Actively expand the music library on hand and strengthen the talent pool of the record company.
Iwahashi Shinichi's main business is to run a record company. When he is a producer, he has overall power. Although he does not create, he has all the songs of his composers in his hands. He decides which one should be released and how to proceed.
Arrangement.
However, in order to have great power, you must first have the power to hold it.
For him, the "right" in his hand is not only the singer signed to him, but also the music that he can freely use. A music whose copyright is in the hands of another company and it is not known whether it can be used by him also
He urged Iwahashi Shinichi to work harder and hold more cards in his hand.
Feedback from a new round of sales data shows that ZARD's debut album directly ranked fourth on the charts in the first week after its release, selling approximately 45,000 copies.
It debuted in the top five on the album chart. As a newcomer, it is the most eye-catching group among the top ten of this list. As usual, the magazine that publishes sales specifically introduced the "ZARD" on the inside page.
Compared with the gradual improvement when releasing a debut single, the performance of the debut album is enough to make people shine. However, in the final analysis, the public who tend to be conservative when buying albums can put this new band's performance into perspective.
The fact that the first album reached the top five on the chart is also related to the high and stable quality shown by the previous two singles.
In addition, the debut single, which was miserable when it was first released but started to rise as the TV series Yue Jiu became popular, also injected strength into the good start of the debut album.
This April, DREAMS COME TRUE and PRINCESS PRINCESS teamed up to demonstrate how to beat up popular male and female idols.
The two sales wars not only caused the idols to lose a lot of money, but also announced the arrival of the era of the band. Both bands are centered on women. Therefore, the wave of bands launched in April has some of them.
A little bit of the "girl band trend".
Two female-centered bands dominate the entire month of April, which will plant a seed in the public's mind that "female-centered bands" seem to be good.
This seed will subtly influence the public to pay attention to bands with similar compositions.
When Seiko Matsuda was dominating the world of idols, he threw stones at the backstage of "STAR! Birth". Eight of the ten girls he hit had "Seiko's hair style." The public saw girls with Seiko's hair.
, you knew it was an idol.
To put it bluntly, the public’s thoughts are the same over and over again.
When something becomes popular, people will rush to chase it. As long as the public's ideas remain unchanged, no matter how the popularity changes, they can continue to use the same promotional techniques, they just need to change the outer packaging.
ZARD, with Kamai Sachiko as the lead singer, is undoubtedly a female-centered band, and it is also a band that has passed the debut test and the quality of its songs is guaranteed.
DREAMS COME TRUE and PRINCESS PRINCESS have made a good start in April, and Iwahashi Shinichi will naturally not miss the opportunity to let ZARD borrow their light.
Iwahashi Shinichi made an agreement with Star Office to find ways to bring Kamaike Sachiko to the stage during the promotion period. To be precise, he wanted to convey to more people that "ZARD is a band with a female vocalist as the centerpiece"
Many people.
However, Kamai Sachiko is not good at handling variety shows, and overexposure is not good for the band. The so-called "push to the front" is not to make the band go crazy on TV.
On the one hand, it is necessary to arrange for the band to be interviewed by music magazines and talk about their creative ideas, so that music fans who will specifically buy music magazines know that this band is not an embroidered pillow packaged by a record company.
On the other hand, it is to try to broaden the band’s popularity and audience.
Shinichi Iwahashi had previously suggested that Sachiko Kamaiike shoot fashion magazines. After this suggestion was adopted by Star Office and Sachiko Kamaiike herself, it came in handy at this juncture.
When taking a photo shoot for a magazine, Sachiko Kamaiike looked stiff and unattractive. But in the lens of a fashion magazine photographer, she was no longer the upright and out-of-place photo model, but a fresh and natural urban woman.
A refreshing urban woman with a graceful frame, but she is not a professional model, but the lead singer of a new band. This is undoubtedly a contrast in the eyes of the public.
And this contrast will also attract curious people to get to know her and her band.
…
The debut album got off to a good start, and ZARD’s debut is currently on the right track. After ZARD, there will be BOLAN’s debut.
When BOLAN also makes a mainstream debut, the record company's reserve of newcomers who meet the debut standards will be temporarily exhausted. After that, it will be necessary to adjust the newcomers on hand while exploring better talents.
Although these two bands can handle their own creations and do not need external help for the time being, they are in the stage of accumulating fame and popularity, and the songs created by the bands are only enough for the bands themselves.
It is another matter that BOLAN has an unknown future. The next stage for ZARD is to accumulate popularity, stabilize and improve the reputation of the songs. Therefore, after the band creates a good song, it will either use it directly or keep it on the shelf.
Among the songs at the bottom of the box, there are some that are not suitable in style and can only be temporarily sealed, and there are also a few songs that everyone agrees will be big hits. When the band's popularity and reputation reach a certain stage, they need a person to push the band to the top.
Famous songs at the peak, but inspiration is elusive, so now I have to save a few songs in advance for use.
Eggs cannot be put in one basket, and record companies cannot just focus on these two bands. The top priority is to expand the talent pool and prepare to continuously introduce new talents.
Since the establishment of the record company, it has never stopped discovering new talents. Not only has talent scouts visited the underground music circle, but it also accepts song demos and performance videos sent by ordinary people.
However, although discovering new talents is a top priority, it is also something that cannot be rushed.
Newcomers who are ambitious and extremely confident in their talents will most likely send their audition tapes to large companies such as Sony and Toshiba EMI. Only after they have failed to win the first-class companies will they look down the road.
After watching it all, I was willing to send the demo tape to GenZo, but there were very few that I could listen to.
In contrast, after talent scouts reported Iwahashi Shinichi's name in the underground music circle, they received greater response and the quality of the newcomers was also higher. Because of this, Iwahashi Shinichi only listens to it once a month.
The audition tapes I sent in actually made me more enthusiastic about interviewing new people.
Things that cannot be rushed should be done slowly.
After receiving the sales information from ZARD and making new arrangements for the band, Shinichi Iwahashi went to a party prepared by Kenyin the next day to discuss cooperation plans.