It’s important to build up the hype as early as possible, as music fans’ sympathy and anger have a time limit.
The fire must start from the music fans, and then it can burn to a level that even the public cannot ignore.
This principle is simple and easy to understand.
It is also obvious whether a band wants to be an artist who goes their own way, or whether they want to seize the opportunity to become popular.
THE BLUE HEARTS is definitely not a band that refuses fame and fortune.
The more this happens, the smoother the plan will go.
There is a member in the band who has been a manager. At this time, it is easier to communicate with him about some things. Although Masari Mashima has opinions and ideas, when it comes to these things, he is still not enough for Junnosuke Kawaguchi.
Transparent.
Junnosuke Kawaguchi was very eloquent and quick-thinking. After Shinichi Iwahashi finished communicating with him, he thought in a wicked way that this bassist could probably be a real estate salesman or financial manager of a securities company in this day and age.
To succeed.
Shinichi Iwahashi arranged for the band to go to Yoyogi's recording studio to produce the song "I'm Standing Here".
The production company now has a lot of musicians under contract. With enough manpower, whatever the band lacks can be made up for immediately. Several members don't know how to play keyboard instruments, so the couple named Kurosawa who had been signed by Mineshima earlier
My brother called over to help.
During this period, Shinichi Iwahashi went to the recording studio once and met the two brothers by the way.
The two brothers are not very old. The elder brother Kenichi has just turned 20, and the younger brother Hideki is a minor who has just graduated from high school. The two brothers are not tall, only a little over 1.6 meters, and have a thin body. They look like
Two children who have not grown up.
I heard from Fengdao that when he took his two brothers out to play, the store owner asked them if they were over 18 years old.
Iwahashi Shinichi was already older than them, and the two brothers had heard about this great man a long time ago, and they respected him so much that when they actually met, the two brothers were particularly honest in front of Iwahashi Shinichi.
, like a child trying to be submissive in front of strict elders.
After being in the industry for so long, this is the first time for Shinichi Iwahashi to have such a magical experience.
However, although they were submissive in front of the boss whom they met for the first time, they looked a bit unreliable. However, the two brothers' business level was quite good, and they were meticulous when they started working, which was worthy of Mineshima's praise from Shinichi Iwahashi.
According to Mineshima, both brothers can compose, and Iwahashi Shinichi has never heard their original songs. Since they met this time, he casually told them that if they wanted to let the company represent their songs, they could
A demo of the original song will be sent over, and if Iwahashi Shinichi is qualified, he will be paid and help to promote it later.
As long as a singer is chosen and released later, the two brothers will receive royalties.
Iwahashi Shinichi came in a hurry and only stayed for a while. After chatting casually with the Kurosawa brothers, he started communicating with the band to confirm the progress of the production. As for the specifics of how to sing and how to do it, he didn't ask about it and just let it go.
The band members discussed among themselves and produced everything “independently”.
Komoto Hiroto, who is a bit nervous, seems to never be able to concentrate at other times except singing. Here, Iwahashi Shinichi is chatting with the members, but he only talks more to Majima Masari and Kawaguchi Junnosuke.
After a few words, Komoto Hiroto, who felt that he had been left out, took it upon himself to run aside, took out the GAMEBOY game console, and played with himself.
Mashima Masari glanced at it and immediately started to get angry.
Komoto Hiroshi said plausibly, "Isn't it no longer my business?"
It was good not to bargain. Once Mashima said this, he became even more annoyed. He went over to snatch his game console and confiscated it. He sat back as if nothing had happened and said to Shinichi Iwahashi, "Please continue, Iwahashi-san."
Komoto Hiroto, who had his game console robbed, pouted, opened his eyes, and made a face in the air. Looking at the other two members of the band, they both looked as if they were not surprised.
In this situation, I really can’t tell whether Mashima Masari and Komoto Hiroto are teammates or gay friends, a young couple or a male mother and son.
Shinichi Iwahashi came to the recording studio today and had another amazing experience.
The recording and production are all left to the band themselves, and Shinichi Iwahashi is responsible for the subsequent release and subsequent publicity - the popularity does not rise by itself. Once an underground single is released, publicity must keep up.
For example, the top-notch reports in "MUSICA" and the promotion in the underground music circle.
Regarding THE BLUE HEARTS, not only music fans are sympathetic and angry, but also singers and bands in the underground music circle can hardly remain indifferent. After all, they are all creative musicians, so it is inevitable to think about themselves in their hearts.
Perhaps for many musicians, when the problem comes to them, they will decisively choose to delete the songs, or simply not cause such a thing. But the underground music circle not only has musicians who are keen to get into the mainstream industry,
There are also musicians who have nothing to do with themselves, musicians who put their character first... all kinds of musicians.
In particular, THE BLUE HEARTS is a punk rock band.
If this kind of thing wants to cause a big problem, it must first incite the most radical group of people and scatter the strongest sparks.
When the most hard-core musicians start to support the band, musicians who are not so irrelevant will also follow suit. Unite the power of unity, and then together we can heat up the fire, burn it prosperously, and burn it into the mainstream industry.
And this entire process will be recorded by the camera.
…
At the end of August, the second special episode of the prank show was also broadcast on TV.
There was no baseball game, and the ratings increased by 3.3 compared to the first episode, to 15.9, which was quite an ecstasy.
Considering the time period, this number is actually not considered an "excellent response", but as a pilot program, judging from the ratings of the two episodes combined, it is possible to discuss regularization in the future.
To normalize it, there are all kinds of problems.
Negotiating time slots, attracting sponsors, studying scripts for a season, selecting celebrities to invite, all kinds of things...
Basically, Shinichi Iwahashi will not interfere with these details. Watanabe Mayumi takes the baton, and then it will be up to her to discuss and deal with it.
However, when communicating with Watanabe Manyumi, Iwahashi Shinichi casually mentioned one thing, "Compared to other prime-time variety shows, the cost of this program is much lower."
"Indeed, in comparison, it is a less extravagant program." Watanabe Manyumi responded, waiting for his next words.
Iwahashi Shinichi continued to talk casually, "I just suddenly thought that with the current style, if it is archived regularly, the content will be required to be more gorgeous."
Watanabe Manyumi looked like she had heard something stupid.
Iwahashi Shinichi looked at her face and said with a smile: "Wanyumi-san has 'inexplicable' written all over her face."
"You know it yourself," Watanabe Manyumi complained.
"Of course," Shinichi Iwahashi continued to joke, "after all, it was me who said the words."
Watanabe Wan Yumi even wanted to ignore him - what is there to be proud of?
However, Shinichi Iwahashi did not say this carelessly, but when he mentioned sponsors, he thought of one thing.
Now is the bubble era when there is so much money that there is nothing to spend it on. You only choose the expensive ones and not the right ones. If you are kind enough to help save the budget, you will be scolded for not spending enough money.
In this era, TV stations have so much advertising sponsorship money that they can't use it all up, so they can spend a lot of money, and they can do anything they can't imagine or do in the world. If they are not luxurious enough, they will be disliked and lose their attention.
However, once the bubble bursts, it may be difficult to see this spectacle again.
Sponsors will tighten their pockets one after another, and may even be unable to withstand bankruptcy. TV stations will also pay more attention to ratings, and at the same time, they will also work hard to control their budgets and use a big knife on deficit programs.
At that time, programs that focus on luxury and have high production costs will find it difficult to survive. On the contrary, low-cost programs will become very popular. If we can reduce costs and maintain ratings, we can only work hard on content. Until then
At that time, for the sake of the effect of the show, I guess I would do anything.
Variety shows have a "good" tradition of not treating people as human beings, and it will probably go even further.
What Iwahashi Shinichi is thinking about is that the bubble is getting closer and closer to bursting. By then, it will 100% affect the entertainment industry. And by then, how to make cheap and delicious food will become the production of variety shows.
The main points.
The variety show also said that where the music program should go is another thing that Shinichi Iwahashi is thinking about.
Idols need a gorgeous stage to perform, and Japan's economic boom coincides with it, which gives idols the opportunity to perform on a luxurious stage.
But as idols fade and band craze rises, music programs that used to rely on idols to support ratings are also faltering——
Although big deficit companies such as "THE BEST TEN" and "Night Studio" are not just idol music shows, anyone who is popular can be invited.
However, the newly emerging bands do not need gorgeous stage settings to show their charm. The money-burning idols are replaced by bands that are not so luxurious. This is the final fatal blow to the music of the big deficit makers.
.
It is because of this that although society is still full of flowers, the news reports of two large deficit households have been cut off from time to time by research recently. Related drafts appear in magazines and tabloids from time to time, just to see how long they can persist.
And when the bubble bursts and TV stations cut their funding, all channels of broadcasting will probably be the first to bear the brunt.
But if the music program is just a few pleasantries from the host and a singer singing a song, this format is boring enough - although it can also ensure longevity. For example, Fuji TV's "MUSIC FAIR" has been on the air for decades. In addition to studying variety shows
In addition to how to make the program, can we also consider making a different kind of audio program... Iwahashi Shinichi thought about it.
He didn't wait until it rained before buying an umbrella, not to mention he knew it would definitely rain.
In addition to thinking in advance about how to deal with the changes in TV stations after the bubble bursts, there is also the impact that the bubble burst may have on the recording industry, as well as the impact on artists and stars. These are all things that Shinichi Iwahashi, who is determined that the bubble will burst, has to consider.
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Although at this moment, the whole of Japan is immersed in an almost crazy carnival.
…
The production of THE BLUE HEARTS' underground single was progressing at a rapid pace. The last time Shinichi Iwahashi went over to discuss it with them, he received a call from the recording studio the next day, saying that the recording had been completed and had been sent to the mixing room.
Once Iwahashi got the letter, he contacted the printing plate factory and waited for the master tape to be produced, sent for pressing, and then put on sale.
Backed by a production company and a record company - although both are small, compared to a band's own action, it is still a hundred times stronger.
The printing plate factory is ready. The printing factory has been started to produce single jackets and lyrics. The relevant staff are preparing for promotion in the underground music circle. After the contract with the photographer was terminated, they became even more unrestrained and went to perform at LIVEHOUSE every night.
...everything is possible.
On this side, the staff did everything they could, and on the other side, there were things that Shinichi Iwahashi had to do personally. He repeatedly contacted Joan Jett, who was on tour in the United States at this time.
Although two years have passed, fortunately, this old man has not forgotten "his Japanese friend Shinichi who has a good way of talking".
"Do you remember that 'blue heart'?" Shinichi Iwahashi asked her.
It was too late to actually fly to the United States to talk to her face to face, so the two of them got on the phone.
Joan Jett thought about it for a while on the other end of the phone and answered him, "Very cute." He even used the word "kawaii" specifically, and he didn't know when he learned it.
"I went to see the Ditch Rat photo," Joan Jett told him.
Those are the lyrics of a song "LINDA LINDA" included in that album, "I want to be as beautiful as a ditch rat, with a beauty that photos cannot show."
"How?" Shinichi Iwahashi asked.
She continued to answer, "It's so cute." - Kawaii.
Both men laughed on the phone.
Then, Shinichi Iwahashi told Joan Jett at the right time that he was going to let Blue Heart perform in New York and was he lucky enough to get her invitation.
"Are they your band now?"
"Not yet," Shinichi Iwahashi said, "but it will be after we return from the show."
Joan Jett listened and did not give an answer immediately.
After a while, I asked him, "Shinichi, after the music festival, how is the female rock scene in Japan now?"
"It's beyond imagination. I really want to share that kind of joy with you. The brightest one among the fire I sow is you."
When Iwahashi Shinichi answered this question, he was a little proud - after all, he was directly involved and personally produced a band with a female lead singer.
Moreover, I also found my goal from that music festival, and I have really worked hard for it until now.
"If possible, I really hope to invite you to Tokyo again." Shinichi Iwahashi said.
“Would you do a festival like that again?”
"Yes." Iwahashi Shinichi gave an affirmative answer, "We will hold another music festival even grander than that. The venue where the last music festival was held has been expanded during this period."
"The Japanese are building houses all over the world."
"That's right!" Shinichi Iwahashi laughed loudly, enjoying hearing Wai Guoren complain about the Japanese.
"When the time comes, I will invite you with a grander music festival than that time." He extended an invitation to Joan Jett, and at the same time, it was also a guarantee.
Then, the two people turned the topic back to the blue heart.