Group after group of singers appear in commercials.
Some are unfamiliar, some are familiar, some are currently popular, and some have passed away. But almost every group of singers who appear together have one thing in common, that is, they all give people a feeling that they are unbeatable.
Enka singers do not share the stage with enka singers, the band and the idol love each other.
The only one who seems to be related, Hideki Saijo and his "sister" Nahoko Kawai, are also confusing. I can't think of any reason for these two people to stand together again.
These two "brothers and sisters" both debuted as idols. However, Hideki Saijo, who was at his peak in the 1970s, had already transformed and separated from his idol status in the 1980s. Nahoko Kawai also transformed from an idol to an idol in the mid-1980s.
Singer-songwriter.
If we investigate further, both of them began to seek transformation after their idol careers went downhill.
After the transformation, Hideki Saijo's career continued to be popular, but by the mid-1980s, there was not much sales left. Now he only has fame and status, and a steady stream of karaoke revenue from his famous songs in the past.
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As for Nahoko Kawai, as an idol who debuted in the same year as Matsuda Seiko, although she had high hopes from agencies and record companies, and won all the important newcomer awards when she debuted, her subsequent career was much inferior to that of Matsuda Seiko.
.Lack of stamina. As an idol, he has not yet reached the top. He has already begun to experience the feeling of being overtaken and stepped on by those who come after him.
The idol of the same period, Seiko Matsuda, temporarily retired from marriage during her peak period, while Nahoko Kawai, who had difficulty making breakthroughs as an idol, chose to transform into a singer-songwriter. However, the identity of this singer-songwriter was not bought by the audience and could never be recognized.
Kawai Nahoko, who once debuted under the name of "Sister Hideki Saijo" and is now in trouble, was once a top star, but now it is difficult for Hideki Saijo to be as famous as before. Today, these two people appear at the same time again, which makes
The audience in front of the TV was confused and didn't know why these two people were in the same frame again.
But the TV commercial doesn't give viewers the answer. The images continue to change.
This time, a band with an unfamiliar face appeared. The musicians strummed their instruments and played with all their heart, but the scene was silent.
I couldn't hear the sound of musical instruments playing, but I could hear footsteps approaching step by step in high heels. The one who appeared in the camera was Akina Nakamori, Toppusta.
She stretched out her hand and turned the volume knob, and in an instant, the music started playing.
So far, the picture has not changed, and no new singer combination has appeared.
Then, line after line of subtitles appeared on the screen.
"Producer: Shinichi Iwahashi."
"Fusion."
At this point, the advertisement, which usually lasts about one and a half minutes, is completely over, and the TV screen switches back to the scene of the music variety show that was originally being broadcast.
But even though the advertisement has ended, the audience in front of the TV was aroused by this advertisement and attracted their attention.
When the subtitle "Producer Shinichi Iwahashi" appeared on the TV screen, the TV viewers who paid attention to music news connected with the news about a planned album that was published in the newspaper a month or two ago.
I remember that at that time, the newspaper only announced the planned album that would be produced and released, and mentioned the producer Shinichi Iwahashi and the names of several singers who were scheduled to participate in the project. No detailed information was disclosed.
So, in this advertisement, these groups of singers are the collaborative lineup of the planned album?
There will be a big fanfare for advertising on TV, does that mean the album is about to be released?
However, compared to viewers who pay attention to music news and remember the news they have seen, there are more viewers who do not pay special attention to music news, and viewers who have seen it at the time but did not take it to heart.
In the hearts of this larger audience, seeds of doubt were sown one after another.
What is "fusion"?
What does the so-called "fusion" mean? Are these singers fused?
And that "producer Shinichi Iwahashi". Who is Shinichi Iwahashi?
The one-and-a-half-minute commercial is quite long, but because familiar singers appear one after another, the whole advertisement does not look boring, and it naturally attracts the audience to watch it with questions.
After reading it, some people began to look forward to it, while others continued to be curious.
…
But on the evening of October 1st, the advertisements broadcast on TV changed slightly.
It is no longer a long advertisement with groups of singers appearing, but an advertisement with only singing beauties and rock bands appearing together.
The background music of the advertisement is a strange song that I have never heard before, composed by an enka beauty and a rock band.
At the end of the ad, line after line of subtitles appeared on the screen——
"Fuji Ayako×BOLAN."
"Producer Shinichi Iwahashi."
"Fusion."
On the evening of October 2nd, this advertisement about "fusion" changed again, and what appeared were Fuyumi Sakamoto, Yui Asaka, and Yoko Minamino standing on the stage together, singing and dancing.
The camera flashed to the back, and the band responsible for the accompaniment turned out to be the musicians of ZARD!
It is exactly the same as the advertisement on October 1st. The advertisement ends with the name of the co-singer, as well as the unchanged titles of "Producer Shinichi Iwahashi" and "Fusion".
By October 3, the advertisements about "fusion" broadcast in the evening continued to change, and the singer groups appearing on the TV appeared in the order of the advertisement seen on the first day.
Then for the next four and five days... there will be new advertisements every day.
The only thing that has not changed is the final "Producer Shinichi Iwahashi" and "Fusion".
…
Shooting different advertisements for the same product is a common technique in the television industry. Previously, DREAMS COME TRUE released a new album after the national mourning period, and they shot separate advertisements for the songs in the album and broadcast them on TV.
This time we are producing a planned album and we continue to use this method in advertising.
To be honest, these singers belong to different companies. Except for the singers who are assigned to one group, the other songs are almost independent and are not "the same product."
Including the long commercial that was aired on the first day in which all the participating singers took turns to appear, it was also shot separately and then produced. Except for the partners to be collaborated with, at least there was no relationship between the other singers because of this project.
The album has met.
In order for the audience to understand this planned album, instead of lumping it into the same advertisement, it is better to shoot the advertisements separately, peel them off, and by the end, they will naturally understand what the advertisement on the first day is and what kind of cooperation this is.
The reason why "Producer Shinichi Iwahashi" is marked at the end of each advertisement is because he, the producer, strung the string of beads. The appearance of his name is to explain to the audience why these things are usually inaccessible.
of singers will be linked together.
In addition, Iwahashi Shinichi secretly also intends to become famous through this planned album.
Without his name, there is no explanation why there is this planned album. Because of this, the industry forces involved in planning the album can only support and tacitly allow him to put his own brand on this album. Because he has to do it.
This is called "right time".
Previously, Iwahashi Shinichi and Iwai Shunji signed a contract, and he was responsible for the advertising shooting for this planned album. This time, all advertising, whether it is scripts, shooting... everything, is fully responsible for him.
Shunji Iwai is young and has little experience, but he is by no means a mediocre person without ideas. He is cheap and affordable. Not only that, this director can write lyrics and compose music himself, and he has good taste in music and is trustworthy.
Half of the record industry has been roped in to participate in such a large-scale project for an album. Once the bow is drawn, all parties must do their best to ensure that this project gets a green light all the way for their own benefit——
Although the participating forces are not responsible for specific publicity, they will assist Iwahashi Shinichi and the record company behind him and cooperate with him to achieve the best publicity effect and maximize the effectiveness.
It is precisely because we have brought together half of the recording industry, and even half of the entertainment industry, that we can prepare such a set of advertisements that are like a short play one episode a day, and get the support of TV stations, advertising agencies, and everyone from top to bottom.
broadcast permission.
…
The TV commercials are one episode a day, slowly spreading the contents of this planned album in front of the audience. Every day, more viewers call the TV station to ask for more specific information about the planned album and the release time than the previous day.
——
That's right, from the first day of advertising, there was no mention of the release date of this planned album.
Regarding this, the TV station was unable to obtain permission, and when faced with the audience's questions, they all said "it's not clear yet."
In addition to asking for information about the planned album, there are also many calls asking, "Who is the producer of Shinichi Iwahashi?"
Yes, as long as the audience is sitting in front of the TV, they already understand what kind of advertisement they saw on the first day.
Enka singers collaborate with rock bands, and rock bands collaborate with big names in the female solo industry... Regardless of genre or identity, there is no doubt that they are "integrating".
For the audience, the first day of advertising is like a "program preview". From the beginning of October, every day is like watching a morning TV series, with a new episode broadcast every day, which makes people look forward to it unconsciously.
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On October 6th, the "brother and sister" pair of Hideki Saijo and Nahoko Kawai appeared on TV again as the protagonists of the commercial to be aired that night.
This time, the instrument used by Nahoko Kawai was replaced by an electronic synthesizer, while Hideki Saijo sat in front of the drum set. The two played together, with Hideki Saijo as the lead vocalist and Nahoko Kawai as the harmony vocalist, and they performed a new song together.
Before Hideki Saijo became an idol, he formed a band with his brother when he was still in his hometown, and he served as the drummer in the band.
Kawai Nahoko is even more versatile and knows many instruments such as piano, guitar, and mandolin. After her debut, she also learned electronic synthesizers, which can be called a decathlon. It is precisely because of this skill that she has the confidence to transform into a singer-songwriter.
Judging from the look in the advertisement, this pair of equally versatile "former idol siblings" have formed a band that doesn't look like a band?!
Is this really possible?
However, the audience still did not get more specific information from the advertisement. They only knew that the producer of this group was also Shinichi Iwahashi.
After Hideki Saijo and Nahoko Kawai, Akina Nakamori and the unfamiliar band became the protagonists of the advertisement that night on October 7th.
This time, the audience finally knew the name of the band that collaborated with Taopu Star: ORIGINAL LOVE.
The advertisements that are repeated every day may bore the audience with the constantly emphasized information, but the content broadcast every day is new, which makes ordinary viewers unconsciously remember the only thing that has not changed these days.
In my heart——
"Producer Shinichi Iwahashi."
All of this, all of the incredible partnerships that made the audience sitting in front of the TV feel incredible, were all brought together by the producer Shinichi Iwahashi.
At the end of every day's advertisement, the name of the producer remains unchanged, quietly planting the fact that "Shinichi Iwahashi contributed to everything in this album" into the hearts of the audience.
However, on the one hand, there is concern from the general audience about the planned album and curiosity about the producer Shinichi Iwahashi. On the other hand, after the commercial aired, Shinichi Iwahashi also received criticism from rock fans and music critics.
The reason for criticism is that he is still too commercialized, treating the band as his own private property under the banner of fusion, and making arbitrary and messy arrangements.
The people who can be expected to criticize Shinichi Iwahashi are naturally not ordinary people who don't care much about the people in black behind the scenes. They are either senior music fans, music critics, or underground musicians. They all listened to it long before the album was planned.
The person who has his name.
I know that he has produced a women's rock music festival and is known as a friend of the underground music scene... He is an amazing person.
Is Shinichi Iwahashi now lost in his excessive pursuit of commercialization?
…
October 8th.
As if watching a TV series, viewers who watched different commercials for seven days in a row had a sense of expectation deep in their hearts on the 8th, more or less unconsciously.
I want to know if there are any new tricks on this day after all the advertisements of the singer groups that participated in the "fusion" planned album have been aired.
Will you come up with a new commercial, or re-broadcast the commercial where all the singers appear together?
Or, broadcast these separate advertisements that have already been broadcast again?
The audience, whose appetite was aroused by the advertisement, had already unknowingly paid considerable attention to this project, even though it was not deliberately hinted at at all.
Also on this night, the documentary program about the THE BLUE HEARTS incident produced by TV Asahi was officially broadcast.
The audience who stayed in front of the TV hadn't seen tonight's commercial for the planned album yet, so they saw this episode first.
