The person who made the decision on the case was very busy, so he asked the people below to help him read it and do a preliminary screening.

There are crouching tigers, hidden dragons in the comedian business, but trying to get ahead is like crossing a single-plank bridge.

There are so many newcomers entering this industry every year. During the rookie stage, they all rush to participate in programs that offer a 100 yen advertising fee. It’s not easy to become famous, but maybe each TV station will disappear immediately after one round. If you can survive until you become a regular on variety shows

The population has changed from "laughing animals" to "laughing people".

But no matter how many fixed announcements of variety shows are in hand, for comedians, the next step in order to change from "laughing people" to "making people laugh" is to have their own show hosted by themselves.

Only by establishing a firm foothold as a host and holding a prime-time variety show can you be considered successful.

In the profession of comedians, the lower limit is lower and the upper limit is lower. They do the dirtiest and hardest work, but one day they can become "the best in making people laugh", and they can gain both fame and fortune, reach the pinnacle of life, and marry a beautiful actress.

Until you become qualified to choose people to be comedians, unless there is a problem with scheduling, comedians will almost always accept them, let alone being invited to be the host of a variety show. Therefore, you have to look for someone who is cheap and has excellent skills.

It's not a troublesome thing.

"How about inviting Xiaonan Xiaonan to give it a try?"

Iwahashi Shinichi and Watanabe Manyumi referred to this list and discussed the comedians listed above one by one. After reading a few, they each had their own opinions. When they arrived at Konami Konan, they finally came to terms with each other.

Konami Konan is a two-person comedy duo of Mitsuyoshi Uchimura and Kiyotaka Minamihara. They studied under the female manga talent group "Utsumi Keiko and Yoshie" and started their activities in 1984. In 1986, they won the "Comedian Birth" and became famous.

The "Magazine Entertainment Press Club Awards" established by the Japan Magazine Association selects figures who are widely active in the entertainment industry that year to award awards every year. Last year, this group also won the Newcomer Award under this award. They have a bright future.

——

But the real future has not yet begun, and it is still in the "laughing" stage.

Their professional skills are well-received in the industry, and they are already somewhat famous. They are still at the stage where they are not picky about their jobs and the prices are friendly. Most of the initial production costs for the new program will be borne by U-MIZ, which is too expensive to host.

The person is not included in the invitation.

"With a duo, plus Matsumoto-san, it's a 'two plus one' model."

Iwahashi Shinichi thought for a while, "That's not a bad idea. The duo has a tacit understanding, and paired with Matsumoto-san who plays a lubrication and connection role, it's just right."

Watanabe Wan Yumi pulled out Konuchi Konan's information, put it aside alone, and asked him: "How many more copies are there, do you want to continue reading?"

"I don't want to read it now." Iwahashi Shinichi said without thinking.

Watanabe Manyumi smiled and said, "I don't want to watch it either. Let's go talk to Konuchi Konan's office first and finalize their schedule, and... nothing more. They are artists from Maseki Entertainment Club, so it will be easier this way."

There are only so many resources in the television industry, and Yoshimoto Kogyo has the biggest share. Although Maseki Entertainment Agency is also a prestigious agency, it cannot be compared with Yoshimoto Kogyo.

In this case, we will naturally take the resources that come to us more seriously.

The two finally reached a consensus.

Shinichi Iwahashi is the producer of the program, and the specific execution is entirely up to her to arrange. At this point, the topic comes to an end.

After talking about the main business, there was no topic for a while, and the atmosphere was silent for a few seconds.

Watanabe Wan Yumi stared at him and suddenly smiled.

Iwahashi Shinichi showed a puzzled expression, "What's wrong?"

"The tie I wore today is quite fashionable." Watanabe Wan Yumi said to him.

The tie was bought by Akina Nakamori. Iwahashi Shinichi lowered his head and looked at it, "It seems to be a little bit." However, he was not going to meet anyone important today and there was no conference to be held, so he just casually ordered it.

At first glance, it seems that I was chosen by someone who doesn’t know much about the world of office workers.

Watanabe Manyumi casually mentioned, "However, the taste is very good." She half-joked, "The tie looks good, but Shinichi-kun's suit is holding it back."

"Do you want a new suit for the tie?" Shinichi Iwahashi smiled.

After a pause, he told her, "I'm going to see the ZARD site in a few days...and then BOLAN. It's time to work out a route now."

It seemed like the temporary intermission was over, and then the topic of work started again.

Watanabe Manyumi took the ball naturally and said, "I don't know anything about music, but in terms of appearance, Moritomo-kun is a handsome man who looks a bit fragile."

"A fragile handsome man." Iwahashi Shinichi was a little surprised.

Watanabe Wan Yumi smiled, "For girls, Moritomo-kun should be quite attractive." She mentioned it for no reason, "When planning the route, you might as well take this trait into consideration."

Crazy women and fragile men, both have their own charms.

"Okay, write it down." Iwahashi Shin nodded and said, "Listen to what you said, I will probably have to take a closer look at Moritomo-kun next time I see him."

"Just don't make him angry," Watanabe Manyumi joked.

Shinichi Iwahashi raised his hands in surrender. After thinking about it for a moment, he said, "However, regarding BOLAN and ZARD... I probably have a plan in mind."

"oh?"

Watanabe Manyumi was very interested when she heard about new ideas.

"There was a shadow just now. If you ask me to say it now, I can't say it clearly..." Iwahashi Shinichi's words were ambiguous, leaving Watanabe Wan Yumi confused.

But the topic didn't end, and he turned to another band, "How is INAL LOVE now?"

Suddenly asked about the band in her agency, Watanabe Manyumi didn't hesitate, "It's tepid. Although Tajima-kun and the band's talents have been recognized, they still need some fire."

"A fire."

Watanabe Manyumi went to ask him, "If I ask you to light it, where can I light the fire?"

Iwahashi Shinichi couldn't help but glance at her. Watanabe Wan Yumi knew that when he mentioned INAL LOVE, he must have something to say about them.

She remained calm and took the right to serve into her own hands.

Previously, Tajima Takao went to Iwahashi Shinichi to complain. Iwahashi Shinichi did not express his opinion on the matter at that time, but it does not mean that he intended to treat it as nothing happened.

It would be over the line to overstep Wan Yumi's direction and dictate the development path of the band. If you want to participate, you should first hand over the serving rights to her and let her control the rhythm.

The two of them didn't even have to make it clear. They could arrange things clearly in just a few words.

Iwahashi Shinichi smiled, "Wanyumi-san knows what I'm best at..."

"Where are you going to borrow the fire of INAL LOVE, and how are you going to borrow it?" Watanabe Manyumi was a little curious about where he, a master of borrowing money, was aiming.

"Isn't there another way for singer-songwriters or bands that are not doing well in front of the stage?" Shinichi Iwahashi said, "Being behind the scenes at the same time, being a band, and also providing songs to other singers."

Watanabe Manyumi heard what he meant, "Let INAL LOVE provide songs to other singers, provide more ways for the public to access the band's songs, subtly make them accept it, and then in turn give back to the band?"

"Isn't this a good idea?" Iwahashi Shinichi said.

Watanabe Manyumi couldn't refute that this was indeed a way...but the success rate was a mystery, and how long we had to wait for it was also a mystery.

"But doing this relies too much on luck." Shinichi Iwahashi saw through her thoughts, "Besides, if you just rely on outputting music and then waiting, it has nothing to do with 'borrowing'."

"Even if you want to provide music to other singers, you don't necessarily have to hide behind the curtain." He revealed the answer, "Let INAL LOVE collaborate with a popular singer once."

"..."

Watanabe Manyumi thought about it and asked: "Have you thought of any partners?"

Shinichi Iwahashi named him: "Nakamori Akina-san."

"Nakamori Akina-san..."

Watanabe Manyumi looked at him and waited quietly for the next step.

"When it comes to tolerance of music styles, among popular singers, isn't Nakamori-san the best? For such a singer, what kind of music will be produced in the next single or album is never expected by the public.

"

Iwahashi Shinichi had his own plans when he thought of Nakamori Akina.

If you want to think of a way to bring INAL LOVE's music to the ears of the public, it would be most convenient to have a popular singer sing it.

In order to fully demonstrate the charm of the band, there is no better way than to let them collaborate with a popular singer, and use the light of Akina Nakamori to bring the band to the biggest stage in one fell swoop.

That day, Nakamori Akina mentioned it and said she wanted him to produce music.

She didn't just say it casually, and Shinichi Iwahashi didn't just listen to it and put it aside. Not only that, he really took it to heart.

The pranking of guests on the program that I had seriously promised earlier was not easy to fulfill for the time being, but the production of songs, which was a trivial matter, made Iwahashi Shinichi feel that there was a lot to be done.

"It is not necessarily impossible to provide songs to Akina-san. She is famous for promoting newcomers." Watanabe Manyumi poured cold water on him, "However, it is not easy to cooperate with Akina-san."

Just having different record companies and different offices is troublesome enough. What's more, if you want to cooperate with Akina Nakamori and use her light to promote the newcomers here, the other party is not a fool who agrees as soon as you say it.

"That's right." Iwahashi Shinichi also admitted.

But when he said it, he didn't just want to have fun and be poured cold water on by Watanabe Manyumi, but he had other plans.

"If it were just a separate plan like 'Akina Nakamori and INAL LOVE collaborate', it would indeed be a bit whimsical."

Iwahashi Shin brought the topic back to the idea he had just come up with for a movie, "But what if 'Nakamori Akina and INAL LOVE collaborate' is a link in a whole set of collaborative projects?"

"Um?"

"When I say 'borrowing', I don't just use Nakamori-san's power to promote INAL LOVE." Iwahashi Shinichi explained, "I can also borrow the power of other people to push Nakamori-san into this project.

Come."

“Not only that,” he continued, “we can also use the power of such a project to increase the reputation of the record company.”

Ring after ring.

Watanabe Manyu couldn't help but smile bitterly, "It's an idea you can come up with."

"...I have said that I am best at 'borrowing'." Shinichi Iwahashi livened up the atmosphere a little.


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