On Sunday, when Iwahashi Shinichi accompanied Kawamura, the director of Takeda Printing Company, to Gifu to play golf, he suddenly heard him mention this manga.
"Japan Animation Company will be responsible for the animation of this comic." Kawamura told him.
Under normal circumstances, after a comic has accumulated a certain level of popularity, whether it can be animated will be put on the agenda. Basically, the process of comic animation is first produced and planned by the publisher, and then the appropriate style is selected.
Yes, an animation company willing to take on the project will produce it.
Of course, neither publishing houses nor animation production companies have the ability to distribute animations, so in this animation planning stage, the distributor—that is, the TV station—is indispensable.
As for how to carry out more detailed planning and production... these are all matters for the animation practitioners.
"Chibi Maruko-chan" is now the comic strip of "RIBON". As early as two years ago, when Shinichi Iwahashi came home for the New Year, even his mother was a loyal fan of this comic.
Even without talking about the foresight of "Crack, crackle, crackle, crackle~", just based on the achievements on the table, it is obvious that this comic will be animated, it is just sooner or later.
"In market research before the start of the project, this comic was widely praised by all age groups, and quite a few respondents thought it was a work that the whole family could sit and watch together - for animation, this is quite high.
Evaluated.”
Kawamura told Shinichi Iwahashi everything he knew, "Fuji TV is very interested in this manga. It has been decided that they will be responsible for the distribution. The time slot given is from 6:00 to 6:30 on Sunday evening."
"Children's programs used to be broadcast during this time period, but the ratings have been poor recently. Fuji TV is planning to scrap the program and change it to animation."
"So you chose "Chibi Maruko-chan"?" Shinichi Iwahashi spoke at the right time.
Kawamura nodded, "After this time period, the animation "Miss Conch" will be broadcast next. Considering that "Chibi Maruko-chan" is also a daily work based on family and school, Fuji TV believes that it should be placed in this time period.
It’s more suitable in every aspect.”
The "Conch Lady" Kawamura mentioned was a national animation that first aired on Fuji TV in 1969 and has been on the air for twenty years. If nothing unexpected happens, it will most likely continue to be popular until Japan sinks.
The reason why I dare to make this assertion is because the ratings of this animation are high and stable. It has been ranked first in the animation ratings all year round. In the 1970s, the highest ratings were nearly 40, and now the average ratings for the whole year are also in the 20s.
Five or more. (Note)
Putting this "Chibi Maruko-chan" before "Conch" and having a two-part broadcast together shows Fuji TV's attitude towards "Chibi Maruko-chan" and its positioning after its animation:
An animation that the whole family can watch when they sit together.
And this "Chibi Maruko-chan" does have such potential. It can not only make children watch it with gusto, but also make adults who have experienced the time in the 1970s smile knowingly when watching the animation scenes.
"Japanese animation companies and Fuji TV have close cooperation. Fuji TV has been quite active in this planning. When it comes to choosing animation production companies, they tend to find partners they are familiar with."
"Chibi Maruko-chan" itself is a daily-oriented animation, so the production must be smooth and stable. It was handed over to the Japanese animation company that produced World Masterpiece Theater, and they made it just right.
The reason why Kawamura is so aware of this matter is because Takeda Printing is also a shareholder of Japan Animation Company.
After a comic is decided to be animated, not only will it attract investors to diversify risks, but at the same time, related companies that are inextricably connected will also take the opportunity to get opportunities that they can use for themselves.
The reason why Kawamura Kai and Iwahashi Shinichi came to the conclusion was simply because GenZo, which also accepted Takeda Printing Company’s investment, as a record company, had the opportunity to get the anime theme song.
This was what Shinichi Iwahashi was looking forward to when he decided to run a record company and sought help from Takeda Printing.
Although the first collaboration was with a daily-oriented work like "Chibi Maruko-chan" with little opportunity for performance.
For daily-oriented works, one-season contracts are often signed for two or three years. They are broadcast for half an hour every week and meet the audience every week. Therefore, rather than being fresh and exciting, they need to be stable, standardized and easy to understand.
This is not only true for the production of the animation itself, but also for the music. As long as it fits the atmosphere, there are no additional high requirements.
When he returned to his hometown in Shizuoka, his mother, who is from Shizuoka, recommended "Chibi Maruko-chan" and gave the manga to Miwa-chan as a Shizuoka specialty. Iwahashi Shinichi never thought that one day he would take over "Chibi Maruko-chan"
Soundtrack production.
When he became brothers with the Japanese animation company, he never expected that this company would take over the animation production of "Chibi Maruko-chan".
The dice of life spins around and stops at the sentence "Crackling, crackling, crackling~".
The song has already reached your lips and can be sung at any time - even though it is a Chinese version. Iwahashi Shinichi never knew what lyrics were filled in the original version.
In Japan at the end of the 1980s, there was no guidance for the road ahead, only the phrase "cracking, crackling, crackling~" was clear.
Iwahashi Shinichi thought he was going to have a mental struggle between copying or not copying, but he soon discovered that this mental struggle was completely unnecessary——
When he tried to look up the melody, he found that the song already existed in the music library.
People outside the music industry don’t know this, but people who have been working hard in the music industry know how unreliable inspiration is. Occasionally, a smooth melody suddenly comes to your mind like a gift from God. If you search it, you will find that it already exists.
of songs.
Not only that, for a newly released single, the song may have been produced more than ten years ago and placed on the bottom of the box. If nothing else, Miwa-chan and Nakamura-chan, together, the songs on the bottom of the box are
There are more than a hundred songs.
Copying documents is very risky. If you are not careful, you will lose both money and face.
After finding out that the song had an owner, Shinichi Iwahashi was a little curious about the author of the song. He thought that if the ownership rights were not complicated and the price was right, he would buy the song and use it.
If it's too expensive...then I'll have to change the theme song for "Chibi Maruko-chan".
As a result, I checked and found that the copyright of this song is in the hands of a production company called BEING. The composer is named Tetsuro Oda, and he is a composer affiliated with BEING.
Not only does the song title have its own owner, but the composer also has a company. With another company in the middle, communication becomes much more troublesome.
Iwahashi Shinichi received the fax from the Music Association and fell into deep thought for a while looking at the message above.
